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Client Consult Problem Statement:

MnM’s client was interested in assessing the market for VTOL (Vertical Take-off and Landing) UAV (Unmanned Aerial Vehicle) for civil and commercial markets across the globe. The key objectives of the study were to determine the civil and commercial applications by understanding market potential and scenario (current & forecast), and detailed competitive landscape covering six main geographies.

Solution Provided:

  1. Methodology Adopted by MnM: MnM carried out this study based on a combination of extensive secondary research followed by primary discussions with Key Opinion Leaders across the value chain within target geographies. Both, top-down and bottom-up approaches were used along with supply side analysis to arrive at the market size, competitive share, and key demanding applications and areas. The key sources of primary information included suppliers of VTOL UAV, their channel partners & associates, along with suppliers of integrated systems, payload manufacturers, local government & authorities, and other industry experts. By conducting detailed and informative primary discussions within these respondent categories across various functions, MnM analyzed current & forecast quantitative market information, and developed deep-dive qualitative insights into industry trends & dynamics across each of the target countries. Moreover, intensive secondary research was conducted along with utilizing the MnM database to map the products of various VTOL UAV suppliers, their selling prices, and the demand from major geographical areas.
  2. Actual Solution Provided: Each application (agriculture, oil & gas, 3D mapping, powerline inspection, firefighting offshore security, help and rescue) was studied on a country level in order to identify the best addressable market. Through this granular study, MnM also analyzed the market dynamics for VTOL UAV, which included recent developments, competitive positioning, growth opportunities, burning issues, drivers, and restraints in focused applications in order to select the appropriate application related markets for client’s entry. MnM also shared vital insights with the client related to the competitive landscape which also included competitors’ new product developments and areas of focus.

Value Delivered:

MnM’s client was able to identify & select high growth segments to focus on, which also helped it to formulate its market strategy. This enabled the client to compete in the market with competitive pricing and increase its market share by volume in the VTOL UAV market.

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