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Client Consult Problem Statement:

The seat actuation system provider was interested in understanding which segments of the aircraft seat actuation business would offer good opportunities in the next few years. The key focus of the study included the following:

  • Identification of increasing opportunities in aircraft seat actuation systems
  • Identification of different seat type and actuator type
  • Identification of increase in aircraft orders by region
  • Identification of geographical opportunities for seat actuation systems

Solution Provided:

  1. Methodology Adopted by MnM:
    • MnM carried out an exhaustive secondary research for this study to map out the seat actuator classifications present in various regions globally. This was followed by primary discussions with key industry experts across the value chain within targeted regions
    • Top-down and bottom-up approaches were employed to gather information from primary sources that consisted of seat actuator manufacturers, suppliers, and service providers, along with other industry experts
    • By conducting detailed and informative primary discussions within these respondent categories across various functions, MnM analyzed current and forecast quantitative market information, and developed deep-dive qualitative insights into industry trends and dynamics across each of the target countries
  2. Actual Solution Provided:
    • Through this granular study, MnM analyzed the market dynamics for investment opportunities, which included recent developments, competitive positioning, growth opportunities, along with other factors present in the respective regions in order to select the appropriate market for offering their products and services
    • MnM also shared with the client vital insights that were related to an investment opportunity for new product offerings seeking to cater to the changing customer requirements by identifying future trends

Value Delivered:

MnM’s client was able to identify and select new markets for entry, and formulate its market entry strategy. The study also assisted the client in identifying future investment opportunities, which would drive the decision making process of the client on how to reconfigure their product offerings.

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