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Client Consult Problem Statement:

  • MnM’s client was interested in assessing market for outsourcing of Transmission Eng. services in automotive industry in India
  • The key objectives of the study were to determine geographic focus for target products by understanding market potential and scenario (current & forecast), and for understanding the current and future trends of transmission system development w.r.t. pre-manufacturing phase

Solution Provided:

  1. Methodology Adopted by MnM: The research team at MnM carried out this study through a combination of extensive secondary research, including but not limited to vehicle model mapping and product launch schedules followed by primary discussions with transmission designing and testing players, OEMs and regulatory authorities. Both, top-down and bottom-up approaches were used to cover key sources of primary information that included phase wise coverage of transmission design, validation and testing life cycle. By conducting detailed and informative primary discussions within OEM, transmission manufacturers, design and testing agencies and regulatory authorities categories across various functions, MnM analyzed current & forecast quantitative market information, and developed deep-dive qualitative insights into industry trends & dynamics across the industry. In total, MnM conducted 25-30 primary discussions, of which 10 were within the supplier segment, while balance spanned across covering OEM segment, Authorities, and other industry experts.
  2. Actual Solution Provided:Through this granular study, MnM analyzed the market dynamics for target products, which included recent developments, competitive positioning, growth opportunities, burning issues, growth drivers and restraints in focused service sector in order to select the appropriate strategy for market entry. MnM also shared vital insights to client for a possible cliental.

Value Delivered:

MnM’s client was able to identify & select new markets for entry, and formulated its market entry strategy. The study also assisted client in assessing the India market in terms of available business potential.

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