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Client Consult Problem Statement:

MnM’s client who is one of the top giants of the dental device industry was interested in project involving assessment of variety of technological developments in various medical devices, but could be adopted for the launch of innovative dental implants- e.g. type of material, coatings, overall design aspects etc.

The key objective for the study involved:

  • In-depth analysis of capturing different developments- type of material, coatings, overall design etc aspects for dental implants and other medical devices
  • Information on the regulatory scenario/hurdles for dental implants with various features – in the U.S., Europe, Japan and China
  • Pricing analysis for dental implants with these relevant innovations

Solution Provided:

  1. Methodology Adopted by MnM : MnM carried out this study through a combination of extensive secondary research followed by primary discussions with Key Opinion Leaders and In-house Medical Team/Advisors at relevant Medical Device and Dental companies. Exhaustive interviews were conducted from Research Group Heads & Product Development Scientists using a semi- structured questionnaire (Demand Side) and Discussion Guide (Supply Side), to understand and provide the In-depth analysis. By conducting numerous in-depth market evaluation using foundations of both qualitative & quantitative interviews approaches along with the expertise of consulting team at MnM.
  2. Actual Solution Provided:
  • Through the detailed outcome of the study, we provided inputs on-
  • Technical details on the innovations being observed across different medical devices
  • Usability & commercial assessment of these products with premium features and their overlap with the need gaps in dental implants market
  • Regulatory hurdles are to be expected when innovations being adopted for dental implants
  • Potential price premium if dental implants would be available with these innovations

Value Delivered:

MnM’s client was able to understand the current offerings for medical devices across various application areas with various innovative technologies which could be adopted for dental implants. From the analyzed technological innovations, they were also recommended for the ones which would be able to address the need gaps in dental implants market more prominently, ultimately helping client in taking key decisions on launch of products. The client will be able to tackle with the competitors in the market with a competitive pricing and hence in gaining first mover advantage due to these products. Client was provided with solutions for the regulatory hurdles for the launch these products in US, Europe, Japan & China.

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