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Client Consult Problem Statement:

  • MnM’s client was a leading manufacturer of various clinical laboratory products and wanted to enter in African market and was majorly interested in knowing current scenario and understanding various opportunities present in this market.
  • The client was looking for information related to major test types by volume, leading laboratory departments by volume, number of tests performed by leading players, potential countries, major laboratory instrument providers, competitive landscape for leading labs and end-user preferences

Solution Provided:

  1. Methodology Adopted by MnM : The study involved extensive interviews with the Primary respondents from the demand side involving key laboratory personnel for the estimation of the Total Addressable Market (TAM) to understand the current scenario. MnM analyzed current & forecast quantitative market information for the market sizing and forecasted the growth of the Laboratory product market. For understanding the epidemiological aspect of key application areas in all the specified regions data from was gathered from the Laboratories associations and the doctors involved to understand the current trends and processes involved.
  2. Actual Solution Provided:
  • Estimation of total addressable market size and forecast (for next 5 years)
  • Regional and Country-wise analysis for 18 major African countries
  • Identification of potential countries by ranking them using various socio-economic parameters
  • Analysis of contribution by public and private sector for each country
  • Analyzing various macro and micro factors impacting market growth
  • Business insights to formulate optimum strategy to grab market opportunity in potential countries

Value Delivered:

After working through the detailed market analysis and end-user market assessment by MnM, client successfully formulated its market entry strategy to in selected African countries to introduce its clinical laboratory products for major laboratories in the region.

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