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MnM’s client who is one of the leading manufacturer of silicones was interested in project involving “Assessment of Core Silicone Fluid market and detailed customer list for different applications”. The key objective for the study involved:

1. In-depth analysis of silicones market for elastomer (rubber and sealants), fluids and resins, by application, functional group, supplier, region and also at country level
2. Detailed supply chain, pricing analysis and competitor analysis
3. Customer list for various applications of elastomers, fluids and resins with the type of fluid consumed and the product line in which they are used

1. Methodology Adopted by MnM : MnM carried out a detailed search of the public domain and its own proprietary & non-proprietory database on target silicone market to orient the project, develop the industry structure including, manufacturers/suppliers, distributors, customers, associations, regulatory authorities and allied stakeholders. Exhaustive interviews were conducted from sales, marketing, production, R&D, technical experts using a semi-structured Discussion Guide to understand and provide the in-depth analysis of the market. These interviews were used to draw out information such as major customers, end user industry demand, customers activity, trends, future growth, etc. Similarly among regulatory authorities, associations and others bodies. MnM also obtained detailed information on market sizes, usage trends, future growth prospective for target end user industries along with the major consumer details.
2. Actual Solution Provided: - Through the detailed outcome of the study, we provided inputs on-
   • Market size of the silicones industry by application, functional group, region and country for elastomers, fluids and resins
   • Supply chain analysis of the silicones industry and siloxane production capacity by manufacturer and its location
   • Developments trends in the silicone industry and the competitors analysis, benchmarking on the basis of functional group, applications and various other parameters, comparative SWOT analysis of the siloxane manufacturers and customer list

Value Delivered:

• MnM’s client was able to understand the current scenario of the silicones market. Also, the market forecasts were provided to focus client’s attention to the high growth markets of silicones.
• The competitive benchmarking also helped to understand the client’s present situation in the market and further helps the client to built short and long term strategies to gain the market share
• The customer analysis with a list of more than 500 customers with their product line also helped the client to target the new customers in different application segments in various geographies