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MnM’s client who is a manufacturer of products that enhance the surface qualities of coatings and inks, make composites tougher, and expand the possibilities of paper and film with barrier, functional, and aesthetic features was interested in project involving “Assessment of Polyurethane (PU) Microspheres market”. The key objective for the study involved:

1. In-depth analysis of PU microspheres market by application and region including key countries
2. Details of market dynamics, drivers, restraints, winning imperatives, supply chain, prices and manufacturing process of PU microspheres
3. Customer analysis for various application segments, their consumption volume and key unmet needs
4. Competitive benchmarking product mapping & characteristics, market share analysis, S.W.O.T analysis, plant locations, and recent developments

1. Methodology Adopted by MnM :MnM carried out a detailed search of the public domain and its own proprietary & non-proprietary database on Polyurethane Microspheres to orient the project, develop the industry structure including, manufacturers/suppliers, distributors, customers, associations, regulatory authorities and allied stakeholders. In-depth primary interviews were conducted with various knowledge sources to develop the key information required for completing the project. The interviews were conducted along the supply chain of PU Microspheres from sales, marketing, production, R&D, technical experts using a semi-structured Discussion Guide. These interviews were used to draw out information such as major customers, end user industry demand, customers’ activity, trends, future growth, prices, manufacturing process, etc. Also, the interviews were conducted with PU microspheres customers to get their demand and key unmet needs.
2. Actual Solution Provided: - Through the detailed outcome of the study, we provided inputs on-

   Market size of the PU Microspheres by application, region and country and forecasts till 2020. Supply chain analysis, market dynamics, winning imperatives, prices and manufacturing process for the PU microspheres. Developments trends in the PU microsphere market and the competitors’ analysis, benchmarking on the basis of products and applications, SWOT analysis of the manufacturers and customer list with their annual consumption and unmet needs.

Value Delivered:

MnM’s client was able to understand the current scenario of the PU microspheres market. Also, the market forecasts were provided to focus client’s attention to the high growth applications and regions for PU microspheres. The competitive benchmarking also helped to understand the client’s present situation in the market and further helps the client to build short and long term strategies to gain the market share. The customer analysis with a list of customers with their annual consumption and identifying the unmet needs helped the client to target the new customers in different application segments in various geographies