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MnM’s client was interested in assessing humidifier market with major focus on in depth end- user analysis (Hospitals and Home Care) and estimation of the market size in terms of value and volume (number of units) across various geographies.

1. Methodology Adopted by MnM : Both, top-down and bottom-up approaches were used to derive the data. MnM utilized authentic secondary sources (government websites, associations and groups, annual reports of companies, SEC filings, corporate presentations) along with MnM Repository to gain insights, both quantitative and qualitative, into the market. MnM then conducted multi-level, qualitative & quantitative study with a constructed sample of mid to senior level management executives and industry professionals to understand key parameters influencing the market. At every level the estimates were further verified with industry experts.
2. Actual Solution Provided:

• Analysis of various macro and micro factors impacting market growth
• Estimation of historical, current, and forecast market size for global and regional humidifiers market in terms of value as well as volume
• Identified end-users of humidifier products
• Market estimation for different end users (hospitals, home, and others) of humidifiers
• Information on key players in terms of geographic presence, product portfolio, recent developments, and business model
• Market share analysis of major competitors at regional level (NA, Europe, Asia, ROW)
• Business insights to formulate optimum strategy to grab market opportunity in high growth regions

Value Delivered:

Client could identify the major end user segment of humidifiers in different regions. This helped company to design their future business strategies and evaluate major investment areas for each geography.