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MnM’s client was interested in assessing market for Pesticides (Synthetic & Bio-pesticides) in Vietnam. The key objectives of the study were to determine geographic focus for target products by understanding market potential, scenario (current & forecast) and market share for the key players.

1. Methodology Adopted by MnM: MnM carried out this study through a combination of extensive secondary research followed by primary discussions with Key opinion leaders across the value chain within target area. Both, top-down and bottom-up approaches were used to cover key sources of primary information that included suppliers of pesticides, their channel partners, local government authorities, and other industry experts. By conducting detailed and informative primary discussions within these respondent categories across various functions, MnM analyzed current & forecast quantitative market information, and developed deep-dive qualitative insights into industry trends & dynamics of the target country Vietnam. In total, MnM conducted 80 primary discussions, of which 55 were within the supplier segment, while balance 25 spanned across covering importers, local government authorities, and other industry experts.
2. Actual Solution Provided: Through this granular study, MnM analyzed the market dynamics for target products, which included recent developments, competitive positioning, growth opportunities, burning issues, growth drivers and restraints in Vietnam in order to provide validated information to the client to strategically plan for its business. MnM also shared market size information and vital insights to client to understand the market dynamics to maintain its competitive advantage by increasing customer reach.

Value Delivered:

MnM’s client was able to do market sizing and identify new high growth market segments in pesticides to help the client for making business operations expansion strategy.