KEY TAKE AWAYS
- To define global diagnostic ECG market and its sub markets.
- To analyze intensively market dynamics and factors that drives and inhibits market growth.
- To identify and analyze trends, gaps and opportunities in each of the market segments.
- To analyze and forecast revenues of market segments with respect to geographies (North America, Europe, Asia & Rest of the World).
- To strategically profile and analyze market players and their core competencies in diagnostic ECG market.
- In-depth analysis of competitive scenario and key strategies followed by market players in the diagnostic ECG market.
- To track and analyse recent developments, alliances, joint ventures, mergers & acquisitions in the industry.
- To keenly analyze the market from demand perspective pertaining to attributes and competitor benchmarking.
REPORT DESCRIPTION
It is estimated that in the U.S. almost 2400 deaths per day occur due to cardiovascular disease. This astonishing figure due to the proportion of aged baby boomers present in the U.S. Although the cardiologists have managed to reduce the cardiac related deaths by 25 percent during the past 10 years yet the need for this continues to grow by 62% percent in the next 16 years particularly for baby boomers. These trends are expected to boost the demand of the DECG systems as it is expected to play the major role in achieving the desired goal. The DECG systems are gaining a global acceptance among the healthcare providers as it enables them to monitor the cardiac patients more efficiently which is one of the pre requisite for the high risk cardiac patients thereby boosting the demand.
Each of the section will provide market data, market drivers, trends and opportunities, key players, and competitive outlook. This report will also provide more than 30 market tables for various geographic regions covering sub segments and micro markets. In addition the report also provides more than 40 profiles of key companies in the diagnostic ECG market segment.
STAKEHOLDERS
The intended audience includes
- Medical imaging manufacturers, suppliers and dealers
- Medical imaging software providers
- Healthcare associations
- Strategic consulting firms
TABLE OF CONTENT
1. DIAGNOSTIC ECG MARKET OVERVIEW
1.1. Market definition and evolution
1.2. Supply side analysis and demand side analysis (methodology and process)
1.3. Present and emerging market analysis (Market growth and relative share matrix)
1.4. Market impact analysis: Impact of increased adoption of electronic health records among the healthcare institutes.
1.5. Key findings
1.5.1. Supply side analysis
1.5.2. Demand side analysis
1.6. Competitive scenario: GE and Philips remain dominant players in the market
1.7. Opportunity analysis:
- Extensive scope for product differentiation
- Significant opportunities for vendors providing integrated and end to end solution.
1.8. Emerging demands: Increasing need for remote and real time data access
1.9. Technology adoption analysis
1.10. Geographical trends
1.11. Pricing analysis: Price remains comparatively rigid as market players are capitalizing on product positioning and differentiation.
1.12. Strategic recommendations
SUPPLY SIDE ANALYSIS FOR DIAGNOSTIC ECG MARKET
2. DECG market segmentation by modality
2.1.1. Market overview
2.1.2. Market Estimates (2009 to 2014) (By Geography)
2.1.2.1. Unit shipment
2.1.2.2. Average price
2.1.2.3. Market revenues
2.1.3. Market Trends
2.1.3.1. Market drivers
2.1.3.2. Restraints
2.1.3.3. Opportunities
2.1.4. Gap analysis
2.1.5. Market share and competitive landscape
2.1.6. Strategic analysis
2.1.7. Product segmentation (All the above factors will be discussed for each of the products segmentation discussed below)
2.1.7.1. Electrocardiographs
2.1.7.2. Holter monitoring
2.1.7.3. Stress Testing and event monitoring
2.1.7.4. ECG data management systems
2.1.7.5. Defibrillators
2.1.7.6. Diagnostic ECG software
DEMAND SIDE ANALYSIS
(Hospitals, healthcare providers, clinics etc will be contacted to track the below aspects)
2.2. Buying criteria
2.2.1. Price
2.2.2. Quality (performance and imaging)
2.2.3. User friendliness
2.2.4. Attributes impacting top line revenues
2.2.5. Attributes impacting bottom line revenues
2.2.6. Level of discounts
2.2.7. Level of infrastructure available at healthcare provider’s facility
2.2.8. Durability
2.2.9. Post sale services
2.2.10. Budget allocation
2.2.11. Competition level among healthcare providers
2.2.12. Qualified resources
2.2.13. Others
2.3. Competitor benchmarking
2.3.1. Competitive Benchmarking - Strategic
2.3.1.1. Focus areas of the competitors in key segments
2.3.1.2. Expansion- M&A, geographic, investments, patents
2.3.1.3. Investing opportunities in new technologies
2.3.2. Competitive Benchmarking – Commercially
2.3.2.1. New Contracts signed for past two years
2.3.2.2. Pricing level and discounting policy
2.3.2.3. Business models between product/ service provides and hospitals/ clinics
2.3.2.4. Pricing policies (skimming price, competitive pricing etc)
2.3.3. Competitive Benchmarking – Operational strength
2.3.3.1. Distribution channel model and analysis
2.3.3.2. Number of Employees
2.3.3.3. Operating units
2.3.3.4. Volume production
2.3.3.5. Roadmap and expansion - commercial portfolio
2.3.4. Competitive Benchmarking – Technical
2.3.4.1. Quality of performance and image
2.3.4.2. User friendliness
2.3.4.3. Technology innovation cycle
2.3.4.4. Durability
2.3.4.5. Speedy performance
2.3.4.6. Application capabilities
2.3.4.7. Others
STRATEGIC CONCLUSIONS
2.4. Key findings
2.5. Gap Analysis
2.6. Competitive Analysis
2.7. Geographic Analysis
2.7.1. North America
2.7.2. Europe
2.7.3. Asia
2.7.4. Rest of the world
2.8. Patent Analysis
APPENDIX:
List of patents
Decision Support Data
Number of hospitals
Number of hospital beds
Population over 60
Number of skilled resources
Medical device budget allocation (average)
Volume procedures
Company profiles (Sample)
1. Philips
2. Siemens
3. GE
4. Del Mar Medical
5. Control-X Medical
6. Compumed, Inc.
7. Cardio Perfect, Inc.
8. Applied Cardiac Systems, Inc
9. Cambridge Heart, Inc.
10. Arrhytmia Research Technology, Inc.
11. Brentwood Medical Products, Inc.
12. Biomedical Systems Corp
13. Aerotel Medical Systems
14. Cardionics, Inc.
15. Advanced Biosensor
16. Cardioline USA, Inc
Diagnostic ECG (DECG) System Market
The DECG system market is mainly driven by the benefits offered by the DECG systems in terms of effective diagnosis with respect to cardiovascular disorders. The integrated systems enable efficiency through streamlining work flow and eliminating the probability of data loss. Apart from serving as crucial diagnostic tool DECG also enables the end users to provide effective service to the patients in terms administration and business operations as well.
Key trends
- Aging baby boomers are driving the DECG market as they are more prone to the cardiovascular diseases.
- Major demand of the integrated and complete DECG system is from the large size health care providers.
- ECG data management systems segment is expected to poise a high growth rate in the coming future.
- Market participants are capitalizing on product differentiation through brand attributes and positioning.
- Market is expected to witness a high demand for the Holter monitoring systems from the medium size health care providers and dedicated cardiac clinics.
Geography analysis:
Figure 1
GEOGRAPHICAL SHARE (%) PERCENTAGE FOR THE DECG SYSTEMS MARKET
Source: Markets and Markets
- U.S., Europe and Japan accounts the major market share in Holter monitoring segment
- Asia Pacific expected to poise a high growth rate in coming future
- Compared to other regions, EU is expected to account major market share for DECG systems market.
Figure. 2
MARKET REVENUE FORECAST FOR THE ECG DATA MANAGEMENT SYSTEM SEGMENT FOR THE YEAR (2009-2014)
Source: Markets and Markets
The total market for ECG data management system was estimated to be around $126 million and is expected to reach around $151 million by 2014. The demand for ECG data management systems is fuelled by the need to streamline work flow and maintain electronic records.
