HOME Research Insight Contract was the Key Strategy Adopted by Leading Players to Achieve Growth in the Satellite Antenna Market



Contract was the Key Strategy Adopted by Leading Players to Achieve Growth in the Satellite Antenna Market


Contracts were widely adopted as a growth strategy by the industry players in the satellite antenna market. This strategy was adopted by leading players to enhance their market penetration and increase their service offerings in the satellite antenna market globally. General Dynamics Corporation (US), Airbus Defence and Space (France), MacDonald, Dettwiler and Associates Ltd. (Canada), Honeywell International (US), Cobham Plc (UK), and Harris Corporation (US) are some of the leading players in the satellite antenna market that adopted this strategy to develop their business.

The satellite antenna market was dominated by General Dynamics Corporation in 2016. General Dynamics Corporation is a leading player in the satellite antenna market, considering its overall product offering and business strategy. The company has a diversified product/service portfolio and focuses on entering into contracts across regions to represent and promote its products in the space industry. In June 2016, the company signed a contract with National Aeronautics and Space Administration (NASA) to install Deep Space Network (DSN) antennas at Canberra, Australia.

Airbus Defense and Space holds the second position in the satellite antenna market. The company focuses on securing a large number of supply contracts through extensive R&D activities which involve applied research, new product & systems development, and concept studies. The R&D expenditure of the company was USD 3 billion in 2016. Its R&D investments remain on top priority and are a key to its competitiveness. With an extensive product portfolio, the company gives weightage to partnerships with various companies across regions to represent, promote, and include its products in their respective portfolios. In addition, the company consistently develops and designs new products. In February 2017, Airbus Defence and Space won a contract to provide satellite communications systems: C-band satcom systems to the European Union military training missions in Somalia (EUTM Somalia), the EUCAP (European Union capacity-building mission) Sahel Niger, and EUCAP Sahel Mali civilian missions.

MacDonald, Dettwiler and Associates Ltd., also known as MDA Ltd., ranks third as the company has a strong line of product offerings, with around eleven types of satellite antennas to offer in the satellite antenna market. The company mainly focuses on gaining supply contracts through expanding its product lines and business to gain expertise in all areas of space sector. It has been bagging a number of contracts from big satellite manufacturers to supply satellite antennas to them. The company has been investing a huge amount on R&D for innovation of new technology and solutions. It invested around 6.13% of its total revenue, around USD 126 million, in 2016. In April, 2017, MDA Ltd. has signed a contract with Airbus Defence and Space (France) to provide them with four communication antenna subsystems and control electronics.

Related Reports:

Satellite Antenna Market by Antenna Type (Parabolic Reflector, Flat Panel, FRP, Horn, Iron), Component (Reflector, Feed Horn, Feed Networks), Platform (Land, Space, Maritime, Airborne), Frequency Bands (K/KA/KU, C, X), & Region - Global Forecast to 2022

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