HOME Top Market Reports Mixed Reality Market by Components (Hardware and Software), Application (Industrial, Aerospace & Defense, Medical, Architecture, Consumer, and Others), By Device (Head-Mounted Display-Wired and Wireless) & Geography - Global Forecast to 2020

Mixed Reality Market by Components (Hardware and Software), Application (Industrial, Aerospace & Defense, Medical, Architecture, Consumer, and Others), By Device (Head-Mounted Display-Wired and Wireless) & Geography - Global Forecast to 2020

By: marketsandmarkets.com
Publishing Date: September 2015
Report Code: SE 3728

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The mixed reality technology combines the virtual world of computer generated imagery with the real-world environment. It offers more realism than conventional virtual reality and enables the user to interact with designs in real-time. It offers digital prototypes with real-world environments to validate the design assumptions and/or identify potential concerns. The mixed reality systems also help incorporate the required designs faster, reduce prototype iterations, and enable companies to get their products to reach the market sooner. The global mixed reality market is estimated to be valued at USD 453.4 Million by 2020, at a CAGR of 75.2% between 2016 and 2020.

The mixed reality market in this report has been segmented based on component, device, application, and geography. The market for industrial application is expected to witness the highest growth rate till 2020. The major factor driving this market is the increasing adoption of mixed reality products for various industrial needs. These include the automotive industry, manufacturing, and equipment maintenance and inspection related applications.

The mixed reality market has been segmented based on geography North America, Europe, Asia-Pacific (APAC), and Rest of the World (RoW).The studied market in North America is expected to grow at the highest rate between 2016 and 2020.growth rate till 2020. On the other hand, factors that restraint the growth of the market include image latency and limited battery life. Therefore, the use of mixed reality products is only limited to certain industries such as architecture, engineering, and construction.

This report profiles the major companies involved in the mixed reality market such as Atheer, Inc. (U.S.), Canon Inc. (Japan), Daqri LLC (U.S.), Eon Reality Inc. (U.S.), Layar B.V. (The Netherlands), Magic Leap, Inc. (U.S.), Meta Company (U.S.), Microsoft Corporation (U.S.), Seiko Epson Corporation (Japan), and Sulon Technologies (Canada) among others.

Scope of the Report:

This report categorizes the global market for mixed reality on the basis of component, device, application, and geography.

Market segmentation, by component:

The mixed reality market has been segmented on the basis of component into hardware and software.

Market segmentation, by device:

The mixed reality market has been segmented on the basis of device into two categories which include head-mounted display devices (wired) and head-mounted display devices (wireless).

Market segmentation by application:

The mixed reality market has been segmented on the basis of application into industrial, aerospace & defense, medical, architecture, consumer, and others.

Market segmentation by geography:

The geographic analysis of the market covers the same in North America, Europe, Asia-Pacific, and Rest of the World (RoW). The cross segmentation data included in the report provides an in-depth insight into the regional markets.

Table of Contents

1 Introduction (Page No. - 14)
    1.1 Study Objectives
    1.2 Market Definition
    1.3 Study Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered for the Study
    1.4 Currency & Pricing
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No. - 17)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Key Data From Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Key Data From Primary Sources
                    2.1.2.2 Key Industry Insights
                    2.1.2.3 Breakdown of Primaries’ Interviews: By Company Type, Designation, and Region
    2.2 Demand-Side Analysis
           2.2.1 Introduction
           2.2.2 Demand-Side Analysis
                    2.2.2.1 Growing Demand for Head-Mounted Displays
    2.3 Market Size Estimation
           2.3.1 Bottom-Up Approach
           2.3.2 Top-Down Approach
    2.4 Market Breakdown and Data Triangulation
    2.5 Research Assumptions

3 Executive Summary (Page No. - 26)

4 Premium Insights (Page No. - 31)
    4.1 Attractive Opportunities for the Market
    4.2 Mixed Reality Market, By Application
    4.3 Market in the Asia-Pacific Region
    4.4 Mixed Reality Industrial Application Market, By Geography
    4.5 Life Cycle Analysis, By Geography

5 Market Overview (Page No. - 35)
    5.1 Market Segmentation
           5.1.1 By Component
           5.1.2 By Device
           5.1.3 By Application
           5.1.4 By Geography
    5.2 Market Evolution
    5.3 Market Dynamics
           5.3.1 Drivers
                    5.3.1.1 Penetration of Head Mounted Display (HMD) Devices in Gaming, Sports, and Entertainment Industries
                    5.3.1.2 Evolution of Hardware and Software Components for Reality Technologies
                    5.3.1.3 Rising Internet Connectivity
           5.3.2 Restraints
                    5.3.2.1 Image Latency Affects the Performance of Mixed Reality Devices
                    5.3.2.2 Limited Battery Life
           5.3.3 Opportunities
                    5.3.3.1 Mixed Reality Research Projects in the European Region
                    5.3.3.2 Mixed Reality for Medical Education
           5.3.4 Challenges
                    5.3.4.1 Tracking and Registration Difficulties
                    5.3.4.2 Graphical Content Creation
           5.3.5 Burning Issue
                    5.3.5.1 Social Acceptance
           5.3.6 Winning Imperative
                    5.3.6.1 Investment From Major Players Such as Microsoft, Atheer Labs, Meta Company, and Others

6 Industry Trends (Page No. - 48)
    6.1 Introduction
    6.2 Value Chain Analysis
    6.3 Strategic Benchmarking
           6.3.1 Technology Integration and Product Enhancement

7 Market, By Component (Page No. - 50)
    7.1 Introduction
    7.2 Hardware
           7.2.1 Semiconductor Components
           7.2.2 Sensors
                    7.2.2.1 Magnetometer
                    7.2.2.2 Accelerometer
                    7.2.2.3 Gyroscope
                    7.2.2.4 Proximity Sensors
                    7.2.2.5 Others
           7.2.3 Power Units
    7.3 Software

8 Market, By Device (Page No. - 55)
    8.1 Introduction
    8.2 Head-Mounted Display (Wired)
    8.3 Head Mounted Display (Wireless)

9 Market, By Application (Page No. - 60)
    9.1 Introduction
    9.2 Industrial Application
    9.3 Aerospace & Defense
    9.4 Medical
           9.4.1 Surgery
           9.4.2 Simulation Training
           9.4.3 Visualization of Ct Scans
    9.5 Architecture
    9.6 Consumer
           9.6.1 Entertainment
           9.6.2 Gaming
    9.7 Others
           9.7.1 Education
           9.7.2 Sports

10 Market, By Geography (Page No. - 74)
     10.1 Introduction
     10.2 North America
             10.2.1 U.S.
             10.2.2 Rest of North America
     10.3 Europe
             10.3.1 Germany
             10.3.2 U.K.
             10.3.3 France
             10.3.4 Rest of Europe
     10.4 Asia-Pacific
             10.4.1 China
             10.4.2 Japan
             10.4.3 South Korea
             10.4.4 Rest of APAC
     10.5 Rest of the World (RoW)
             10.5.1 Middle East and Africa
             10.5.2 South America

11 Competitive Landscape (Page No. - 110)
     11.1 Overview
     11.2 Top Players in the Market
     11.3 Competitive Scenario
     11.4 Recent Developments
             11.4.1 New Product Launches
             11.4.2 Contracts, Agreements, and Partnerships
             11.4.3 Acquisitions

12 Company Profiles (Page No. - 117)
     12.1 Introduction
     12.2 Atheer, Inc.
             12.2.1 Business Overview
             12.2.2 Product Portfolio
             12.2.3 Recent Developments
     12.3 Canon, Inc.
             12.3.1 Business Overview
             12.3.2 Product Portfolio
             12.3.3 Recent Developments
             12.3.4 MnM View
             12.3.5 Canon, Inc.: SWOT Analysis
     12.4 Daqri, Llc
             12.4.1 Business Overview
             12.4.2 Product Portfolio
             12.4.3 Recent Developments
     12.5 EON Reality, Inc.
             12.5.1 Business Overview
             12.5.2 Product Portfolio
             12.5.3 Recent Developments
             12.5.4 MnM View
             12.5.5 EON Reality, Inc.: SWOT Analysis
     12.6 Layar B.V.
             12.6.1 Business Overview
             12.6.2 Product Portfolio
             12.6.3 Recent Developments
     12.7 Magic Leap, Inc.
             12.7.1 Business Overview
             12.7.2 Product Portfolio
             12.7.3 Recent Developments
     12.8 Meta Company
             12.8.1 Business Overview
             12.8.2 Product Portfolio
             12.8.3 Recent Developments
     12.9 Microsoft Corporation
             12.9.1 Business Overview
             12.9.2 Product Portfolio
             12.9.3 Recent Developments
             12.9.4 MnM View
             12.9.5 Microsoft Corporation: SWOT Analysis
     12.10 Seiko Epson Corporation
             12.10.1 Business Overview
             12.10.2 Product Portfolio
             12.10.3 Recent Developments
             12.10.4 MnM View
             12.10.5 Seiko Epson Corporation: SWOT Analysis
     12.11 Sulon Technologies
             12.11.1 Business Overview
             12.11.2 Product Portfolio
             12.11.3 Recent Developments

13 Appendix (Page No. - 136)
     13.1 Insights of Industry Experts
     13.2 Discussion Guide
     13.3 Introducing RT: Real Time Market Intelligence
     13.4 Available Customizations
     13.5 Related Reports


List of Tables (69 Tables)

Table 1 Adoption of Head Mounted Display Devices in Gaming, Sports, and Entertainment Industries is Expected to Propel the Growth of the Mixed Reality Market
Table 2 Image Latency May Act as A Restraint to the Growth of the Market
Table 3 Mixed Reality Research Projects Such as 3d Live Projects Offer A Huge Growth Opportunity for the  Market
Table 4 Global Market, By Component, 2016-2020 ( USD Million)
Table 5 Global Market, By Device, 2016-2020 ( USD Million)
Table 6 Head-Mounted Display (Wired) Market Size, By Application, 2016-2020 (USD Million)
Table 7 Head-Mounted Display (Wireless) Market Size, By Application, 2016-2020 (USD Million)
Table 8 Market, By Application, 2016–2020 (USD Million)
Table 9 Market: Industrial Application, By Geography, 2016–2020 (USD Million)
Table 10 Market: Industrial Application, By Device, 2016–2020 (USD Million)
Table 11 Market: Aerospace & Defense Application, By Geography, 2016–2020 (USD Million)
Table 12 Mixed Realitymarket: Aerospace & Defense Application, By Device, 2016 – 2020 (USD Million)
Table 13 Market: Medical Application, By Geography, 2016–2020 (USD Million)
Table 14 Market: Medical Application, By Device, 2016–2020 (USD Million)
Table 15 Market: Architecture Application, By Geography, 2016–2020 (USD Million)
Table 16 Market: Architecture Application, By Device, 2016–2020 (USD Million)
Table 17 Market: Consumer Application, By Geography, 2018–2020 (USD Million)
Table 18 Market: Consumer Application, By Device, 2018 – 2020 (USD Million)
Table 19 Market: Other Applications, By Geography, 2016–2020 (USD Million)
Table 20 Market; Other Applications, By Device, 2016–2020 (USD Million)
Table 21 Market, By Geography, 2016–2020 (USD Million)
Table 22 North American Mixed Reality Market, By Country, 2016–2020 (USD Million)
Table 23 North American Market, By Application, 2016–2020 (USD Million)
Table 24 U.S. Market, By Application, 2016–2020 (USD Million)
Table 25 Rest of North American Mixed Reality Market, By Application, 2016–2020
Table 26 North American Mixed Reality Market: Industrial Application, By Country, 2016–2020 (USD Million)
Table 27 North American Market: Aerospace & Defence Application, By Country, 2016–2020 (USD Million)
Table 28 North American Market: Medical Application, By Country, 2016–2020 (USD Million)
Table 29 North American Market: Architectural Application, By Country, 2016–2020 (USD Million)
Table 30 North American Market: Consumer Application, By Country, 2016–2020 (USD Million)
Table 31 North American Market: Other Applications, By Country, 2016–2020 (USD Million)
Table 32 European Mixed Reality Market, By Country, 2016–2020 (USD Million)
Table 33 European Market, By Application, 2016–2020 (USD Million)
Table 34 European Market: Industrial Application, By Country, 2016–2020 (USD Million)
Table 35 European Market: Aerospace & Defence Application, By Country, 2016–2020 (USD Million)
Table 36 European Market: Medical Application, By Country, 2016–2020 (USD Million)
Table 37 European Market: Architecture Application, By Country, 2016–2020 (USD Million)
Table 38 European Market: Consumer Application, By Country, 2016–2020 (USD Million)
Table 39 European Market: Other Applications, By Country, 2016–2020 (USD Million)
Table 40 German Mixed Reality Market, By Application, 2016–2020 (USD Million)
Table 41 U.K. Mixed Reality Market, By Application, 2016–2020 (USD Million)
Table 42 French Mixed Reality Market, By Application, 2016–2020 (USD Million)
Table 43 Rest of Europe Mixed Reality Market, By Application, 2016–2020 (USD Million)
Table 44 APAC Mixed Reality Market, By Country, 2016–2020 (USD Million)
Table 45 APAC Market, By Application, 2016–2020 (USD Million)
Table 46 APAC Market: Industrial Application, By Country, 2016–2020 (USD Million)
Table 47 APAC Market: Aerospace & Defence Application, By Country, 2016–2020 (USD Million)
Table 48 APAC Market: Medical Application, By Country, 2016–2020 (USD Million)
Table 49 APAC Market: Architecture Application, By Country, 2016–2020 (USD Thousand)
Table 50 APAC Market: Consumer Application, By Country, 2016–2020 (USD Million)
Table 51 APAC Market: Other Applications, By Country, 2016–2020 (USD Million)
Table 52 Chinese Mixed Reality Market, By Application, 2016–2020 (USD Million)
Table 53 Japanese Mixed Reality Market, By Application, 2016–2020 (USD Million)
Table 54 South Korean Mixed Reality Market, By Application, 2016–2020 (USD Million)
Table 55 Rest of APAC Mixed Reality Market, By Application, 2016–2020 (USD Thousand)
Table 56 RoW Mixed Reality Market, By Country, 2016 – 2020 (USD Million)
Table 57 RoW Market, By Application, 2016–2020 (USD Million)
Table 58 RoW Market: Industrial Application, By Country, 2016–2020 (USD Million)
Table 59 RoW Market: Aerospace & Defence Application, By Country, 2016–2020 (USD Million)
Table 60 RoW Market: Medical Application, By Country, 2016–2020 (USD Million)
Table 61 RoW Market: Architecture Application, By Country, 2016–2020 (USD Million)
Table 62 RoW Market: Consumer Application, By Country, 2016–2020 (USD Million)
Table 63 RoW Market: Other Application, By Country, 2016–2020 (USD Million)
Table 64 Middle Eastern and African Mixed Reality Market, By Application, 2016–2020 (USD Million)
Table 65 South American Mixed Reality Market, By Application, 2016–2020 (USD Million)
Table 66 Top Players in the Market
Table 67 New Product Launches, 2014-2015
Table 68 Contracts, Agreements, and Partnerships, 2014-2015
Table 69 Acquisitions, 2014-2015


List of Figures (61 Figures)

Figure 1 Research Design & Factor Analysis
Figure 2 Head-Mounted Devices Market Size, 2012-2014
Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
Figure 4 Market Size Estimation Methodology: Top-Down Approach
Figure 5 Assumptions for the Research Study
Figure 6 Industrial Application is Expected to Witness the Highest Growth in the Market From 2016 to 2020
Figure 7 The Software Components Segment is Expected to Witness the Highest CAGR in the Market During the Forecast Period
Figure 8 The HMD Wirelss Devices Segment is Estimated to Witness the Highest Growth Rate in the Market During the Forecast Period
Figure 9 Global Mixed Reality Market, By Geography, 2016
Figure 10 Global Market, By Country, 2016
Figure 11 Increasing Adoption of Mixed Reality Products in Various Applications is Expected to Drive the Studied Market During the Forecast Period
Figure 12 The Industrial Segment is Expected to Be the Largest Market for Mixed Reality Technology During the Forecast Period
Figure 13 The Industrial Application is Estimated to Dominate the Emerging Asia-Pacific Market for Mixed Reality Technology, 2016
Figure 14 North America is Expected to Grow at A Higher Market Size Compared to the Other Regions From 2016 to 2020
Figure 15 The Mixed Reality Market is Projected to Be in the Growth Phase in the North American Region By 2016
Figure 16 Mixed Reality Market Segmentation
Figure 17 Market, By Component
Figure 18 Mixed Reality Market, By Device
Figure 19 Market, By Application
Figure 20 Mixed Reality Market, By Geography
Figure 21 Evolution of the Mixed Reality Market
Figure 22 Market Dynamics: Overview
Figure 23 World Internet Penetration Rates, By Geography, 2014 Q4
Figure 24 Value Chain Analysis: Major Value is Added During the Manufacturing and Assembly Phases
Figure 25 Strategic Benchmarking: Key Players Largely Adopted Organic Growth Strategies for New Product and Technology Development
Figure 26 Mixed Reality Market, By Component
Figure 27 The Software Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 28 Mixed Reality Market, By Device
Figure 29 Industrial Application is Expected to Witness the Highest Growth in the HMD Wired Device Market During the Forecast Period
Figure 30 Aerospace & Defence Application is Estimated to Witness the Highest Growth in the HMD Wireless Device Market Between 2016 and 2020
Figure 31 Mixed Reality Market, By Application
Figure 32 Industrial Application is Expected to Witness the Highest Growth in the Mixed Reality Market During the Forecast Period
Figure 33 North America is Projected to Witness the Highest Growth in Market for Industrial Application of Mixed Reality During the Forecast Period
Figure 34 The HMD Wireless Devices Segment is Estimated to Grow at A Higher CAGR Between 2016 and 2020
Figure 35 APAC is Expected to Grow at the Highest CAGR in the Market for Mixed Reality in Industrial Application From 2016 to 2020
Figure 36 The HMD Wireless Devices Segment is Expected to Grow at A Higher CAGR in the Market for Mixed Reality in Aerospace & Defense Application Between 2016 and 2020
Figure 37 RoW is Expected to Grow at the Highest CAGR Rate in the Market for Mixed Reality in Architecture Application During the Forecast Period
Figure 38 North America is Estimated to Witness the Highest Growth Between 2016 and 2020
Figure 39 RoW is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 40 Mixed Reality Market, By Region
Figure 41 Market, Geographic Analysis
Figure 42 U.S. is Expected to Dominate the Global Mixed Reality Market Between 2016 and 2020
Figure 43 North American Market Snapshot: the Market Would Be Driven By the Growing Demand By Industrial Application During the Forecast Period
Figure 44 North American Mixed Reality Market
Figure 45 Industrial Application is Expected to Account for the Largest Share of the North American Mixed Reality Market
Figure 46 European Market Snapshot: the Demand Would Be Driven By Various Potential Growth Opportunities Pertaining to the Industrial Application
Figure 47 European Mixed Reality Market
Figure 48 Germany is Projected to Lead the European Mixed Reality Marekt Due to the Increasing Adoption of Reality Technologies in Industrial and Aerospace & Defence Sectors
Figure 49 The Industrial Application Held the Largest Share in the European Mixed Reality Market
Figure 50 APAC Market Snapshot: the Demand Would Be Driven By the Growing Usage of Reality Technoligies in Industrial Applications
Figure 51 APAC Mixed Reality Market
Figure 52 China is Projected to Lead the APAC Mixed Reality Market From 2016 to 2020
Figure 53 Industrial Application is Projected to Witness the Highest Growth in the Mixed Reality Market By 2016
Figure 54 RoW Mixed Reality Market
Figure 55 South America is Expected to Be the Largest Market for Mixed Reality in the RoW Region By 2016
Figure 56 Key Growth Strategies Adopted By the Top Companies Between 2012 and 2015
Figure 57 Market Evaluation Framework-New Product Launches Fuelled Growth and Innovation in 2014 and 2015
Figure 58 Battle for Market Share: New Product Launches Was the Key Strategy
Figure 59 Canon, Inc.: Company Snapshot
Figure 60 Microsoft Coproration: Company Snapshot
Figure 61 Seiko Epson Corporation: Company Snapshot

The mixed reality technology combines real world objects with digital content interactively and in real-time. It enables users to efficiently interpret physical and digital information and spatial relations between the same. This report on the mixed reality market is aimed towards analyzing the major industry applications such as industrial, aerospace & defense, medical, architecture, and consumer segments for the same.

The global mixed reality market is estimated to be valued at USD 453.4 Million by 2020, at a CAGR of 75.2% between 2016 and 2020.

Factors such as rising internet connectivity and technological advancements in hardware and software components for reality technologies are driving the mixed reality market, whereas power consumption and image latency may act as a restraint to the growth of the market. This report profiles some of the major companies involved in the market such as Atheer, Inc. (U.S.), Canon Inc. (Japan), Daqri LLC (U.S.), Eon Reality Inc. (U.S.), Layar B.V. (The Netherlands), Magic Leap, Inc. (U.S.), Meta Company (U.S.), Microsoft Corporation (U.S.), Seiko Epson Corporation (Japan), and Sulon Technologies (Canada) among others.

The mixed reality market has been segmented based on component, device, application, and geography. In terms of component, the said market has been segmented into hardware and software. The device market of mixed reality is broadly classified into two segments, namely, head-mounted display device (wired) and head-mounted display device (wireless). In terms of application, the market has been segmented into industrial, aerospace & defense, medical, architecture, consumer, and other categories. The studied market has been segmented based on geography into North America, Europe, Asia-Pacific, and the Rest of the World. The North American mixed reality market is projected to witness the highest growth during the forecast period due to the adoption of this technology in multiple applications.

This report also describes the drivers, restraints, opportunities, and challenges pertaining to the mixed reality market, besides analysing the current market scenario and forecasting the market till 2020. Furthermore, the report comprises the analysis of market dynamics during the forecast period, and the current competitive scenario along with the key market players. The report also includes the detailed profiles of the major players in the market along with their growth strategies.

Mixed Reality Market

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