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Meet Salesplay - Your Revenue Intelligence Co-pilot

SalesPlay watches your target accounts, connects what's changing inside them, and tells your sellers exactly what to do next.

Experience SalesPlay

Salesplay Tracks What's Changing Inside Your Accounts
and Tells Sellers Where to Act Next

Your sellers don't start cold. They don't dig through fragmented sources or piece together outdated notes. SalesPlay shows them what matters-context, history, and movement-so they walk into every conversation prepared. No guessing. No gaps.

See Account Intelligence

The best deals don't announce themselves. SalesPlay catches the signals others miss-shifts in priority, budget unlocks, changes in leadership-and surfaces them before your competition even knows to look. Your team acts early, not late.

Spot Opportunities

Sellers know who to contact and how to approach them. Not based on guesswork or generic templates, but on what's actually happening inside the account. The message lands because it's relevant. The timing works because it's informed.

See AutoNurture in Action

As deals evolve, sellers stay ahead. They know what's changed, what matters to each stakeholder, and how to keep momentum. No scrambling. No reactive pivots. Just steady progress built on clarity.

Watch deal execution

Sales Intelligence, Built on 15+ Years of Market Intelligence

SalesPlay is built by MarketsandMarkets to help sellers act on business change before it becomes obvious. It connects market shifts, account signals, value-chain movements, client priorities, and client-of-client changes, so sellers know where to focus, who to reach, and what to say next.

See What Powers SalesPlay
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Years of MnM research

80% of Fortune 2000 companies rely on MarketsandMarkets™ to identify and accelerate new revenue growth opportunities

Powered by
Specialized Agents

SalesPlay runs on a system of purpose-built agents-each trained to watch, connect, and surface what matters. You don't manage them. You don't configure them. They work quietly in the background, so your sellers can work confidently in the foreground.

Learn how agents work
Specialized Agents UI

Most revenue teams spend hours researching accounts, building target lists, and trying to figure out who to contact and when. SalesPlay collapses that. It shows your sellers what's happening, who matters, and what to do-then gets out of their way. Less time searching. More time selling.

Watch How it Works

Built For How Revenue Teams Actually Work

For Sales

Sellers and managers describe the same shift: less chaos, more control. Reps stop second-guessing their next move. Managers know what's happening and why it matters. Quota feels reachable because the path is clear.

For Marketing

ABM stops being a coordination nightmare. Sales and marketing work from the same account context. Campaigns finally connect to real pipeline movement.

For RevOps

Productivity becomes measurable. You see coverage gaps, engagement depth, and exactly where sellers spend time-so improvements are precise, not guesses.

$35 Trillion in B2B Revenue Will
Move to New Sources

MarketsandMarkets was built to track that movement across markets, value chains, technologies, companies, clients, and clients' clients. SalesPlay puts that intelligence in the hands of sellers. It shows revenue teams where change is happening, why it matters now, and which opportunities to act on before they become obvious.

See Where Revenue Is Moving

How The Best Revenue Teams Think

We write about what we see: how enterprise selling is evolving, where teams are gaining leverage, and what separates signal from noise. No fluff. No promotion. Just clarity on what works.

Read Our Thinking

See How SalesPlay Works

Get a personalized walkthrough and see how it works. Understand The System. See If It Fits.

Request Your Personalized Walkthrough