What AI-Powered Sales Teams are seeing?

The whitepaper reveals how they're leveraging AI to identify opportunities early, personalize at scale, and build more pipeline

44%

of lost deals stem from internal account shifts sellers didn't detect in time

6-10%

hours/week of seller time saved with signal-led workflows

20-25%

win rate uplift reported by early adopters of AI-based execution platforms

5 Critical Competencies for 2025

These skills will define sales success in future-ready sellers

Opportunity Ecosystem Mapping

Detect second-order signals-like client churn, partner shifts, and whitespace.

Buyer-Specific Value Orchestration

Tailor RoI messaging to each stakeholder's KPIs, not personas.

Real-Time GTM Precision

Act in hours, not weeks-based on signal-triggered outreach.

Strategic Listening

Go beyond discovery to detect risks and map buyer roadmaps.

Signal-Based Expansion

Trigger upsell and cross-sell from latent revenue patterns, not just renewals.

Sales Play: Turn Revenue Signals Into Execution Intelligence

Built by MarketsandMarkets, Sales Play embeds execution intelligence directly into the seller's workflow-across Outlook, Teams, Salesforce, and beyond.

Real-Time Opportunity Shifts

Spot pipeline before CRM sees it-with second-order signals and revenue mix triggers.

Contact-Level Buying Signals

Know who's influencing the deal and what's changed-at every stage.

Instant Battlecards, Decks & Value Narratives

Auto-generate personalized RoI content tied to each buyer and opportunity.

Coaching Nudges Tied to Live Pipeline Movement

Turn deal risk and account gaps into in-the-moment coaching, not postmortems.

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Get the Strategic frameworks, ROI benchmarks, and Capability models that are helping top GTM teams future-proof revenue in 2025 and beyond.

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