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Client Consult Problem Statement:

MnM’s client food safety testing service provider and wanted to expand in Australian and Southeast Asian market and was majorly interested in knowing current scenario and understanding the various opportunities present in food safety testing market. The client was mainly interested in understanding the market for food safety testing caused due to different contaminants, key applications tested for food safety concerns in these country, region and the major technologies involved in food safety testing services and the competitive landscape for major service providers in each of the geographies

Solution Provided:

1. Methodology Adopted by MnM :

MnM adopted the top-down and bottom-up approach for understanding the current market size and market scenario for the current players in the market for food safety testing. The epidemiology data for major diseases were studied through authentic secondary sources. MnM analyzed current & forecast quantitative market information for the market sizing and forecasted the growth of the food safety testing market. For understanding the epidemiological aspect of key application areas in the specified region/country data was gathered from the local and regional regulatory bodies for food safety, manufacturer’s associations and the laboratories & service providers involved to understand the current trends and processes involved. The data was validated and triangulated form primary, secondary sources and industrial experts and other unbiased sources.

2. Actual Solution Provided:

• Estimation of total addressable market size and forecast (for next 5 years)
• Region and Country-wise analysis for major countries in Southeast Asia and Australia
• Analysis of key contaminants causing food safety concerns
• Analysis of key applications majorly associated with contamination causing diseases, for each country
• Analyzing various macro and micro factors impacting market growth
• Identification and analysis of major technologies involved in food safety testing market
• Business insights to formulate optimum strategy to grab market opportunity in potential countries

Value Delivered:

After working through the detailed market analysis and sub-market assessment by MnM, client effectively gained complete understanding and insights of the markets, that helped the company in successfully formulating its business and market strategies for each of the geographies.

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