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MnM’s client who is one of the leading industry players in semiconductor and ICT vertical was interested in knowing the R&D benchmarking and forecasting study. The key objective for the study involved :

1. Analyze and predict R&D investment of key industry players
2. Understand the trend of ICT industry and associated R&D initiatives
3. Competitive benchmarking with respect to product line and financial ratios
4. Study the implications of Design for Excellence (DfX) approach on ICT industry vertical

1. Methodology Adopted by MnM : MnM carried out this study through a combination of extensive secondary research followed by primary discussions with Key Opinion Leaders, ICT and Semiconductor industry players, and their customers. Exhaustive interviews were conducted from sales, marketing, production, R&D, technical experts using a semi- structured questionnaire to understand and provide the In-depth analysis. MnM also obtained information on, usage trends, future growth prospects for target end user industries from ICT industry. Overall ICT industry were divided into 9 buckets and for each segment the market study were executed exclusively. The result obtained is then accumulated to analyse the whole trend of ICT industry.
2. Actual Solution Provided: -
   • DfX analysis on ICT vertical
   • Competitive benchmarking
   • R&D investment analysis and forecast

Value Delivered:

MnM’s client was able to understand the R&D forecast and analysis of R&D expenditure of key competitors. Also, the market forecasts were provided to focus client’s attention to the high growth markets verticals

The competitors benchmarking also helped to understand the client’s present situation in the value chain of this industry. In addition detailed Competitive Landscape covered by the percentage breakups of strategies used by the key industry players of health industry