Video Encoders Market

Video Encoders Market by Number of Channel (1-Channel, 2-Channel, 4-Channel, 8-Channel, 16-Channel, more than 16-Channel), Type (Standalone, Rack-mounted), Application (Broadcasting, Surveillance) and Geography - Global Forecast to 2027

Report Code: SE 5679 Aug, 2022, by marketsandmarkets.com

[164 Pages Report] A video encoder is an electronic device that transforms an analog video broadcast system into a digital or IP system so that it can be streamed over a network. Technological advancements have revolutionized the telecommunication industry, and the demand for innovative and efficient technologies is growing rapidly.

The video encoder market is estimated to reach USD 3.3 billion by 2027 from USD 2.3 billion in 2022 with a CAGR of 7.6% from 2022 to 2027.

The market's growth can be attributed majorly to the  adoption of high-efficiency video coding standards for video encoding, ease of connecting analog cameras using video encoder to a network, and the use of cloud services to store a large amount of data. Video encoders can be efficiently used to migrate an existing analog-based system to an IP-based system. Thus, manufacturers in the market invest heavily in research & development (R&D) activities to constantly innovate and improve the efficacy of video encoders. Increase in digitization and video content delivery network (CDN) among diverse businesses are also creating immense opportunities for the video encoder market. The video encoder market has been segmented based on the number of channels, type, application, and region.

Video Encoders Market

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Video encoders Market Dynamics

DRIVERS: Use of cloud services to store increasing amounts of data

The increasing population density in urban areas and demand for high-quality processing in video applications are pushing broadcast and communication networks to the limits of their bandwidth and performance capacities. Adding more equipment to handle these video streams is economically challenging. As a result, operators, service providers, and content providers are looking to cloud services for data storage. The adoption of cloud services reduces business costs and makes applications accessible from any location. While interoperability and data security issues may harm data, the future of cloud services seems promising for IT giants such as IBM (US), Google (US), Microsoft (US), and Salesforce.com (US). These companies are actively developing new solutions to address existing issues. The increasing adoption of cloud services is expected to increase the deployment of video encoders to deliver encoded videos to the desired platforms.

RESTRAINT: Limited capability to deliver 4K streaming and broadcasting services

4K TVs have become a mainstream technology. However, the limited availability of 4K content in the broadcasting and streaming network makes it difficult to utilize the full potential of 4K TVs. 4K streaming is not possible even at a bandwidth of 12–15 Mbps unless there is a 40% efficiency in encoding in HEVC. Even though OTT providers, such as Netflix, Hulu, and Prime, have some 4K content offerings, strong internet connections, high bandwidth, and high-efficiency video coding are required to stream such content. This requirement is difficult to meet with currently available internet connections, which has restricted the use of 4K, although Ultra HD (UHD) content can be compressed by reducing the frame rate or sacrificing the quality, in theory. Thus, streaming and broadcasting of 4K content are limited due to the low adoption of high-efficiency encoders, such as H.266 and AV1.

OPPORTUNITIES: Growth in number of mobile-streaming videos

There has been an increase in digitization and video content delivery network (CDN) among diverse businesses. This development has increased the use of mobile devices for streaming videos on a real-time basis. Mobile video streaming apps, such as Facebook and YouTube, help users watch, share, and store video from anywhere. The mobile network is growing rapidly to transfer video content, voice, and data applications. Mobile operators are compelled to increase the bandwidth capacity to accommodate the ever-increasing demand for data. Factors such as the use of high-speed 4G networks, the availability of HD screens, and the increasing reliance on smartphones are all increasing video generation and the traffic on communication channels. According to the Cisco Visual Networking Index (VNI), consumer internet video traffic will hold ~70% of the overall consumer internet traffic. A considerable amount of internet bandwidth is also consumed because of online education, social media platforms, and entertainment videos. To satisfy the demand for video services, mobile operators are extending video offerings to include both on-portal videos (e.g., mobile TV live cameras and IPTV) and videos from OTT (YouTube and Netflix). Operators are also making efforts to efficiently monetize mobile video services by cutting costs and improving customer satisfaction.

CHALLENGES: Capital expenditures due to transition of technology

The latest video compression technology, HEVC or H.265, provides more efficiency than previous standards such as MPEG-4 and MPEG-2. Although changing video codecs provide uncertainty in patent licensing terms, bandwidth advantages,  , and implementation costs are creating challenges for the market. The increasing cost might affect the overall profitability of end users. Broadcasters might face problems while switching from one video codec to another. For instance, while changing from MPEG-2 to MPEG-4, they must change or upgrade equipment to support MPEG-4 at a significant cost.

Rack-Mounted Video Encoders To Account For Largest Share Of Video Encoder Market During Forecast Period

The market for rack-mounted video encoders held the largest share of the video encoder market in 2021. The rack-mounted video encoder market is witnessing significant traction with the growing number of product launches. For instance, Haivision launched the Makito X4 Encoder in 2020, which can be installed as blades within rack-mounted chassis. Also, these video encoders are useful in instances where large installations with analog cameras are required. However, standalone video encoders are cost-efficient and are beneficial in situations where only a few cameras are to be connected.

1-Channel Video Encoders To Hold Larger Share Of Video Encoder Market During Forecast Period

The 1-channel video encoders segment is held a larger share of video encoders market in 2021. In the broadcast equipment industry, single-channel video encoders are in popular demand, especially for contribution applications. These encoders allow the broadcasting of content to global audiences in real-time while retaining the resolution of the original video feed. Single-channel video encoders are compact and cost-effective solutions. They are ideal for converting an analog surveillance system into an IP-based system. As IP cameras are costly, an encoder plays a major role in allowing end users to save additional investments by using their present analog systems. D-Link, Axis Communications, Hangzhou Hikvision Digital, and Vicon Industries are providers of 1-channel encoders used in various applications.

Video Encoders Market by Region

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Asia Pacific held the second largest share of the video encoder market in 2021

The market in Asia Pacific is projected to grow at the second highest CAGR during forecast period. The increasing popularity of social networking websites has boosted broadcasting services such as live streaming, further boosting the demand for video encoders in Asia Pacific. A rise in terrorist activities, growing crime rates, data thefts, remote monitoring, and growth of public infrastructure are some of the factors that have driven the demand for surveillance cameras in Asia Pacific. The rising adoption of video surveillance cameras is expected to drive the demand and uptake of video encoders in several Asia Pacific countries in the coming years. However, North America is estimated to be the largest market for video encoders. North America has shown the maximum adoption of video encoder platforms because of their early implementation in a majority of applications. The growing cultural diversity throughout North America has also led to an increase in the number of broadcast channels, which, in turn, has boosted the demand for video encoders in the region.

Key Players

Major players operating in the video encoders market include Hikvision (China), VITEC (France), Harmonic (US), Motorola Solutions (US), and CISCO (US), among others.

Video Encoders Market Report Scope :

Report Metric

Details

Market Size Value in 2022  USD 2.3 Billion
Revenue Forecast in 2027  USD 3.3 Billion
Growth Rate  7.6% 

Market Size Available for Years

2018–2027

Base Year

2021

Forecast Period

2022–2027

Units

Value (USD Million/Billion)

Segments Covered

  • By Number of Channels,
  • By Type,
  • By Application

Region Covered

  • North America,
  • Europe,
  • Asia Pacific, and
  • RoW

 

Market Leaders

  • Hikvision (China),
  • VITEC (France),
  • Harmonic (US),
  • Motorola Solutions (US),
  • CISCO (US)
Key Market Driver Use of cloud services to store increasing amounts of data 
Key Market Opportunity Growth in number of mobile-streaming videos 
Largest Growing Region Asia Pacific
Largest Market Share Segment Rack-Mounted Video Encoders
 Highest CAGR Segment 1-Channel Video Encoders

This research report segments the video encoders market based on type, application, number of channel, and region.

Video Encoder Market, By Number Of Channel

  • 1-Channel Video Encoder
  • 2-Channels Video Encoder
  • 4-Channels Video Encoder
  • 8-Channels Video Encoder
  • 16-Channels Video Encoder
  • More Than 16-Channels Video Encoder

Video Encoder Market, By Type

  • Standalone
  • Rack-Mounted

Video Encoder Market, By Application

  • Broadcast
  • Surveillance

By Region:

  • North America
  • Europe
  • Asia Pacific (APAC)
  • Rest of the World (RoW)

Recent Developments

  • In April 2022, VITEC announced its latest broadcast-quality openGear (OG) card encoder, the MGW diamond+ OG, a 4k/multichannel HD, HEVC, H.264, and MPEG-2 encoder with SDI and SMPTE-2110 input in an openGear card format.
  • In March 2022, Matrox launched the Monarch EDGE 4K/Multi-HD H.264 webcasting and remote production encoder. It can deliver broadcast-quality video resolutions up to 3840x2160 at 60 fps or quad 1920x1080 at 60 fps.
  • In June 2021, Motorola Solutions announced the release of two MPEG-4 encoder solutions that will dramatically enhance the operational efficiency of distributing HD and standard definition (SD) video for service and content providers.

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TABLE OF CONTENTS

1 INTRODUCTION (Page No. - 24)
    1.1 STUDY OBJECTIVES
    1.2 MARKET DEFINITION AND SCOPE
           1.2.1 INCLUSIONS AND EXCLUSIONS
    1.3 STUDY SCOPE
           1.3.1 MARKETS COVERED
                    FIGURE 1 VIDEO ENCODER MARKET SEGMENTATION
           1.3.2 REGIONAL SCOPE
           1.3.3 YEARS CONSIDERED
    1.4 CURRENCY CONSIDERED
    1.5 UNIT CONSIDERED
    1.6 LIMITATIONS
    1.7 STAKEHOLDERS
    1.8 SUMMARY OF CHANGES

2 RESEARCH METHODOLOGY (Page No. - 29)
    2.1 RESEARCH DATA
           FIGURE 2 VIDEO ENCODER MARKET: RESEARCH DESIGN
           2.1.1 SECONDARY AND PRIMARY RESEARCH
                    FIGURE 3 VIDEO ENCODER MARKET: RESEARCH APPROACH
           2.1.2 SECONDARY DATA
                    2.1.2.1 Major secondary sources
                    2.1.2.2 Secondary sources
           2.1.3 PRIMARY DATA
                    2.1.3.1 Primary interviews with experts
                    2.1.3.2 Key data from primary sources
                    2.1.3.3 Key industry insights
                    2.1.3.4 Breakdown of primary interviews
    2.2 MARKET SIZE ESTIMATION
           FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY (SUPPLY SIDE): REVENUE OF COMPANIES FROM VIDEO ENCODERS
           2.2.1 BOTTOM-UP APPROACH
                    2.2.1.1 Approach for arriving at market size using bottom-up approach (demand side)
                               FIGURE 5 VIDEO ENCODER MARKET: BOTTOM-UP APPROACH
           2.2.2 TOP-DOWN APPROACH
                    2.2.2.1 Approach for arriving at market size using top-down approach (supply side)
                               FIGURE 6 VIDEO ENCODER MARKET: TOP-DOWN APPROACH
    2.3 MARKET BREAKDOWN AND DATA TRIANGULATION
           FIGURE 7 DATA TRIANGULATION
    2.4 RESEARCH ASSUMPTIONS

3 EXECUTIVE SUMMARY (Page No. - 38)
    FIGURE 8 RACK-MOUNTED VIDEO ENCODERS TO REGISTER HIGHER CAGR DURING FORECAST PERIOD
    FIGURE 9 1-CHANNEL VIDEO ENCODERS TO HOLD LARGEST MARKET SHARE FROM 2022–2027
    FIGURE 10 BROADCASTING TO REMAIN LARGEST APPLICATION SEGMENT DURING FORECAST PERIOD
    FIGURE 11 MIDDLE EAST & AFRICA EXPECTED TO BE FASTEST-GROWING REGION DURING FORECAST PERIOD

4 PREMIUM INSIGHTS (Page No. - 42)
    4.1 ATTRACTIVE OPPORTUNITIES IN VIDEO ENCODER MARKET
           FIGURE 12 CONTINUOUS TECHNOLOGICAL ADVANCEMENTS TO BOOST MARKET GROWTH
    4.2 VIDEO ENCODER MARKET, BY TYPE
           FIGURE 13 RACK-MOUNTED VIDEO ENCODERS TO HOLD MAJOR MARKET SHARE DURING FORECAST PERIOD
    4.3 VIDEO ENCODER MARKET, BY NUMBER OF CHANNELS
           FIGURE 14 1-CHANNEL VIDEO ENCODERS TO ACCOUNT FOR LARGEST MARKET SHARE IN 2027
    4.4 VIDEO ENCODER MARKET, BY APPLICATION
           FIGURE 15 BROADCASTING APPLICATIONS TO HOLD LARGEST MARKET SHARE IN 2027
    4.5 VIDEO ENCODER MARKET, BY REGION
           FIGURE 16 NORTH AMERICA TO DOMINATE MARKET IN 2027

5 MARKET OVERVIEW (Page No. - 45)
    5.1 INTRODUCTION
    5.2 MARKET DYNAMICS
           5.2.1 DRIVERS
                    FIGURE 17 VIDEO ENCODER MARKET DRIVERS AND THEIR IMPACT
                    5.2.1.1 Ease of connecting analog cameras using video encoders to a network
                    5.2.1.2 Use of cloud services to store increasing volumes of data
                    5.2.1.3 Adoption of HEVC standard for video encoding
           5.2.2 RESTRAINTS
                    FIGURE 18 VIDEO ENCODER MARKET RESTRAINTS AND THEIR IMPACT
                    5.2.2.1 Limited capability to deliver 4K streaming and broadcasting services
           5.2.3 OPPORTUNITIES
                    FIGURE 19 VIDEO ENCODER MARKET OPPORTUNITIES AND THEIR IMPACT
                    5.2.3.1 Increasing use of mobile devices to stream videos
                    5.2.3.2 Optimization of network bandwidth for cable operators
                    5.2.3.3 Developing countries witnessing increased OTT consumption
           5.2.4 CHALLENGES
                    FIGURE 20 VIDEO ENCODER MARKET CHALLENGES AND THEIR IMPACT
                    5.2.4.1 High cost associated with adoption of newer technologies
    5.3 TARIFFS AND REGULATIONS
    5.4 VALUE CHAIN ANALYSIS
           FIGURE 21 VALUE CHAIN ANALYSIS: VIDEO ENCODER MARKET
    5.5 VIDEO ENCODER ECOSYSTEM
           FIGURE 22 MARKET MAP OF VIDEO ENCODERS
    5.6 AVERAGE SELLING PRICE
           TABLE 1 AVERAGE SELLING PRICE OF VIDEO ENCODERS FOR SURVEILLANCE APPLICATIONS, 2021
    5.7 KEY USE CASES
           5.7.1 GLOBO SETS NEW QUALITY STANDARDS IN 4K WITH BITMOVIN
           5.7.2 NETFLIX UPDATES VIDEO CODECS FOR EFFICIENT ENCODING
           5.7.3 TERRACE CITY COUNCIL TO BUY VIDEO ENCODERS
           5.7.4 GOOGLE AND SAMSUNG OFFER SOLUTIONS TO SUPPORT AV1 CODEC
    5.8 PATENT ANALYSIS
           5.8.1 HEVC TECHNOLOGY PATENT
                    FIGURE 23 TOP COMPANIES WITH HIGHEST NUMBER OF PATENT APPLICATIONS RELATED TO HEVC TECHNOLOGY
                    FIGURE 24 PATENT ANALYSIS RELATED TO HEVC TECHNOLOGY
                    TABLE 2 TOP 20 PATENT OWNERS IN US IN LAST 10 YEARS
    5.9 MAJOR NEXT-GENERATION VIDEO ENCODER TECHNOLOGIES
           5.9.1 HEVC
           5.9.2 VVC
           5.9.3 AOMEDIA VIDEO 1 (AV1)
           5.9.4 VP9

6 VIDEO ENCODER MARKET, BY COMPONENT (Page No. - 55)
    6.1 INTRODUCTION
    6.2 ANALOG VIDEO INPUT
    6.3 COAXIAL CABLES
    6.4 PROCESSORS
    6.5 MEMORY
    6.6 SERIAL PORTS
    6.7 LANS
    6.8 NETWORK SWITCHES

7 VIDEO ENCODER MARKET, BY NUMBER OF CHANNELS (Page No. - 57)
    7.1 INTRODUCTION
           FIGURE 25 VIDEO ENCODER MARKET, BY NUMBER OF CHANNELS
           FIGURE 26 1-CHANNEL VIDEO ENCODER SEGMENT TO HOLD LARGEST MARKET SHARE DURING FORECAST PERIOD
           TABLE 3 VIDEO ENCODER MARKET, BY NUMBER OF CHANNELS, 2018–2021 (USD MILLION)
           TABLE 4 VIDEO ENCODER MARKET, BY NUMBER OF CHANNELS, 2022–2027 (USD MILLION)
    7.2 1-CHANNEL VIDEO ENCODERS
           7.2.1 IN DEMAND FOR CONTRIBUTION APPLICATIONS
                    TABLE 5 1-CHANNEL: VIDEO ENCODER MARKET, BY TYPE, 2018–2021 (USD MILLION)
                    TABLE 6 1-CHANNEL: VIDEO ENCODER MARKET, BY TYPE, 2022–2027 (USD MILLION)
                    TABLE 7 1-CHANNEL: VIDEO ENCODER MARKET, BY APPLICATION, 2018–2021 (USD MILLION)
                    TABLE 8 1-CHANNEL: VIDEO ENCODER MARKET, BY APPLICATION, 2022–2027 (USD MILLION)
    7.3 2-CHANNEL VIDEO ENCODERS
           7.3.1 VIDEO SURVEILLANCE INDUSTRY SWITCHING TO IP-BASED SYSTEMS
                    TABLE 9 2-CHANNEL: VIDEO ENCODER MARKET, BY TYPE, 2018–2021 (USD MILLION)
                    TABLE 10 2-CHANNEL: VIDEO ENCODER MARKET, BY TYPE, 2022–2027 (USD MILLION)
                    TABLE 11 2-CHANNEL: VIDEO ENCODER MARKET, BY APPLICATION, 2018–2021 (USD MILLION)
                    TABLE 12 2-CHANNEL: VIDEO ENCODER MARKET, BY APPLICATION, 2022–2027 (USD MILLION)
    7.4 4-CHANNEL VIDEO ENCODERS
           7.4.1 USED IN IPTV, LIVE STREAMING, AND SURVEILLANCE/MONITORING APPLICATIONS
                    TABLE 13 4-CHANNEL: VIDEO ENCODER MARKET, BY TYPE, 2018–2021 (USD MILLION)
                    TABLE 14 4-CHANNEL: VIDEO ENCODER MARKET, BY TYPE, 2022–2027 (USD MILLION)
                    TABLE 15 4-CHANNEL: VIDEO ENCODER MARKET, BY APPLICATION, 2018–2021 (USD MILLION)
                    TABLE 16 4-CHANNEL: VIDEO ENCODER MARKET, BY APPLICATION, 2022–2027 (USD MILLION)
    7.5 8-CHANNEL VIDEO ENCODERS
           7.5.1 USED IN COMMERCIAL, INSTITUTIONAL, AND RETAIL APPLICATIONS
                    TABLE 17 8-CHANNEL: VIDEO ENCODER MARKET, BY TYPE, 2018–2021 (USD MILLION)
                    TABLE 18 8-CHANNEL: VIDEO ENCODER MARKET, BY TYPE, 2022–2027 (USD MILLION)
                    TABLE 19 8-CHANNEL: VIDEO ENCODER MARKET, BY APPLICATION, 2018–2021 (USD MILLION)
                    TABLE 20 8-CHANNEL: VIDEO ENCODER MARKET, BY APPLICATION, 2022–2027 (USD MILLION)
    7.6 16-CHANNEL VIDEO ENCODERS
           7.6.1 EASIER TO DEPLOY THAN EXPENSIVE IP-BASED SYSTEMS
                    TABLE 21 16-CHANNEL: VIDEO ENCODER MARKET, BY TYPE, 2018–2021 (USD MILLION)
                    TABLE 22 16-CHANNEL: VIDEO ENCODER MARKET, BY TYPE, 2022–2027 (USD MILLION)
                    TABLE 23 16-CHANNEL: VIDEO ENCODER MARKET, BY APPLICATION, 2018–2021 (USD MILLION)
                    TABLE 24 16-CHANNEL: VIDEO ENCODER MARKET, BY APPLICATION, 2022–2027 (USD MILLION)
    7.7 MORE THAN 16-CHANNEL VIDEO ENCODERS
           7.7.1 OFFERS ADVANCED NETWORK CAPABILITIES, BETTER AUDIO QUALITY, AND EFFECTIVE VIDEO PERFORMANCE
                    TABLE 25 MORE THAN 16-CHANNEL: VIDEO ENCODER MARKET, BY TYPE, 2018–2021 (USD MILLION)
                    TABLE 26 MORE THAN 16-CHANNEL: VIDEO ENCODER MARKET, BY TYPE, 2022–2027 (USD MILLION)
                    TABLE 27 MORE THAN 16-CHANNEL: VIDEO ENCODER MARKET, BY APPLICATION, 2018–2021 (USD MILLION)
                    TABLE 28 MORE THAN 16-CHANNEL: VIDEO ENCODER MARKET, BY APPLICATION, 2022–2027 (USD MILLION)

8 VIDEO ENCODER MARKET, BY TYPE (Page No. - 69)
    8.1 INTRODUCTION
           FIGURE 27 VIDEO ENCODER MARKET, BY TYPE
           FIGURE 28 RACK-MOUNTED VIDEO ENCODERS SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
           TABLE 29 VIDEO ENCODER MARKET, BY TYPE, 2018–2021 (USD MILLION)
           TABLE 30 VIDEO ENCODER MARKET, BY TYPE, 2022–2027 (USD MILLION)
    8.2 STANDALONE
           8.2.1 ELIMINATES NEED FOR ADDITIONAL CABLING
                    TABLE 31 STANDALONE: VIDEO ENCODER MARKET, BY NUMBER OF CHANNELS, 2018–2021 (USD MILLION)
                    TABLE 32 STANDALONE: VIDEO ENCODER MARKET, BY NUMBER OF CHANNELS, 2022–2027 (USD MILLION)
    8.3 RACK-MOUNTED
           8.3.1 RISING PRODUCT LAUNCHES PROVIDING TRACTION
                    TABLE 33 RACK-MOUNTED: VIDEO ENCODER MARKET, BY NUMBER OF CHANNELS, 2018–2021 (USD MILLION)
                    TABLE 34 RACK-MOUNTED: VIDEO ENCODER MARKET, BY NUMBER OF CHANNELS, 2022–2027 (USD MILLION)

9 VIDEO ENCODER MARKET, BY APPLICATION (Page No. - 74)
    9.1 INTRODUCTION
           FIGURE 29 VIDEO ENCODER MARKET, BY APPLICATION
           FIGURE 30 BROADCASTING TO HOLD LARGEST MARKET SIZE IN 2027
           TABLE 35 VIDEO ENCODER MARKET, BY APPLICATION, 2018–2021 (USD MILLION)
           TABLE 36 VIDEO ENCODER MARKET, BY APPLICATION, 2022–2027 (USD MILLION)
    9.2 BROADCASTING
           9.2.1 ENCODERS CRUCIAL IN BROADCASTING, 4K RECORDING/OVER IP, AND SUPPORTING CAMERAS
                    TABLE 37 BROADCASTING: VIDEO ENCODER MARKET, BY TYPE, 2018–2021 (USD MILLION)
                    TABLE 38 BROADCASTING: VIDEO ENCODER MARKET, BY TYPE, 2022–2027 (USD MILLION)
                    TABLE 39 BROADCASTING: VIDEO ENCODER MARKET, BY REGION, 2018–2021 (USD MILLION)
                    TABLE 40 BROADCASTING: VIDEO ENCODER MARKET, BY REGION, 2022–2027 (USD MILLION)
                    TABLE 41 BROADCASTING: VIDEO ENCODER MARKET, BY NUMBER OF CHANNELS, 2018–2021 (USD MILLION)
                    TABLE 42 BROADCASTING: VIDEO ENCODER MARKET, BY NUMBER OF CHANNELS, 2022–2027 (USD MILLION)
                    9.2.1.1 Pay TV
                               TABLE 43 PAY TV: VIDEO ENCODER MARKET, BY REGION, 2018–2021 (USD MILLION)
                               TABLE 44 PAY TV: VIDEO ENCODER MARKET, BY REGION, 2022–2027 (USD MILLION)
                    9.2.1.2 Over-the-top (OTT) services
                               TABLE 45 OTT: VIDEO ENCODER MARKET, BY REGION, 2018–2021 (USD MILLION)
                               TABLE 46 OTT: VIDEO ENCODER MARKET, BY REGION, 2022–2027 (USD MILLION)
    9.3 SURVEILLANCE
           9.3.1 VIDEO SURVEILLANCE INDUSTRY SWITCHING TO IP-BASED SYSTEMS
           TABLE 47 SURVEILLANCE: VIDEO ENCODER MARKET, 2018–2021 (THOUSAND UNIT)
           TABLE 48 SURVEILLANCE: VIDEO ENCODER MARKET, 2022–2027 (THOUSAND UNIT)
           TABLE 49 SURVEILLANCE: VIDEO ENCODER MARKET, BY NUMBER OF CHANNELS, 2018–2021 (USD MILLION)
           TABLE 50 SURVEILLANCE: VIDEO ENCODER MARKET, BY NUMBER OF CHANNELS, 2022–2027 (USD MILLION)
           TABLE 51 SURVEILLANCE: VIDEO ENCODER MARKET, BY APPLICATION, 2018–2021 (USD MILLION)
           TABLE 52 SURVEILLANCE: VIDEO ENCODER MARKET, BY APPLICATION, 2022–2027 (USD MILLION)
           TABLE 53 SURVEILLANCE: VIDEO ENCODER MARKET, BY REGION, 2018–2021 (USD MILLION)
           TABLE 54 SURVEILLANCE: VIDEO ENCODER MARKET, BY REGION, 2022–2027 (USD MILLION)
                    9.3.1.1 Retail
                               TABLE 55 RETAIL: VIDEO ENCODER MARKET, BY REGION, 2018–2021 (USD MILLION)
                               TABLE 56 RETAIL: VIDEO ENCODER MARKET, BY REGION, 2022–2027 (USD MILLION)
                    9.3.1.2 Transportation
                               TABLE 57 TRANSPORTATION: VIDEO ENCODER MARKET, BY REGION, 2018–2021 (USD MILLION)
                               TABLE 58 TRANSPORTATION: VIDEO ENCODER MARKET, BY REGION, 2022–2027 (USD MILLION)
                    9.3.1.3 Commercial
                               TABLE 59 COMMERCIAL: VIDEO ENCODER MARKET, BY REGION, 2018–2021 (USD MILLION)
                               TABLE 60 COMMERCIAL: VIDEO ENCODER MARKET, BY REGION, 2022–2027 (USD MILLION)
                    9.3.1.4 Residential
                               TABLE 61 RESIDENTIAL: VIDEO ENCODER MARKET, BY REGION, 2018–2021 (USD MILLION)
                               TABLE 62 RESIDENTIAL: VIDEO ENCODER MARKET, BY REGION, 2022–2027 (USD MILLION)
                    9.3.1.5 Institutional
                               TABLE 63 INSTITUTIONAL: VIDEO ENCODER MARKET, BY REGION, 2018–2021 (USD MILLION)
                               TABLE 64 INSTITUTIONAL: VIDEO ENCODER MARKET, BY REGION, 2022–2027 (USD MILLION)
                    9.3.1.6 Military and defense
                               TABLE 65 MILITARY AND DEFENSE: VIDEO ENCODER MARKET, BY REGION, 2018–2021 (USD MILLION)
                               TABLE 66 MILITARY AND DEFENSE: VIDEO ENCODER MARKET, BY REGION, 2022–2027 (USD MILLION)

10 VIDEO ENCODER MARKET, BY REGION (Page No. - 90)
     10.1 INTRODUCTION
             FIGURE 31 MARKET IN INDIA EXPECTED TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
             FIGURE 32 VIDEO ENCODER MARKET IN ROW TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
             TABLE 67 VIDEO ENCODER MARKET, BY REGION, 2018–2021 (USD MILLION)
             TABLE 68 VIDEO ENCODER MARKET, BY REGION, 2022–2027 (USD MILLION)
     10.2 NORTH AMERICA
             FIGURE 33 NORTH AMERICA: VIDEO ENCODER MARKET SNAPSHOT
             FIGURE 34 US TO CONTINUE TO LEAD VIDEO ENCODER MARKET IN NORTH AMERICA DURING FORECAST PERIOD
             TABLE 69 SURVEILLANCE: VIDEO ENCODER MARKET IN NORTH AMERICA, BY APPLICATION, 2018–2021 (USD MILLION)
             TABLE 70 SURVEILLANCE: VIDEO ENCODER MARKET IN NORTH AMERICA, BY APPLICATION, 2022–2027 (USD MILLION)
             TABLE 71 BROADCASTING: VIDEO ENCODER MARKET IN NORTH AMERICA, BY TYPE, 2018–2021 (USD MILLION)
             TABLE 72 BROADCASTING: VIDEO ENCODER MARKET IN NORTH AMERICA, BY TYPE, 2022–2027 (USD MILLION)
             TABLE 73 NORTH AMERICA: VIDEO ENCODER MARKET, BY COUNTRY, 2018–2021 (USD MILLION)
             TABLE 74 NORTH AMERICA: VIDEO ENCODER MARKET, BY COUNTRY, 2022–2027 (USD MILLION)
             10.2.1 US
                        10.2.1.1 US held largest share of video encoder market in North America in 2021
             10.2.2 CANADA
                        10.2.2.1 Many cities installing CCTV street cameras
             10.2.3 MEXICO
                        10.2.3.1 Upsurge in demand for personal safety from private sector
     10.3 EUROPE
             FIGURE 35 EUROPE: VIDEO ENCODER MARKET SNAPSHOT
             FIGURE 36 GERMANY TO LEAD VIDEO ENCODER MARKET IN EUROPE IN 2022
             TABLE 75 SURVEILLANCE: VIDEO ENCODER MARKET IN EUROPE, BY APPLICATION, 2018–2021 (USD MILLION)
             TABLE 76 SURVEILLANCE: VIDEO ENCODER MARKET IN EUROPE, BY APPLICATION, 2022–2027 (USD MILLION)
             TABLE 77 BROADCASTING: VIDEO ENCODER MARKET IN EUROPE, BY TYPE, 2018–2021 (USD MILLION)
             TABLE 78 BROADCASTING: VIDEO ENCODER MARKET IN EUROPE, BY TYPE, 2022–2027 (USD MILLION)
             TABLE 79 EUROPE: VIDEO ENCODER MARKET, BY COUNTRY, 2018–2021 (USD MILLION)
             TABLE 80 EUROPE: VIDEO ENCODER MARKET, BY COUNTRY, 2022–2027 (USD MILLION)
             10.3.1 UK
                        10.3.1.1 Heightened city surveillance
             10.3.2 GERMANY
                        10.3.2.1 Increased CCTV camera installations in public areas and transport networks
             10.3.3 FRANCE
                        10.3.3.1 Dynamic broadcasting industry to boost market
             10.3.4 SPAIN
                        10.3.4.1 Demand for video surveillance to boost market
             10.3.5 ITALY
                        10.3.5.1 Broadcasters offering better video quality to subscribers
             10.3.6 REST OF EUROPE
     10.4 ASIA PACIFIC
             FIGURE 37 ASIA PACIFIC: VIDEO ENCODER MARKET SNAPSHOT
             FIGURE 38 JAPAN TO EXHIBIT HIGHEST CAGR IN ASIA PACIFIC DURING FORECAST PERIOD
             TABLE 81 SURVEILLANCE: VIDEO ENCODER MARKET IN ASIA PACIFIC, BY APPLICATION, 2018–2021 (USD MILLION)
             TABLE 82 SURVEILLANCE: VIDEO ENCODER MARKET IN ASIA PACIFIC, BY APPLICATION, 2022–2027 (USD MILLION)
             TABLE 83 BROADCASTING: VIDEO ENCODER MARKET IN ASIA PACIFIC, BY TYPE, 2018–2021 (USD MILLION)
             TABLE 84 BROADCASTING: VIDEO ENCODER MARKET IN ASIA PACIFIC, BY TYPE, 2022–2027 (USD MILLION)
             TABLE 85 ASIA PACIFIC: VIDEO ENCODER MARKET, BY COUNTRY, 2018–2021 (USD MILLION)
             TABLE 86 ASIA PACIFIC: VIDEO ENCODER MARKET, BY COUNTRY, 2022–2027 (USD MILLION)
             10.4.1 CHINA
                        10.4.1.1 Surveillance applications to drive demand
             10.4.2 JAPAN
                        10.4.2.1 Active video surveillance systems to ensure safety of citizens
             10.4.3 INDIA
                        10.4.3.1 Video encoder market to grow at highest pace
             10.4.4 SOUTH KOREA
                        10.4.4.1 Increasing security camera installations
             10.4.5 REST OF ASIA PACIFIC
     10.5 REST OF THE WORLD
             FIGURE 39 MIDDLE EAST TO RECORD HIGHEST CAGR IN ROW DURING FORECAST PERIOD
             TABLE 87 SURVEILLANCE: VIDEO ENCODER MARKET IN ROW, BY APPLICATION, 2018–2021 (USD MILLION)
             TABLE 88 SURVEILLANCE: VIDEO ENCODER MARKET IN ROW, BY APPLICATION, 2022–2027 (USD MILLION)
             TABLE 89 BROADCASTING: VIDEO ENCODER MARKET IN ROW, BY TYPE, 2018–2021 (USD MILLION)
             TABLE 90 BROADCASTING: VIDEO ENCODER MARKET IN ROW, BY TYPE, 2022–2027 (USD MILLION)
             TABLE 91 ROW: VIDEO ENCODER MARKET, BY REGION, 2018–2021 (USD MILLION)
             TABLE 92 ROW: VIDEO ENCODER MARKET, BY REGION, 2022–2027 (USD MILLION)
             10.5.1 SOUTH AMERICA
                        10.5.1.1 Growing demand for HD content
             10.5.2 MIDDLE EAST
                        10.5.2.1 Increasing use of security cameras
             10.5.3 AFRICA
                        10.5.3.1 African viewers enjoy HD and SD video experience, IPTV, and pay TV at affordable price

11 COMPETITIVE LANDSCAPE (Page No. - 115)
     11.1 OVERVIEW
             FIGURE 40 KEY DEVELOPMENTS BY KEY PLAYERS IN VIDEO ENCODER MARKET (2020–2022)
     11.2 MARKET SHARE ANALYSIS, 2021
             TABLE 93 VIDEO ENCODER MARKET: MARKET SHARE ANALYSIS
     11.3 COMPANY EVALUATION QUADRANT
             11.3.1 STARS
             11.3.2 EMERGING LEADERS
             11.3.3 PERVASIVE PLAYERS
             11.3.4 PARTICIPANTS
                        FIGURE 41 VIDEO ENCODER MARKET: (GLOBAL) COMPANY QUADRANT, 2021
     11.4 START-UP/SME EVALUATION QUADRANT
             11.4.1 PROGRESSIVE COMPANIES
             11.4.2 RESPONSIVE COMPANIES
             11.4.3 DYNAMIC COMPANIES
             11.4.4 STARTING BLOCKS
                        FIGURE 42 VIDEO ENCODER MARKET: START-UP/SME QUADRANT, 2021
     11.5 COMPETITIVE SCENARIO
             11.5.1 PRODUCT LAUNCHES AND DEVELOPMENTS
                        TABLE 94 PRODUCT LAUNCHES AND DEVELOPMENTS
             11.5.2 DEALS
                        TABLE 95 DEALS

12 COMPANY PROFILES (Page No. - 123)
     12.1 KEY PLAYERS
(Business Overview, Products/Services/Solutions offered, Recent Developments, MnM view, Key strengths/Right to win, Strategic choices made, Weakness/competitive threats)* 
             12.1.1 HIKVISION
                        TABLE 96 HIKVISION: BUSINESS OVERVIEW
                        FIGURE 43 HIKVISION: COMPANY SNAPSHOT
             12.1.2 VITEC
                        TABLE 97 VITEC: BUSINESS OVERVIEW
             12.1.3 HARMONIC
                        TABLE 98 HARMONIC: BUSINESS OVERVIEW
                        FIGURE 44 HARMONIC: COMPANY SNAPSHOT
             12.1.4 MOTOROLA SOLUTIONS
                        TABLE 99 MOTOROLA SOLUTIONS: BUSINESS OVERVIEW
                        FIGURE 45 MOTOROLA SOLUTIONS: COMPANY SNAPSHOT
             12.1.5 CISCO
                        TABLE 100 CISCO: BUSINESS OVERVIEW
                        FIGURE 46 CISCO: COMPANY SNAPSHOT
             12.1.6 COMMSCOPE
                        TABLE 101 COMMSCOPE: BUSINESS OVERVIEW
                        FIGURE 47 COMMSCOPE: COMPANY SNAPSHOT
             12.1.7 AXIS COMMUNICATIONS
                        TABLE 102 AXIS COMMUNICATIONS: BUSINESS OVERVIEW
             12.1.8 MATROX ELECTRONIC SYSTEMS
                        TABLE 103 MATROX ELECTRONIC SYSTEMS: BUSINESS OVERVIEW
             12.1.9 DAHUA TECHNOLOGY
                        TABLE 104 DAHUA TECHNOLOGY.: BUSINESS OVERVIEW
                        FIGURE 48 DAHUA TECHNOLOGY: COMPANY SNAPSHOT
             12.1.10 HAIVISION
                        TABLE 105 HAIVISION: BUSINESS OVERVIEW
             12.1.11 BOSCH SECURITY SYSTEMS
                        TABLE 106 BOSCH SECURITY SYSTEMS: BUSINESS OVERVIEW
             12.1.12 ATEME
                        TABLE 107 ATEME: BUSINESS OVERVIEW
                        FIGURE 49 ATEME: COMPANY SNAPSHOT
             12.1.13 TELESTE
                        TABLE 108 TELESTE: BUSINESS OVERVIEW
                        FIGURE 50 TELESTE: COMPANY SNAPSHOT
*Details on Business Overview, Products/Services/Solutions offered, Recent Developments, MnM view, Key strengths/Right to win, Strategic choices made, Weakness/competitive threats might not be captured in case of unlisted companies. 
     12.2 OTHER PLAYERS
             12.2.1 VIDICORE
             12.2.2 HAIWEITECH
             12.2.3 BEAMR
             12.2.4 ACTI
             12.2.5 ERICSSON
             12.2.6 HONEYWELL SECURITY GROUP
             12.2.7 LILIN

13 ADJACENT AND RELATED MARKETS (Page No. - 155)
     13.1 INTRODUCTION
     13.2 LIMITATIONS
     13.3 VIDEO SURVEILLANCE MARKET
             13.3.1 VIDEO SURVEILLANCE MARKET, BY SYSTEM
                        13.3.1.1 Introduction
                                     TABLE 109 VIDEO SURVEILLANCE MARKET, BY SYSTEM, 2017–2020 (USD MILLION)
                                     TABLE 110 VIDEO SURVEILLANCE MARKET, BY SYSTEM, 2021–2026 (USD MILLION)
             13.3.2 ANALOG VIDEO SURVEILLANCE SYSTEMS
                        13.3.2.1 Mainly consist of analog cameras and DVRs
             13.3.3 IP VIDEO SURVEILLANCE SYSTEMS
                        13.3.3.1 Offer enhanced security and better resolution

14 APPENDIX (Page No. - 158)
     14.1 INSIGHTS FROM INDUSTRY EXPERTS
     14.2 DISCUSSION GUIDE – VIDEO ENCODER MARKET
     14.3 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
     14.4 CUSTOMIZATION OPTIONS
     14.5 RELATED REPORTS
     14.6 AUTHOR DETAILS

The study involved four major activities in estimating the current size of the video encoders market. Exhaustive secondary research has been done to collect information on the market, peer market, and parent market. To validate these findings, assumptions, and sizing with industry experts across the value chain through primary research has been the next step. Finally, both top-down and bottom-up approaches have been employed to estimate the complete market size. After that, market breakdown and data triangulation methods have been used to estimate the market size of segments and subsegments.

Secondary Research

In the secondary research process, various secondary sources have been referred to identify and collect information relevant to this study. The secondary sources include annual reports, press releases, and investor presentations of companies; white papers, certified publications, and articles from recognized authors; directories; and databases. Secondary research has been mainly conducted to obtain key information about the industry’s supply chain, value chain of the market, total pool of key players, market classification and segmentation according to industry trends, geographic markets, and key developments from both market- and technology-oriented perspectives.

Primary Research

In the primary research process, various primary sources from both supply and demand sides have been interviewed to obtain the qualitative and quantitative information relevant to this report. Primary sources from the supply side include experts such as CEOs, VPs, marketing directors, technology and innovation directors, application developers, application users, and related executives from various key companies and organizations operating in the video encoders ecosystem. Following is the breakdown of primary respondents:

Video Encoders Market Size, and Share

To know about the assumptions considered for the study, download the pdf brochure

Market Size Estimation

Both the top-down and bottom-up approaches have been used to estimate and validate the size of the overall video encoders market and the market based on segments. The research methodology used to estimate the market size has been given below:

  • Major players operating in the video encoders market have been identified and considered for the report through extensive secondary research.
  • The supply chain and market size of the video encoders market, both in terms of value and units, have been estimated/determined through secondary and primary research processes.
  • All estimations and calculations, including percentage share, revenue mix, splits, and breakdowns have been determined through use of secondary sources which are further verified through primary sources.

Global video encoders market Size: Bottom-Up Approach

Video Encoders Market Size, and Bottom-Up Approach

Data Triangulation

After arriving at the overall market size from the market size estimation process explained above, the total market has been split into several segments and subsegments. To complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments, the data triangulation and market breakdown procedures have been employed, wherever applicable. The data has been triangulated by studying various factors and trends from both the demand and supply sides, including the impact of COVID-19. Along with this, the market has been validated using both top-down and bottom-up approaches.

Report Objectives:

  • To describe and forecast the video encoders market, in terms of value, based on type, end user, application, and component
  • To forecast the market size, in terms of value, for four main regions—North America, Europe, Asia Pacific (APAC), and the Rest of World (RoW)
  • To provide detailed information regarding drivers, restraints, opportunities, and challenges influencing the market growth
  • To provide a detailed overview of the value chain of the video encoders ecosystem
  • To provide a detailed analysis of the impact of the COVID-19 crisis on the video encoders market, its segments, and market players
  • To strategically analyze micro markets with respect to individual growth trends, prospects, and contributions to the total market
  • To analyze the opportunities in the market for stakeholders and details of the competitive landscape of the market
  • To strategically profile the key players and comprehensively analyze their market position in terms of ranking and core competencies
  • To analyze the major growth strategies implemented by key market players, such as contracts, agreements, acquisitions, product launches, expansions, and partnerships

Available Customizations

Based on the given market data, MarketsandMarkets offers customizations in the reports according to the client’s specific requirements. The available customization options are as follows:

Company Information

  • Detailed analysis and profiling of additional market players (up to 5)
Report Code
SE 5679
Published ON
Aug, 2022
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