Pico projectors are a niche technology that would revolutionize the global projector market by not only making the projectors portable but also enable the projectors to fit into an individual’s pocket. The two most significant segments of these projectors are stand alone projectors and embedded projectors. Stand alone projectors could be further classified as simple stand alone projectors which could be attached to any display device through USB ports and the media player projectors, which have an in built memory slot. Embedded projectors are pico projectors embedded within a device such as cell phones and laptops and can project any thing within this device.

The market currently is in the explosive growth time period and witnessing a steep price erosion. The market will stabilize over a period of time as the prices of pico projectors drop down. The report gives insights to the different trends in this market, which segment would drive the growth and how this market would mature in the next five years. The report tries to demystify this journey of the global pico projector market.

The three major technologies incorporated in pico projectors are Digital Light Processing (DLP), Liquid Crystal on Silicon (LCoS), and Laser-Beam-Steering (LBS). DLP and LCoS form the mainstream technologies. These use a white light source and a filtering technique to create a different brightness and color on each pixel.

OLEDs are classified under the broader industry of flat panel displays (FPDs), which may be either of the emission or non-emission variety. Emission FPDs include OLEDs, PDPs, and FEDs (florescent emission displays). The key non-requirement of a backlight forms the main advantage of emissive technology.

The OLED market is further categorized on basis of materials into the submarkets for fluorescent OLED, and for phosphorescent OLED (PHOLED), which is the proprietary technology of Universal Display Corporation (UDC). Fluorescent OLEDs are of two types – polymer OLED (POLED) and the more common small molecule OLED (SMOLED). SMOLEDs and PHOLEDs can both be further categorized into active matrix (AMOLED) or passive matrix OLEDs (PMOLED)

The emergence of AMOLED technology is also expected to boost growth of the global OLED market in terms of both revenue and size, especially through the development of large sized display panels, and the emergence of new AMOLED applications in the fields of automotive, medicine, and defence. Manufacturers are thus trying to attain economies of scale through mass production of AMOLEDs.

OLEDs have significant advantages over LCDs, which fall under the non-emission FPD category. However, thin film transistor (TFT)-LCD may pose a threat to OLEDs due to similarities in applications. TFT-LCD also costs lesser and has a larger install base.

Environment-friendly OLED has also influenced the European Union (EU) to invest in industry-led research activities concentrating on commercializing OLED lighting applications. Due to these efforts, Germany and England has emerged as the global leader in lighting research, followed by the United States. Europe is expected to see the mainstream use of OLED lighting for commercial purposes such as signage and decorative lighting by 2010.

As the market matures further pico projectors are likely to become standard accessories in a cell phone or a laptop as has been the case of built in cameras. Once sleek in phones with built in projectors hitting the market soon this boom is soon expected and most likely by end of 2011 we will see unit shipments increase tremendously for this segment. Companies like Samsung, LG and Nikon have already started shipping cell phones and digital cameras.

Even though projectors prices would fall as low as less than $20 by 2011, there would be new superior projectors coming into market every year which would keep the Average Sales Price (ASP) higher than what it is anticipated by the market watchers.

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TABLE OF CONTENTS
 
EXECUTIVE SUMMARY
OBJECTIVES
MARKET SIZE
OPPORTUNITIES

1 INTRODUCTION
  1.1 KEY TAKE-AWAYS
  1.2 REPORT DESCRIPTION
  1.3 MARKETS COVERED
  1.4 STAKEHOLDERS
  1.5 RESEARCH METHODOLOGY

2 MARKET SUMMARY

3 MARKET DEFINITIONS
  3.1 PICO PROJECTOR TYPES
  3.2 PICO PROJECTORS TECHNOLOGIES
      3.2.1 DIGITAL LIGHT PROCESSING (DLP)
      3.2.2 LIQUID CRYSTAL ON SILICON (LCOS)
      3.2.3 LASER-BEAM-STEERING (LBS)
  3.3 MARKET DRIVERS
      3.3.1 UTILITY & CONVENIENCE
      3.3.2 DECLINING PRICES
      3.3.3 INCREASING APPLICATIONS
      3.3.4 LARGE-SCALE MASS PRODUCTION
  3.4 RESTRAINTS & CHALLENGES
      3.4.1 EMBEDDING INCREASES DEVICE COSTS
      3.4.2 SPECKLE ISSUES
      3.4.3 DISPLAY QUALITY

4 MARKET ANALYSIS.
  4.1 MARKET FORECAST
      4.1.1 REVENUE FORECAST
      4.1.2 UNIT SHIPMENT FORECAST
      4.1.3 PRICING TRENDS
  4.2 GEOGRAPHIC ANALYSIS
  4.3 END-USER SEGMENT ANALYSIS
  4.4 PRODUCT LIFECYCLE ANALYSIS
  4.5 COMPETITIVE LANDSCAPE
  4.6 MARKET SHARE ANALYSIS
  4.7 PORTER’S FIVE FORCES MODEL

5 INPUT ANALYSIS
  5.1 TYPES OF PROJECTOR MODELS
      5.1.1 FERROELECTRIC LCOS (FLCOS)
      5.1.2 SYNDIANT’S SYL2041
      5.1.3 DLP HVGA
      5.1.4 LASER BEAM SCANNING (LBS)
      5.1.5 COLOR FILTER LCOS (CF-LCOS)
  5.2 COMPARATIVE ANALYSIS

6 PATENT ANALYSIS
  6.1 ANALYSIS BY GEOGRAPHY
  6.2 ANALYSIS BY ASSIGNEE

7 COMPANY PROFILES
  7.1 3M
      7.1.1 OVERVIEW
      7.1.2 PRIMARY BUSINESS
      7.1.3 STRATEGY
      7.1.4 DEVELOPMENTS
  7.2 ASIA OPTICAL COMPANY, INC
      7.2.1 OVERVIEW
      7.2.2 PRIMARY BUSINESS
      7.2.3 STRATEGY
      7.2.4 DEVELOPMENTS
  7.3 BTENDO LTD
      7.3.1 OVERVIEW
      7.3.2 PRIMARY BUSINESS
      7.3.3 STRATEGY
      7.3.4 DEVELOPMENTS
  7.4 CORETRONIC CORP
      7.4.1 OVERVIEW
      7.4.2 PRIMARY BUSINESS
      7.4.3 STRATEGY
      7.4.4 DEVELOPMENTS
  7.5 LIGHT BLUE OPTICS LTD
      7.5.1 OVERVIEW
      7.5.2 PRIMARY BUSINESS
      7.5.3 STRATEGY
      7.5.4 DEVELOPMENTS
  7.6 LITE-ON TECHNOLOGY CORP
      7.6.1 OVERVIEW
      7.6.2 PRIMARY BUSINESS
      7.6.3 STRATEGY
      7.6.4 DEVELOPMENTS
  7.7 LUMINUS DEVICES, INC
      7.7.1 OVERVIEW
      7.7.2 PRIMARY BUSINESS
      7.7.3 STRATEGY
      7.7.4 DEVELOPMENTS
  7.8 MARADIN TECHNOLOGIES LTD
      7.8.1 OVERVIEW
      7.8.2 PRIMARY BUSINESS
      7.8.3 STRATEGY
      7.8.4 DEVELOPMENTS
  7.9 MICRON DISPLAYTECH
      7.9.1 OVERVIEW
      7.9.2 PRIMARY BUSINESS
      7.9.3 STRATEGY
      7.9.4 DEVELOPMENTS
  7.1 MICROVISION, INC
      7.10.1 OVERVIEW
      7.10.2 PRIMARY BUSINESS
      7.10.3 STRATEGY
      7.10.4 DEVELOPMENTS
  7.11 OPUS MICROSYSTEMS, CORP
       7.11.1 OVERVIEW
       7.11.2 PRIMARY BUSINESS
       7.11.3 STRATEGY
       7.11.4 DEVELOPMENTS
  7.12 OPTOMA TECHNOLOGY, INC
       7.12.1 OVERVIEW
       7.12.2 PRIMARY BUSINESS
       7.12.3 STRATEGY
       7.12.4 DEVELOPMENTS
  7.13 OSRAM OPTO SEMICONDUCTORS, INC
       7.13.1 OVERVIEW
       7.13.2 PRIMARY BUSINESS
       7.13.3 STRATEGY
       7.13.4 DEVELOPMENTS
  7.14 PHOTODIGM, INC
       7.14.1 OVERVIEW
       7.14.2 PRIMARY BUSINESS
       7.14.3 STRATEGY
       7.14.4 DEVELOPMENTS
  7.15 SYNDIANT, INC
       7.15.1 OVERVIEW
       7.15.2 PRIMARY BUSINESS
       7.15.3 STRATEGY
       7.15.4 DEVELOPMENTS
  7.16 TEXAS INSTRUMENTS, INC
       7.16.1 OVERVIEW
       7.16.2 PRIMARY BUSINESS
       7.16.3 STRATEGY
       7.16.4 DEVELOPMENTS
  7.17 YOUNGOPTICS, INC
       7.17.1 OVERVIEW
       7.17.2 PRIMARY BUSINESS
       7.17.3 STRATEGY
       7.17.4 DEVELOPMENTS

APPENDIX
U.S. PATENTS
EUROPEAN PATENTS
JAPANESE PATENTS
 
 
LIST OF TABLES
 
TABLE 1 GLOBAL PICO PROJECTOR MARKET, BY REVENUE 2008 – 2014 $MILLION)
TABLE 2 TERM-WISE IMPACT OF MARKET DRIVERS 2009 – 2014
TABLE 3 TERM-WISE IMPACT OF MARKET RESTRAINTS 2009 – 2014
TABLE 4 GLOBAL PICO PROJECTOR UNIT SHIPMENTS, BY GEOGRAPHY (2009)
TABLE 5 GLOBAL PICO PROJECTOR MARKET, BY UNIT SHIPMENTS 2008 – 2014 (MILLION UNITS)
TABLE 6 GLOBAL EMBEDDED PICO PROJECTOR APPLICATION MARKET, BY UNIT SHIPMENTS  2009 – 2014 (THOUSAND UNITS)
TABLE 7 COMPETITIVE STRUCTURE OF THE GLOBAL PICO PROJECTOR MARKET (2009)
TABLE 8 SWOT ANALYSIS: LED VIS-A-VIS LASER AS A PROJECTION TECHNOLOGY
TABLE 9 ATTRIBUTES OF DIFFERENT PICO PROJECTION TECHNOLOGIES
 
 
LIST OF FIGURES
 
FIGURE 1 GLOBAL PICO PROJECTOR MARKET, BY REVENUE 2009 – 2014 ($MILLION)
FIGURE 2 GLOBAL PICO PROJECTOR MARKET, BY UNIT SHIPMENTS 2009 – 2014 (MILLION UNITS)
FIGURE 3 PRICING TRENDS IN GLOBAL PICO PROJECTOR MARKET (2009 – 2014)
FIGURE 4 GLOBAL PICO PROJECTOR UNIT SHIPMENTS, BY GEOGRAPHY (2009)
FIGURE 5 PERCENTAGE SHARE OF APPLICATION MARKETS (2009)
FIGURE 6 PRODUCT LIFECYCLE ANALYSIS
FIGURE 7 MARKET SHARES OF KEY PLAYERS (2009)
FIGURE 8 PORTER’S FIVE FORCES MODEL FOR GLOBAL PICO PROJECTOR MARKET
FIGURE 9 PATENT ANALYSIS BY GEOGRAPHY (JANUARY 2004 – NOVEMBER 2009)
FIGURE 10 PATENT ANALYSIS BY ASSIGNEE (JANUARY 2004 – NOVEMBER 2009)

Pico Projector By Application, Technology & Products Market (2010 - 2014)

This market is still in a nascent stage, and thus presents plentiful opportunities to the early entrants. There are also significant possibilities for research and development further in the market.

Currently most projectors are stand alone or media player projectors. The demand for these projectors is higher than embedded projectors currently as they can be attached to any device - to project. There is a sense of multipurpose in these projectors that have given these an edge. These projectors can be attached to any media device through external ports and hence can be used with multiple gadgets. Embedded projectors are yet to take the market by the storm but this is the segment that would drive the pico projectors unit shipment.

The world pico projectors market revenue is estimated to reach $ 6080.57 million by the end of 2014, with a compound annual growth rate (CAGR) of 120.56% 2009-2014.

GLOBAL PICO PROJECTORS MARKET REVENUES, BY GEOGRAPHY (2009)

Of the global projectors manufacturing market North American market holds a unit share of 425000 units with 85% where the major manufacturing takes place, the rest of the 15% is shared by Europe and Asia. Europe currently has nearly 12.5% of the share, and Asia having the rest 2.5 %.