Smart Beacon Market by Beacon Standard (iBeacon, Eddystone), Connectivity Type, Offering (Hardware, Software, Service), End Use (Retail, Transportation and Logistics, Public Gathering and Spaces), and Geography - Global Forecast to 2023
[124 Pages Report] The smart beacon market is expected to reach USD 19,805.5 Million by 2023 from USD 770.3 Million in 2016, at a CAGR of 56.2% between 2017 and 2023. The base year considered for the study is 2016, and the forecast period is between 2017 and 2023. The objective of the report is to provide a detailed analysis of the market based on beacon standard, connectivity type, offering, end use, and geography. The report also provides information regarding the major factors influencing the growth of the market (drivers, restraints, opportunities, and industry-specific challenges), along with the detailed value chain. In addition, the key players in the market have been strategically profiled, and their market ranking and core competencies have been comprehensively analyzed, along with detailing the competitive landscape for the market players, and the strategies such as product launches and developments, acquisitions, partnerships, contracts, and expansion adopted by them to grow in the market.
This research study involves an extensive use of secondary sources, directories, and databases (such as annual reports, press releases, journals, Unacast (Proxbook), Institute of Electrical and Electronics Engineers (IEEE), company websites, and other paid databases) to identify and collect information useful for this study. The entire procedure includes the study of the financial reports of top market players. After arriving at the overall market size, the total market has been split into several segments and subsegments, and this data has been confirmed with the key industry experts, such as CEOs, VPs, directors, and marketing executives. The figure below shows the breakdown of primaries based on company type, designation, and region conducted during the research study.
To know about the assumptions considered for the study, download the pdf brochure
Estimote (US), Aruba (A Hewlett Packard Enterprise Company) (US), Kontakt.io (Poland), Cisco (US) , Bluvision (An HID Global Company) (US), Onyx Beacon (Romania), Leantegra (US), Gimbal (US), Accent Systems (Spain), Swirl Networks (US), Sensoro (US), JAALEE Technology (China), Beaconinside (Germany), Blesh (US), and BlueUp (Italy) are some of the major players in the smart beacon market.
The Target Audience:
- Smart beacon end users
- Smart beacon providers
- Smart beacon distributors
- Research organizations and consulting companies
- Associations, organizations, forums, and alliances related to smart beacons
- Venture capitalists, private equity firms, and start-up companies
The market, in this report, has been segmented as follows:
By Beacon Standard:
- iBeacon
- Eddystone
- Others
By Connectivity Type:
- Bluetooth Low Energy (BLE)
- Hybrid
By Offering:
- Hardware
- Software
- Service
By End Use:
- Retail
- Public Gatherings & Spaces
- Hospitality
- Transportation & Logistics
- Sports
- Aviation
- Healthcare
- Automotive
- Bank, Financial Services, Insurance (BFSI)
- Education
- Others
By Geography
- North America
- US
- Canada
- Mexico
- Europe
- Germany
- UK
- France
- Rest of Europe
- Asia Pacific (APAC)
- China
- Australia
- Japan
- South Korea
- Rest of APAC
- Rest of the World (RoW)
- South America
- Middle East and Africa
Available Customizations:
With the given market data, MarketsandMarkets offers customizations according to the companys specific needs. The following customization options are available for the market report:
Company Information
- Detailed analysis and profiling of additional market players on the basis of various blocks of the value chain
Beacon Standard Analysis
- Further breakdown of each Beacon Standard with respect to key regions and countries in terms of volume
End Use Analysis
- Further breakdown of the end use segment, by country
The smart beacon market is expected to be valued at USD 1,363.6 million in 2017 and is likely to reach USD 19,805.5 million by 2023, at a CAGR of 56.2% between 2017 and 2023. The growing adoption of smartphones and the increasing focus on business intelligence to gain competitive advantage are driving the growth of the market. Further, smart beacons are increasingly being used to generate spatial data to be used in analytics, which is also contributing to the growth of the market.
The demand for smart beacons across various applications in the logistics and transportation end users is expected to grow at a high rate over the next 6 years. The retail end users accounted for the largest share of the market in 2016. The growth of the market for logistics and transportation can be attributed to the capability of beacons to provide real-time asset tracking to determine the exact time of the delivery of goods to the customers, at lower costs.
The market for Eddystone is expected to grow at the highest CAGR between 2017 and 2023. This can be attributed to the added features provided by Eddystone over iBeacon standard. Further, Eddystone standard is generally used in the retail industry for proximity marketing.
Europe held the largest share of the smart beacon market in 2016 owing to the high traction of the beacon technology and growing need for technologically advanced marketing platforms among the end users to capture the shares in the respective markets. In addition, Europe is an early adopter of the technology, and the customers in this region have accepted the technology seamlessly. APAC is expected to witness significant growth due to the growing traction of the beacon technology in China and Australia. Further, the market is still in a nascent stage in this region and has a lot of potential.
The growing trend among offline stores to opt for online platforms in the retail sector is anticipated to restrict the market growth in the latter phase of the forecast period. Further, the restricted sensing capabilities due to limitations in underlying BLE technology, and growing security and privacy concerns are expected to pose challenges to the market growth.
Some of the key players in the smart beacon market are Estimote (US), Aruba (A Hewlett Packard Enterprise Company) (US), Kontakt.io (Poland), Cisco (US), Bluvision (An HID Global Company) (US), Onyx Beacon (Romania), Leantegra (US), Gimbal (US), Accent Systems (Spain), Swirl Networks (US), Sensoro (US), JAALEE Technology (China), Beaconinside (Germany), Blesh (US), and BlueUp (Italy). These players adopted various strategies, such as product launches and developments, acquisitions, partnerships, expansions, funding, and contracts, to grow in the market.
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Table of Contents
1 Introduction (Page No. - 13)
1.1 Objectives of Study
1.2 Definition
1.3 Study Scope
1.3.1 Markets Covered
1.3.2 Years Considered for Study
1.4 Currency
1.5 Stakeholders
2 Research Methodology (Page No. - 16)
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primaries
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Market Breakdown & Data Triangulation
2.4 Research Assumptions and Limitations
2.4.1 Assumptions
2.4.2 Limitations
3 Executive Summary (Page No. - 24)
4 Premium Insights (Page No. - 28)
4.1 Attractive Opportunities for Smart Beacon Market
4.2 Market, By Beacon Standard
4.3 Market, By End Use
4.4 Market in Europe, By Country and End Use
4.5 Market, By Country
5 Market Overview (Page No. - 31)
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Growing Adoption of Smartphones
5.2.1.2 Growing Need for Spatial Data to Be Used in Analytics
5.2.1.3 Increasing Focus on Business Intelligence to Gain Competitive Advantage
5.2.2 Restraints
5.2.2.1 Growing Trend Among Offline Stores to Opt for Online Platforms in Retail Sector
5.2.3 Opportunities
5.2.3.1 Adoption of Smart Beacons in Logistics and Transportation
5.2.4 Challenges
5.2.4.1 Restricted Sensing Capabilities Due to Limitations in Underlying BLE Technology
5.2.4.2 Security & Privacy Concerns
5.3 Value Chain Analysis
6 Smart Beacon Market, By Beacon Standard (Page No. - 36)
6.1 Introduction
6.2 Ibeacon
6.3 Eddystone
6.4 Others
7 Market, By Connectivity Type (Page No. - 39)
7.1 Introduction
7.2 Bluetooth Low Energy (BLE)
7.2.1 BLE 4.0
7.2.2 BLE 5.0
7.3 Hybrid
8 Smart Beacon Market, By Offerings (Page No. - 42)
8.1 Introduction
8.2 Hardware
8.2.1 Standard Beacon
8.2.2 Card Beacon
8.2.3 Sticker Beacon
8.3 Software
8.3.1 Content Management Software
8.3.2 Analytics Software
8.3.3 Other Software
8.4 Service
8.4.1 Project Management Service
8.4.2 Consulting Service
8.4.3 Maintenance & Support Service
9 Market, By End Use (Page No. - 49)
9.1 Introduction
9.2 Retail
9.3 Hospitality
9.4 Transportation & Logistics
9.5 Public Gatherings and Spaces
9.6 Sports
9.7 Healthcare
9.8 Banking, Financial Services, and Insurance (BFSI)
9.9 Automotive
9.10 Aviation
9.11 Education
9.12 Others
10 Geographic Analysis (Page No. - 59)
10.1 Introduction
10.2 North America
10.2.1 US
10.2.2 Canada
10.2.3 Mexico
10.3 Europe
10.3.1 UK
10.3.2 Germany
10.3.3 France
10.4 Asia Pacific (APAC)
10.4.1 China
10.4.2 Australia
10.4.3 Japan
10.4.4 South Korea
10.5 Rest of the World (RoW)
11 Competitive Landscape (Page No. - 82)
11.1 Overview
11.2 Ranking of Players, 2016
11.3 Competitive Scenario
11.3.1 Product Launches & Developments and New Patent Filed
11.3.2 Mergers & Acquisitions and Fundings
11.3.3 Partnerships
11.3.4 Contracts & Agreements
11.3.5 Expansions
12 Company Profiles (Page No. - 89)
12.1 Estimote
(Business Overview, Products Offered, Recent Developments, SWOT Analysis, and MnM View)*
12.2 Aruba
12.3 Kontakt.Io
12.4 Cisco
12.5 Bluvision
12.6 Onyx Beacon
12.7 Leantegra
12.8 Gimbal
12.9 Accent Systems
12.10 Swirl Networks
12.11 Sensoro
12.12 Jaalee Technology
12.13 Beaconinside
12.14 Blesh
12.15 Blueup
*Details on Business Overview, Products Offered, Recent Developments, SWOT Analysis, and MnM View Might Not Be Captured in Case of Unlisted Companies.
12.16 Start-Up Ecosystem
12.16.1 Bleesk
12.16.2 Avvel International
12.16.3 Blue Sense Networks
12.16.4 Cubeacon (Eyro Digital Teknologi, Ltd.)
12.16.5 Resono
13 Appendix (Page No. - 115)
13.1 Insights of Industry Experts
13.2 Discussion Guide
13.3 Knowledge Store: Marketsandmarkets Subscription Portal
13.4 Introducing RT: Real-Time Market Intelligence
13.5 Available Customizations
13.6 Related Reports
13.7 Author Details
List of Tables (66 Tables)
Table 1 Smart Beacon Market, By Beacon Standard, 20142023 (USD Million)
Table 2 Market, By Connectivity Type, 20142023 (USD Million)
Table 3 Market, By Connectivity Type, 20142023 (Million Units)
Table 4 Market, By Offering, 20142023 (USD Million)
Table 5 Market for Hardware, By Form Factor, 20142023 (USD Million)
Table 6 Market for Hardware, By Region, 20142023 (USD Million)
Table 7 Market for Hardware, By Region, 20142023 (Million Unit)
Table 8 Market for Software, By Software Type, 20142023 (USD Million)
Table 9 Smart Beacon Market for Software, By Region, 20142023 (USD Million)
Table 10 Market for Service, By Service Type, 20142023 (USD Million)
Table 11 Market for Service, By Region, 20142023 (USD Million)
Table 12 Market, By End Use, 20142023 (USD Million)
Table 13 Market for Retail, By Region, 20142023 (USD Million)
Table 14 Market for Hospitality, By Region, 20142023 (USD Million)
Table 15 Market for Transportation and Logistics, By Region, 20142023 (USD Million)
Table 16 Market for Public Gatherings and Spaces, By Region, 20142023 (USD Million)
Table 17 Smart Beacon Market for Sports, By Region, 20142023 (USD Million)
Table 18 Market for Healthcare, By Region, 20142023 (USD Million)
Table 19 Market for BFSI, By Region, 20142023 (USD Million)
Table 20 Market for Automotive, By Region, 20142023 (USD Million)
Table 21 Market for Aviation, By Region, 20142023 (USD Million)
Table 22 Market for Education, By Region, 20142023 (USD Million)
Table 23 Market for Other End Use, By Region, 20142023 (USD Million)
Table 24 Market, By Region, 20142023 (USD Million)
Table 25 Market in North America, By Country, 20142023 (USD Million)
Table 26 Smart Beacon Market in North America, By Beacon Standard, 20142023 (USD Million)
Table 27 Market in North America, By Offering, 20142023 (USD Million)
Table 28 Market in North America, By End Use, 20142023 (USD Million)
Table 29 Market in US, By Beacon Standard, 20142023 (USD Million)
Table 30 Market in US, By Offering, 20142023 (USD Million)
Table 31 Market in Canada, By Beacon Standard, 20142023 (USD Million)
Table 32 Market in Canada, By Offering, 20142023 (USD Million)
Table 33 Market in Mexico, By Beacon Standard, 20142023 (USD Million)
Table 34 Market in Mexico, By Offering, 20142023 (USD Million)
Table 35 Market in Europe, By Country, 20142023 (USD Million)
Table 36 Smart Beacon Market in Europe, By Beacon Standard, 20142023 (USD Million)
Table 37 Market in Europe, By Offering, 20142023 (USD Million)
Table 38 Market in Europe, By End Use, 20142023 (USD Million)
Table 39 Market in UK, By Beacon Standard, 20142023 (USD Million)
Table 40 Market in UK, By Offering, 20142023 (USD Million)
Table 41 Market in Germany, By Beacon Standard, 20142023 (USD Million)
Table 42 Market in Germany, By Offering, 20142023 (USD Million)
Table 43 Market in France, By Beacon Standard, 20142023 (USD Million)
Table 44 Market in France, By Offering, 20142023 (USD Million)
Table 45 Market in APAC, By Country, 20142023 (USD Million)
Table 46 Smart Beacon Market in APAC, By Beacon Standard, 20142023 (USD Million)
Table 47 Market in APAC, By Offering, 20142023 (USD Million)
Table 48 Market in APAC, By End Use, 20142023 (USD Million)
Table 49 Market in China, By Beacon Standard, 20142023 (USD Million)
Table 50 Market in China, By Offering, 20142023 (USD Million)
Table 51 Market in Australia, By Beacon Standard, 20142023 (USD Million)
Table 52 Market in Australia, By Offering, 20142023 (USD Million)
Table 53 Market in Japan, By Beacon Standard, 20142023 (USD Million)
Table 54 Market in Japan, By Offering, 20142023 (USD Million)
Table 55 Smart Beacon Market in South Korea, By Beacon Standard, 20142023 (USD Million)
Table 56 Market in South Korea, By Offering, 20142023 (USD Million)
Table 57 Market in RoW, By Region, 20142023 (USD Million)
Table 58 Market in RoW, By Beacon Standard, 20142023 (USD Million)
Table 59 Market in RoW, By Offering, 20142023 (USD Million)
Table 60 Market in RoW, By End Use, 20142023 (USD Million)
Table 61 Market Rank of Players in Smart Beacon Market, 2016
Table 62 10 Most Recent Product Launches in Market
Table 63 Fundings, and Mergers and Acquisitions in Market
Table 64 10 Most Recent Partnerships in Market
Table 65 Contracts & Agreements in Market
Table 66 Expansions in Smart Beacon Market
List of Figures (30 Figures)
Figure 1 Segmentation of Smart Beacon Market
Figure 2 Smart Beacon Market: Research Design
Figure 3 Bottom-Up Approach to Arrive at Market Size
Figure 4 Top-Down Approach to Arrive at Market Size
Figure 5 Data Triangulation
Figure 6 Smart Beacon Market, 20142023 (USD Million)
Figure 7 Market, By Beacon Standard, 2017 vs 2023 (USD Million)
Figure 8 Market, By Connectivity Type, 20142023 (USD Million)
Figure 9 Market, By Offering, 2017 vs 2023 (USD Million)
Figure 10 Market, By End Use (2015, 2017, & 2023)
Figure 11 Market, By Region (2016)
Figure 12 Market to Witness A Rapid Growth Due to Growing Adoption of Smartphone in Developing Region
Figure 13 Eddystone Likely to Surpass Ibeacon and Other Beacon Standards By 2023
Figure 14 Retail to Hold Largest Size of Smart Beacon Market By 2023
Figure 15 Retail Held Largest Share of Smart Beacon Market in Europe in 2016
Figure 16 US Held Largest Share in Smart Beacon Market in 2016
Figure 17 Growing Need for Spatial Data to Be Used in Analytics Drives Smart Beacon Market
Figure 18 Top 10 Countries With High Smartphone Penetration, 2015
Figure 19 Value Chain Analysis
Figure 20 Market for Eddystone to Grow at Highest CAGR During Forecast Period
Figure 21 Market for Hybrid Connectivity to Grow at Higher CAGR During Forecast Period
Figure 22 Market for Service to Grow at Highest CAGR During Forecast Period
Figure 23 Market for Transportation and Logistics to Grow at Highest CAGR During Forecast Period
Figure 24 Geographic Snapshot of Smart Beacon Market
Figure 25 Snapshot: Market in North America
Figure 26 Snapshot: Market in Europe
Figure 27 Snapshot: Market in APAC
Figure 28 Snapshot: Market in RoW
Figure 29 Key Developments Adopted By the Leading Players in Smart Beacon Market Between January 2015 and October 2017
Figure 30 Cisco: Company Snapshot
Growth opportunities and latent adjacency in Smart Beacon Market