Interactive Kiosk Market Size, Share & Industry Growth Analysis Report by by Offering (Hardware, Software & Services), Type (Banking, Self-service, Vending), Location (Indoor, Outdoor), Panel Size, Vertical (Retail, Transportation, Hospitality) and Region - Global Forecast to 2029
[249 Pages Report] The Global Interactive kiosk Market was valued at USD 31.8 billion in 2023 and is projected to reach USD 48.8 billion by 2029; it is expected to register a CAGR of 8.9% during the forecast period. Enhanced applications over conventional services and innovations in touchscreen display and glass technologyare among the factors driving the growth of the interactive kiosk market.
Interactive Kiosk Market Forecast to 2029
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Market Dynamics:
Driver: Enhanced applications over conventional services
Interactive kiosks are rapidly transforming the retail landscape, acting as a powerful driver for enhancing the customer shopping experience. They provide shoppers with immediate access to product information. Customers can quickly retrieve details such as specifications, prices, and customer reviews, empowering them to make informed purchasing decisions without the need for assistance from store staff. This streamlined process enhances efficiency, saving both time and effort for customers.
Self-checkout kiosks equipped with point-of-sale (POS) systems empower customers to scan and pay for their items independently. This not only reduces wait times and staff workload for stores but also minimizes shrinkage through integrated AI capabilities. Interactive kiosks have transcended retail, thriving in sectors like healthcare and transportation thanks to their readily-adopted technology. The intuitive and interactive nature of touchscreen interfaces fuels the growth of interactive kiosks, offering customers a quick and effortless buying experience. Consumers increasingly favor self-service kiosks over traditional checkout lines, valuing their ability to browse information, explore options, and complete transactions seamlessly. Additionally, the touchscreen interaction fosters efficient service delivery, ultimately boosting customer satisfaction
Restraint: High installation costs cost and need for regular maintenance coupled with increased risk of physical theft in stores
The cost of installation of kiosks is high, and the software required for every kiosk is customized as per its intended functions. The cost is dependent upon the design, function, and location-indoors or outdoors. As a result, various providers rent interactive kiosk systems for certain time periods if the requirement is temporary or if they are not capable of investing significantly on installation. The installation and authorization of kiosks involves high expenditure. This expenditure continues to rise due to the maintenance of hardware and software components. However, even if the maintenance cost of the system is high, the maintenance of hardware and software ensures the smooth operation of the system. As these kiosks are touchscreen displays, the entire communication is based on interactive displays, and technical faults or damage could bring the system to a standstill. A majority of kiosks in operation presently are touchscreen-based. Thus, there is a high possibility of the screen being damaged, entailing regular replacements, resulting in increased costs. Therefore, various providers opt for tougher screens in high-traffic areas where the screens have a higher likelihood of being damaged.
Opportunity: Integration of intelligent personal assistant and knowledge navigator technology
Interactive personal assistant (IPA)s, like Siri, Google Assistant, or Alexa, are designed for natural language interaction. Integrating these into a kiosk allows users to interact with the system using voice commands and receive spoken responses, making the experience more intuitive and user-friendly. IPAs often have the ability to learn and adapt to users' preferences and habits. By incorporating this personalization feature, the kiosk can provide more tailored assistance, offering relevant information based on users' previous interactions or preferences. Whereas, Knowledge Navigators are adept at retrieving information from vast databases. By integrating this capability, users can ask the kiosk complex questions or seek detailed information on a wide range of topics. This is particularly useful in environments where users may require specific information, such as in public spaces or tourist locations.
They also help users navigate through a plethora of information. When integrated into an interactive kiosk, they can assist users in finding specific locations, services, or points of interest, providing step-by-step directions and enhancing the overall wayfinding experience. The integration of an intelligent personal assistant and knowledge navigator into an interactive kiosk creates a powerful tool that enhances user experience, provides valuable information, and opens up opportunities for a wide range of applications in various public space.
For example, in March 2023, INMAR INC., leading provider of post-purchase customer experience and e-commerce returns solutions, and KIOSK Information Systems partnered to offer self-service returns kiosks. The kiosks allow customers to return online purchases without needing a box or label. This saves stores money and increases customer satisfaction.
Challenge: Rising usage of tablets and mobile kiosks for online shopping
The prominent challenge for the interactive kiosk market, at present, is the customer preference for online shopping using tablets or mobile phones. The mobile apps pose a threat to kiosks as various tasks performed at interactive kiosks can be performed on mobile phones as well. The young population worldwide is accustomed to using technologically advanced devices routinely and demand all retail products and other services quickly. There is an increase in the usage of mobile phones for banking applications. The key reason for the increased use of mobile devices for banking is that mobile devices provide higher speed, convenience, and utility for customers.
Customers majorly prefer mobile devices as they can avail most banking services anytime throughout the day. It is not possible to use ATMs and self-service kiosks such as bill payment kiosks, check deposit kiosks, passbook printing kiosks, and card dispensers as the customer faces various issues such as the absence of remote teller technology, mobile wallet support, and insufficient management of information. To enhance customer experience, there is an increasing need to shift from self-service interactive bank kiosks to mobile devices.
Banks and other financial institutions are also supporting this shift as they have identified the problems associated with the installation of kiosks. Factors such as cost management, limited information about the real-time operational status of kiosks, speed of banking kiosk transactions, and limited integration with other banking channels and internal systems are continuously increasing the shift towards mobile devices for banking functions. Thus, mobile applications could be a challenge for interactive kiosks if the kiosks are not placed in user-friendly locations and if they are not maintained properly to provide timely and efficient services. This poses a challenge for kiosk providers to take a call on investing in large and costly interactive kiosks.
The new phenomenon of vertical integration on smartphones and kiosks is being implemented to grow businesses with the help of kiosks. For instance, B-cycle (US), a bike rental company, has developed an app that guides users to the closest kiosk, and once utilized, it would guide them to the nearest open dock to return the bike. The smart locker is another similar example of systems trying to bridge the gap between mobile devices and kiosks. It allows the customers to store the product in the smart locker in any store and then retrieve their orders at that location. Amazon is one of the companies providing smart lockers to its customers which can be accessed through e-mail or the security codes of users.
Interactive Kiosk Market Ecosystem
Prominent companies in this market include well-established, financially stable providers of interactive kiosk systems. These companies have been operating in the market for several years and possess a diversified product portfolio, state-of-the-art technologies, and strong global sales and marketing networks. Prominent companies in this market include NCR VOYIX Corporation (US), Diebold Nixdorf, Incorporated. (US), GLORY LTD. (Japan), KIOSK Information Systems (US), Olea Kiosks Inc., (US), Frank Mayer and Associates, Inc. (US), Source Technologies (US), Embross(US), Meridian Kiosks (US), REDYREF (US).
By self service kiosk, by sub type, the casino kisok is expected to grow with the highest CAGR from 2024 to 2029.
The interactive kiosk market for casino kiosk is expected to grow at the highest CAGR from 2024 to 2029. Casino kiosks are becoming increasingly user-friendly, with intuitive interfaces and touchscreens that are easy to navigate. This makes them more appealing to a wider range of players, including those who are not familiar with casino technology. Some casinos are now offering kiosks that can be integrated with mobile devices, allowing players to track their play, receive rewards, and even make bets from their phones.
By offering, bank kiosk segment is expected to grow with the highest CAGR in 2029.
Bank kiosk is expected to exhibit a highest CAGR in the interactive kiosk market during the forecast period. Customers increasingly prefer the convenience and speed of self-service options, especially for simple banking tasks like checking account balances, making deposits or withdrawals, and transferring funds. Bank kiosks provide 24/7 access to these services, eliminating the need to wait in line for a teller. Implementing bank kiosks can significantly reduce operational costs for banks. Kiosks automate routine tasks, freeing up tellers to handle more complex customer interactions. Additionally, kiosks require less physical space than traditional teller stations, further reducing overhead costs.
By vertcial, the transportation segment is expected to grow with the highest CAGR from 2024 to 2029.
The interactive kiosk market for transporatation segment is expected to grow at the highest CAGR from 2024 TO 2029. The growth of the of the segment is driven by a win-win proposition: they improve passenger experience and convenience while enhancing operational efficiency and data-driven decision-making for transportation authoritie. Also, Government support for digitalization and self-service initiatives can encourage the adoption of interactive kiosks in the transportation sector.
In 2029, Asia Pacific is projected to hold the highest CAGR of the overall interactive kiosk market.
Interactive Kiosk Market by Region
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In 2029, Asia Pacific is projected to account for the largest share of the interactive kiosk market. The Asia Pacific region benefits from a large and growing population, a strong manufacturing base, and a favorable regulatory environment. The increased popularity of different types of kiosks, large potential customer base, and rapid technological advancements in countries such as India and China contribute to the growth of the interactive kiosk market in Asia Pacific.
The growing urbanization in Asia Pacific boosts the construction of modern infrastructure. Further, the changing lifestyle of youths is leading to the development of malls, multiplex theaters, and entertainment venues, creating the requirement for interactive kiosks in the region. The increasing awareness and benefits offered by self-service kiosks to customers from the entertainment, banking and financial, hospitality, and healthcare sectors, among others, create lucrative opportunities for the market in Asia Pacific.
Key Market Players
NCR VOYIX Corporation (US), Diebold Nixdorf, Incorporated. (US), GLORY LTD. (Japan), KIOSK Information Systems (US), Olea Kiosks Inc., (US), Frank Mayer and Associates, Inc. (US), Source Technologies (US), Embross(US), Meridian Kiosks (US), REDYREF (US) are some of the key players in the interactive kiosk companis.
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Report Metric |
Details |
Estimated Market Size |
USD 31.8 billion |
Projected Market Size |
USD 48.8 billion |
Growth Rate |
CAGR of 8.9% |
Market Size Availability for Years |
2020–2029 |
Base Year |
2023 |
Forecast Period |
2024–2029 |
Forecast Units |
Value (USD) |
Segments Covered |
By offering, type, panel size, location, vertical, and region |
Geographies Covered |
North America, Europe, Asia Pacific, and RoW |
Companies Covered |
NCR VOYIX Corporation (US), Diebold Nixdorf, Incorporated. (US), GLORY LTD. (Japan), KIOSK Information Systems (US), Olea Kiosks Inc., (US), Frank Mayer and Associates, Inc. (US), Source Technologies (US), Embross(US), Meridian Kiosks (US), REDYREF (US) are some of the key players in the interactive kiosk market. |
Interactive Kiosk Market Highlights
This research report categorizes the interactive kiosk market based on offering, type, panel size, location, vertical, and region.
Segment |
Subsegment |
By Offering |
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By Type |
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By Location |
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By Panel Size |
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By Vertical |
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By Region |
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Recent Developments
- In August 2023, NCR VOYIX Corporation partnered with Autobooks inc., a provider of cloud-based accounting software. The partnership will integrate Autobooks' accounting software with NCR VOYIX's payment processing platform, NCR VOYIX Payments. This integration will enable small businesses to accept payments, manage their finances, and track their sales in one place.
- In March 2023, GLORY LTD. partnered with QikServe (UK), a leading digital ordering and payment solutions provider in the restaurant industry. This partnership is aimed at revolutionizing the restaurant industry by combining self-service kiosk ordering with seamless cash handling automation.
- In January 2023, Canopy (Georgia) and KIOSK Information Systems release the set of inventory tracking features available in KNECT IoT, KIOSK’s self-service infrastructure monitoring platform.
- In January 2022, NCR VOYIX Corporation acquired LibertyX, a leading cryptocurrency software provider. LibertyX is a strong strategic fit for NCR because it accelerates NCR’s ability to rapidly deliver a complete digital currency solution to its customers, including the ability to buy and sell cryptocurrency, conduct cross-border remittance, and accept digital currency payments across digital and physical channels. The LibertyX digital currency solution runs on ATMs, kiosks, and point-of-sale (POS) systems.
- In February 2022, Diebold Nixdorf announced that CSOB, one of the leading financial services groups in the Czech Republic, has increased ATM uptime and cash availability to nearly 100% and decreased costs after using DN AllConnectSM Managed Services to run its entire fleet of 1,025 self-service devices. Diebold Nixdorf is responsible for all operations, including availability, compliance, security, and cash and transaction management, while enhancing the user experience.
Frequently Asked Questions (FAQs):
Which are the major companies in the interactive kiosk market? What are their major strategies to strengthen their market presence?
The major companies in the interactive kiosk market are – NCR VOYIX Corporation (US), Diebold Nixdorf, Incorporated. (US), GLORY LTD. (Japan), KIOSK Information Systems (US), Olea Kiosks Inc., (US), Frank Mayer and Associates, Inc. (US), Source Technologies (US), Embross(US), Meridian Kiosks (US), REDYREF (US) he major strategies adopted by these players are product launches and developments.
What is the interactive kiosk system?
An interactive kiosk system is a self-service terminal featuring specialized hardware and software that provides access to information and applications for various purposes, including communication, commerce, entertainment, or education.
Who are the winners in the global interactive kiosk market?
Companies such as NCR VOYIX Corporation (US), Diebold Nixdorf, Incorporated. (US), GLORY LTD. (Japan), KIOSK Information Systems (US), Olea Kiosks Inc., (US) fall under the winner’s category. These companies cater to the requirements of their customers by providing interactive kiosk systems. Moreover, these companies are highly adopting inorganic growth strategies to strengthen their global market position and customer base.
What are the drivers and opportunities for the interactive kiosk market?
Enhanced shopping experience for customers is the driver, and integration of intelligent personal assistant and knowledge navigator technology is the opportunity in the interactive kiosk market.
What are the restraints and challenges for the interactive kiosk market?
High installation costs cost and need for regular maintenance coupled with increased risk of physical theft in store and rising usage of tablets and mobile kiosks for online shopping are the restraints and challenges in the interactive kiosk market.
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The study involved four major activities in estimating the size of the interactive kiosk market. Exhaustive secondary research has been carried out to collect information on the market, the peer markets, and the parent market. Both top-down and bottom-up approaches have been employed to estimate the total market size. Market breakdown and data triangulation methods have also been used to estimate the market for segments and subsegments.
Secondary Research
Revenues of companies offering interactive kiosk systems have been obtained from the secondary data available through paid and unpaid sources. The revenues have also been derived by analyzing the product portfolio of key companies, and these companies have been rated according to the performance and quality of their products.
In the secondary research process, various sources have been referred to for identifying and collecting information for this study on the interactive kiosk market. Secondary sources considered for this research study include government sources, corporate filings, and trade, business, and professional associations. Secondary data has been collected and analyzed to arrive at the overall market size, which has been further validated through primary research.
Secondary research has been mainly used to obtain key information about the supply chain of interactive kiosk systems to identify key players based on their products and prevailing industry trends in the interactive kiosk market by offering, type, panel size, location, vertical, and region. Secondary research also helped obtain market information- and technology-oriented key developments undertaken by market players to expand their presence and increase their market share.
Primary Research
Extensive primary research has been conducted after understanding and analyzing the current scenario of the interactive kiosk market through secondary research. Several primary interviews have been conducted with the key opinion leaders from the demand and supply sides across four main regions—North America, Europe, Asia Pacific, and the Rest of Europe. Approximately 25% of the primary interviews were conducted with the demand-side respondents, while approximately 75% were conducted with the supply-side respondents. The primary data has been collected through questionnaires, emails, and telephone interviews.
After interacting with industry experts, brief sessions were conducted with highly experienced independent consultants to reinforce the findings from our primary. This, along with the in-house subject matter experts’ opinions, has led us to the findings as described in the remainder of this report. The breakdown of primary respondents is as follows:
To know about the assumptions considered for the study, download the pdf brochure
Market Size Estimation
The bottom-up procedure has been employed to arrive at the overall size of the interactive kiosk market.
- Identifying end users that are either using or are expected to use interactive kiosk.
- Analyzing major providers of interactive kiosk and original equipment manufacturers (OEMs) as well as studying their portfolios and understanding different technologies used.
- Analyzing historical and current data pertaining to the market, in terms of volume, for each type segment of the interactive kiosk market.
- Analyzing the average selling price of interactive kiosk based on different technologies used in different products.
- Arriving at the market estimates by analyzing the revenue of companies and then combining these figures to arrive at the market size.
- Studying various paid and unpaid sources, such as annual reports, press releases, white papers, and databases, to gather the required information.
- Tracking the ongoing developments and identifying the upcoming ones in the market that include investments, research and development activities, product launches, collaborations, and partnerships undertaken, as well as forecasting the market based on these developments and other critical parameters.
- Carrying out multiple discussions with the key opinion leaders to understand the interactive kiosk and related raw materials, as well as products designed and developed to analyze the break-up of the scope of work carried out by the key companies manufacturing panels.
- Verifying and cross-checking the estimate at every level through discussions with key opinion leaders such as chief executives (CXOs), directors, and operation managers, and finally with the domain experts in MarketsandMarkets.
The top-down approach has been used to estimate and validate the total size of the interactive kiosk market.
- Focusing on top-line investments and expenditures being made in the ecosystems of various verticals.
- Calculating the market size considering revenues generated by major players through the cost of the interactive kiosk systems.
- Segmenting each application of interactive kiosk in each region and deriving the global market size based on region.
- Acquiring and analyzing information related to revenues generated by players through their key product offerings.
- Conducting multiple on-field discussions with key opinion leaders involved in the development of various interactive kiosk offerings.
- Estimating the geographic split using secondary sources based on various factors, such as the number of players in a specific country and region and the types of components, levels of services offered, and types of software implemented.
Data Triangulation
After arriving at the overall market size-using the market size estimation processes as explained above—the market has been split into several segments and subsegments. To complete the entire market engineering process and arrive at the exact statistics of each market segment and subsegment, data triangulation and market breakdown procedures have been employed, wherever applicable. The data has been triangulated by studying various factors and trends from the demand and supply sides in the interactive kiosk market.
Market Definition
Interactive kiosks serve as user-friendly self-service solutions, offering engaging digital content and information to audiences. With versatile applications, these solutions provide benefits across various sectors, such as retail sales, cash or credit bill payments, wayfinding, tourism, information sharing, and more.
Key Stakeholders
- Key technology providers
- Original device manufacturers (ODMs)
- System integrators
- Software providers
- Electronic hardware equipment manufacturers
- End users
- Assembly and packaging vendors
- Technical universities
- Government/private research institutes
- Market research and consulting firms
Report Objectives
- To describe and forecast the size of the interactive kiosk market, in terms of value, based on offering, type, location, panel size, and vertical
- To describe and forecast the market size of various segments across four key regions—Americas, Europe, Asia Pacific, and Rest of the World (RoW), in terms of value
- To forecast the size of interactive kiosk market, in terms of volume, based on type
- To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the interactive kiosk market
- To provide an overview of the value chain pertaining to the interactive kiosk ecosystem, along with the average selling price of interactive kiosk devices
- To strategically analyze the ecosystem, regulatory landscape, patent landscape, Porter’s five forces, import and export scenarios, trade landscape, and case studies pertaining to the market under study
- To strategically analyze micromarkets1 with regard to individual growth trends, prospects, and contributions to the overall market
- To analyze opportunities in the market for stakeholders by identifying high-growth segments
- To provide details of the competitive landscape for market leaders
- To analyze strategies, such as product launches, collaboration, acquisitions, and partnership were adopted by players in interactive kiosk market
- To profile key players in the interactive kiosk market and comprehensively analyze their market ranking based on their revenue, market share, and core competencies2
Available customizations:
With the given market data, MarketsandMarkets offers customizations according to the specific requirements of companies. The following customization options are available for the report:
- Detailed analysis and profiling of additional market players based on various blocks of the supply chain
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