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MnM’s Client was a start-up company which was looking for information related to the market volume and its forecast of leuokoreduction filters The objective included market penetration, pricing analysis, competitive analysis, and identifying distributor network for Emerging countries like Argentina, Brazil, India, Indonesia, Iran, Mexico, Russia, Turkey and UAE

1. Methodology Adopted by MnM :

MnM adopted the methodology of extensive primary end-user interviews of key opinion Leaders from country wise blood banks, blood associations and other related end users. Along with this various qualitative and quantitative interviews were carried out with supply side stakeholders like product managers and national managers to validate the penetration of leuokoreduction filters in the specific geographies. In total, MnM conducted 80 primary discussions, of which 20 were within the supplier segment, while balance 60 spanned across covering end-use segments

2. Actual Solution Provided:

• Estimation of volume market for Argentina, Brazil, India, Indonesia, Iran, Mexico, Russia, Turkey and, UAE
• Blood donation data to gauge the demand for leuokoreduction filters
• Analyzing various macro and micro factors impacting market growth
• Business insights to formulate optimum strategy to grab market opportunity in high growth countries
• Current pricing trends of leuokoreduction filters
• Provided the list of various distributers for collaborations to enter the market.

Value Delivered:

After undergoing the detailed market assessment study and end-user scenario developed by MnM, its client developed a successful strategy to launch its l leuokoreduction filters in the emerging countries. The client was able to gain access in these emerging countries with successful collaborations with the distributors.