Smart Stadium Market by Solution (Digital Content Management, Stadium & Public Security, Building Automation, Event Management, Network Management, Crowd Management), Service (Consulting, Deployment & Integration), and Region - Global Forecast to 2028
The Smart Stadium Market size accounted for USD 14.3 Billion in 2023 and is estimated to achieve a market size of USD 34.5 Billion by 2028 growing at a CAGR of 19.2% from 2023 to 2028. The major factors driving the growth of the market include the rise in sporting events and tournaments, both domestic and international, driving the demand for modernized stadium with advanced technology capabilities.
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Smart Stadium Market Dynamics
Driver: Increasing focus on enhancing fan experience
Smart stadium leverage technology to provide an immersive and interactive experience for fans. They offer features like high-definition video screens, wireless connectivity, mobile apps, and personalized content, allowing fans to access real-time statistics, replays, and social media engagement. Also, Smart stadium incorporate various technologies to optimize venue operations. These include intelligent ticketing systems, crowd management solutions, digital signage, and smart parking systems. By streamlining processes and improving operational efficiency, smart stadium enhance the overall experience for attendees, staff, and stakeholders. Smart stadium leverage fan data and preferences to deliver personalized content and recommendations. Through the mobile app or other digital platforms, fans can receive tailored offers, promotions, and exclusive content based on their interests and behavior. This personalized approach enhances the overall fan experience and fosters a sense of belonging. By offering real-time information, personalized content, and opportunities for social interaction, smart stadium enhance the overall fan experience, attracting and retaining a larger fan base.
Restraint: Higher cost of implementation
Stadium operators need huge investments to transform a stadium into a smart stadium, especially for the deployment of technologies, construction, maintenance, and tax. Millions of dollars are required to renovate and mount advanced technologies in a traditional stadium. However, a low frequency of events and inconsistent footfalls are restraining many stadium operators from making heavy investments, as the RoI is not visible enough. The low frequency of events can be attributed to the stadium’s location, such as economically deprived areas, enterprise zones, or industrial areas, and event hosting compatibilities. Before making such investments, stadium operators must also consider the teams that would play in the hosted event, the number of attendance by the type of event being hosted, and their returns.
Opportunity: Emergence of 5G technology
The high speeds and low latency of 5G technology facilitate a new range of fan experiences, such as Virtual Reality (VR) and Augmented Reality (AR) applications. The NFL is harnessing 5G to empower its Next Gen Stats program, which provides real-time data and analytics on player performance. This data is aiding coaches and players in making informed decisions during games. In addition, 5G enhances stadium safety and security by linking security cameras and sensors, using facial recognition technology, and tracking crowd movement. The Mercedes-Benz Stadium in Atlanta is utilizing 5G to fuel its "Connected Stadium" initiative, which incorporates various smart features such as facial recognition, wayfinding, and crowd analytics. As a result, the stadium has earned recognition as one of the most innovative stadium in the world.
Challenge: Complexities in upgrading and replacing legacy systems
Smart stadium integrate multiple smart technology elements, such as hardware, software, and network elements, which can be complex to configure sometimes. Integration of different hardware devices, such as proximity sensors, smart meters, smart thermostats, relays, network switches, gateways, and actuators with automation software over conventional infrastructure may become complex. Furthermore, these systems are unable to integrate with the new generation smart devices due to protocol issues. Hence, traditional and outdated systems cannot communicate efficiently with technologically advanced systems. The integration complexities are expected to hinder market growth in the coming years. In addition, IT and network security restrictions to reduce privacy intrusion and data breaches are projected as one of the major restraints to deploying smart technologies in the existing stadium. Many of these technologies are rapidly changing. For instance, digital signage applications require many upgrades, while with wireless technologies, speed needs to be increased to accommodate the expanded data usage that requires new active equipment to match with demands. Cellular networks require new or additional equipment to increase the throughput. Network administrators face the challenge of integrating new equipment with existing infrastructure. These necessary and constant upgrades require standards-based cabling infrastructure. Furthermore, access issues often make several stadium locations difficult or impossible to re-cable.
Smart Stadium Market Ecosystem
Solution segment, by offering to account for a larger market size during the forecast period
Among the offering segment, the solutions segment is leading the smart stadium market. A smart stadium solution refers to the integration of advanced technologies and systems within a stadium to enhance operational efficiency, fan experiences, safety, and revenue generation. The adoption of smart stadium solutions is driven by the desire to improve fan experiences, optimize operations
Stadium and public security, by solution, is expected to account for a highest market size during the forecast period
Among solutions, the stadium and public security segment is expected to hold the highest market share during the forecast period. Stadium and public safety solutions play a crucial role in smart stadium by ensuring the well-being and security of spectators, staff, and players. These solutions leverage advanced technologies and integrated systems to enhance safety measures and emergency response capabilities.
Energy management systems segment, by building automation solution type to hold the highest market share market during the forecast period
The energy management systems segment is expected to hold the highest market share market during the forecast period. Stadiums consume large amounts of energy for their operations, due to the use of floodlights, indoor and outdoor lighting, and heavy equipment. The need to monitor, control, and optimize the distribution and consumption of energy resources will drive the market.
Security scanning, imaging, and metal detection segment, by stadium and public security solution type holds the highest market share market during the forecast period
The segment of security scanning, imaging, and metal detection segment is expected to hold the highest market share during the forecast period. Security scanning, imaging, and metal detection are vital aspects of stadium and public security. These systems scan and analyze the fans' personal belongings at the stadiums' entry and exit. The need to create a safe environment in the stadium for fans and players will drive the market.
Europe to account for the largest market size during the forecast period
Europe is one of the most prominent regions in the smart stadium market. The European smart stadium market is projected to experience sustained growth due to funding policies at both the EU and individual state levels. European sports organizations are increasingly adopting smart stadium solutions. The UK, the birthplace of football and cricket, generates significant revenue from these sports. Consequently, sports organizations in the country are investing heavily to maintain a competitive edge within the industry. Governments across Europe have already initiated multiple research and development (R&D) ventures to convert traditional stadiums into smart stadiums by integrating IoT solutions and 5G connectivity
Market Players
The report includes the study of key players offering smart stadium market offerings. It profiles major vendors in the global Smart Stadium market. The major vendors include IBM (US), Ericsson (Sweden), Intel (US), NTT (US), Tech Mahindra (India), Johnson Controls (US), Siemens (Germany), Honeywell (US), Cisco (US), NEC (Japan), Huawei (China), Schneider Electric (France), NXP Semiconductors (Netherlands), Atos (France), Verizon (US), AT&T (US), Vodafone (UK), T-Mobile (US), Telefonica (Spain), VIX Technology (Australia), Hawk Eye (UK), UCOPIA (France), AllGoVision (India), AiFi (US),Pixellot (Israel), Locbee (Hungary), Dignia (Israel), GP Smart Stadium (Netherlands). The study includes an in-depth competitive analysis of these key players in the smart stadium market with their company profiles, recent developments, and key market strategies.
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Report Metrics |
Details |
Market size available for years |
2018–2028 |
Base year considered |
2022 |
Forecast period |
2023–2028 |
Forecast units |
Value (USD Billion) |
Segments covered |
Solutions, Services, and Regions. |
Regions covered |
North America, Europe, Asia Pacific, Middle East & Africa, and Latin America |
Companies covered |
IBM (US), Ericsson (Sweden), Intel (US), NTT (US), Tech Mahindra (India), Johnson Controls (US), Siemens (Germany), Honeywell (US), Cisco (US), NEC (Japan), Huawei (China), Schneider Electric (France), NXP Semiconductors (Netherlands), Atos (France), Verizon (US), AT&T (US), Vodafone (UK), T-Mobile (US), Telefonica (Spain), VIX Technology (Australia), Hawk Eye (UK), UCOPIA (France), AllGoVision (India), AiFi (US),Pixellot (Israel), Locbee (Hungary), Dignia (Israel), GP Smart Stadium (Netherlands). |
This research report categorizes the Smart stadium market to forecast revenues and analyze trends in each of the following submarkets:
Based on Offering, the Smart stadium market has the following segments:
-
Solutions
-
Digital Content Management
- Audio and Video Management
- Digital Signage
- Mobile and Web Content Management
-
Stadium and Public Security
- Access Control
- Video Surveillance
- PSIM
- Security Scanning, Imaging, and Metal Detection
- Emergency and Disaster Management
- Cybersecurity
- Others*
-
Building Automation
- Parking Management Systems
- Energy Management Systems
- Facility Management Systems
-
Event Management
- Event Marketing and Registration
- Ticketing Management
- Workforce Management
- Network Management
- Crowd Management
-
Digital Content Management
-
Services
- Consulting
- Deployment and Integration
- Support and Maintenance
Based on Regions, the Smart stadium market has the following segments:
-
North America
- US
- Canada
-
Europe
- United Kingdom
- Germany
- France
- Nordics
- Italy
- Rest of Europe
-
Asia Pacific
- China
- India
- Japan
- South Korea
- AnZ
- Rest of Asia Pacific
-
Middle East & Africa
- KSA
- UAE
- South Africa
- Nigeria
- Rest of Middle East & Africa
-
Latin America
- Brazil
- Mexico
- Rest of Latin America
Recent Developments:
- In February 2023, Fujitsu and Eintracht partnered to develop sustainable solutions for stadium management, such as Iot T-based sensors, AI implementation, and queue management.
- In January 2023, Schneider Electric acquired AVEVA, a global leader in industrial software. Together, they enable a holistic approach to digital transformation across a customer’s operations.
- In December 2022, Cisco and Manchester City collaborated to deploy WaitTime’s real-time crowd management platform at the Etihad Stadium.
- In October 2022, Tech Mahindra acquired US-based Infostar LLC and London-based We Make Websites Limited (WMW) for USD 105 million and USD 13 million, respectively, to strengthen its digital portfolio..
- In March 2022, Real Madrid partnered with Cisco to provide Connected Stadium solutions across its stadium to enhance the fan experience and connectivity.
Frequently Asked Questions (FAQ):
What is the projected market value of the global Smart stadium market?
The Smart stadium market size is projected to grow from USD 14.3 billion in 2023 to USD 34.5 billion in 2028 at a Compound Annual Growth Rate (CAGR) of 19.2% during the forecast period. The major factors driving the growth of the Smart stadium market include the increasing popularity of sports and entertainment events and the growing demand for personalized and immersive experiences.
Which region have the highest market share in the smart stadium market?
Europe is expected to hold the largest market share in the Smart Stadium market.
Which solution is expected to hold the highest market share?
Among solutions, the stadium and public security segment is expected to hold the highest market share during the forecast period. Stadium and public safety solutions play a crucial role in smart stadium by ensuring the well-being and security of spectators, staff, and players. These solutions leverage advanced technologies and integrated systems to enhance safety measures and emergency response capabilities
Who are the major vendors in the smart stadium market?
Major vendors in the smart stadium market are IBM (US), Ericsson (Sweden), Intel (US), NTT (US), Tech Mahindra (India), Johnson Controls (US), Siemens (Germany), Honeywell (US), Cisco (US), NEC (Japan), Huawei (China), Schneider Electric (France), NXP Semiconductors (Netherlands), Atos (France), Verizon (US), AT&T (US), Vodafone (UK), T-Mobile (US), Telefonica (Spain), VIX Technology (Australia), Hawk Eye (UK), UCOPIA (France), AllGoVision (India), AiFi (US),Pixellot (Israel), Locbee (Hungary), Dignia (Israel), GP Smart Stadium (Netherlands).
Which service is expected to lead the smart stadium market?
Based on services, the deployment and integration segment is expected to lead the smart stadium market during the forecast period.
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The study involved four major activities to estimate the current market size for the Smart stadium market. An exhaustive secondary research was done to collect information on the Smart stadium market. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain using primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. Thereafter, the market breakup and data triangulation procedures were used to estimate the market size of the segments and sub-segments of the Smart stadium market.
Secondary Research
In the secondary research process, various secondary sources, such as D & B Hoovers and Bloomberg BusinessWeek, were referred to identify and collect information for this study. These secondary sources included annual reports, press releases, investor presentations of companies, whitepapers, articles by recognized authors, gold standard and silver standard websites, regulatory bodies, trade directories, and databases.
Primary Research
The Smart stadium market comprises stakeholders such as stadium owners, sports associations, IT service providers, mobile application providers, network solution providers, building solution providers, system integrators, and cloud service providers. The demand side of the Smart stadium market consists of the firms that deploy the smart stadium solutions and services. The supply side includes Smart stadium solutions and service providers. Various primary sources were interviewed from the supply and demand sides to obtain qualitative and quantitative information. Given below is the breakup of the primary respondents:
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Market Size Estimation
The top-down and bottom-up approaches were used to estimate and validate the size of the global smart stadium market and various other dependent submarkets in the overall market. The research methodology that was used to estimate the market size includes the following details: the key market players were identified through secondary research and their revenues from the Smart cities and building technology segment in respective regions were determined through primary and secondary research. The entire procedure included the study of the annual and financial reports of key innovators and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. Additionally, the regional governments’ and sports associations’ spending on the infrastructure development of stadium was determined by primary and secondary sources. Information Technology (IT) spending was evaluated and verified by the sources based on these numbers. Moreover, the percentage shares, splits, and breakdowns were determined using secondary sources and verified through primary sources. All possible parameters that affect the markets covered in this research study were accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Smart Stadium Market: Bottom-Up Approach
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Data Triangulation
After arriving at the overall market size using the market size estimation processes as explained above, the market was split into several segments and subsegments. The data triangulation and market breakup procedures were employed, wherever applicable, to complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment. The data was triangulated by studying various factors and trends from both the demand and supply sides.
Market Definition
A smart stadium can be defined as an application of smart technology integrated solutions and hardware deployed in the stadium’s infrastructure. Smart stadium leverages various advanced digital technologies, such as the Internet of Things (IoT), high-density Wi-Fi, integrated security system, and mobile apps to provide better sports and entertainment viewing experience, increase profitability, and improve stadium security.
Key Stakeholders
- Stadium Owners
- Sports Associations
- IT Service Providers
- Mobile Application Providers
- Network Solutions Providers
- Building Solutions Providers
- Smart Solutions Providers
- System Integrators
- Cloud Service Providers
- Consultants/Consultancies/Advisory Firms
- Training and Education Service Providers
Report Objectives
- To determine and forecast the global smart stadium market by solution, service, and region from 2023 to 2028 and analyze various macroeconomic and microeconomic factors that affect the market growth
- To forecast the size of the market segments with respect to five main regions: North America, Europe, Latin America, Asia Pacific, and Middle East and Africa
- To analyze each submarket with respect to individual growth trends, prospects, and contributions to the overall smart stadium market
- To provide detailed information regarding the major factors influencing the growth of the smart stadium market (drivers, restraints, opportunities, and challenges)
- To profile the key market players; provide comparative analysis based on their business overviews, service offerings, regional presence, business strategies, and key financials; and provide companies in-house statistical tools to understand the competitive landscape
- To track and analyze competitive developments, such as mergers and acquisitions, product developments, partnerships and collaborations, and Research and Development (R&D) activities in the market
Available Customizations
Along with the market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the report:
Company information
- Detailed analysis and profiling of additional market players (Up to 5)
Growth opportunities and latent adjacency in Smart Stadium Market
Understand the opportunities of fan engagement and connectivity / connecting with Fans / App Solutions,etc.