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MnM’s client was interested in assessing market for probiotics in animal feed globally. The key objectives of the study were to determine geographic focus for target products by understanding market potential and scenario (current & forecast), and for selecting sourcing partners by analyzing bulk suppliers of animal feed probiotics.

1. Methodology Adopted by MnM: MnM carried out this study through a combination of extensive secondary research followed by primary discussions with Key Opinion Leaders across the value chain within target geographies. Both, top-down and bottom-up approaches were used to cover key sources of primary information that included suppliers of animal feed probiotics, their channel partners & associates, along with animal feed producers, livestock producers, local government & FDA authorities, and other industry experts. By conducting detailed and informative primary discussions within these respondent categories across various functions, MnM analyzed current & forecast quantitative market information, and developed deep-dive qualitative insights into industry trends & dynamics across each of the target countries. In total, MnM conducted 140 primary discussions, of which 85 were within the supplier segment, while balance 55 spanned across covering end-use segments, local government & FDA authorities, and other industry experts.)
2. Actual Solution Provided: Through this granular study, MnM analyzed the market dynamics for target products, which included recent developments, competitive positioning, growth opportunities, burning issues, growth drivers and restraints in focused geographies in order to select the appropriate market for client’s entry. MnM also shared vital insights to client for a possible sourcing & distribution partner among bulk suppliers and distributors of animal feed probiotic.

Value Delivered:

MnM’s client was able to identify & select new markets for entry, and formulated its market entry strategy. The study also assisted client in its feed probiotics sourcing partner selection process and also given benchmark players details in the industry.