Social Media Management Market

Social Media Management Market by Component (Solutions (Social Media Marketing, Social Media Asset and Content Management), Services), Deployment Mode, Organization Size, Application, (Sales and Marketing), Vertical - Global Forecast to 2026

Report Code: TC 6916 Aug, 2021, by marketsandmarkets.com

[327 Pages Report] The Social Media Management market size is projected to grow from USD 14.4 billion in 2021 to USD 41.6 billion in 2026, at a Compound Annual Growth Rate (CAGR) of 23.6% during the forecast period. The major factors driving the growth of the Social Media Management Market include the Increase in focus on the market and competitive intelligence, Increase in need for search RoI for social media strategy, Enhancement of customer experience with social media management, Increase in user engagement of social media using smartphones.

Social Media Management Market

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Impact of Covid-19 on Social Media Management market

The rise in the number of COVID-19 cases has caused a major boom to social media management market There are immense opportunities for social media management vendors, including the voluminous data generated through social media platforms, increase in cloud adoption trends, High adoption rate of social media management solutions among small and medium-sized enterprises. However, the regulatory and compliance constraints and lack of common standards, complexities in the management workflow and laws restrain the market growth. The lack of standard measures for social media management platforms and the absence of a single solution to manage the increasing unstructured data challenges may hamper the growth of the social media management market.

Market Dynamics

Driver: Increase in focus on the market and competitive intelligence

The global competition continues to affect profit margins, and companies are constantly on the lookout for technological solutions to maximize their productivity and reduce cost while maintaining an edge in the competition. Companies need to integrate the demographic, competitive, and business information, along with the customer’s data, to find out the intricacies to outperform their competitors. Organizations are trying to focus on analyzing the sales and various markets to identify the gaps. Customers these days have become brand conscious. They demand better quality, lower prices, and faster delivery of products and services. Advanced analytics is being incorporated to help achieve market goals. Social media management solution helps to analyze unstructured social data to respond to dynamic market conditions and achieve high sales and operational profitability. Organizations can retrieve huge amounts of information about customer sentiments about their brands, and then they can strategize their marketing and sales activities. Companies can make use of social media management solutions to improve their market presence and gain a competitive edge by effectively analyzing the competition and consumer behavior from social media platforms. Social media management solutions have various applications, such as engagement, CRM, publishing, advertisement, monitoring, and real-time analytics.

Restraint: Regulatory and compliance constraints

Data privacy issues have attracted global attention in recent years and have significantly affected the social media space with the formulation of data protection and privacy laws and regulations, such as General Data Protection Regulation (GDPR), Payment Card Industry Data Security Standard (PCI DSS), Health Insurance Portability and Accountability Act (HIPAA), and Gramm–Leach–Bliley Act (GLBA). GDPR specifies the requirement of enterprises to provision for data breach notifications, secure data transfer, anonymize customer data, and process data with the consent of clients. According to the regulation, if any organization compromises the privacy of its customers or employees through its social media platforms, or if an employee of the organization exposes confidential information about the stakeholders or customers of the organization, they are bound to pay hefty fines and legal actions and proceedings will be initiated against the concerned individuals or organizational entities.

Opportunity: Voluminous data generation through social media platforms

Social media management platforms are gaining public attention, and businesses are trying to make the most by advancing their connections with customers using social media management solutions to gain real-time insights and drive corporate results in terms of RoI. Organizations can make use of social media management platforms to anticipate shifting marketing trends, brand management, the audience listening, track competitor’s promotional performance, and measure the success of their marketing campaign with ease. Thereafter, companies can easily attract, convert, upsell, cross-sell their products and services; they can also run reward loyalty programs to their target client base.

Challenge: Lack of standard measures for a social media management platform

Previously, the content on social media was mostly limited to text, which was easy to analyze. With technology development, this unstructured data has expanded to include multimedia content in the form of images, videos, audio files, and GIFs. The analyzed data obtained has to be reliable and valid to generate value from social media channels. Otherwise, it would not be of much use and can be considered as bad data, which would lead to wrong decision-making in organizations. Hence, it is necessary to validate all the analyses and algorithms used to rely on the results obtained. If the methodology and math cannot be verified, then foolproof decisions cannot be made. Most vendors validate the information themselves, which exposes a common problem with social media management for an management platform. Some provide the validation with the help of customer metrics, such as Key Performance Indicators (KPIs); this method helps focus only on certain circumstances. Vendors are normally not keen on providing broad external validations. Part of the reason not to do so is the lack of standard measures for social media management solutions. The validation has to be measured individually by customers. Vendors can use positive or negative trend lines to detect customers’ inclinations or facts driving their sentiments. However, they are unable to find the reason for how the change in sentiment can affect their revenue. Marketers might demand results to be verified both broadly and in terms of their specifications before purchasing them as the social media management market matures. Hence, the lack of standard measures is considered a challenge for the growth of the market.

Social Media Marketing, solution by component to account for a larger market size during the forecast period

The social media marketing solution is projected to hold the largest market size during the forecast period. Social media marketing incorporates the use of tools and approaches (engagement, advocacy, and selling) to reach target audiences through various social media channels and engage them effectively. Social media marketing uses social media platforms to connect with an audience to build brand image, increase sales, and drive website traffic. This involves publishing great content on social media profiles, listening to and engaging followers, analyzing results, and running social media advertisements. Social media engagement and social media advocacy are two major components of social media marketing. Social media engagement involves the management of the existing and potential customer interactions on various social media networks of a company. Social media advocacy and selling deal with brand development through third-party engagements (employee or existing customers).

Deployment mode, by cloud segmentto grow at a higher CAGR during the forecast period

The cloud deployment services segment is projected to account for the largest market size during the forecast period. Cloud deployment characteristics, such as scalability and cost-effectiveness, are expected to be instrumental in propelling the growth of the social media management market.

BFSI, by vertical segment to lead the market during the forecast period

The BFSI vertical adopts social media management platforms to enhance its customer base and improve its market share. Social media management is expected to bring in a lot of opportunities to financial institutions. These institutions need to embrace this shift to reap the benefits. The BFSI sector has been gradually warming up to the impact of digital transformation over the several previous quarters. So much so that many traditional banks in India have committed money and effort not only in providing a digital consumer experience but also in digital engaging with customers, workers, and stakeholders.

Competitive intelligence, by application segment to grow at a higher CAGR during the forecast period

Competitive intelligence consists of various intrinsic evaluations based on pricing, service, attention metrics, perception, and reach. It ensures businesses can understand the market trends and quickly adapt to the changing market circumstances. The data can also be used to provide visibility into customer feelings related to their competitor’s products and relevant trends specific to any industry. Though the use of social media analytics for building competitive intelligence has not been reached to the full strength, the use is expected to fuel up in the coming years with the increasing competition. Several industry verticals have started analyzing social media data to gain a leading edge over their competitors. Samsung has taken the lead in the sale of its new launch, Galaxy S III, over its rival Apple, during the iPhone 5 launch, based on competitive intelligence gathered through social media responses. Similarly, industries such as retail and eCommerce, BFSI, healthcare, and travel and hospitality are considering social media marketing techniques as one of the most effective to maintain their brand reputation.

Social Media Management Market by Region

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North America to account for the largest market size during the forecast period

North America is expected to have the largest market share in the social media management market. The region is a mature and well-established market with a healthy risk appetite and inclination toward technological innovations, thereby presenting a plethora of opportunities for social media management vendors and service providers. The region is characterized by a widespread social media consumer base and the high prominence of social media management tools. The adoption of social media networks as a key marketing and customer engagement tool for industry verticals will further drive market revenue generation across the region.

The presence of a growing tech-savvy population, high internet penetration, and better connectivity has resulted in an enormous usage of social media platforms. Such large-scale data generation, through social media platforms, has offered an opportunity to the enterprises to gather meaningful insights about brand performance, product influence, product innovation, and campaign performance. The majority of the customers in North America have been leveraging social media management for business activities that include, but are not limited to, campaign management, branding, marketing and advertising, and customer perception analysis. The rising popularity and higher reach of social media apps are further empowering SMEs and startups in the region to harness digital media as a cost-effective tool for building and promoting business, growing consumer base, and reaching out to a wider audience without substantial investment into sales and marketing channels. Several leading industry players, such as Bank of America, L'Orιal USA, and American Airlines, have successfully harnessed social media management as a rampant tool to tap consumer sentiment and formulate customer growth and retention strategies for North America.

Market Interconnection

Social Media Management Market by Region

Market Players

The report includes the study of key players offering in social media management solutions. The major vendors includes Adobe (US), IBM (US), Google (US), Oracle (US), Salesforce (US), Sprout Social (US), Hootsuite (Canada), Meltwater (US), Sprinklr (US), Digimind (France), HubSpot (US), Clarabridge (US), Khoros (US), Falcon.io (Denmark), Zoho Corporation (India), NetBase (US), Brandwatch (UK), Talkwalker (Europe), Buffer (US), Agorapulse (France), Sendible (UK), MavSocial (US), Socialbakers (Czech Republic), Synthesio (US), and eClincher (US).

Scope of Report

Report Metrics

Details

Market size available for years

2016–2026

Base year considered

2020

Forecast period

2021–2026

Forecast units

Value (USD Million)

Segments covered

Component (Solutions And Services), deployment mode (cloud and on-premise), organization size (small enterprises, medium-sized enterprises, and large enterprises), application, vertical, and region.

Regions covered

North America, EMEA, APAC, and Latin America.

Companies covered

Adobe (US), IBM (US), Google (US), Oracle (US), Salesforce (US), Sprout Social (US), Hootsuite (Canada), Meltwater (US), Sprinklr (US), Digimind (France), HubSpot (US), Clarabridge (US), Khoros (US), Falcon.io (Denmark), Zoho Corporation (India), NetBase (US), Brandwatch (UK), Talkwalker (Europe), Buffer (US), Agorapulse (France), Sendible (UK), MavSocial (US), Socialbakers (Czech Republic), Synthesio (US), and eClincher (US).

This research report categorizes the social media management market to forecast revenues and analyze trends in each of the following submarkets:

Based on Component, the Social Media Management market has the following segments:

  • Solutions
    • Social Media Marketing
    • Social Media Listening, Monitoring and Analytics
    • Social Media Asset and Content Management
    • Social Media Risk and Compliance Management
  • Services
    • Prpfessional Services
    • Managed Services

Based on Deployment Mode, the market has the following segments:

  • Cloud
  • On-premises

Based on Organization Size, the social media management market has the following segments:

  • Small Enterprises
  • Medium-Sized Enterprises
  • Large Enterprises

Based on Application, the market has the following segments:

  • Sales and Marketing Management
  • Customer Experience Management
  • Competitive Intelligence
  • Risk Management and Fraud Detection
  • Others

Based on Vertical, the social media management market has the following segments:

  • BFSI
  • Retail and Consumer Goods
  • Government and Public Sector
  • Healthcare and Life Sciences
  • IT and Telecom
  • Media and Entertainment
  • Manufacturing
  • Travel and Hospitality
  • Others

Based on regions, the market has the following segments:

  • North America
    • US
    • Canada
  • Europe, Middle East and Africa (EMEA)
    • UK and Ireland
    • Germany
    • France
    • Spain
    • Saudi Arabia
    • Italy
    • Rest of EMEA
  • APAC
    • China
    • Japan
    • ANZ
    • Singapore
    • India
    • Rest of APAC
  • Latin America
    • Brazil
    • Columbia
    • Mexico
    • Rest of Latin America

Recent Developments:

  • In June 2021, Adobe introduced an AI-powered live search for Adobe Commerce. Adobe Commerce merchants can provide their shoppers with relevant and personalized search results as per their requirements.
  • In June 2021, Google Marketing Platform introduced Ads creative studio. It is a unified solution to create an advertisement, which allows building compelling experiences for audio, display, and video ads. Ads Creative Studio will allow customers to build and innovate advertisements with an interactive, easy-to-use user interface.
  • June 2021, Salesforce launched a new low code tool for developers on its lightning platform. This low-code tool is for interactive app development and automation, and new elastic computing. It comes with AI-driven data protection, identity management, and develops capabilities to help teams drive more business.
  • In May 2021, Hootsuite updated the navigation in mobile so that customers can easily review and filter scheduled content across social media platforms.
  • In March 2021, HCL Technologies and Google Cloud announced the expansion of their strategic partnership to bring HCL Software's Digital Experience (DX) and Unica Marketing cloud-native platforms to Google Cloud.

Frequently Asked Questions (FAQ):

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TABLE OF CONTENTS

1 INTRODUCTION (Page No. - 32)
    1.1 INTRODUCTION TO COVID-19
    1.2 COVID-19 HEALTH ASSESSMENT
           FIGURE 1 COVID-19: GLOBAL PROPAGATION
           FIGURE 2 COVID-19 PROPAGATION: SELECT COUNTRIES
    1.3 COVID-19 ECONOMIC ASSESSMENT
           FIGURE 3 REVISED GROSS DOMESTIC PRODUCT FORECASTS FOR SELECT G20 COUNTRIES IN 2020
           1.3.1 COVID-19 ECONOMIC IMPACT—SCENARIO ASSESSMENT
                    FIGURE 4 CRITERIA IMPACTING GLOBAL ECONOMY
                    FIGURE 5 SCENARIOS IN TERMS OF RECOVERY OF GLOBAL ECONOMY
    1.4 OBJECTIVES OF THE STUDY
    1.5 MARKET DEFINITION
           1.5.1 INCLUSIONS AND EXCLUSIONS
    1.6 MARKET SCOPE
           1.6.1 MARKET SEGMENTATION
           1.6.2 YEARS CONSIDERED FOR THE STUDY
    1.7 CURRENCY
    1.8 STAKEHOLDERS
    1.9 SUMMARY OF CHANGES

2 RESEARCH METHODOLOGY (Page No. - 43)
    2.1 RESEARCH DATA
           FIGURE 6 GLOBAL SOCIAL MEDIA MANAGEMENT MARKET: RESEARCH DESIGN
           2.1.1 SECONDARY DATA
           2.1.2 PRIMARY DATA
                    TABLE 1 PRIMARY INTERVIEWS WITH EXPERTS
                    2.1.2.1 Breakup of primary profiles
                               FIGURE 7 BREAKUP OF PRIMARY INTERVIEWS: BY COMPANY, DESIGNATION, AND REGION
                    2.1.2.2 Key Industry Insights
    2.2 DATA TRIANGULATION
           FIGURE 8 DATA TRIANGULATION
    2.3 MARKET SIZE ESTIMATION
           FIGURE 9 RESEARCH METHODOLOGY: APPROACH
           FIGURE 10 MARKET SIZE ESTIMATION METHODOLOGY─ APPROACH 1 (SUPPLY SIDE): REVENUE OF SOLUTIONS/SERVICES IN THE SOCIAL MEDIA MANAGEMENT MARKET
           FIGURE 11 MARKET SIZE ESTIMATION METHODOLOGY ─ APPROACH 2 BOTTOM-UP (SUPPLY SIDE): COLLECTIVE REVENUE OF SOLUTIONS/SERVICES IN THE MARKET
    2.4 MARKET FORECAST
           TABLE 2 FACTOR ANALYSIS
    2.5 ASSUMPTIONS FOR THE STUDY
    2.6 LIMITATIONS OF THE STUDY

3 EXECUTIVE SUMMARY (Page No. - 52)
    FIGURE 12 SOCIAL MEDIA MANAGEMENT MARKET SIZE, 2019–2026 (USD MILLION)
    FIGURE 13 SOLUTIONS ARE ESTIMATED TO LEAD THE MARKET DURING THE FORECAST PERIOD
    FIGURE 14 COMPETITIVE INTELLIGENCE IS ESTIMATED TO GROW WITH THE HIGHEST RATE DURING THE FORECAST PERIOD
    FIGURE 15 CLOUD DEPLOYMENT IS ESTIMATED TO LEAD THE MARKET DURING THE FORECAST PERIOD
    FIGURE 16 MEDIUM-SIZED ENTERPRISES ARE ESTIMATED TO GROW WITH THE HIGHEST RATE DURING THE FORECAST PERIOD
    FIGURE 17 BFSI IS ESTIMATED TO LEAD THE MARKET DURING THE FORECAST PERIOD
    FIGURE 18 GROWING SEGMENTS IN THE MARKET, 2021–2026
    FIGURE 19 MARKET: REGIONAL SNAPSHOT

4 PREMIUM INSIGHTS (Page No. - 58)
    4.1 ATTRACTIVE OPPORTUNITIES IN THE SOCIAL MEDIA MANAGEMENT MARKET
           FIGURE 20 INCREASED NEED FOR SOCIAL MEDIA MANAGEMENT AND COMPETITIVE INTELLIGENCE TO DRIVE THE MARKET GROWTH
    4.2 ASIA PACIFIC: MARKET, BY COMPONENT AND COUNTRY
           FIGURE 21 SOLUTIONS AND CHINA TO ACCOUNT FOR THE HIGHEST MARKET SHARE IN ASIA PACIFIC IN 2021
    4.3 MARKET: MAJOR COUNTRIES
           FIGURE 22 CHINA TO GROW AT THE HIGHEST RATE DURING THE FORECAST PERIOD

5 MARKET OVERVIEW (Page No. - 60)
    5.1 INTRODUCTION
    5.2 MARKET DYNAMICS
           FIGURE 23 SOCIAL MEDIA MANAGEMENT MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
           5.2.1 DRIVERS
                    5.2.1.1 Increase in focus on the market and competitive intelligence
                    5.2.1.2 Increase in need for search ROI for social media strategy
                               FIGURE 24 SOCIAL MEDIA PENETRATION, BY COUNTRY, 2020
                    5.2.1.3 Enhancement of customer experience with social media management
                               FIGURE 25 IMPACT OF NEGATIVE ONLINE EXPERIENCE
                    5.2.1.4 Increase in user engagement of social media using smartphones
                               FIGURE 26 REGION-WISE SOCIAL MEDIA PENETRATION
                    5.2.1.5 Shift of people toward virtual realm due to COVID-19
           5.2.2 RESTRAINTS
                    5.2.2.1 Regulatory and compliance constraints
                    5.2.2.2 Lack of common standards and laws
                    5.2.2.3 Complexities in the management workflow
           5.2.3 OPPORTUNITIES
                    5.2.3.1 Voluminous data generation through social media platforms
                               FIGURE 27 TOTAL NUMBER OF SOCIAL MEDIA USERS WORLDWIDE, 2017–2020 (BILLION)
                    5.2.3.2 Increase in cloud adoption trends
                    5.2.3.3 High adoption rate of social media management solutions among small and medium-sized enterprises
           5.2.4 CHALLENGES
                    5.2.4.1 Lack of standard measures for a social media management platform
                    5.2.4.2 Lack of a single solution to manage the increasing unstructured data
    5.3 IMPACT OF COVID-19 ON SOCIAL MEDIA MANAGEMENT
           5.3.1 DRIVERS AND OPPORTUNITIES
           5.3.2 RESTRAINTS AND CHALLENGES
           5.3.3 CUMULATIVE GROWTH ANALYSIS
    5.4 CASE STUDY ANALYSIS
           5.4.1 HOSPITALITY
                    5.4.1.1 Use case 1: Five Guys implements social media management tools to track brand image and to analyze customer behavior
           5.4.2 BANKING
                    5.4.2.1 Use case 2: OCBC Improves customer engagement and monitoring across different social media channels
           5.4.3 MEDIA AND ENTERTAINMENT
                    5.4.3.1 Use case 3: Clear Channel tracked advertisement success across all channels more efficiently
           5.4.4 ENERGY AND UTILITIES
                    5.4.4.1 Use case 4: Stadtwerke Mόnchen improves customer engagement with a social media management platform
           5.4.5 HEALTHCARE AND LIFE SCIENCE
                    5.4.5.1 Use case 5: Chobani implemented social media management tools to track brand image and audience listening
    5.5 SUPPLY CHAIN ANALYSIS
           FIGURE 28 SUPPLY CHAIN ANALYSIS: SOCIAL MEDIA MANAGEMENT MARKET
    5.6 ECOSYSTEM
           TABLE 3 ECOSYSTEM: MARKET
    5.7 PORTER’S FIVE FORCES ANALYSIS
           TABLE 4 IMPACT OF EACH FORCE ON THE MARKET
           FIGURE 29 PORTER’S FIVE FORCES ANALYSIS: MARKET
           5.7.1 THREAT FROM NEW ENTRANTS
           5.7.2 THREAT FROM SUBSTITUTES
           5.7.3 BARGAINING POWER OF SUPPLIERS
           5.7.4 BARGAINING POWER OF BUYERS
           5.7.5 INTENSITY OF COMPETITIVE RIVALRY
    5.8 PATENT ANALYSIS
           TABLE 5 PATENTS GRANTED TO VENDORS IN THE SOCIAL MEDIA MANAGEMENT MARKET
    5.9 PRICING MODEL ANALYSIS
           TABLE 6 PRICING ANALYSIS
    5.10 REGULATORY IMPLICATIONS
           5.10.1 PAYMENT CARD INDUSTRY DATA SECURITY STANDARD (PCI DSS)
           5.10.2 HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT (HIPAA)
           5.10.3 GRAMM-LEACH-BLILEY ACT (GLBA)
           5.10.4 GENERAL DATA PROTECTION REGULATION (GDPR)
           5.10.5 TECHNOLOGIES IN SOCIAL MEDIA MANAGEMENT
                    5.10.5.1 Big data
                    5.10.5.2 Machine learning
                    5.10.5.3 AI
                    5.10.5.4 Augmented reality

6 SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT (Page No. - 82)
    6.1 INTRODUCTION
           6.1.1 COMPONENT: COVID-19 IMPACT
                    FIGURE 30 SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
                    TABLE 7 MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
                    TABLE 8 MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION)
    6.2 SOLUTIONS
           6.2.1 SOLUTIONS: MARKET DRIVERS
                    FIGURE 31 SOCIAL MEDIA MARKETING SEGMENT TO ACCOUNT FOR THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
                    TABLE 9 SOLUTIONS: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY TYPE, 2016–2019 (USD MILLION)
                    TABLE 10 SOLUTIONS: MARKET SIZE, BY TYPE, 2020–2026 (USD MILLION)
                    TABLE 11 SOLUTIONS: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
                    TABLE 12 SOLUTIONS: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)
                    6.2.1.1 Social media marketing
                    6.2.1.2 Social media marketing: market drivers
                               6.2.1.2.1 Social Ad Technology and Selling
                               6.2.1.2.2 Social Advocacy
                               TABLE 13 SOCIAL MEDIA MARKETING: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY TYPE, 2016–2019 (USD MILLION)
                               TABLE 14 SOCIAL MEDIA MARKETING: MARKET SIZE, BY TYPE, 2020–2026 (USD MILLION)
                               TABLE 15 SOCIAL MEDIA MARKETING: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
                               TABLE 16 SOCIAL MEDIA MARKETING: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)
                    6.2.1.3 Social media listening, monitoring, and analytics
                    6.2.1.4 Social media listening, monitoring, and analytics: market drivers
                               6.2.1.4.1 Social Media Listening and Monitoring
                               6.2.1.4.2 Social Media Analytics
                               TABLE 17 SOCIAL MEDIA LISTENING, MONITORING, AND ANALYTICS: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY TYPE, 2016–2019 (USD MILLION)
                               TABLE 18 SOCIAL MEDIA LISTENING, MONITORING, AND ANALYTICS: MARKET SIZE, BY TYPE, 2020–2026 (USD MILLION)
                               TABLE 19 SOCIAL MEDIA LISTENING, MONITORING, AND ANALYTICS: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
                               TABLE 20 SOCIAL MEDIA LISTENING, MONITORING, AND ANALYTICS: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)
                    6.2.1.5 Social media asset and content management
                    6.2.1.6 Social media asset and content management: market drivers
                               TABLE 21 SOCIAL MEDIA ASSET AND CONTENT MANAGEMENT: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
                               TABLE 22 SOCIAL MEDIA ASSET AND CONTENT MANAGEMENT: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)
                    6.2.1.7 Social media risk and compliance management
                    6.2.1.8 Social media risk and compliance management: market drivers
                               TABLE 23 SOCIAL MEDIA RISK AND COMPLIANCE MANAGEMENT: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
                               TABLE 24 SOCIAL MEDIA RISK AND COMPLIANCE MANAGEMENT: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)
    6.3 SERVICES
           6.3.1 SERVICES: MARKET DRIVERS
                    FIGURE 32 MANAGED SERVICES SEGMENT TO GROW WITH THE HIGHEST GROWTH RATE DURING THE FORECAST PERIOD
                    TABLE 25 SERVICES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY TYPE, 2016–2019 (USD MILLION)
                    TABLE 26 SERVICES: MARKET SIZE, BY TYPE, 2020–2026 (USD MILLION)
                    TABLE 27 SERVICES: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
                    TABLE 28 SERVICES: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)
           6.3.2 PROFESSIONAL SERVICES
           6.3.3 PROFESSIONAL SERVICES: MARKET DRIVERS
                    TABLE 29 PROFESSIONAL SERVICES: MARKET SIZE, BY TYPE, 2016–2019 (USD MILLION)
                    TABLE 30 PROFESSIONAL SERVICES: MARKET SIZE, BY TYPE, 2020–2026 (USD MILLION)
                    TABLE 31 PROFESSIONAL SERVICES: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
                    TABLE 32 PROFESSIONAL SERVICES: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)
                    6.3.3.1 Implementation and consulting services
                               TABLE 33 IMPLEMENTATION AND CONSULTING SERVICES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
                               TABLE 34 IMPLEMENTATION AND CONSULTING SERVICES: SOCIAL MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)
                    6.3.3.2 Training and support services
                               TABLE 35 TRAINING AND SUPPORT SERVICES: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
                               TABLE 36 TRAINING AND SUPPORT SERVICES: SOCIAL MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)
           6.3.4 MANAGED SERVICES
           6.3.5 MANAGED SERVICES: MARKET DRIVERS
                    TABLE 37 MANAGED SERVICES: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
                    TABLE 38 MANAGED SERVICES: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)

7 SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE (Page No. - 99)
    7.1 INTRODUCTION
           7.1.1 DEPLOYMENT MODE: COVID-19 IMPACT
                    FIGURE 33 CLOUD DEPLOYMENT MODE SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD
                    TABLE 39 MARKET SIZE, BY DEPLOYMENT MODE, 2016–2019 (USD MILLION)
                    TABLE 40 MARKET SIZE, BY DEPLOYMENT MODE, 2020–2026 (USD MILLION)
    7.2 ON-PREMISES
           7.2.1 ON-PREMISES: MARKET DRIVERS
                    TABLE 41 ON-PREMISES: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
                    TABLE 42 ON-PREMISES: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)
    7.3 CLOUD
           7.3.1 CLOUD: MARKET DRIVERS
                    TABLE 43 CLOUD: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
                    TABLE 44 CLOUD: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)

8 SOCIAL MEDIA MANAGEMENT MARKET, BY ORGANIZATION SIZE (Page No. - 104)
    8.1 INTRODUCTION
           8.1.1 ORGANIZATION SIZE: COVID-19 IMPACT
                    FIGURE 34 MEDIUM-SIZED ENTERPRISES TO LEAD THE MARKET DURING THE FORECAST PERIOD
                    TABLE 45 MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
                    TABLE 46 MARKET SIZE, BY ORGANIZATION SIZE, 2020–2026 (USD MILLION)
    8.2 SMALL ENTERPRISES
           8.2.1 SMALL ENTERPRISES: MARKET DRIVERS
                    TABLE 47 SMALL ENTERPRISES: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
                    TABLE 48 SMALL ENTERPRISES: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)
    8.3 MEDIUM-SIZED ENTERPRISES
           8.3.1 MEDIUM-SIZED ENTERPRISES: MARKET DRIVERS
                    TABLE 49 MEDIUM-SIZED ENTERPRISES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
                    TABLE 50 MEDIUM-SIZED ENTERPRISES: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)
    8.4 LARGE ENTERPRISES
           8.4.1 LARGE ENTERPRISES: MARKET DRIVERS
                    TABLE 51 LARGE ENTERPRISES: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
                    TABLE 52 LARGE ENTERPRISES: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)

9 SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION (Page No. - 111)
    9.1 INTRODUCTION
           FIGURE 35 COMPETITIVE INTELLIGENCE APPLICATION TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
           TABLE 53 MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
           TABLE 54 MARKET SIZE, BY APPLICATION, 2020–2026 (USD MILLION)
           9.1.1 APPLICATION: MARKET DRIVERS
           9.1.2 APPLICATION: COVID-19 IMPACT
    9.2 SALES AND MARKETING MANAGEMENT
           9.2.1 SALES AND MARKETING MANAGEMENT: MARKET DRIVERS
                    TABLE 55 SALES AND MARKETING: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
                    TABLE 56 SALES AND MARKETING: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)
    9.3 CUSTOMER EXPERIENCE MANAGEMENT
           9.3.1 CUSTOMER EXPERIENCE MANAGEMENT: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS
                    TABLE 57 CUSTOMER EXPERIENCE MANAGEMENT: MARKET SIZE, BY TYPE, 2016–2019 (USD MILLION)
                    TABLE 58 CUSTOMER EXPERIENCE MANAGEMENT: MARKET SIZE, BY TYPE, 2020–2026 (USD MILLION)
                    TABLE 59 CUSTOMER EXPERIENCE MANAGEMENT: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
                    TABLE 60 CUSTOMER EXPERIENCE MANAGEMENT: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)
           9.3.2 SOCIAL CARE AND MESSAGING
           9.3.3 CUSTOMER DATA PLATFORM
    9.4 COMPETITIVE INTELLIGENCE
           9.4.1 COMPETITIVE INTELLIGENCE: MARKET DRIVERS
                    TABLE 61 COMPETITIVE INTELLIGENCE: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
                    TABLE 62 COMPETITIVE INTELLIGENCE: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)
    9.5 RISK MANAGEMENT AND FRAUD DETECTION
           9.5.1 RISK MANAGEMENT AND FRAUD DETECTION: MARKET DRIVERS
                    TABLE 63 RISK MANAGEMENT AND FRAUD DETECTION: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
                    TABLE 64 RISK MANAGEMENT AND FRAUD DETECTION: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)
    9.6 OTHERS
           TABLE 65 OTHERS: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
           TABLE 66 OTHERS: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)

10 SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL (Page No. - 121)
     10.1 INTRODUCTION
             10.1.1 VERTICALS: COVID-19 IMPACT
                       FIGURE 36 TRAVER AND HOSPITALITY TO GROW WITH THE HIGHEST CAGR DURING THE FORECAST PERIOD
                       TABLE 67 MARKET SIZE, BY VERTICAL, 2016–2019 (USD MILLION)
                       TABLE 68 MARKET SIZE, BY VERTICAL, 2020–2026 (USD MILLION)
     10.2 BFSI
             10.2.1 BFSI: MARKET DRIVERS
                       TABLE 69 BFSI: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
                       TABLE 70 BFSI: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)
     10.3 RETAIL AND CONSUMER GOODS
             10.3.1 RETAIL AND CONSUMER GOODS: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS
                       TABLE 71 RETAIL AND CONSUMER GOODS: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
                       TABLE 72 RETAIL AND CONSUMER GOODS: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)
     10.4 GOVERNMENT AND PUBLIC SECTOR
             10.4.1 GOVERNMENT AND PUBLIC SECTOR: SOCIAL MEDIUM MANAGEMENT MARKET DRIVERS
                       TABLE 73 GOVERNMENT AND PUBLIC SECTOR: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
                       TABLE 74 GOVERNMENT AND PUBLIC SECTOR: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)
     10.5 HEALTHCARE AND LIFE SCIENCES
             10.5.1 HEALTHCARE AND LIFE SCIENCES: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS
                       TABLE 75 HEALTHCARE AND LIFE SCIENCES: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
                       TABLE 76 HEALTHCARE AND LIFE SCIENCES: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)
     10.6 IT AND TELECOM
             10.6.1 IT AND TELECOM: MARKET DRIVERS
                       TABLE 77 IT AND TELECOM: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
                       TABLE 78 IT AND TELECOM: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)
     10.7 MEDIA AND ENTERTAINMENT
             10.7.1 MEDIA AND ENTERTAINMENT: MARKET DRIVERS
                       TABLE 79 MEDIA AND ENTERTAINMENT: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
                       TABLE 80 MEDIA AND ENTERTAINMENT: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)
     10.8 MANUFACTURING
             10.8.1 MANUFACTURING: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS
                       TABLE 81 MANUFACTURING: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
                       TABLE 82 MANUFACTURING: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)
     10.9 TRAVEL AND HOSPITALITY
             10.9.1 TRAVEL AND HOSPITALITY: MARKET DRIVERS
                       TABLE 83 TRAVEL AND HOSPITALITY: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
                       TABLE 84 TRAVEL AND HOSPITALITY: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)
     10.10 OTHERS
               TABLE 85 OTHERS: MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
               TABLE 86 OTHERS: MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)

11 SOCIAL MEDIA MANAGEMENT MARKET, BY REGION (Page No. - 137)
     11.1 INTRODUCTION
               FIGURE 37 NORTH AMERICA TO HOLD THE LARGEST MARKET SIZE AND ASIA PACIFIC TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
     11.2 NORTH AMERICA
             11.2.1 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS
             11.2.2 NORTH AMERICA: COVID-19 IMPACT
             11.2.3 NORTH AMERICA: REGULATORY IMPLICATIONS
                       11.2.3.1 Health Insurance Portability and Accountability Act of 1996
                       11.2.3.2 California Consumer Privacy Act
                       11.2.3.3 Health Information Technology for Economic and Clinical Health Act
                       11.2.3.4 Sarbanes Oxley Act
                       11.2.3.5 The United States Securities and Exchange Commission
                       11.2.3.6 International Organization For Standardization 27001
                       11.2.3.7 California Consumer Privacy Act
                       11.2.3.8 Federal Information Security Management Act
                       11.2.3.9 Payment Card Industry Data Security Standard
            11.2.3.10 Federal Information Processing Standards
                                   FIGURE 38 NORTH AMERICA MARKET SNAPSHOT
                                   TABLE 87 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
                                   TABLE 88 NORTH AMERICA: MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION)
                                   TABLE 89 NORTH AMERICA MARKET SIZE, BY SOLUTION, 2016–2019 (USD MILLION)
                                   TABLE 90 NORTH AMERICA MARKET SIZE, BY SOLUTION, 2020–2026 (USD MILLION)
                                   TABLE 91 NORTH AMERICA: MARKET SIZE, BY SERVICE, 2016–2019 (USD MILLION)
                                   TABLE 92 NORTH AMERICA: MARKET SIZE, BY SERVICE TYPE, 2020–2026 (USD MILLION)
                                   TABLE 93 NORTH AMERICA MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2019 (USD MILLION)
                                   TABLE 94 NORTH AMERICA: MARKET SIZE, BY PROFESSIONAL SERVICE, 2020–2026 (USD MILLION)
                                   TABLE 95 NORTH AMERICA MARKET SIZE, BY DEPLOYMENT MODE, 2016–2019 (USD MILLION)
                                   TABLE 96 NORTH AMERICA: MARKET SIZE, BY DEPLOYMENT MODE, 2020–2026 (USD MILLION)
                                   TABLE 97 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
                                   TABLE 98 NORTH AMERICA: MARKET SIZE, BY APPLICATION, 2020–2026 (USD MILLION)
                                   TABLE 99 NORTH AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
                                   TABLE 100 NORTH AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 2020–2026 (USD MILLION)
                                   TABLE 101 NORTH AMERICA: MARKET SIZE, BY VERTICAL, 2016–2019 (USD MILLION)
                                   TABLE 102 NORTH AMERICA: MARKET SIZE, BY VERTICAL, 2020–2026 (USD MILLION)
                                   TABLE 103 NORTH AMERICA: MARKET SIZE, BY COUNTRY, 2016–2019 (USD MILLION)
                                   TABLE 104 NORTH AMERICA: MARKET SIZE, BY COUNTRY, 2020–2026 (USD MILLION)
             11.2.4 UNITED STATES
                       TABLE 105 UNITED STATES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
                       TABLE 106 UNITED STATES: MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION)
                       TABLE 107 UNITED STATES: MARKET SIZE, BY SOLUTION, 2016–2019 (USD MILLION)
                       TABLE 108 UNITED STATES: MARKET SIZE, BY SOLUTION, 2020–2026 (USD MILLION)
                       TABLE 109 UNITED STATES: MARKET SIZE, BY SERVICE TYPE, 2016–2019 (USD MILLION)
                       TABLE 110 UNITED STATES: MARKET SIZE, BY SERVICE TYPE, 2020–2026 (USD MILLION)
                       TABLE 111 UNITED STATES: MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2019 (USD MILLION)
                       TABLE 112 UNITED STATES: MARKET SIZE, BY PROFESSIONAL SERVICE, 2020–2026 (USD MILLION)
                       TABLE 113 UNITED STATES: MARKET SIZE, BY DEPLOYMENT MODE, 2016–2019 (USD MILLION)
                       TABLE 114 UNITED STATES: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2020–2026 (USD MILLION)
                       TABLE 115 UNITED STATES: MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
                       TABLE 116 UNITED STATES: MARKET SIZE, BY APPLICATION, 2020–2026 (USD MILLION)
                       TABLE 117 UNITED STATES: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
                       TABLE 118 UNITED STATES: MARKET SIZE, BY ORGANIZATION SIZE, 2020–2026 (USD MILLION)
                       TABLE 119 UNITED STATES: MARKET SIZE, BY VERTICAL, 2016–2019 (USD MILLION)
                       TABLE 120 UNITED STATES: MARKET SIZE, BY VERTICAL, 2020–2026 (USD MILLION)
             11.2.5 CANADA
                       TABLE 121 CANADA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
                       TABLE 122 CANADA: MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION)
                       TABLE 123 CANADA: MARKET SIZE, BY SOLUTION, 2016–2019 (USD MILLION)
                       TABLE 124 CANADA: MARKET SIZE, BY SOLUTION, 2020–2026 (USD MILLION)
                       TABLE 125 CANADA: MARKET SIZE, BY SERVICE TYPE, 2016–2019 (USD MILLION)
                       TABLE 126 CANADA: MARKET SIZE, BY SERVICE TYPE, 2020–2026 (USD MILLION)
                       TABLE 127 CANADA: MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2019 (USD MILLION)
                       TABLE 128 CANADA: MARKET SIZE, BY PROFESSIONAL SERVICE, 2020–2026 (USD MILLION)
                       TABLE 129 CANADA: MARKET SIZE, BY DEPLOYMENT MODE, 2016–2019 (USD MILLION)
                       TABLE 130 CANADA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2020–2026 (USD MILLION)
                       TABLE 131 CANADA: MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
                       TABLE 132 CANADA: MARKET SIZE, BY APPLICATION, 2020–2026 (USD MILLION)
                       TABLE 133 CANADA: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
                       TABLE 134 CANADA: MARKET SIZE, BY ORGANIZATION SIZE, 2020–2026 (USD MILLION)
                       TABLE 135 CANADA: MARKET SIZE, BY VERTICAL, 2016–2019 (USD MILLION)
                       TABLE 136 CANADA: MARKET SIZE, BY VERTICAL, 2020–2026 (USD MILLION)
     11.3 EUROPE, MIDDLE EAST, AND AFRICA
             11.3.1 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS
             11.3.2 EUROPE, MIDDLE EAST, AND AFRICA: COVID-19 IMPACT
             11.3.3 EUROPE, MIDDLE EAST, AND AFRICA: REGULATORY IMPLICATIONS
                       11.3.3.1 General Data Protection Regulation
                       11.3.3.2 European Committee for Standardization
                       11.3.3.3 European Technical Standards Institute
                       11.3.3.4 Israeli Privacy Protection Regulations (Data Security), 5777-2017
                       11.3.3.5 Cloud Computing Framework
                       11.3.3.6 GDPR Applicability in the Kingdom of Saudi Arabia (KSA)
                       11.3.3.7 Protection of Personal Information Act
                                   TABLE 137 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
                                   TABLE 138 EUROPE, MIDDLE EAST, AND AFRICA: MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION)
                                   TABLE 139 EUROPE, MIDDLE EAST, AND AFRICA: MARKET SIZE, BY SOLUTION, 2016–2019 (USD MILLION)
                                   TABLE 140 EUROPE, MIDDLE EAST, AND AFRICA: MARKET SIZE, BY SOLUTION, 2020–2026 (USD MILLION)
                                   TABLE 141 EUROPE, MIDDLE EAST, AND AFRICA: MARKET SIZE, BY SERVICE TYPE, 2016–2019 (USD MILLION)
                                   TABLE 142 EUROPE, MIDDLE EAST, AND AFRICA: MARKET SIZE, BY SERVICE TYPE, 2020–2026 (USD MILLION)
                                   TABLE 143 EUROPE, MIDDLE EAST, AND AFRICA: MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2019 (USD MILLION)
                                   TABLE 144 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2020–2026 (USD MILLION)
                                   TABLE 145 EUROPE, MIDDLE EAST, AND AFRICA: MARKET SIZE, BY DEPLOYMENT MODE, 2016–2019 (USD MILLION)
                                   TABLE 146 EUROPE, MIDDLE EAST, AND AFRICA: MARKET SIZE, BY DEPLOYMENT MODE, 2020–2026 (USD MILLION)
                                   TABLE 147 EUROPE, MIDDLE EAST, AND AFRICA: MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
                                   TABLE 148 EUROPE, MIDDLE EAST, AND AFRICA: MARKET SIZE, BY APPLICATION, 2020–2026 (USD MILLION)
                                   TABLE 149 EUROPE, MIDDLE EAST, AND AFRICA: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
                                   TABLE 150 EUROPE, MIDDLE EAST, AND AFRICA: MARKET SIZE, BY ORGANIZATION SIZE, 2020–2026 (USD MILLION)
                                   TABLE 151 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY VERTICAL, 2016–2019 (USD MILLION)
                                   TABLE 152 EUROPE, MIDDLE EAST, AND AFRICA: MARKET SIZE, BY VERTICAL, 2020–2026 (USD MILLION)
                                   TABLE 153 EUROPE, MIDDLE EAST, AND AFRICA: MARKET SIZE, BY COUNTRY, 2016–2019 (USD MILLION)
                                   TABLE 154 EUROPE, MIDDLE EAST, AND AFRICA: MARKET SIZE, BY COUNTRY, 2020–2026 (USD MILLION)
             11.3.4 GERMANY
                       TABLE 155 GERMANY: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
                       TABLE 156 GERMANY: MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION)
                       TABLE 157 GERMANY: MARKET SIZE, BY SOLUTION, 2016–2019 (USD MILLION)
                       TABLE 158 GERMANY: MARKET SIZE, BY SOLUTION, 2020–2026 (USD MILLION)
                       TABLE 159 GERMANY: MARKET SIZE, BY SERVICE TYPE, 2016–2019 (USD MILLION)
                       TABLE 160 GERMANY: MARKET SIZE, BY SERVICE TYPE, 2020–2026 (USD MILLION)
                       TABLE 161 GERMANY: MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2019 (USD MILLION)
                       TABLE 162 GERMANY: MARKET SIZE, BY PROFESSIONAL SERVICE, 2020–2026 (USD MILLION)
                       TABLE 163 GERMANY: MARKET SIZE, BY DEPLOYMENT MODE, 2016–2019 (USD MILLION)
                       TABLE 164 GERMANY: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2020–2026 (USD MILLION)
                       TABLE 165 GERMANY: MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
                       TABLE 166 GERMANY: MARKET SIZE, BY APPLICATION, 2020–2026 (USD MILLION)
                       TABLE 167 GERMANY: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
                       TABLE 168 GERMANY: MARKET SIZE, BY ORGANIZATION SIZE, 2020–2026 (USD MILLION)
                       TABLE 169 GERMANY: MARKET SIZE, BY VERTICAL, 2016–2019 (USD MILLION)
                       TABLE 170 GERMANY: MARKET SIZE, BY VERTICAL, 2020–2026 (USD MILLION)
             11.3.5 UK & IRELAND
             11.3.6 FRANCE
             11.3.7 SPAIN
             11.3.8 SAUDI ARABIA
             11.3.9 ITALY
               11.3.10 REST OF EUROPE, MIDDLE EAST, AND AFRICA
     11.4 ASIA PACIFIC
             11.4.1 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS
             11.4.2 ASIA PACIFIC: COVID-19 IMPACT
             11.4.3 ASIA PACIFIC: REGULATORY IMPLICATIONS
                       11.4.3.1 Privacy Commissioner for Personal Data
                       11.4.3.2 Act on the Protection of Personal Information
                       11.4.3.3 Critical Information Infrastructure
                       11.4.3.4 International Organization for Standardization 27001
                       11.4.3.5 Personal Data Protection Act
                                   FIGURE 39 ASIA PACIFIC: MARKET SNAPSHOT
                                   TABLE 171 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
                                   TABLE 172 ASIA PACIFIC: MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION)
                                   TABLE 173 ASIA PACIFIC: MARKET SIZE, BY SOLUTION, 2016–2019 (USD MILLION)
                                   TABLE 174 ASIA PACIFIC: MARKET SIZE, BY SOLUTION, 2020–2026 (USD MILLION)
                                   TABLE 175 ASIA PACIFIC: MARKET SIZE, BY SERVICE TYPE, 2016–2019 (USD MILLION)
                                   TABLE 176 ASIA PACIFIC: MARKET SIZE, BY SERVICE TYPE, 2020–2026 (USD MILLION)
                                   TABLE 177 ASIA PACIFIC: MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2019 (USD MILLION)
                                   TABLE 178 ASIA PACIFIC: MARKET SIZE, BY PROFESSIONAL SERVICE, 2020–2026 (USD MILLION)
                                   TABLE 179 ASIA PACIFIC: MARKET SIZE, BY DEPLOYMENT MODE, 2016–2019 (USD MILLION)
                                   TABLE 180 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2020–2026 (USD MILLION)
                                   TABLE 181 ASIA PACIFIC: MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
                                   TABLE 182 ASIA PACIFIC: MARKET SIZE, BY APPLICATION, 2020–2026 (USD MILLION)
                                   TABLE 183 ASIA PACIFIC: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
                                   TABLE 184 ASIA PACIFIC: MARKET SIZE, BY ORGANIZATION SIZE, 2020–2026 (USD MILLION)
                                   TABLE 185 ASIA PACIFIC: MARKET SIZE, BY VERTICAL, 2016–2019 (USD MILLION)
                                   TABLE 186 ASIA PACIFIC: MARKET SIZE, BY VERTICAL, 2020–2026 (USD MILLION)
                                   TABLE 187 ASIA PACIFIC: MARKET SIZE, BY COUNTRY, 2016–2019 (USD MILLION)
                                   TABLE 188 ASIA PACIFIC: MARKET SIZE, BY COUNTRY, 2020–2026 (USD MILLION)
             11.4.4 CHINA
                       TABLE 189 CHINA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
                       TABLE 190 CHINA: MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION)
                       TABLE 191 CHINA: MARKET SIZE, BY SOLUTION, 2016–2019 (USD MILLION)
                       TABLE 192 CHINA: MARKET SIZE, BY SOLUTION, 2020–2026 (USD MILLION)
                       TABLE 193 CHINA: MARKET SIZE, BY SERVICE TYPE, 2016–2019 (USD MILLION)
                       TABLE 194 CHINA: MARKET SIZE, BY SERVICE TYPE, 2020–2026 (USD MILLION)
                       TABLE 195 CHINA: MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2019 (USD MILLION)
                       TABLE 196 CHINA: MARKET SIZE, BY PROFESSIONAL SERVICE, 2020–2026 (USD MILLION)
                       TABLE 197 CHINA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2016–2019 (USD MILLION)
                       TABLE 198 CHINA: MARKET SIZE, BY DEPLOYMENT MODE, 2020–2026 (USD MILLION)
                       TABLE 199 CHINA: MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
                       TABLE 200 CHINA: MARKET SIZE, BY APPLICATION, 2020–2026 (USD MILLION)
                       TABLE 201 CHINA: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
                       TABLE 202 CHINA: MARKET SIZE, BY ORGANIZATION SIZE, 2020–2026 (USD MILLION)
                       TABLE 203 CHINA: MARKET SIZE, BY VERTICAL, 2016–2019 (USD MILLION)
                       TABLE 204 CHINA: MARKET SIZE, BY VERTICAL, 2020–2026 (USD MILLION)
             11.4.5 JAPAN
             11.4.6 ANZ
             11.4.7 INDIA
             11.4.8 SINGAPORE
             11.4.9 REST OF APAC
     11.5 LATIN AMERICA
             11.5.1 LATIN AMERICA: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS
             11.5.2 LATIN AMERICA: COVID-19 IMPACT
             11.5.3 LATIN AMERICA: REGULATORY IMPLICATIONS
                       11.5.3.1 Brazil Data Protection Law
                       11.5.3.2 Argentina Personal Data Protection Law No. 25.326
                       11.5.3.3 Federal Law on Protection of Personal Data Held by Individuals
                                   TABLE 205 LATIN AMERICA: MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
                                   TABLE 206 LATIN AMERICA: MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION)
                                   TABLE 207 LATIN AMERICA: MARKET SIZE, BY SOLUTION, 2016–2019 (USD MILLION)
                                   TABLE 208 LATIN AMERICA: MARKET SIZE, BY SOLUTION, 2020–2026 (USD MILLION)
                                   TABLE 209 LATIN AMERICA: MARKET SIZE, BY SERVICE TYPE, 2016–2019 (USD MILLION)
                                   TABLE 210 LATIN AMERICA: MARKET SIZE, BY SERVICE TYPE, 2020–2026 (USD MILLION)
                                   TABLE 211 LATIN AMERICA: MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2019 (USD MILLION)
                                   TABLE 212 LATIN AMERICA: MARKET SIZE, BY PROFESSIONAL SERVICE, 2020–2026 (USD MILLION)
                                   TABLE 213 LATIN AMERICA: MARKET SIZE, BY DEPLOYMENT MODE, 2016–2019 (USD MILLION)
                                   TABLE 214 LATIN AMERICA: SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2020–2026 (USD MILLION)
                                   TABLE 215 LATIN AMERICA: MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
                                   TABLE 216 LATIN AMERICA: MARKET SIZE, BY APPLICATION, 2020–2026 (USD MILLION)
                                   TABLE 217 LATIN AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
                                   TABLE 218 LATIN AMERICA: MARKET SIZE, BY ORGANIZATION SIZE, 2020–2026 (USD MILLION)
                                   TABLE 219 LATIN AMERICA: MARKET SIZE, BY VERTICAL, 2016–2019 (USD MILLION)
                                   TABLE 220 LATIN AMERICA: MARKET SIZE, BY VERTICAL, 2020–2026 (USD MILLION)
                                   TABLE 221 LATIN AMERICA: MARKET SIZE, BY COUNTRY, 2016–2019 (USD MILLION)
                                   TABLE 222 LATIN AMERICA: MARKET SIZE, BY COUNTRY, 2020–2026 (USD MILLION)
             11.5.4 MEXICO
             11.5.5 COLOMBIA
             11.5.6 BRAZIL
             11.5.7 REST OF LATIN AMERICA

12 COMPETITIVE LANDSCAPE (Page No. - 201)
     12.1 OVERVIEW
     12.2 MARKET EVALUATION FRAMEWORK
               FIGURE 40 SOCIAL MEDIA MANAGEMENT MARKET EVALUATION FRAMEWORK
     12.3 MARKET RANKING
               FIGURE 41 MARKET RANKING IN 2020
     12.4 MARKET SHARE ANALYSIS
               TABLE 223 MARKET: DEGREE OF COMPETITION
               FIGURE 42 MARKET SHARE ANALYSIS OF COMPANIES IN THE      12.5 KEY MARKET DEVELOPMENTS
               FIGURE 43 KEY DEVELOPMENTS IN THE SOCIAL MEDIA MANAGEMENT MARKET FOR 2019–2021
             12.5.1 NEW PRODUCT LAUNCHES
                       TABLE 224 SOCIAL MEDIA MANAGEMENT SYSTEM MARKET: NEW PRODUCT LAUNCHES AND ENHANCEMENTS, 2019–2021
             12.5.2 DEALS
                       TABLE 225 SOCIAL MEDIA MANAGEMENT SYSTEM MARKET: DEALS, 2019–2021
     12.6 COMPANY EVALUATION MATRIX
               TABLE 226 COMPANY PRODUCT FOOTPRINT
               TABLE 227 COMPANY SOLUTION FOOTPRINT
               TABLE 228 COMPANY REGION FOOTPRINT
               TABLE 229 COMPANY COMPONENT FOOTPRINT
             12.6.1 STAR
             12.6.2 EMERGING LEADERS
             12.6.3 PERVASIVE
             12.6.4 PARTICIPANTS
                       FIGURE 44 GLOBAL SOCIAL MEDIA MANAGEMENT MARKET, KEY COMPANY EVALUATION MATRIX
     12.7 STARTUP/SME EVALUATION MATRIX, 2021
             12.7.1 PROGRESSIVE COMPANIES
             12.7.2 RESPONSIVE COMPANIES
             12.7.3 DYNAMIC COMPANIES
             12.7.4 STARTING BLOCKS
                       FIGURE 45 GLOBAL SOCIAL MEDIA MANAGEMENT MARKET: STARTUP/SME EVALUATION MATRIX, 2021

13 COMPANY PROFILES (Page No. - 216)
     13.1 INTRODUCTION
(Business overview, Products offered, Recent developments, COVID-19-related developments & MnM View)*
     13.2 KEY PLAYERS
             13.2.1 ADOBE
                       TABLE 230 ADOBE: BUSINESS OVERVIEW
                       FIGURE 46 ADOBE: COMPANY SNAPSHOTS
                       TABLE 231 ADOBE: PRODUCTS OFFERED
                       TABLE 232 ADOBE: SOCIAL MEDIA MANAGEMENT MARKET: NEW PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 233 ADOBE: MARKET: DEALS
             13.2.2 IBM
                       TABLE 234 IBM: BUSINESS OVERVIEW
                       FIGURE 47 IBM: COMPANY SNAPSHOT
                       TABLE 235 IBM: PRODUCTS OFFERED
                       TABLE 236 IBM: MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 237 IBM: MARKET: DEALS
             13.2.3 GOOGLE
                       TABLE 238 GOOGLE: BUSINESS OVERVIEW
                       FIGURE 48 GOOGLE: COMPANY SNAPSHOT
                       TABLE 239 GOOGLE: PRODUCTS OFFERED
                       TABLE 240 GOOGLE: SOCIAL MEDIA MANAGEMENT MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 241 GOOGLE: MARKET: DEALS
             13.2.4 ORACLE
                       TABLE 242 ORACLE: BUSINESS OVERVIEW
                       FIGURE 49 ORACLE: COMPANY SNAPSHOT
                       TABLE 243 ORACLE: PRODUCTS OFFERED
                       TABLE 244 ORACLE: MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 245 ORACLE: MARKET: DEALS
             13.2.5 SALESFORCE
                       TABLE 246 SALESFORCE: BUSINESS OVERVIEW
                       FIGURE 50 SALESFORCE: COMPANY SNAPSHOT
                       TABLE 247 SALESFORCE: PRODUCTS OFFERED
                       TABLE 248 SALESFORCE: SOCIAL MEDIA MANAGEMENT MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 249 SALESFORCE: MARKET: DEALS
             13.2.6 SPROUT SOCIAL
                       TABLE 250 SPROUT SOCIAL: BUSINESS OVERVIEW
                       FIGURE 51 SPROUT SOCIAL: COMPANY SNAPSHOT
                       TABLE 251 SPROUT SOCIAL: PRODUCTS OFFERED
                       TABLE 252 SPROUT SOCIAL: MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 253 SPROUT SOCIAL: MARKET: DEALS
             13.2.7 HOOTSUITE
                       TABLE 254 HOOTSUITE: BUSINESS OVERVIEW
                       TABLE 255 HOOTSUITE: PRODUCTS OFFERED
                       TABLE 256 HOOTSUITE: SOCIAL MEDIA MANAGEMENT MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 257 HOOTSUITE: MARKET: DEALS
             13.2.8 MELTWATER
                       TABLE 258 MELTWATER: BUSINESS OVERVIEW
                       FIGURE 52 MELTWATER: COMPANY SNAPSHOT
                       TABLE 259 MELTWATER: PRODUCTS OFFERED
                       TABLE 260 MELTWATER MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 261 MELTWATER: MARKET: DEALS
             13.2.9 SPRINKLR
                       TABLE 262 SPRINKLR: BUSINESS OVERVIEW
                       FIGURE 53 SPRINKLR: COMPANY SNAPSHOT
                       TABLE 263 SPRINKLR: PRODUCTS OFFERED
                       TABLE 264 SPRINKLR: SOCIAL MEDIA MANAGEMENT MARKET: DEALS
                       TABLE 265 SPRINKLR: RECENT DEVELOPMENTS
             13.2.10 DIGIMIND
                       TABLE 266 DIGIMIND: BUSINESS OVERVIEW
                       TABLE 267 DIGIMIND: MARKET
                       TABLE 268 DIGIMIND: MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 269 DIGIMIND: MARKET: DEALS
             13.2.11 HUBSPOT
                       TABLE 270 HUBSPOT: BUSINESS OVERVIEW
                       FIGURE 54 HUBSPOT: COMPANY SNAPSHOT
                       TABLE 271 HUBSPOT: PRODUCTS OFFERED
                       TABLE 272 HUBSPOT: MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 273 HUBSPOT: SOCIAL MEDIA MANAGEMENT MARKET: DEALS
             13.2.12 CLARABRIDGE
                       TABLE 274 CLARABRIDGE: BUSINESS OVERVIEW
                       TABLE 275 CLARABRIDGE: PRODUCTS OFFERED
                       TABLE 276 CLARABRIDGE: MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
                       TABLE 277 CLARABRIDGE: MARKET: DEALS
*Details on Business overview, Products offered, Recent developments, COVID-19-related developments & MnM View might not be captured in case of unlisted companies.
     13.3 OTHER PLAYERS
             13.3.1 KHOROS
             13.3.2 FALCON.IO
             13.3.3 ZOHO
             13.3.4 NETBASE
             13.3.5 BRANDWATCH
             13.3.6 TALKWALKER
             13.3.7 BUFFER
             13.3.8 AGORAPULSE
             13.3.9 SENDIBLE
             13.3.10 MAVSOCIAL
             13.3.11 SOCIALBAKERS
             13.3.12 SYNTHESIO
             13.3.13 ECLINCHER

14 ADJACENT/RELATED MARKETS (Page No. - 266)
     14.1 SOCIAL MEDIA ANALYTICS MARKET
             14.1.1 LIMITATIONS OF THE STUDY
             14.1.2 MARKET OVERVIEW
             14.1.3 SOCIAL MEDIA ANALYTICS MARKET, BY COMPONENT
                       TABLE 278 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2014–2019 (USD MILLION)
                       TABLE 279 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2020–2025 (USD MILLION)
                       14.1.3.1 Software
                                   TABLE 280 SOFTWARE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)
                                   TABLE 281 SOFTWARE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)
                       14.1.3.2 Services
                                   TABLE 282 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2014–2019 (USD MILLION)
                                   TABLE 283 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2020–2025 (USD MILLION)
                                   TABLE 284 SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)
                                   TABLE 285 SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)
                                   TABLE 286 MANAGED SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)
                                   TABLE 287 MANAGED SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)
                                   TABLE 288 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2014–2019 (USD MILLION)
                                   TABLE 289 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2020–2025 (USD MILLION)
                                   TABLE 290 PROFESSIONAL SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)
                                   TABLE 291 PROFESSIONAL SERVICES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)
             14.1.4 SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION
                       TABLE 292 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2014–2019 (USD MILLION)
                       TABLE 293 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2020–2025 (USD MILLION)
                       14.1.4.1 Sales and marketing management
                                   TABLE 294 SALES AND MARKETING MANAGEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION)
                                   TABLE 295 SALES AND MARKETING MANAGEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
                                   TABLE 296 SALES AND MARKETING MANAGEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)
                                   TABLE 297 SALES AND MARKETING MANAGEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)
                       14.1.4.2 Customer experience management
                                   TABLE 298 CUSTOMER EXPERIENCE MANAGEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION)
                                   TABLE 299 CUSTOMER EXPERIENCE MANAGEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
                                   TABLE 300 CUSTOMER EXPERIENCE MANAGEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)
                                   TABLE 301 CUSTOMER EXPERIENCE MANAGEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)
                       14.1.4.3 Competitive intelligence
                                   TABLE 302 COMPETITIVE INTELLIGENCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION)
                                   TABLE 303 COMPETITIVE INTELLIGENCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
                                   TABLE 304 COMPETITIVE INTELLIGENCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)
                                   TABLE 305 COMPETITIVE INTELLIGENCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)
                       14.1.4.4 Risk management and fraud detection
                                   TABLE 306 RISK MANAGEMENT AND FRAUD DETECTION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION)
                                   TABLE 307 RISK MANAGEMENT AND FRAUD DETECTION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
                                   TABLE 308 RISK MANAGEMENT AND FRAUD DETECTION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)
                                   TABLE 309 RISK MANAGEMENT AND FRAUD DETECTION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)
                       14.1.4.5 Public safety and law enforcement
                                   TABLE 310 PUBLIC SAFETY AND LAW ENFORCEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION)
                                   TABLE 311 PUBLIC SAFETY AND LAW ENFORCEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
                                   TABLE 312 PUBLIC SAFETY AND LAW ENFORCEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)
                                   TABLE 313 PUBLIC SAFETY AND LAW ENFORCEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)
             14.1.5 SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE
                       TABLE 314 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2014–2019 (USD MILLION)
                       TABLE 315 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2020–2025 (USD MILLION)
                       TABLE 316 ON-PREMISES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)
                       TABLE 317 ON-PREMISES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)
                       TABLE 318 CLOUD: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)
                       TABLE 319 CLOUD: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)
             14.1.6 SOCIAL MEDIA MANAGEMENT MARKET, BY ORGANIZATION SIZE
                       TABLE 320 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION)
                       TABLE 321 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
                       TABLE 322 SMALL AND MEDIUM-SIZED ENTERPRISES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)
                       TABLE 323 SMALL AND MEDIUM-SIZED ENTERPRISES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)
                       TABLE 324 LARGE ENTERPRISES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)
                       TABLE 325 LARGE ENTERPRISES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)
             14.1.7 SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL
                       TABLE 326 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY VERTICAL, 2014–2019 (USD MILLION)
                       TABLE 327 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY VERTICAL, 2020–2025 (USD MILLION)
                       TABLE 328 BANKING, FINANCIAL SERVICES, AND INSURANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION)
                       TABLE 329 BANKING, FINANCIAL SERVICES, AND INSURANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
                       TABLE 330 BANKING, FINANCIAL SERVICES, AND INSURANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)
                       TABLE 331 BANKING, FINANCIAL SERVICES, AND INSURANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)
                       TABLE 332 TELECOMMUNICATIONS AND IT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION)
                       TABLE 333 TELECOMMUNICATIONS AND IT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
                       TABLE 334 TELECOMMUNICATIONS AND IT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)
                       TABLE 335 TELECOMMUNICATIONS AND IT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)
                       TABLE 336 RETAIL AND ECOMMERCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION)
                       TABLE 337 RETAIL AND ECOMMERCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
                       TABLE 338 RETAIL AND ECOMMERCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)
                       TABLE 339 RETAIL AND ECOMMERCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)
                       TABLE 340 MEDIA AND ENTERTAINMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION)
                       TABLE 341 MEDIA AND ENTERTAINMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
                       TABLE 342 MEDIA AND ENTERTAINMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)
                       TABLE 343 MEDIA AND ENTERTAINMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)
             14.1.8 SOCIAL MEDIA ANALYTICS MARKET, BY REGION
                       TABLE 344 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2014–2019 (USD MILLION)
                       TABLE 345 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2020–2025 (USD MILLION)
                       TABLE 346 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2014–2019 (USD MILLION)
                       TABLE 347 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2020–2025 (USD MILLION)
                       TABLE 348 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2014–2019 (USD MILLION)
                       TABLE 349 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2020–2025 (USD MILLION)
                       TABLE 350 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2014–2019 (USD MILLION)
                       TABLE 351 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2020–2025 (USD MILLION)
                       TABLE 352 US: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2014–2019 (USD MILLION)
                       TABLE 353 US: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2020–2025 (USD MILLION)
                       TABLE 354 US: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2014–2019 (USD MILLION)
                       TABLE 355 US: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2020–2025 (USD MILLION)
                       TABLE 356 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2014–2019 (USD MILLION)
                       TABLE 357 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2020–2025 (USD MILLION)
                       TABLE 358 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2014–2019 (USD MILLION)
                       TABLE 359 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2020–2025 (USD MILLION)
                       TABLE 360 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2014–2019 (USD MILLION)
                       TABLE 361 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2020–2025 (USD MILLION)
                       TABLE 362 UNITED KINGDOM: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2014–2019 (USD MILLION)
                       TABLE 363 UNITED KINGDOM: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2020–2025 (USD MILLION)
                       TABLE 364 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2014–2019 (USD MILLION)
                       TABLE 365 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2020–2025 (USD MILLION)
                       TABLE 366 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2014–2019 (USD MILLION)
                       TABLE 367 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2020–2025 (USD MILLION)
                       TABLE 368 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2014–2019 (USD MILLION)
                       TABLE 369 ASIA PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2020–2025 (USD MILLION)
                       TABLE 370 AUSTRALIA AND NEW ZEALAND: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2014–2019 (USD MILLION)
                       TABLE 371 AUSTRALIA AND NEW ZEALAND: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2020–2025 (USD MILLION)
                       TABLE 372 CHINA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2014–2019 (USD MILLION)
                       TABLE 373 CHINA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2020–2025 (USD MILLION)
                       TABLE 374 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2014–2019 (USD MILLION)
                       TABLE 375 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2020–2025 (USD MILLION)
                       TABLE 376 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2014–2019 (USD MILLION)
                       TABLE 377 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2020–2025 (USD MILLION)
                       TABLE 378 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2014–2019 (USD MILLION)
                       TABLE 379 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2020–2025 (USD MILLION)
                       TABLE 380 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2014–2019 (USD MILLION)
                       TABLE 381 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION)
                       TABLE 382 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2014–2019 (USD MILLION)
                       TABLE 383 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPONENT, 2020–2025 (USD MILLION)
                       TABLE 384 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2014–2019 (USD MILLION)
                       TABLE 385 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2020–2025 (USD MILLION)
                       TABLE 386 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2014–2019 (USD MILLION)
                       TABLE 387 MIDDLE EAST AND AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2020–2025 (USD MILLION)
     14.2 AI IN SOCIAL MEDIA MARKET
             14.2.1 MARKET DEFINITION
             14.2.2 MARKET OVERVIEW
             14.2.3 AI IN SOCIAL MEDIA MARKET, BY TECHNOLOGY
                       TABLE 388 AI IN SOCIAL MEDIA MARKET SIZE, BY TECHNOLOGY, 2016–2023 (USD MILLION)
                       14.2.3.1 Machine learning and deep learning
                                   TABLE 389 MACHINE LEARNING AND DEEP LEARNING: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
                       14.2.3.2 Natural language processing
                                   TABLE 390 NATURAL LANGUAGE PROCESSING: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
             14.2.4 AI IN SOCIAL MEDIA MARKET, BY APPLICATION
                                   TABLE 391 AI IN SOCIAL MEDIA MARKET SIZE, BY APPLICATION, 2016–2023 (USD MILLION)
                       14.2.4.1 Sales and marketing
                                   TABLE 392 SALES AND MARKETING: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
                       14.2.4.2 Customer experience management
                                   TABLE 393 CUSTOMER EXPERIENCE MANAGEMENT: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
                       14.2.4.3 Public safety and law enforcement
                                   TABLE 394 PREDICTIVE RISK ASSESSMENT: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
             14.2.5 AI IN SOCIAL MEDIA MARKET, BY COMPONENT
                       TABLE 395 AI IN SOCIAL MEDIA MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION)
                       14.2.5.1 Solutions
                                   TABLE 396 SOLUTIONS: AI IN SOCIAL MEDIA MARKET SIZE, BY TYPE, 2016–2023 (USD MILLION)
                                   TABLE 397 SOFTWARE TOOLS: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
                                   TABLE 398 PLATFORMS: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
                       14.2.5.2 Services
                                   TABLE 399 SERVICES: AI IN SOCIAL MEDIA MARKET SIZE, BY TYPE, 2016–2023 (USD MILLION)
                                   TABLE 400 SUPPORT AND MAINTENANCE: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
                                   TABLE 401 SYSTEM INTEGRATION: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
                                   TABLE 402 TRAINING: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
             14.2.6 AI IN SOCIAL MEDIA MARKET, BY ENTERPRISES SIZE
                       TABLE 403 AI IN SOCIAL MEDIA MARKET SIZE, BY ENTERPRISE SIZE, 2016–2023 (USD MILLION)
                       TABLE 404 SMALL AND MEDIUM-SIZED ENTERPRISES: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
                       TABLE 405 LARGE ENTERPRISES: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
             14.2.7 AI IN SOCIAL MEDIA MARKET, BY END USER
                       TABLE 406 AI IN SOCIAL MEDIA MARKET SIZE, BY END-USER, 2016–2023 (USD MILLION)
                       TABLE 407 RETAIL AND ECOMMERCE: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
                       TABLE 408 BANKING, FINANCIAL SERVICES, AND INSURANCE: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
                       TABLE 409 MEDIA AND ADVERTISING: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
                       TABLE 410 PUBLIC UTILITIES: AI IN SOCIAL MEDIA MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
             14.2.8 AI IN SOCIAL MEDIA MARKET, BY GEOGRAPHIC ANALYSIS
                       TABLE 411 AI IN SOCIAL MEDIA MARKET SIZE, BY REGION, 2016–2023 (USD MILLION)
                       TABLE 412 NORTH AMERICA: INTERNET USERS, 2017–2023 (MILLION)
                       TABLE 413 NORTH AMERICA: SMARTPHONE USERS, 2017–2023 (MILLION)
                       TABLE 414 NORTH AMERICA: AI IN SOCIAL MEDIA MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION)
                       TABLE 415 NORTH AMERICA: AI IN SOCIAL MEDIA MARKET SIZE, BY TECHNOLOGY, 2016–2023 (USD MILLION)
                       TABLE 416 NORTH AMERICA: AI IN SOCIAL MEDIA MARKET SIZE, BY APPLICATION, 2016–2023 (USD MILLION)
                       TABLE 417 NORTH AMERICA: AI IN SOCIAL MEDIA MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION)
                       TABLE 418 EUROPE: AI IN SOCIAL MEDIA MARKET SIZE, BY TECHNOLOGY, 2016–2023 (USD MILLION)
                       TABLE 419 EUROPE: AI IN SOCIAL MEDIA MARKET SIZE, BY APPLICATION, 2016–2023 (USD MILLION)
                       TABLE 420 EUROPE: AI IN SOCIAL MEDIA MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION)
                       TABLE 421 ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET SIZE, BY TECHNOLOGY, 2016–2023 (USD MILLION)
                       TABLE 422 ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET SIZE, BY APPLICATION, 2016–2023 (USD MILLION)
                       TABLE 423 ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET SIZE, BY SOLUTION, 2016–2023 (USD MILLION)
                       TABLE 424 ASIA PACIFIC: AI IN SOCIAL MEDIA MARKET SIZE, BY ENTERPRISE SIZE, 2016–2023 (USD MILLION)
                       TABLE 425 LATIN AMERICA: AI IN SOCIAL MEDIA MARKET SIZE, BY TECHNOLOGY, 2016–2023 (USD MILLION)
                       TABLE 426 LATIN AMERICA: AI IN SOCIAL MEDIA MARKET SIZE, BY APPLICATION, 2016–2023 (USD MILLION)
                       TABLE 427 LATIN AMERICA: AI IN SOCIAL MEDIA MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION)
                       TABLE 428 MIDDLE EAST AND AFRICA: AI IN SOCIAL MEDIA MARKET SIZE, BY TECHNOLOGY, 2016–2023 (USD MILLION)
                       TABLE 429 MIDDLE EAST AND AFRICA: AI IN SOCIAL MEDIA MARKET SIZE, BY APPLICATION, 2016–2023 (USD MILLION)
                       TABLE 430 MIDDLE EAST AND AFRICA: AI IN SOCIAL MEDIA MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION)
                       TABLE 431 MIDDLE EAST AND AFRICA: AI IN SOCIAL MEDIA MARKET SIZE, BY END-USER, 2016–2023 (USD MILLION)

15 APPENDIX (Page No. - 320)
     15.1 DISCUSSION GUIDE
     15.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
     15.3 AVAILABLE CUSTOMIZATIONS
     15.4 RELATED REPORTS
     15.5 AUTHOR DETAILS

The study involved four major activities to estimate the current market size for the social media management market. An exhaustive secondary research was done to collect information on the social media management market. The next step was to validate these findings, assumptions, and sizing with industry experts across the value chain using primary research. Both top-down and bottom-up approaches were employed to estimate the complete market size. Thereafter, the market breakup and data triangulation procedures were used to estimate the market size of the segments and sub segments of social media management market.

Secondary Research

In the secondary research process, various secondary sources, such as D & B Hoovers and Bloomberg BusinessWeek, were referred to identify and collect information for this study. These secondary sources included annual reports, press releases, and investor presentations of companies, whitepapers, and articles by recognized authors, gold standard and silver standard websites, regulatory bodies, trade directories, and databases.

Primary Research

The social media management market comprises several stakeholders, such as social media management software providers, Social media management service providers, End-user enterprises, Government and regulatory bodies, Information Technology (IT) solution providers, Business intelligence (BI) solution providers, Value-Added Resellers (VARs), Research organizations, Network and system integrators, Marketing analytics executives, Third-party service providers, and Technology providers. The demand side of the social media management market consists of the firms that deploy the social media management solutions and services. The supply side includes social media management providers, offering social media management solutions and services. Various primary sources from both the supply and demand sides of the market were interviewed to obtain qualitative and quantitative information. Given below is the breakup of the primary respondents:

Social Media Management Market Size, and Share

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

The top-down and bottom-up approaches were used to estimate and validate the size of the global social media management market and various other dependent submarkets in the overall market. An exhaustive list of all the players offering services in the social media management market was prepared while using the top-down approach. The market share for all the players in the market was estimated through annual reports, press releases, funding, investor presentations, paid databases, and primary interviews. Each player was evaluated based on its component (solutions and services), deployment mode (cloud and on-premise), organization size (small enterprises, medium-sized enterprises, and large enterprises). The solutions segment is further segmented into social media marketing, social media listening, monitoring, and analytics, social media asset and content management, and social media risk and compliance management. The services segment is further segmented into professional services and managed services. The application segment is segmented into sales and marketing management, customer experience management, competitive intelligence, risk management and fraud detection, and others. The vertical segment is segmented into BFSI, retail and eCommerce, government, healthcare and life sciences, IT and telecom, media and entertainment, manufacturing, travel and hospitality, and others (education, real estate, and energy and utilities). The aggregate of all companies’ revenues was extrapolated to reach the overall market size. Further, each subsegment was studied and analyzed for its global market size and regional penetration. The markets were triangulated through both primary and secondary research. The primary procedure included extensive interviews for key insights from the industry leaders, such as Chief Executive Officers (CEOs), Vice Presidents (VPs), directors, and marketing executives.

Data Triangulation

After arriving at the overall market size using the market size estimation processes as explained above, the market was split into several segments and subsegments. The data triangulation and market breakup procedures were employed, wherever applicable to complete the overall market engineering process and arrive at the exact statistics of each market segment and subsegment. The data was triangulated by studying various factors and trends from both the demand and supply sides.

Report Objectives

  • To determine and forecast the global social media management market by component (solutions and services), application, deployment mode, organization size, vertical, and region from 2020 to 2026, and analyze the various macroeconomic and microeconomic factors that affect the market growth.
  • To forecast the size of the market segments with respect to four major regions: North America; Europe, Middle East and Africa (EMEA); Asia Pacific (APAC); and Latin America.
  • To provide detailed information related to the major factors (drivers, restraints, opportunities, and challenges) influencing the growth of the market.
  • To analyze each submarket with respect to individual growth trends, prospects, and contributions to the overall social market.
  • To analyze the opportunities in the market for stakeholders by identifying the high-growth segments of the social media management market.
  • To profile the key market players; provide a comparative analysis on the basis of business overviews, regional presence, product offerings, business strategies, and key financials; and illustrate the competitive landscape of the market.
  • To track and analyze competitive developments, such as mergers and acquisitions, product developments, partnerships and collaborations, and Research and Development (R&D) activities, in the market.

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Report Code
TC 6916
Published ON
Aug, 2021
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