Operating Room Integration Market

The global operating room integration market in terms of revenue was estimated to be worth $2.1 billion in 2023 and is poised to reach $3.7 billion by 2028, growing at a CAGR of 12.1% from 2023 to 2028. The new research study consists of an industry trend analysis of the market. The new research study consists of industry trends, pricing analysis, patent analysis, conference and webinar materials, key stakeholders, and buying behaviour in the market. The gradual shift towards predictable outcomes and care quality has supported the greater implementation of various IT systems in healthcare organizations. OR integration provides a range of benefits, which includes streamlined workflow, improved communication, real-time data visualization, device control and automation, structured documentation, multimedia capture and storage, EHR integration, patient safety, education and research support, and cost savings. These advanatges contribute to improved surgical practices, patient care, and overall efficiency in the operating room environment.

Other factors driving market growth include the rising demand for technologically advanced solutions, a growing number of surgical procedures, rising funding initiatives for improving HCIT infrastructure, and increasing emphasis on cost control and efficiency improvement in hospitals. However, high setup and operational costs, interoperability issues, and a shortage of skilled surgeons in OR integration are expected to restrain market growth to a certain extent.

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Operating Room Integration Market Dynamics

Driver: Rising demand for technologically advanced solutions

In minimally invasive surgeries, the wide use of advanced technologies, such as image guidance techniques and endoscopy equipment, makes it an ideal application area for OR integration solutions. In these procedures, OR integration helps streamline surgical workflows by enabling seamless communication between different systems and ensuring the effective and more accessible operation of these systems, preferably from a single source. For instance, ENDOALPHA by Olympus Corporation (Japan) provides solutions for the simultaneous control of multiple device settings. The use of such solutions helps reduce surgical times, encourages coordination between healthcare providers, and improves patient safety. This ultimately ensures faster recovery of patients and shorter hospital stays, which are the significant benefits of minimally invasive surgeries.

The rising complexity of advanced surgeries has driven hospitals to opt for technological advancements in the OR. The adoption of integrated ORs equipped with surgical instruments and technologies, such as integrated digital imaging diagnostics and surgical instruments with robotic 3D imaging, surgical robots, and virtual reality, is also rising. New surgical technology allows doctors to increase efficiency and safety by guiding their movements and offering unprecedented access to information in the operating room. This trend is expected to continue in the coming years, with an increasing number of hospitals focusing on integrated ORs—supplementing the growth of the operating room integration market.

As integrated ORs consolidate patient information, streamline workflows, and centralize data from multiple platforms, several routine activities of surgical staff are dispersed. These activities include examining and listing patient information, controlling OR lighting, and stepping into the surgical field to display or change the video. The time and energy saved by these time-consuming activities can be utilized to attend to a patient & a specific procedure. The integration of ORs often extends beyond the operating room, connecting and supporting teams, and processing information across the operative workflow. For instance, through real-time surgical video streaming, surgical teams can coordinate or provide supervision with remote specialists or demonstrate a surgical procedure to train and educate students and colleagues virtually. Clinicians can show and share high-definition images of the procedure on a tablet or cellphone during a post-operative consultation with the patient and family. These images and videos automatically associate with the patient record for documentation. These solutions offer ease of implementation, low costs, and low infrastructural requirements will also drive the demand for integrated OR software.

Restraint: Interoperability issues

The heterogeneity of health information systems is one of the critical challenges in successfully implementing and utilizing integrated OR solutions. Many countries lack specific IT data storage and exchange standards, leading to interoperability issues. Although various data storage, transportation, and safety standards exist, implementing these interoperability standards is a major challenge for healthcare providers and HCIT solution vendors. Due to the absence of a single health information system that helps address large healthcare providers' administrative, clinical, technical, and laboratory requirements, interoperability standards have become critical.

Vendors also follow different data formats and standards due to the lack of defined standards, making it difficult to share real-time data with partner systems, thereby increasing the cost of integrated OR solutions. Data quality and integrity, the lack of compliance with standards, the absence of skilled professionals, and operational time differences between hospitals and other healthcare providers are major obstacles that hinder implementing an efficient integrated OR solution.

Opportunity: Technological advancements in hospitals

The rising complexity of advanced surgeries has driven hospitals to opt for technological advancements in the OR. The adoption of hybrid ORs equipped with a combination of surgical instruments and technologies, such as integrated digital imaging diagnostics and surgical instruments with robotic 3D imaging, is also on the rise. This trend is expected to continue in the coming years, with an increasing number of hospitals focusing on hybrid ORs—which will also supplement the growth of the market.

The increasing preference for cloud-based solutions will work towards increasing market growth. The ease of implementation, low cost, and low infrastructural requirements of cloud-based solutions will drive the demand for cloud-based ORM software.

Challenge: Shortage of skilled surgeons in integrated operating rooms

Major countries worldwide witness limited availability of skilled healthcare professionals who can provide the requisite expertise in integrated operating rooms. For instance, the surgical treatment of cardiac diseases in an integrated OR setup involves an interdisciplinary approach that could require a team of specialized surgeons, interventional cardiologists, anesthesiologists, and well-trained support staff.

According to the AAMC (Association of American Medical Colleges), the US healthcare industry is expected to witness a shortage of ~46,000 surgeons by 2025. Similarly, emerging and less-developed countries (such as India, South Africa, and Brazil) have reported limited availability of trained healthcare professionals. In 20216, According to the WFSA study, India, with a population of 1.3 billion, has 883,812 physicians, while the number of physician anesthesia providers is only 16,500. This means the density of physician anesthesia providers per 100,000 population in India is just 1.27. Similarly, in December 2019, on the HPCSA register, there were 6329 specialists in the surgical workforce in South Africa, including 3191 surgeons (50.4%), 1292 (20.4%) OBGYN, and 1846 (29.2%) anesthesiologists. (Source: Department of Surgery, College of Medicine, US). South Africa falls short of the minimum specialist workforce density of 20 per 100,000 needed to provide adequate essential and emergency surgical care. In order to address the current and future burden of diseases treatable by surgical care, South Africa needs a robust surgical healthcare system with adequate human resources to translate healthcare services into improved health outcomes.

The limited availability of skilled and well-trained physicians, surgeons, nurses, and other healthcare professionals is expected to limit the adoption of integrated operating rooms in several countries worldwide in the coming years.

Operating Room Integration Market Ecosystem

The rising adoption of advanced operating room solutions and services in the healthcare industry pertaining to the growing number of surgeries is driving the growth of the market globally. The industry is leveraging advanced technologies to modify business models and enhance operational efficiency. This has also led to the development of smart supply chains, improved manufacturing processes, and an efficient end-to-end ecosystem.

Document management system segment was the largest segment in the device type of operating room integration market in 2022.

On the basis of device type, the document management system segment accounted for the largest share. The large share of this segment can be attributed to the benefits of document management systems, such as data management with minimal errors in operating rooms. Additionally with the help of documentation systems, surgical teams streamline their workflow, enhance communication, and ensure accurate and complete documentation of surgical procedures. These systems helps in efficient and safe operating room practices while supporting quality improvement, research, and patient care.

General Surgery is the largest application segment in the operating room integration market in 2022.

Based on application, the market is segmented into general, orthopedic, cardiovascular, neurosurgery, thoracic, and other applications (gynecological, urological, ophthalmic, dental, ENT, and pediatric surgeries). In 2022, the general surgery segment accounted for the largest share in the market. Factors such as the increasing incidence of breast cancer, colorectal cancer, liver cancer, GI disorders, and endocrine disorders and the rising number of general surgical procedures performed worldwide are driving the growth of this market segment.

APAC region of operating room integration market to witness the highest growth rate during the forecast period.

The Asia Pacific market is projected to grow at the highest CAGR during the forecast period. Market growth in the APAC region is mainly driven by factors such as the procedural benefits of integrated ORs, the growing prevalence of chronic diseases, and the rising adoption of advanced surgical treatment methodologies in the region. The other factors augmenting market growth in this region are the ongoing expansion of the healthcare infrastructure and the growing market availability of advanced surgical technologies.

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The products and services market is dominated by a few globally established players such as include Stryker Corporation (US), STERIS Plc (US), Karl Storz SE & Co. KG (Germany), Olympus Corporation (Japan), Getinge AB (Sweden).

Operating Room Integration Market Report Scope

The study categorizes the operating room integration market to forecast revenue and analyze trends in each of the following submarkets:

By Component

• Introduction
• Software
• Services

By Device Type

• Introduction
• Display systems
• Document Management systems
• Audio & Video Management systems
• Other OR Integration devices

By Application

• Introduction
• General Surgery
• Orthopedic Surgery
• Cardiovascular Surgery
• Neurosurgery
• Thoracic Surgery
• Other Applications

By End User

• Introduction
• Hospitals
• Ambulatory Surgical Centers and Clinics

By Region

• North America
  • US
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Rest Of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Rest of APAC
• Latin America
  • Brazil
  • Mexico
  • Rest of LATAM
• Middle East & Africa

Recent Developments

• In February 2023, KARL STORZ collaborated with Asensu Surgical (US), Through this collaboration, the company developed next-generation equipment and also aimed to sell Asensus' Intelligent Surgical Unit (ISU) as a standalone device.
• In February 2022, Stryker acquired Vocera Communications (US). This acquisition offers Stryker's Medical division an innovative portfolio that boosts the company's Advanced Digital Healthcare services and advance Stryker's focus on preventing adverse occurrences throughout the continuum of care.
• In December 2022, Olympus Corporation (US) collaborated with Sony Corporation (Japan) for the development of a surgical endoscopy system with surgical visualization features such as 4K, 3D, infrared (IR) imaging, and NBI (Narrow Band Imaging).
• In November 2021, Barco (Belgium) partnered with Getinge (Sweden) in which Getinge will utilize Barco’s Nexxis video-over-IP platform to launch its renewed Tegris operating room integration system.

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