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BUSINESS CHALLENGE

The company (client), a leading global provider of motor oil and automotive lubricants, was interested to assess market potential for power generator in Europe and Russia. This entailed a dedicated approach through extensive integration of macroeconomic industry factors and focused research on the products and capabilities of OEMs, lease companies, and service providers. The potential for penetration was intensely gauged through generator installations and operating hours.

MnM APPROACH

MarketsandMarkets (MnM) carried out this study through a combination of extensive secondary research backed up by multiple primary interviews done with various industry experts and stakeholders within the target geographies. Information was developed/synthesized in the power generation market by various pointers such as trends in generator sales market, trends in generator demand by power rental service providers, trends in electricity demand, trends in power rental market, trends in used fleet market and opportunities and challenges. In addition to this, MnM team engaged in direct interfacing with key opinion leaders including C-Level executives to understand their perception of the current level of market penetration. By conducting detailed and informative primary discussions within these respondent categories across various functions, MnM analyzed current & forecast quantitative market information, and developed deep-dive strategic insights into industry trends & dynamics.

VALUE DELIVERED

• Complete competitive intelligence on product capabilities, various services offered, point of parity/differentiation.
• Market attractiveness for the power genset (diesel and gas).
• Market attractiveness for countries with propensity for investment opportunities.
• The gaps between the customer need (demand) and as available in the market (supply).
• The target customers segmented by applications in each of the geographies and other critical parameters.
• Mapping the models, technologies and operating hours of the running installations for OEM, lease companies, to base future business plans and geographic expansion strategies.