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MnM’s client was interested in assessing the global market for aircraft anti-icing. The key objectives of the study were to determine the market revenue for the period of 2014 to 2021, with special emphasis on various fluid type, applications, and ground equipment. The secondary objectives of the study were to understand anti-icing fluid types and application of fluid in different weather condition.

1. Methodology Adopted by MnM:
   • The bottom-up approach was employed to arrive at the overall size of the aircraft anti-icing market from the revenues of key players and their shares in the market. Calculations based on revenues of key players identified in the market led to the overall market size.
   • The bottom-up approach was also implemented for data extracted from secondary research to validate the market segment revenues obtained.
   • Market shares were then estimated for each company to verify the revenue shares used earlier in the bottom-up approach. With data triangulation procedure and validation of data through primaries, the overall parent market size and each individual market size were determined and confirmed in this study.
2. Actual Solution Provided:
   • Sizing of global aircraft anti-icing market in terms of value for the period between 2014 and 2021
   • Analysis of the market in terms of several categories, such as fluid type, application, ground equipment and manufacturer
   • Regional analysis of the global market in terms of the above-mentioned subsegments, mapped across the major regions namely North America, Europe, Asia-Pacific, Latin America, the Middle East, and Africa
   • A detailed competitive landscape of the market, by identifying major players, their core competencies, growth strategies, and development activities in the global market space
   • In-depth analysis of the anti-icing fluid market and its subsegments. Identifying of several drivers, restraints and challenges related to supply chain, logistics, procurement, distribution, etc.

Value Delivered:

The client was able to identify the potential buyers, and define innovative and specific market entry/penetration strategies while also being able to identify several platforms that would facilitate building of personal contacts with prospective buyers