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Global Diagnostic ECG Market (2009 - 2014)

By: marketsandmarkets.com
Publishing Date: October 2010
Report Code: MD 1203

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Global diagnostic ECG Market

Electrocardiograph (ECG) is a non-invasive medical equipment that measures and monitors the heart’s electrical activity, in order to diagnose cardiac problems. The DECG market offers steady growth opportunities due to the globally rising incidence of lifestyle diseases and the increasing healthcare delivery at the private physician level. While the U.S. currently forms the largest DECG market in terms of revenues, the Asian region is expected to register the highest growth rate due to its booming medical tourism industry and the immense growth opportunities and manufacturing cost advantage in countries such as India and China. The large patient base and rising income levels in these regions are also expected to boost market growth. Thus, the global DECG market is expected to register high single digit growth despite the high reimbursement costs and competitive equipment pricing in U.S. and Europe.

The global DECG market is fairly consolidated, with GE Healthcare and Philips Healthcare accounting for more than 50% of the market share. Other major players include Cardiac Science Corp., Mortara Instruments, Spacelabs Healthcare, Schiller AG, and Welch Allyn. Reverse innovations and collaborations form the major growth strategies, especially due to the growing emphasis on preventative healthcare, and the rising need for more technologically advanced products such telemetry devices. The $19 billion economic stimulus package for healthcare IT, passed by U.S. Congress in 2009, has also encouraged collaborations between OEM’s and IT system providers.

Scope of the report

  • This report categorizes the global market for diagnostic ECG devices by equipment type into following segments:
  • Rest Systems
  • Stress Systems
  • Holter Monitors
  • The DECG market is analyzed on the basis of major geographies such as U.S, Europe, Asia and RoW.

Each section will provide market data, market drivers, trends and opportunities, top-selling products, key players, and competitive outlook. This report will also provide market tables for covering the sub-segments and micro-markets. In addition, the report also provides more than 10 company profiles covering all the sub-segments.

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  • We provide the longest market segmentation chain in this industry- not many reports provide market breakdown upto level 5.
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  • We conduct detailed market positioning, product positioning and competitive positioning. Entry strategies, gaps and opportunities are identified for all the stakeholders.
  • Comprehensive market analysis for the following sectors:

Pharmaceuticals, Medical Devices, Biotechnology, Semiconductor and Electronics, Energy and Power Supplies, Food and Beverages, Chemicals, Advanced Materials, Industrial Automation, and Telecom and IT. We also analyze retailers and super-retailers, technology providers, and research and development (R&D) companies.

Key questions answered

  • Which are the high-growth segments/cash cows and how is the market segmented in terms of applications and materials?
  • What are market estimates and forecasts; which markets are doing well and which are not?
  • Where are the gaps and opportunities; what is driving the market?
  • Which are the key playing fields? Which are the winning edge imperatives?
  • How is the competitive outlook; who are the main players in each of the segments; what are the key selling products; what are their strategic directives, operational strengths and product pipelines? Who is doing what?

Powerful Research and analysis

The analysts working with MarketsandMarkets come from renowned publishers and market research firms, globally, adding their expertise and domain understanding. We get the facts from over 22,000 news and information sources, a huge database of key industry participants and draw on our relationships with more than 900 market research companies across the world. We, at MarketsandMarkets, are inspired to help our clients grow by providing qualitative business insights with our huge market intelligence repository.



  1.1 Key Take-Aways
  1.2 Report Description
  1.3 Markets Covered
  1.4 Research Methodology
  1.5 Stakeholders


  3.1 Introduction
  3.2 Factors influencing market growth
      3.2.1 Rise in healthcare spending
      3.2.2 Changing demographics
      3.2.3 Growth in primary care segment
      3.2.4 Price war amongst oems
      3.2.5 Increasing medical tourism
  3.3 Competitive landscape
  3.4 Patent analysis
  3.5 Mobile cardiac outpatient telemetry
  3.6 DECG data management systems

  4.1 Introduction
      4.1.1 Competitive analysis
      4.1.2 Drivers & restraints
   Increasing demand from developing nations
   DRA & FDA regulations to trigger market growth
   PC-based systems may replace rest DECG equipment
  4.2 Rest systems
      4.2.1 Competitive analysis
  4.3 Stress systems
      4.3.1 Competitive analysis
  4.4 Holter systems
      4.4.1 Competitive analysis
  4.5 Trends & opportunities
      4.5.1 Additional leads for more accurate CVD diagnosis
      4.5.2 Ambulatory event monitors

  5.1 U.S. diagnostic ECG market
      5.1.1 Drivers
   Increase in aging population
   Increase in life expectancy
      5.1.2 Restraints
   Decline in reimbursement
   Price war among OEMs
      5.1.3 Opportunities
   Need for connectivity
   Regulatory and technology developments
      5.1.4 End-user analysis
   Purchase criteria
   Brand perception
  5.2 EUROPE diagnostic ECG market
      5.2.1 Drivers
   Increase in aging population
   Rising healthcare expenditure
      5.2.2 Restraints
   Competition from low cost products
   Decrease in number of hospital beds
      5.2.3 End-user analysis
   Purchase criteria
   Brand perception
  5.3 ASIA diagnostic ECG market
      5.3.1 Drivers
   Rise in healthcare expenditure
   Increase in aging population
   Rising investments in healthcare sector
      5.3.2 Restraints & opportunities
   Price war among OEMs
   Government purchase control equipment price
   Booming medical tourism industry
      5.3.3 End-user analysis
   Purchase criteria
   Brand perception
  5.4 ROW diagnostic ECG market


  7.1 BPL LTD
      7.1.1 Overview
      7.1.2 Primary business
      7.1.3 Strategy
      7.1.4 Developments
      7.2.1 Overview
      7.2.2 Primary business
      7.2.3 Strategy
      7.2.4 Developments
      7.3.1 Overview
      7.3.2 Primary business
      7.3.3 Strategy
      7.3.4 Developments
      7.4.1 Overview
      7.4.2 Primary business
      7.4.3 Strategy
      7.4.4 Developments
      7.5.1 Overview
      7.5.2 Primary business
      7.5.3 Strategy
      7.5.4 Developments
      7.6.1 Overview
      7.6.2 Primary business
      7.6.3 Strategy
      7.6.4 Developments
      7.7.1 Overview
      7.7.2 Primary business
      7.7.3 Strategy
      7.7.4 Developments
      7.8.1 Overview
      7.8.2 Primary business
      7.8.3 Strategy
      7.8.4 Developments
      7.9.1 Overview
      7.9.2 Primary business
      7.9.3 Strategy
      7.9.4 Developments
       7.10.1 Overview
       7.10.2 Primary business
       7.10.3 Strategy
       7.10.4 Developments
       7.11.1 Overview
       7.11.2 Primary business
       7.11.3 Strategy
       7.11.4 Developments
  7.12 OTHERS
       7.12.1 FUKUDA DENSHI CO, LTD.
     Primary business
     Primary business
       7.12.3 SPACELABS
     Primary business

US Patents
EUROPE Patents
JAPAN Patents

1 Global diagnostic ECG market, 2008 – 2015 ($Million)
2 Developments in the field of ECG data management
3 Global DECG market by segments 2008 – 2015 (Unit Shipments)
4 Global diagnostic rest ECG market 2008 – 2015 ($Million)
5 Global diagnostic rest ECG Market 2008 – 2015 (Unit Shipments)
6 Global diagnostic stress ECG market 2008 – 2015 ($Million)
7 Global diagnostic stress ECG market 2008 – 2015 (Unit Shipments)
8 Global diagnostic holter monitor market 2008 – 2015 ($Million)
9 Global diagnostic holter monitor market 2008 – 2015 (Unit Shipments)
10 U.S. diagnostic ECG market, by products 2008 – 2015 ($Million)
11 U.S. diagnostic ECG market, by products 2008 – 2015 (Unit Shipments)
12 European diagnostic ECG market, by products 2008 – 2015 ($Million)
13 European diagnostic ECG market, by products 2008 – 2015 (Unit Shipments)
14 Asian diagnostic ECG market, by segments 2008 – 2015 ($Million)
15 Asian diagnostic ECG market, by segments 2008 – 2015 (Unit Shipments)
16 Row diagnostic ECG market, by segments 2008 – 2015 ($Million)
17 Row diagnostic ECG market, by segments 2008 – 2015 (Unit Shipments)
18 Research and development
19 Mergers and acquisitions
20 New product launches
21 Collaborations, joint ventures & agreements
1 DECG products market (2010)
2 Evolution of DECG technology
3 Driving factor analysis
4 Competitive landscape of the DECG market
5 Yoy DECG patent analysis (January 2007 – September 2010)
6 Diagnostic ECG patents, by geography (January 2005 – September 2010)
7 Diagnostic ECG patents, by assignee (January 2005 – September 2010)
8 Information flow of ECG data
9 Market share of diagnostic ECG manufacturers (2009)
10 Competitive analysis for rest systems
11 Competitive analysis for stress ECG
12 Competitive analysis for holter monitor
13 Purchase criteria for diagnostic ECG devices
14 Brand perception of key participants
15 European population over 65 years
16 Increase in european healthcare spending
17 Decrease in number of hospital beds in europe
18 Purchase criteria for diagnostic ECG devices
19 Brand perception of key participants
20 Asian population over 65 years
21 Purchase criteria for diagnostic ECG devices
22 Brand perception of key participants
23 Competitive landscape in diagnostic ECG market (2008 – 2010)

Global DECG market set to grow at a CAGR of 8.1%

The diagnostic ECG market has broadly been categorized into three segments: the rest systems, stress systems and the Holter Monitors. These devices are non-invasive devices used to measure the electrical activity of the heart. Among the three systems, the rest system are the most widely used as they cost only half as much as stress systems, and are also more space-efficient as they do not require a treadmill or a bicycle. The diagnostic ECG market is expected to grow from $2.4 billion in 2009 to about $5.2 billion on 2015 at a CAGR of 8.1%.

Rest systems account for about 80% of the global diagnostic ECG market due to their widespread use as a basic diagnostic tool to measure the heart’s electrical activity and to detect heart anomalies. The U.S. currently forms the largest market, and Asia is expected to have the highest growth rate. The major factor driving this market is the rise in the aging population as about 38 million people in this age group are diagnosed with cardiovascular diseases.

With price playing a major factor in this market, original equipment manufacturers (OEMs) have introduced portable and low cost equipments in the market to stay competitive. New product launches accounted for about 58% of all competitive developments between 2008 and 2010. Among these GE Healthcare has contributed about 26% to the market with new products.

GE Healthcare has launched low cost portable ECG devices such as the MAC 400 and 600 in the rural market in India. On the other hand, R&D activity accounted for only 3% of all competitive developments in the DECG market. In addition to investing in R&D in the outpatient cardiac telemetry sector; companies are also forming collaborations and joint ventures to enter and strengthen their market positions. For instance, IntriCon Inc acquired Datrix Corp. (leading company in the cardiac monitoring devices segment), to launch its Mobile Patient ECG Telemetry services. U.S.-based Mortara Instruments has partnered with Browndove Healthcare to market its products in India. With leading companies shifting their manufacturing facilities to India and China, companies like Welch Allyn are tying up with local established companies (BPL) to take advantage of the growing market demand.

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