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MNM’s client, A Switzerland based company was looking to enter the testing, characterization and failure analysis market for Solar, LEDs and LEDs in Automotive in India. The company wanted to understand the current market opportunities and future potential of the market.

1. Methodology Adopted by MnM :

MnM, by conducting interviews with industry professionals and through extensive secondary, gauged the current quantitative and qualitatively. Also, their opinion about the future potential along with certain statistical information from Government publications and upcoming projects in the country helped to project the market number for the years to come.

2. Actual Solution Provided: Through the detailed outcome of the study, we provided inputs on-

• Discussions were held with various stakeholders of the value chain to gauge the current and future potential of the market studied
• A detailed list of projects, potential customers & competitors was provided to identify opportunities and level of competition
• Various institutions, manufacturing companies and dealers were identified to suggest suitable partners for a collaboration or tie-up
• Location analysis was done to understand which would be a suitable location to set up a testing facility
• MnM also developed valuable information for the client to understand the regulations related to the market

Value Delivered:

Through the detailed outcome of the study, MnM’s client was able to establish a solid base for the company to begin its plan to enter into the Indian market. It also provided a structured and coherent approach to generate new opportunities in a new country.