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Client Consult Problem Statement:

MnM’s client was interested in assessing target enrichment market analysis and wanted a deep-dive analysis and estimation of the market size, by application (Panel, Exome sequencing, Methyl-seq, and RNA-seq) and end-user (Academic institutes, Pharmaceuticals/Biotechnology companies, and Hospitals/Laboratories) Client was also interested in the estimation target enrichment panel market by product type (off-the-shelf and customized), by library preparation method (hybridization and amplicon), and length of target (<50 genes, 50-1,000 genes, and >1,000 genes)

Solution Provided:

1. Methodology Adopted by MnM :

MnM conducted multi-level, qualitative & quantitative study with a constructed sample of mid to senior level management executives as well as hands on industry professionals. Key parameters influencing the market are identified and their trends were studied to get the market numbers. At every level the estimates were verified by primary interviews with industry experts (both from demand and supply side) and finally by MarketsandMarkets domain experts. Both, top-down and bottom-up approaches were used to use to derive at an unbiased data. MnM analyzed current & forecast quantitative market information, and developed deep-dive qualitative insights into industry trends & dynamics across each of the target countries.

2. Actual Solution Provided:

• Identified companies that offers target enrichments products and panel
• Market sizing and forecasting for target enrichment by geography
• Competitive landscape of companies
• Detailed analysis of need-gap incurred in this market
• Identified end-customer for the client
• Strategic recommendation for market positioning

Value Delivered:

Client could identify the market potential and was able to identify and select new markets for entry, and formulated its market entry strategy particularly for these application into
The study also assisted client in knowing its competitors and aid in taking necessary steps to customize its product offerings.

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