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MnM’s client who is one of the leading manufacturer of silicone based adhesives was interested in project involving “Assessment of Pressure Sensitive Adhesive market”. The key objective for the study involved :

1. In-depth analysis of PSA market by chemistry (acrylic, rubber, EVA, silicone, hybrid and others) and their applications, by technology and by region
2. Detailed supply chain, competitor benchmarking and their analysis
3. PSA manufacturers mapping by chemistry and application/end user industry and detailed analysis of applications for each type of PSA

1. Methodology Adopted by MnM : MnM carried out a detailed search of the public domain and its own proprietary & non-proprietary database on PSA market to orient the project, develop the industry structure including, raw material suppliers, PSA manufacturers/suppliers, distributors, customers, associations, regulatory authorities and allied stakeholders. Different PSA manufacturers were contacted and interviewed for the latest trends in the pressure sensitive adhesives market. They were interviewed to gain more insights into their products, developments and for market sizing. Interviews with PSA tapes, labels and graphics manufacturers were also conducted to gain insights on different kinds of end-use applications of PSA. PSA end customers were also interviewed though a semi structured questionnaire to understand their current and forecast usage, application, type of manufacturing process, procurement data by manufacturers and current demand by end user industry.
2. Actual Solution Provided: - Through the detailed outcome of the study, we provided inputs on-

   Market size of the PSA industry by technology, region and applications in which PSA is used for each chemistry
   Supply chain analysis of the PSA industry and application mapping of each of the chemistry of PSA
   Developments trends in the PSA market and the competitor’s analysis, benchmarking on the basis of chemistry and applications, SWOT analysis of the PSA manufacturers

Value Delivered:

• MnM’s client was able to understand the current scenario of the PSA market. Also, the market forecasts were provided to focus client’s attention to the high growth markets of pressure sensitive adhesives.
• The competitive benchmarking also helped to understand the client’s present situation in the market and further helps the client to build short and long term strategies to gain the market share
• As the client is only present in Silicone PSA market, this study helped the client to focus on other PSA markets.