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MnM’s client was interested in assessing the market for brass rifle casings in North America. Key objectives of the study were to determine market revenue and volume for the period of 2014 to 2020, with special emphasis on potential buyers and competitors in the market. The potential buyer analysis involved identification of top ammunition manufacturers (buyers), determining their procurement trends, patterns, and volume, identifying the calibers they focus on, and determining their locations and distribution techniques.

1. Methodology Adopted by MnM: MnM carried out this study through extensive secondary research as well as primary research with several ammunition manufacturers in the North American region. Both top-down and bottom-up approaches were employed to uncover key trends and information regarding the brass rifle casing market in the region. By conducting detailed and informative primary discussions with the given respondent category, MnM analyzed current and forecast quantitative market information, along with deep-dive qualitative insights into industry trends and dynamics in the region.
2. Actual Solution Provided:
   • Sizing of North America brass rifle casing market in terms of both, value and volume for the period between 2014 and 2020
   • Analysis of the market in terms of different categories, such as end user and caliber
   • A detailed landscape of the potential buyers in the North American market, along with information on location, procurement trends and volume, and focus on calibers (for instance, 5.56mm and 7.62mm)
   • A thorough analysis of the brass rifle casings market with regard to supply chain, distribution, and exporting opportunities globally

Value Delivered:

The client was able to identify potential buyers, and define innovative and specific market entry/penetration strategies while also being able to identify several platforms that would facilitate building of personal contacts with prospective buyers.