Threat Hunting Market Size, Share, Growth Analysis, By Offering (Tools, Service), Threat Type, Deployment Mode, Organization Size, Vertical (BFSI, Healthcare, IT&ITEs Government) and Region - Global Industry Forecast to 2029
[350 Pages Report] The global threat-hunting market is set to grow significantly. It's expected to be worth around USD 3.4 billion in 2024 and increase to about USD 6.9 billion by 2029 at a CAGR of 14.9% during the forecast period. As organizations are increasingly moving business to the cloud, adversaries are advancing their capabilities to exploit the vulnerability in the cloud. Also, The rise of generative AI has the potential to lower the barrier of entry for low-skilled adversaries, making it easier to launch more sophisticated attacks. The movement towards cloud computing and the advancement of generative AI technologies represent transformative forces in the threat-hunting market. By embracing these trends, organizations can enhance their cybersecurity posture, mitigate risks associated with cloud adoption, and proactively leverage AI-driven insights to defend against evolving cyber threats.
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Threat Hunting Market Dynamics
Driver: The rise and the speed in the ferocity of cyberattacks
The rapid rise in the frequency and intensity of cyberattacks globally has become a compelling market driver for the threat-hunting industry. Adversaries are increasingly sophisticated, leveraging advanced techniques such as ransomware, supply chain attacks, and zero-day exploits to infiltrate networks and compromise data. The speed at which these attacks unfold, from initial breach to lateral movement and data exfiltration, has shortened significantly, outpacing traditional security measures and necessitating a proactive approach to threat detection and mitigation. Threat hunting plays a pivotal role in this landscape by enabling organizations to actively search for and identify signs of compromise that may evade automated security tools. By leveraging advanced analytics, AI-driven algorithms, and threat intelligence, threat hunters can detect anomalies, uncover hidden threats, and respond swiftly to mitigate potential damage. As cyber threats evolve in complexity and scale, the demand for robust threat-hunting solutions is poised to grow, driving innovation and investment in cybersecurity technologies tailored to anticipate, detect, and neutralize emerging threats effectively.
Restraint: Budget constraints and return on investments
Budget constraints and the need to demonstrate return on investment (ROI) present significant market restraints for the threat-hunting industry. Effective threat-hunting programs require substantial investments in specialized tools, technologies, skilled personnel, and ongoing training. Many organizations, especially small and medium-sized enterprises (SMEs), may need help to allocate sufficient resources to these initiatives amidst competing priorities. Additionally, quantifying the ROI of threat hunting can be challenging as it involves measuring the value of proactive threat detection and mitigation in terms of avoided breaches and operational disruptions rather than tangible cost savings or revenue generation. This ambiguity can deter organizations from making initial investments or expanding threat-hunting capabilities.
Moreover, the complexity of calculating ROI varies depending on organizational size, industry sector, and existing cybersecurity maturity. To address these challenges, threat-hunting providers must demonstrate clear value propositions, showcase successful case studies, and educate stakeholders about the long-term benefits of proactive threat management. Efforts to streamline costs, such as leveraging cloud-based threat-hunting solutions or managed security services, can also help mitigate budget constraints and enhance the attractiveness of threat-hunting investments despite initial financial outlay concerns.
Opportunity: The rise of generative AI leading to AI-based threat-hunting tools
AI-based threat-hunting tools represent a significant market opportunity within the threat-hunting industry. These tools leverage artificial intelligence, machine learning, and advanced analytics to enhance cybersecurity teams' detection and response capabilities. AI excels in analyzing vast amounts of data in real-time, identifying patterns, anomalies, and indicators of compromise (IOCs) that may indicate potential threats or ongoing attacks. By automating security data analysis and augmenting human decision-making processes, AI-based threat-hunting tools enable organizations to detect and respond to threats more swiftly and effectively than traditional methods. This proactive approach helps mitigate the risks posed by increasingly sophisticated cyber threats, such as malware, ransomware, and insider threats, before they can cause significant harm. The growing adoption of AI in threat hunting reflects a strategic shift towards proactive cybersecurity strategies that prioritize early threat detection and rapid incident response, thereby bolstering overall cyber resilience. As AI technology continues to evolve, offering greater accuracy and efficiency in threat detection, the market for AI-based threat-hunting tools is expected to expand, driven by the increasing demand for scalable and advanced cybersecurity solutions across diverse industries and sectors.
Challenges: False positives and the presence of unknown assets
False positives and unknown assets present significant challenges for the threat-hunting market. False positives occur when security tools mistakenly flag legitimate activities as potential threats, leading to wasted time and resources investigating non-existent issues. This strains cybersecurity teams and hampers their ability to focus on genuine threats that require immediate attention. Addressing false positives requires refining detection algorithms, enhancing data correlation capabilities, and integrating threat intelligence effectively to reduce noise and prioritize actionable alerts. Also, the challenge of unknown assets complicates threat-hunting efforts. These assets, which include shadow IT, unmanaged devices, and legacy systems, often operate outside traditional security frameworks, making them vulnerable to exploitation by adversaries. Their presence increases the attack surface and creates blind spots in security monitoring, making organizations susceptible to undetected threats.
Threat Hunting Market Ecosystem
By vertical, the BFSI segment is to account for a larger market size during the forecast period.
The BFSI (Banking, Financial Services, and Insurance) segment in the threat-hunting market is critical to data security and regulatory compliance. Regulatory frameworks such as GDPR, PCI-DSS, and industry-specific regulations impose stringent requirements on data protection and cybersecurity practices within BFSI organizations. As the BFSI sector continues to digitize and face increasingly sophisticated threats, the demand for robust threat-hunting solutions is expected to grow, driving innovation and investment in cybersecurity technologies tailored to meet the unique challenges of financial services and insurance industries.
By tools, the EDR segment accounts for a larger market size during the forecast period
The threat-hunting market, segmented by tools, Endpoint Detection and Response (EDR), holds the highest market share and represents a critical component of modern cybersecurity strategies. EDR tools are designed to monitor and respond to suspicious activities and threats on endpoints such as desktops, laptops, servers, and mobile devices. They provide granular visibility into endpoint activities, enabling security teams to detect and investigate potential threats in real-time. As organizations prioritize endpoint security amidst evolving cyber threats and regulatory pressures, the demand for EDR solutions is expected to grow, driving innovation and investment in endpoint-centric threat-hunting technologies.
By deployment mode, the cloud segment holds the highest market share during the forecast period.
Among the various deployment modes in the threat-hunting market, cloud-based deployment holds the highest market share and presents a compelling opportunity for growth. Cloud deployment offers numerous advantages, including scalability, flexibility, and cost-efficiency, which are particularly appealing to organizations seeking to enhance their cybersecurity capabilities without heavy upfront investments in infrastructure.
By region, North America will have the largest market size during the forecast period.
The North American region represents a robust and dynamic market for threat hunting, characterized by its advanced cybersecurity landscape, stringent regulatory environment, and high concentration of industries vulnerable to cyber threats. With the United States and Canada leading in digital transformation across sectors such as finance, healthcare, government, and technology, the need for proactive threat detection and response capabilities has never been more critical. The region faces persistent and evolving cyber threats, including ransomware attacks, data breaches, and sophisticated nation-state threats. These threats target sensitive data, intellectual property, and critical infrastructure, necessitating advanced cybersecurity measures to safeguard against potential disruptions and financial losses.
Key Market Players
IBM (US), Kaspersky (Russia), Capgemini (France), CrowdStrike (US), Trustwave (US), Verizon (US), SecureWorks (US), Sangfor (China), Eviden (France), Rapid 7(US), VMware (US), Solidworks (US), Trend Micro (Japan), Cynet (US), Palo Alto Networks (US) are some of the key players operating in the global threat hunting market.
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- Latest News, Updates & Trend analysis
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Report Metrics |
Details |
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Market size available for years |
2018–2029 |
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Base year considered |
2023 |
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Forecast period |
2024–2029 |
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Forecast units |
Value (USD Million/USD Billion) |
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Segments Covered |
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Geographies covered |
North America, Europe, Asia Pacific, Middle East Africa, and Latin America |
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Major companies covered |
Major vendors in the global Threat hunting market include IBM (US), Kaspersky (Russia), Capgemini (France), CrowdStrike (US), Trustwave (US), Verizon (US), SecureWorks (US), Sangfor (China), Eviden (France), Rapid 7(US), VMware (US), Solidworks (US), Trend Micro (Japan), Cynet (US), Palo Alto Networks (US) Cipher (India), Talatek (US), SOC Prime (US), RSI Security (US), Protected Harbour (US), Mindpoint Group (US), Exponential- E (UK), Redscan (UK), Iron Net Cybersecurity (US), LiveAction (US). |
The study categorizes the Threat hunting market by Type, Component, Organization size, deployment mode, vertical, and region.
By Offering
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Tools
- EDR
- SEIM
- NDR
- Threat Intelligence platform
- Others
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Services
- Professional Services
- Managed Services
By Threat Type
- Advanced Persistent Threats (APTs)
- Malware and Ransomware
- Insider Threats
- Phishing and Social Engineering
- Others (DDoS, Zero-Day Exploits)
By Deployment Mode
- Cloud
- On-Premises
By Organization Size
- Large Enterprises
- SMEs
- Vertical
- BFSI
- IT and ITeS
- Government
- Energy and Utilities
- Manufacturing
- Healthcare
- Retail
- Others Verticals
Region
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Recent Development
- In May 2024, CrowdStrike launched an advanced SIEM to power the AI-native SOC at RSAC 2024. This approach to AI as part of next-gen SIEM is to automate data parsing and normalization, enrich data to identify better and prioritize threats, and support advanced threat detection and automated response mechanisms.
- In May 2024, Palo Alto Networks and IBM partnered to offer internal security solutions; Palo Alto Networks will be IBM's preferred cybersecurity partner across network, cloud, and SOC. In its expanded portfolio, IBM will bolster its leading security services to drive significant cybersecurity and AI security business book featuring Palo Alto Networks platforms.
- In April 2023, IBM launched the New QRadar Security Suite to Speed up Threat Detection and Response; delivered as a service, the IBM Security QRadar Suite is built on an open foundation and explicitly designed for the demands of the hybrid cloud. The QRadar Suite culminates years of IBM investment, acquisitions, and threat detection and response innovations.
- In January 2023, Trustwave, a leading cybersecurity and managed security services provider, relaunched its Advanced Continual Threat Hunting platform with a unique, patent-pending methodology that enables its elite SpiderLabs threat-hunting teams to conduct significantly more human-led threat hunts.
Frequently Asked Questions (FAQ):
What is the definition of the threat hunting?
As per IBM, Threat hunting, also known as cyber threat hunting, is a proactive approach to identifying previously unknown or ongoing non-remediated threats within an organization's network.
Threat hunting, also known as cyber threat hunting or proactive threat hunting, is the process of seeking out unknown cybersecurity threats to a network. It involves actively searching through endpoints, networks, systems, applications, sources, and datasets to identify malicious or suspicious activity.
What is the projected market value of the global threat-hunting market?
The global threat-hunting market is expected to grow from USD 3.4 billion in 2024 and increase to about USD 6.9 billion by 2029 at a CAGR of 14.9% during the forecast period.
Who are the key companies influencing the market growth of the threat-hunting market?
IBM(US), Kaspersky (Russia), Capgemini (France), CrowdStrike(US), Trustwave(US), Verizon (US), SecureWorks(US), Sangfor (China), Eviden (France), Rapid 7(US), VMware (US), Solidworks (US), Trend Micro (Japan), Cynet (US), Palo Alto Networks (US) are the major vendors in the threat hunting market.
What are some of the mandates for threat hunting?
Compliance frameworks include the Payment Card Industry Data Security Standard (PCI DSS), GDPR, and CCPA. These standards typically require secure development practices, stringent access controls, and proactive vulnerability management protocols.
Which region is expected to show the highest CAGR in the threat-hunting market?
Asia Pacific is expected to account for the highest CAGR during the forecast period 2024-2029. .
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The research encompassed various vital activities to determine the current market size of the threat-hunting market. Extensive secondary research was conducted to gather information on the industry. Subsequently, primary research involving industry experts across the value chain validated these findings, assumptions, and estimations. The total market size was estimated using different methodologies, including top-down and bottom-up approaches. Following this, market segmentation and data triangulation techniques were applied to ascertain the market size of individual segments and subsegments within the Threat hunting market.
Secondary Research
During the secondary research phase, various sources were consulted to identify and gather pertinent information for the study. These secondary sources encompassed annual reports, press releases, investor presentations from Threat hunting software and service vendors, online forums, accredited publications, and white papers. This secondary research served as a foundation for acquiring crucial insights into the industry's supply chain, key players, market categorization, segmentation based on prevailing trends down to granular levels, regional markets, and noteworthy developments from both market and technological perspectives. These findings were subsequently corroborated and validated through primary sources. Factors considered in estimating regional market sizes included governmental and technological initiatives, Gross Domestic Product (GDP) growth rates, Information and Communication Technology (ICT) expenditure, recent market developments, and a comprehensive analysis of significant Operational Technology Security solution providers' market standings.
Primary Research
The comprehensive market engineering process employed a combination of top-down and bottom-up approaches, complemented by various data triangulation methods, to accurately estimate and forecast market trends for overall market segments and subsegments outlined in the report. The report systematically compiled and presented vital insights and information through meticulous qualitative and quantitative analyses conducted throughout the market engineering process.
After completing the market engineering process, which encompassed calculations for market statistics, segmentation breakdowns, market size estimations, forecasts, and data triangulation, thorough primary research was undertaken. This primary research gathered, verified, and validated critical numerical data and identified segmentation types, industry trends, and the competitive landscape within the Threat hunting market. Moreover, primary research was instrumental in elucidating fundamental market dynamics, including drivers, restraints, opportunities, challenges, industry trends, and strategic initiatives market players adopt.
Following is the breakup of the primary study:
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Market Size Estimation
Both top-down and bottom-up approaches were employed to accurately estimate and validate the size of the global Threat hunting market and determine the sizes of various dependent subsegments within the overarching Threat hunting market. The research methodology utilized for estimating market size involved several key steps: Initially, the identification of key players in the market was conducted through comprehensive secondary research. Subsequently, their revenue contributions within respective regions were assessed through a combination of primary and secondary research methods. This process entailed thoroughly examining leading market players' annual and financial reports, supplemented by extensive interviews with industry leaders, including CEOs, VPs, directors, and marketing executives, to gain valuable insights. All percentage splits and segment breakdowns were derived from secondary sources and cross-validated through primary sources to ensure accuracy and reliability.
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Infographic Depicting Bottom-Up And Top-Down Approaches
Market Size Estimation Methodology-top-down approach
Data Triangulation
Following the determination of the overall market size using the market above size estimation methodologies, the market was segmented into distinct segments and subsegments. Data triangulation and market segmentation procedures were utilized, as needed, to complete the comprehensive market engineering process and ascertain the precise statistics for each market segment and subsegment. Data triangulation was achieved by analyzing various factors and trends from both the demand and supply sides.
Market Definition
As per IBM, Threat hunting, also known as cyber threat hunting, is a proactive approach to identifying previously unknown or ongoing non-remediated threats within an organization's network.
Cyber or proactive threat hunting seeks out unknown cybersecurity threats to a network. Threat hunting involves searching through endpoints, networks, systems, applications, sources, and datasets to hunt or identify malicious or suspicious activity.
Key Stakeholders
- Chief technology and data officers
- Certified information system auditors
- Business analysts
- Information technology (IT) professionals
- Government agencies
- Small and medium-sized enterprises (SMEs) and large enterprises
- Consultants/consultancies/advisory firms
- Managed and professional service providers
Report Objectives
- To define, describe, and forecast the Threat hunting market based on offering, threat type, organization size, deployment mode, vertical, and region.
- To forecast the market size of five central regions: North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and Latin America.
- To analyze the subsegments of the market concerning individual growth trends, prospects, and contributions to the overall market.
- To provide detailed information related to the primary factors (drivers, restraints, opportunities, and challenges) influencing the growth of Threat hunting market.
- To analyze opportunities in the market for stakeholders by identifying high-growth segments of the Threat hunting market.
- To profile the key players of the Threat hunting market and comprehensively analyze their market size and core competencies.
- Track and analyze competitive developments, such as new product launches, mergers and acquisitions, partnerships, agreements, and collaborations in the global Threat hunting market.
Customization Options
With the given market data, MarketsandMarkets offers customizations based on company-specific needs. The following customization options are available for the report:
Geographic Analysis
- Further breakup of the Asia Pacific market into major countries.
- Further breakup of the North American market into major countries.
- Further breakup of the Latin American market into major countries.
- Further breakup of the Middle East African market into major countries
- Further breakup of the European market into major countries.
Company Information
- Detailed analysis and profiling of additional market players (up to 5)
Growth opportunities and latent adjacency in Threat Hunting Market