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Client Consult Problem Statement:

Client engaged MnM to understand current & futuristic market scenario for North American Oilfield Equipment Rental industry. The key objective was to understand the product and service offerings of Irongate Energy services in detail and develop a market penetration, market development and product development strategy for the company in North American market.

Solution Provided:

1. Methodology Adopted by MnM:

MnM carried out this study through a combination of extensive secondary research followed by primary discussions with Key Opinion Leaders across the value chain within target geographies. Both, top-down and bottom-up approaches were used to cover key sources of primary information that included oilfield rental solution providers in North American market from supplier side and oilfield service providers, drilling contractors, E&P companies and other end-users from demand side, and other industry experts. By conducting detailed and informative primary discussions within these respondent categories across various functions, MnM analyzed current & forecast quantitative market information, and developed deep-dive qualitative insights into industry trends & dynamics across each of the target rental equipment categories. In total, MnM conducted 50 primary discussions, of which 35 were within the supply side, while balance 15 spanned across covering end-use segments and other industry experts.

2. Actual Solution Provided:

MnM analyzed and provided its client with insights pertaining to current & forecast market potential for oilfield equipment rental in North American market. MnM provided valuable insights regarding market penetration, market development and product development strategy for Irongate Services in regards with its products and service portfolio. MnM also developed valuable information for client to help understand different attractive oilfield rental equipment across various oil & gas basins and the associated competitive scenario for target rental products.

Value Delivered:

Through the detailed outcome of the study, MnM’s client was able to assess attractive markets, customer segments for various oilfield rental equipment provided by Irongate Energy Services. MnM also identified prospect oilfield rental equipment that Irongate Energy Services could compliment with its existing portfolio to gain market value. MnM also provided market insights for various oil & gas basins and competitive landscape for the industry.

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