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Sales Force Effectiveness (2009 - 2014)

 

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By: marketsandmarkets.com
Publishing Date: October 2010
Report Code: PH 1013

 


Pharmaceutical companies are aiming to increase their return on investment (ROI) from their sales representatives. Improvement in rep performance reduces ineffective sales calls, optimizes cost per detail and increases revenue per call. Companies are thus exploring all available options under their sales force effectiveness strategy.

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