Counterfeiting was earlier a problem specific to developing countries of Africa and Asia. However, with the recent increase in parallel trading and internet pharmacies, the industry has also expanded in developed nations such as the U.S. and Europe. Counterfeit medicines in particular are on the increase. The most commonly counterfeited drugs in developed countries are the so-called ‘lifestyle drugs’ and other common pharmaceuticals that have a high demand, such as aspirin, antacid, and analgesics.

With increasing disease outbreaks due to food contamination as well as casualties due to counterfeit drugs, the packaging industry has been aggressively moving towards developing and commercializing tamper-proof packaging solutions for the food and pharmaceutical industry. Popular packaging technologies include PFID (Radio Frequency Identification) tags, 2D-barcodes and holograms, used to ensure original and unhampered products.

Anti-counterfeiting techniques have its root in inventory management techniques. Barcodes were the first to be introduced for managing inventory and generating bills. Inventory management techniques evolved into authentication techniques, bringing about immense improvement in protecting products against counterfeiting. However, authentication techniques cannot constantly monitor product; and this gap facilitated the evolution of track and trace products. This is expected to initiate a trend of convergence techniques integrating different anti-counterfeit methods – such as integrating taggants in RFID or holograms in order to secure the packaging with more efficiency. Companies such as Bayer Diagnostics and Pfizer have already incorporated RFID in their supply chain in order to obtain multilevel security.

The anti-counterfeit market can be segmented into technologies and applications market. The technology market consists of authentication and track and trace technologies. Authentication technology includes techniques which facilitate validation of the manufacturer and include taggants, holograms, inks & dyes, and watermarks. Trace and track techniques such as barcodes and RFID facilitate identification of each item with a unique identity number. This helps to keep a record of items sold and stored in the inventory. The track and trace market holds approximately 70% share of the entire anti-counterfeiting market, mainly due to huge market share of bar-coding, which accounts for more than 40% of the total anti-counterfeiting market. However, the track and trace market does not have as high a growth rate as of the authentication market, mainly due to the fact that the barcodes submarket of the former has a very low CAGR of 0.4%. Seagull Scientific Inc., Percon, Unitech, Wasp Barcode, IBM, and Cisco are actively developing track and trace technology to enhance the security system for the pharmaceuticals and food industry.

The major packaging applications of anti-counterfeiting technology lie in the pharmaceutical and food packaging industry. Anti-counterfeiting technology is also having a high demand for securing auto parts and electronic goods. Counterfeiting is most prevalent in the pharmaceutical industry, which accounts for 59% of the global anti-counterfeiting packaging market. Concerns over the reliability of anti-counterfeit packaging systems have increased the need for more developed and highly sophisticated models for securing the pharmaceutical supply chain. Promising technologies such as RFID can be relied upon for trace and track of the pallet and package. However, RFID is not immune to package tampering and intelligent hacking.

From an investment perspective, technologies such as holograms and inks and dyes require very low initial investment; and thus have less entry barriers resulting in a greater number of players. Barcodes too have low entry barriers due to the easy availability of the infrastructure required for printing barcodes. In addition, barcodes is a well-developed technology with competitive prices resulting from intense competition. RFID and taggants require high initial investments, which raises the break-even point in these markets and thus have a high entry barrier. Watermarks have very few applications in the food and pharmaceutical industry; and therefore have low entry barriers.

This report analyzes the market potential of anti-counterfeiting technologies for food and pharmaceuticals packaging, as these are the two most prominent sectors taking anti-counterfeit measures. This report not only provides a comprehensive market estimate of the anti-counterfeit macro-markets but also gives a detailed analysis of its sub-markets, which have so far remained unexplored.

Scope of the report

The report gives a full breakdown of the entire market for anti-counterfeiting food and pharmaceuticals packaging technologies. The market is segmented on the basis of products, applications, and technologies. Each section will provide market data, market drivers, trends and opportunities, top-selling products, key players, and competitive landscape.

On the basis of technologies:

1. Authentication technologies (inks and dyes, holograms, watermarks, and taggants)
2. Trace and track technologies (barcodes and RFIDs)

On the basis of applications:

1. Food products (dairy, meat, sea food, bakery, confectionery, convenience, and baby food)
2. Pharmaceuticals (generic drugs, prescription drugs, and power boosters)

On the basis of geography:

1. North America
2. Europe
3. Asia
4. ROW

TABLE OF CONTENTS 
 
EXECUTIVE SUMMARY 
 • Global anti-counterfeit packaging technologies market for food and pharmaceuticals
 • Applications of anti-counterfeit packaging
 • Geographical analysis
 
1 INTRODUCTION
  1.1 Key take-aways
  1.2 Report description
  1.3 Markets covered
  1.4 Stakeholders
  1.5 Research methodology
 
2 SUMMARY
 
3 MARKET OVERVIEW
  3.1 Counterfeiting affected countries
  3.2 Global consumer packaging market
  3.3 Global anti-counterfeit packaging technology market
  3.4 Evolution of anti-counterfeit packaging technologies
  3.5 Drivers & restraints
      3.5.1 Growing demand for secure packaging
      3.5.2 Increased awareness & FDA initiative
      3.5.3 Rising consumption of counterfeit products
      3.5.4 High investments & intelligent counterfeiting
  3.6 Anti-counterfeit packaging technology market growth
  3.7 Analysis of investment opportunities
      3.7.1 RFID has huge market potential
  3.8 Entry barriers & competition
  3.9 Global anti-counterfeit packaging applications
      3.9.1 Market potential of anti-counterfeit packaging
  3.10 Legislations driving North American anti-counterfeit packaging market
 
4 ANTI-COUNTERFEITING PACKAGING TECHNOLOGIES MARKET
  4.1 Authentication packaging technologies
      4.1.1 Drivers and restraints
            4.1.1.1 Helps track products and enables brand protection
            4.1.1.2 The technology alone cannot guarantee product protection
     4.1.2 Inks and dyes
           4.1.2.1 Security inks
                   4.1.2.1.1 Drivers and restraints
                   4.1.2.1.2 Color shifting ink
                   4.1.2.1.3 Holographic inks
                   4.1.2.1.4 Thermochromatic and photochromic inks
                   4.1.2.1.5 Taggant inks
                   4.1.2.1.6 Watermark inks
                   4.1.2.1.7 Conductive inks
                   4.1.2.1.8 Intaglio inks
                   4.1.2.1.9 Machine-readable inks
                   4.1.2.1.10 Infrared up-converting inks
     4.1.3 Holograms
           4.1.3.1 Drivers & restraints
                   4.1.3.1.1 No complex machines required
           4.1.3.2 Overt holograms
           4.1.3.3 Covert hologram
    4.1.4 Watermarks
          4.1.4.1 Physical paper watermark
          4.1.4.2 Digital watermark
    4.1.5 Taggants
         4.1.5.1 Drivers & restraints
                 4.1.5.1.1 Difficult to counterfeit
                 4.1.5.1.2 Integration with various other technologies
                 4.1.5.1.3 Increasing application in food & pharmaceutical industries
                 4.1.5.1.4 Taggants can be reprogrammed
                 4.1.5.1.5 Cost factor
                 4.1.5.1.6 Competitive landscape
                 4.1.5.1.7 New developments in taggants market
  4.2 Track and trace packaging technologies
      4.2.1 Barcode technology
            4.2.1.1 Drivers
                    4.2.1.1.1 Barcodes increase speed & traceability
                    4.2.1.1.2 Wide acceptance and high market share
                    4.2.1.1.3 Cost factor
            4.2.1.2 Restraints
                    4.2.1.2.1 Detects counterfeit only at point of sale
                    4.2.1.2.2 Limitation of the scope of barcodes
                    4.2.1.2.3 Require a line of sight and store limited information
            4.2.1.3 Barcode labels
                    4.2.1.3.1 Paper barcode labels
                    4.2.1.3.2 Aluminum barcode labels
                    4.2.1.3.3 Polyester barcode labels
                    4.2.1.3.4 Ceramic barcode labels
            4.2.1.4 Barcode products
                    4.2.1.4.1 Pen type readers
                    4.2.1.4.2 Laser scanners
                    4.2.1.4.3 CCD readers
                    4.2.1.4.4 Camera-based readers
                    4.2.1.4.5 Omni-Directional barcode scanners
            4.2.1.5 Competitive landscape
      4.2.2 RFID technology
            4.2.2.1 Drivers
                    4.2.2.1.1 Tracks product throughout the supply chain
                    4.2.2.1.2 FDA endorsement of RFID
            4.2.2.2 Restraints
                    4.2.2.2.1 Complexity in installing proper infrastructure
                    4.2.2.2.2 No quick returns on investments (ROI)
                    4.2.2.2.3 Consumers fear loss of privacy
            4.2.2.3 Based on radio frequency
                    4.2.2.3.1 Low frequency RFID tags
                    4.2.2.3.2 Ultra-high frequency RFID tags
                    4.2.2.3.3 High frequency RFID tags
 
5 ANTI-COUNTERFEIT PACKAGING BY APPLICATION
  5.1 Food
      5.1.1 Driver and restraints
            5.1.1.1 Authenticated products ensure safety
            5.1.1.2 Lack of availability of adequate infrastructure
      5.1.2 Baby food
      5.1.3 Packaged bakery products
      5.1.4 Confectionery
      5.1.5 Packaged dairy products
      5.1.6 Packaged meat products
      5.1.7 Packaged seafood
      5.1.8 Convenience food packaging
  5.2 Pharmaceuticals
      5.2.1 Retail chains
      5.2.2 Internet pharmacies 
 
6 GEOGRAPHIC ANALYSIS
  6.1 North America
  6.2 Europe
  6.3 Asia
  6.4 ROW
 
7 COMPANY PROFILES 
  7.1 3M
      7.1.1 Overview
      7.1.2 Primary business
      7.1.3 Strategy
      7.1.4 Developments
  7.2 ALIEN TECHNOLOGY CORP.
      7.2.1 Overview
      7.2.2 Primary business
      7.2.3 Strategy
      7.2.4 Developments
  7.3 ALPVISION
      7.3.1 Overview
      7.3.2 Primary business
      7.3.3 Strategy
      7.3.4 Developments
  7.4 APPLIED DNA SCIENCES INC.
      7.4.1 Overview
      7.4.2 Primary business
      7.4.3 Strategy
      7.4.4 Developments
  7.5 AUTHENTIX
      7.5.1 Overview
      7.5.2 Primary business
      7.5.3 Strategy
      7.5.4 Developments
  7.6 AVERY DENNISON
      7.6.1 Overview
      7.6.2 Primary business
      7.6.3 Strategy
      7.6.4 Developments
  7.7 DATAMAX CORP.
      7.7.1 Overview
      7.7.2 Primary business
      7.7.3 Strategy
      7.7.4 Developments
  7.8 DUPONT AUTHENTICATION SYSTEMS
      7.8.1 Overview
      7.8.2 Primary business
      7.8.3 Strategy
      7.8.4 Developments
  7.9 FLINT GROUP
      7.9.1 Overview
      7.9.2 Primary business
      7.9.3 Strategy
      7.9.4 Developments
 7.10 GLOBERANGER CORP.
      7.10.1 Overview
      7.10.2 Primary business
      7.10.3 Strategy
      7.10.4 Developments
 7.11 HOLOGRAM INDUSTRIES
      7.11.1 Overview
      7.11.2 Primary business
      7.11.3 Strategy
      7.11.4 Developments
 7.12 HOLOSTIK
      7.12.1 Overview
      7.12.2 Primary business
      7.12.3 Strategy
      7.12.4 Developments
 7.13 INTERMEC
      7.13.1 Overview
      7.13.2 Primary business
      7.13.3 Strategy
      7.13.4 Developments
 7.14 IMPINJ INC.
      7.14.1 Overview
      7.14.2 Primary business
      7.14.3 Strategy
      7.14.4 Developments
 7.15 INKSURE TECHNOLOGIES
      7.15.1 Overview
      7.15.2 Primary business
      7.15.3 Strategy
      7.15.4 Developments
7 .16 OPSEC SECURITY GROUP PLC
      7.16.1 Overview
      7.16.2 Primary business
      7.16.3 Strategy
      7.16.4 Developments
 7.17 PRINTRONIX
      7.17.1 Overview
      7.17.2 Primary business
      7.17.3 Strategy
      7.17.4 Developments
 7.18 SATO AMERICA
      7.18.1 Overview
      7.18.2 Primary business
      7.18.3 Strategy
      7.18.4 Developments
 7.19 SAVI
      7.19.1 Overview
      7.19.2 Primary business
      7.19.3 Strategy
      7.19.4 Developments
 7.20 SICPA
      7.20.1 Overview
      7.20.2 Primary business
      7.20.3 Strategy
      7.20.4 Developments
 7.21 SUN CHEMICAL
      7.21.1 Overview
      7.21.2 Primary business
      7.21.3 Strategy
      7.21.4 Developments
 7.22 TAGSYS RFID
      7.22.1 Overview
      7.22.2 Primary business
      7.22.3 Strategy
      7.22.4 Developments
 7.23 ZEBRA TECHNOLOGIES
      7.23.1 Overview
      7.23.2 Primary business
      7.23.3 Strategy
      7.23.4 Developments
 
8 ANTI-COUNTERFEIT PACKAGING PATENT ANALYSIS
 
APPENDIX 
 • U.S. Patents
 • EUROPE Patents
 • JAPAN Patents
   
LIST OF TABLES 
  
1 Global anti-counterfeit packaging market, by technology, 2008 – 2015 ($Million)
2 Global consumer packaging market, by geography, 2008 – 2015 ($Million) 
3 Global food and pharmaceuticals packaging market, by application, 2008 – 2015 ($Million) 
4 Market share of anti-counterfeit packaging in food and pharmaceuticals in 2009
5 Entry barriers and competition in the anti-counterfeit market
6 Global authentication packaging technologies market, by products, 2008 – 2015 ($Million) 
7 Global authentication packaging technologies market, by geography, 2008 – 2015 ($Million) 
8 Global inks and dyes market, by products, 2008 – 2015 ($Million)
9 Global inks and dyes market, by geography, 2008 – 2015 ($Million)
10 Global security inks market, by products, 2008 – 2015 ($Million)
11 Global security inks market, by geography, 2008 – 2015 ($Million)
12 Global color shifting ink market, by geography, 2007 – 2014 ($Million)
13 Global holographic inks market, by geography, 2008 – 2015 ($Million)
14 Global thermochromatic and photochromic inks market, by geography, 2008 – 2015 ($Million) 
15 Global taggants inks market, by geography, 2008 – 2015 ($Million)
16 Global watermark inks market, by geography, 2008 – 2015 ($Million)
17 Global conductive inks market, by geography, 2008 – 2015 ($Million)
18 Global intaglio inks market, by geography, 2008 – 2015 ($Million)
19 Global machine readable inks market, by geography, 2008 – 2015 ($Million) 
20 Global infrared up-converting inks market, by geography, 2008 – 2015 ($Million)
21 New developments in the security inks market
22 Agreements and joint ventures in the security inks market
23 Global holograms market, by products, 2008 – 2015 ($Million)
24 Global holograms market, by geography, 2008 – 2015 ($Million)
25 Global overt holograms market, by geography, 2008 – 2015 ($Million)
26 Global covert holograms market, by geography, 2008 – 2015 ($Million)
27 Global watermark market, by products, 2008 – 2015 ($Million)
28 Global watermark market, by geography, 2008 – 2015 ($Million)
29 Global physical paper watermark market, by geography, 2008 – 2015 ($Million) 
30 Global digital watermark market, by geography, 2008 – 2015 ($Million)
31 Global taggants market, by geography, 2008 – 2015 ($Million)
32 Global track and trace packaging technologies market, by products, 2008 – 2015 ($Million) 
33 Global track and trace packaging technologies market, by geography, 2007 – 2014 ($Million) 
34 Global barcode market, by products, 2008 – 2015 ($Million)
35 Global barcode market, by geography, 2008 – 2015 ($Million)
36 Global paper barcode labels market, by geography, 2008 – 2015 ($Million)
37 Global aluminum barcode labels market, by geography, 2008 – 2015 ($Million) 
38 Global polyester barcode labels market, by geography, 2008 – 2015 ($Million) 
39 Global ceramic barcode labels market, by geography, 2008 – 2015 ($Million) 
40 Acquisitions in the barcode market
41 Global RFID market, by products, 2008 – 2015 ($Million)
42 Global RFID market, by geography, 2008 – 2015 ($Million)
43 Global low frequency RFID tags market, by geography, 2008 – 2015 ($Million) 
44 Global ultra-high frequency RFID tags market, by geography, 2008 – 2015 ($Million) 
45 Global high frequency RFID tags market, by geography, 2008 – 2015 ($Million) 
46 Mergers and acquisitions in the RFID market
47 New developments in the RFID market
48 Agreements & collaborations in the RFID market
49 Partnerships in the RFID market
50 Global anti-counterfeit packaging technologies market, by applications, 2008 – 2015 ($Million) 
51 Global anti-counterfeit food packaging market, by products, 2008 – 2015 ($Million) 
52 Global anti-counterfeit food packaging market, by geography, 2008 – 2015 ($Million) 
53 Global anti-counterfeit food packaging market, by products, 2008 – 2015 ($Million) 
54 Global anti-counterfeit food packaging market, by authentication technologies, 2008 – 2015 ($Million) 
55 Global anti-counterfeit food packaging market, by track & trace technology, 2008 – 2015 ($Million)
56 Global anti-counterfeit pharmaceuticals packaging market, by application, 2008 – 2015 ($Million)
57 Global pharmaceuticals anti counterfeit packaging market, by products, 2008 – 2015 ($Million)
58 Global pharmaceutical anti-counterfeit packaging market, by authentication technologies, 2008 – 2015 ($Million)
59 Global pharmaceutical anti counterfeit packaging market, by track & trace technologies, 2008 – 2015 ($Million)
60 Global anti-counterfeit packaging market, by geography, 2008 – 2015 ($Million)
61 North American anti-counterfeit packaging market, by products, 2008 – 2015 ($Million) 
62 European anti-counterfeit packaging market, by products, 2008 – 2015 ($Million)
63 Asian anti-counterfeit packaging market, by products, 2008 – 2015 ($Million) 
64 Row anti-counterfeit packaging market, by products, 2008 – 2015 ($Million) 
65 Anti-counterfeit packaging patents, by geography, (2005 to June 2009) 
66 Anti-counterfeit packaging patents, by technology, (2005 to June 2009) 
   
LIST OF FIGURES 

1 Major drugs counterfeited globally
2 Country-wise comparison of pharmaceutical counterfeiting
3 Online pharmacy host locations in the world, 2009
4 Revenue loss due to counterfeiting
5 Anti-counterfeiting technology markets and submarkets
6 Evolution of anti-counterfeiting techniques
7 Scale of counterfeiting in BRIC economies
8 Revenues of anti-counterfeit packaging technology market
9 Investment opportunities in the anti-counterfeit technology market
10 Pricing trends and forecast in RFID technology, 2004 – 2016
11 RFID offers greater growth opportunity than barcodes
12 Comparative analysis of anti-counterfeit packaging technologies
13 Global anti-counterfeit packaging application, 2009
14 Anti-counterfeit packaging applications in the other packaging products, 2010
15 Market potential of anti-counterfeit packaging applications
16 Global anti-counterfeiting application market
17 Global revenues of the anti-counterfeit market, 2008 – 2015
18 Anti-counterfeit packaging technology patents, by geography, (2004 to June 2009) 
19 Anti-counterfeit packaging technology patents, (2004 to June 2009) 
20 U.S. anti-counterfeit packaging technology patents, (2004 to June 2009)
21 European anti-counterfeit technology patents, (2004 to June 2009) 
22 Japanese anti-counterfeit technology patents, (2004 to June 2009)

Anti-Counterfeit Market (2010-2015)

Increasing cases of counterfeiting have resulted in implementation of anti counterfeit technologies. North America holds a major share of the global anti counterfeit market. Asia has the highest growth rate due to untapped market and significant level of counterfeiting. Europe has a lower growth rate due to a relatively lower number of cases of counterfeiting.

Anti-Counterfeiting Technology Markets & Submarkets


Source: MarketsandMarkets

Anti counterfeit technologies are of two types namely authentication packaging and track and trace packaging technologies. Authentication technologies include taggants, holograms, and inks and dyes while popular track and trace technologies include bar-codes and RFID.

The anti counterfeit packaging market is driven by the increasing awareness about counterfeiting and the financial losses caused by it. The major challenges faced by the anti counterfeit market is the high cost involved in implementing the technologies and apprehension among the manufacturers about the extent of security provided by these technologies. However, this market has immense growth potential in emerging economies in the Asian market which is an untapped market.

The global anti counterfeit packaging market is expected to be worth $79.3 billion by 2014, growing at an estimated CAGR of 8.6% from 2009 to 2014. Bar code forms the largest market segment; and is expected to reach $26 billion by 2014. However, as the bar code market is attending maturity it is growing at a very low CAGR of 0.4% for the same period. The RFID market has the highest growth potential and is expected to grow at a CAGR of 20.2% for the same period. Key players are Impinj Inc., Intermec Inc., Sun Chemical, InkSure Technologies Inc., Digimarc Corp., and Cfc International Inc.

The market for bar code is expected to have the maximum market share followed by the RFID technology. The patent analysis of anti counterfeit packaging market indicates that maximum number of patents have been registered for RFID tags, which accounts for 46% of the total number of patents registered. Holograms are second with 29%, followed by watermarks with 14% of the total number of patents registered. Geography-wise, the U.S. accounts for 45% of the total patents registered in anti counterfeit followed by Europe with 31%.