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BUSINESS CHALLENGE

MnM’s client was interested in assessing the current and future market situation of key minerals produced in the African region – hence wanted to derive the overall market for mining equipment being used for the production of these minerals and lubricant usage for maintaining these equipment. The client also wanted to understand the key mining pockets across the leading companies and the equipment being used for mining activity in these key pockets. The project scope also included mineral production details and mining equipment used for different mining activities, including surface mining and underground mining.

MnM APPROACH

1. Methodology Adopted by MnM:

Both, top-down and bottom-up approaches were used to cover key sources of secondary information that included mining databases, mining industry associations, company websites, and annual reports to understand key minerals produced across key mining pockets in different countries of the African region. All these inputs were validated from primary research involving key industry experts with extensive knowledge on the geology of key mining pockets and mining equipment usage across these mining pockets.

By conducting detailed and informative primary discussions within these respondent categories across various functions, MnM analyzed current & forecast quantitative market information, and developed in-depth qualitative insights into industry trends and dynamics across each of the target countries. In total, MnM conducted more than 200 primary discussions, of which around 85 were with key mining operators, around 65 spanned across equipment manufacturers & local distributors, another 50 were with mining experts and other key opinion leaders.

2. Actual Solution Provided: Through this granular study, MnM analyzed the market dynamics for mining equipment usage, which included recent developments, competitive positioning, growth opportunities, burning issues, growth drivers, and restraints in focused geographies in order to select the appropriate market for the client’s entry.

VALUE DELIVERED:

MnM’s client was able to identify & select key markets for entry, and formulated its market entry strategy. MnM provided the break-up of key mineral production details and mining equipment usage across categories and countries – thus, the study assisted the client in making strategic decisions for projecting the demand for lubricant usage for mining equipment in the African region.