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MnM’s client who is one of the leading manufacturer of inks and ink systems for printed electronics, was interested in project involving “Strategic Market Opportunity Assessment for Ink Systems for Printed Electronics ”. The key objective for the study involved :

1. In-depth analysis of the sensors market by application and region and for logistics market by product, application type and region-wise
2. Demand sensitivity analysis, price differential, CVP analysis, price homogeneity analysis, and adoption analysis
3. Competitive benchmarking of various technologies being used by the logistics industry

1. Methodology Adopted by MnM :MnM carried out this study through a combination of extensive secondary research followed by primary discussions with Key Opinion Leaders, BN manufacturers and their customers. Exhaustive interviews were conducted from sales, marketing, production, R&D, technical experts using a semi- structured questionnaire to understand and provide the In-depth analysis . By conducting numerous in-depth market evaluation using foundations of both qualitative & quantitative interview approaches along with the expertise of consulting team at MnM. MnM also obtained information on, usage trends, future growth prospects for target end user industries from Printed Electronics Market. The customers were interviewed to understand their current and forecast usage in various applications which further validated the market number through bottom up approach.
2. Actual Solution Provided: - Through the detailed outcome of the study, we provided inputs on-
   • Market size of the Inks market in printed electronics, by application and region and the forecast in terms of volume and value
   • Inks manufacturer product details with manufacturing process
   • Developments trends in the Inks market and the competitors analysis, benchmarking on the basis of applications, comparative SWOT analysis of the manufacturers, product life cycle analysis, environmental impact and pricing analysis

Value Delivered:

MnM’s client was able to understand the current scenario of the Inks market in printed electronics. Also, the market forecasts were provided to focus client’s attention to the high growth markets of Inks in niche applications of printed electronics

The competitors benchmarking also helped to understand the client’s present situation in the market and further helps the client to make short and long term strategies to gain the market share in the Inks and Printed Electronics market

Client was provided with information such as product life cycle analysis, environmental impact and price analysis