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Market Leader - Consumer IAM Market


Consumer Identity and Access Management (IAM) refers to the set of consumer identity management solutions deployed by organizations to safeguard and manage consumer identities. Consumer identities have a growing market, as they help to avoid compliance breaches and identity fraud. MarketsandMarkets forecasts that the consumer IAM market size is expected to grow from USD 14.30 Billion in 2017 to USD 31.75 Billion by 2021, at a Compound Annual Growth Rate (CAGR) of 17.3% during the forecast period.

Major vendors that offer consumer IAM solution across the globe are IBM Corporation (New York, U.S.), Ping Identity Corporation (Colorado, U.S.), Okta, Inc. (California, U.S.), and Gigya, Inc. (California, U.S.). These players have adopted various strategies such as partnerships, agreements, mergers & acquisitions, and new product developments to achieve growth in the global consumer IAM market. The consumer IAM market witnessed a lot of partnerships, agreements, and collaborations by key players in 2017. In March 2017, Okta entered into a partnership agreement with STORMPATH. STORMPATH is a provider of identity management for applications and APIs. By this partnership, Okta would improve the growth of its identity platform for developers. Furthermore, in January 2017, iWelcome partnered with Capgemini and delivered IAM solution from the cloud (IDaaS) on G-cloud. In December 2016, Gigya formed a partnership with Deutsche Post. They developed a concept of trusted identity in the market, which helped in making online identification easy.

The key players also adopted the strategy of business expansion in 2017, to increase their geographic presence around the world. In January 2017, Janrain expanded its reach by opening its new data centers in Canada, Germany, India, Japan, Korea, Russia, and Singapore. In addition, the key players adopted the strategy of mergers and acquisitions, and expanded their product portfolio in the untapped markets with geographical presence. In August 2016, UnboundID was acquired by Ping Identity, as UnboundID is a leading provider of customer IAM software.

The major players also launched new products and offerings in 2017, to strengthen their product portfolio and expand their offerings to newer clients. In March 2017, Anonymous Login capability added cloud-based consumer IAM platform by LoginRadius. It helps organizations to create profiles and gather data of anonymous visitors. In February 2017, for the enhancement of its solutions, Microsoft added some features such as single-page app support, usage reporting APIs, and friction-free consumer sign-up to Azure AD B2C. In January 2017, Trusona launched its mobile identity platform across the globe.

The consumer IAM vendors are continuously adding innovation to their products and services to provide safety for government agencies. Furthermore, consumer IAM solutions are being increasingly adopted in various verticals, such as healthcare, education, retail & consumer goods, and telecommunications, which have led to the growth of the market, across the globe.

Related Reports:

Consumer IAM Market by Solution (Directory, Identity Proofing, Identity Authentication, Identity Analytics, Identity Administration, and Authorization), Service, Authentication Type, Deployment Mode, Vertical, and Region - Global Forecast to 2022

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