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Client Consult Problem Statement:

One of the leading Tier 1 companies engaged MnM to understand current and futuristic market scenario, product segmentation, and competitive positioning for mission recorder market globally for its business expansion strategies.

Solution Provided:

  1. Methodology Adopted by MnM:While estimating the global market size, bottom up approach was employed. Mission data recorders are predominantly used on fighter aircraft, helicopters, and ground and space vehicles. While estimating the market size, the fleet count of different vehicles is taken into consideration. Their current market size and future market numbers are estimated. The data recorder type for each type of vehicle is identified and the prospective market size for the each data recorder type is then estimated.
    Top-down approach was used while calculating the market size of each country, the same was used for certain other segments.
  2. Actual Solution Provided: MnM analyzed and provided its client with insights pertaining to current and forecast market across all important segments of the data recorder. Apart from the market sizes, areas witnessing low-to-high business growth opportunities, competitive analysis and positioning, vendor analysis, technological offerings of different market players, market share analysis, and supplier and product benchmarking for key market players have been identified. The different strategies of the key market players across geographies have been identified and same were provided to the client.

Value Delivered:

Through the detailed outcome of the study, MnM’s client (already a leading player in defense and security systems market) was able to assess intrinsic market insights for its advanced product offerings. The detailed profiling of the data recorder market shared by MnM assisted the client to expand its business across newer growth pockets and developing the product needed to compete in the global data recorder market. These strategic changes by MnM client resulted in its business expansion and revenue growth.

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