HOME Top Market Reports Automotive Head-up Display (HUD) Market by HUD Type (Windshield & Combiner), Application (Premium, Luxury & Mid Segment Cars), and by Geography (Asia-Oceania, Europe, North America & RoW) - Industry Trends and Forecast to 2021

Automotive Head-up Display (HUD) Market by HUD Type (Windshield & Combiner), Application (Premium, Luxury & Mid Segment Cars), and by Geography (Asia-Oceania, Europe, North America & RoW) - Industry Trends and Forecast to 2021

By: marketsandmarkets.com
Publishing Date: April 2016
Report Code: AT 2973

 

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The automotive head up display market is primarily driven by stringent safety norms and the increasing global demand for convenience and comfort. The global automotive head up display market is projected to grow at a CAGR of 21.67%, to reach a market size of USD 1.33 Billion by 2021. The base year for the study is 2015, and the forecast period is 2016 to 2021. The report segments the automotive head up display market on the basis of application, head up display type, and region. The report studies the passenger car application of head up displays, which is segmented into luxury, premium, and mid segment passenger cars. Improving socio-economic conditions have fueled the growth of the luxury and premium car segments across the globe. The global automotive head up display market is driven by the increasing adoption of head up displays in lower and mid-range-priced models of premium segment cars, especially in Asia-Pacific, and rapid urbanization around the world. Complying with stringent safety norms is the biggest challenge for automotive equipment manufacturers.

The research methodology used in the report has involved various secondary sources, including paid databases and directories. Experts from related industries and suppliers have been interviewed to understand the future trends of the automotive head up display market. The bottom-up approach has been used to estimate the market size, wherein country-wise vehicle sales statistics have been taken into account. The market size, by volume, of the automotive head up display market has been derived by studying various vehicle models equipped with head up displays at a country level. The market size, by value, is derived by multiplying the average selling price of head up displays with the market size for that particular country. This results in the country-wise market size, in terms of value. The summation of the country-wise market gives the regional market, and further summation of the regional market provides the global automotive head up display market.

The figure below provides a break-up of the profile of industry experts who participated in primary discussions.

Automotive Head-up Display (HUD) Market

To know about the assumptions considered for the study, download the pdf brochure

The automotive head up display ecosystem consists of head up display manufacturers such as Nippon Seiki (Germany), Continental AG (Germany), Denso Corporation (Japan), Delphi Automotive PLC (U.K.), Microvision Inc. (U.S.), Yazaki Corporation (Japan), Panasonic Corporation (Japan), and Visteon Corporation (U.S.), among others. The eco-system also includes leading OEMs such as BMW AG (Germany), Daimler AG (Germany), Fiat (Italy), PSA/Peugeot-Citroen (France), Toyota Motor Corporation (Japan), Hyundai Motor Company (South Korea), and Volkswagen Group (Germany), and regional as well as global automotive associations such as the International Organization of Motor Vehicle Manufacturers (OICA), Society of Indian Automobile Manufacturers (SIAM), China Association of Automobile Manufacturers (CAAM), Korea Automobile Manufacturers Association (KAMA), Japan Automobile Manufacturers Association (JAMA), and the European Automobile Manufacturers Association (EAMA).

Target Audience

  • Automotive component manufacturers
  • Raw material suppliers
  • Automotive manufacturers
  • Distributors and suppliers of automotive components/parts
  • Industry associations and experts
  • Investment firms
  • Equity research firms
  • Private equity firms

Scope of The Report

  • By application (luxury passenger car, premium passenger car, and mid-segment passenger car)
  • By head up display type (windshield projected and combiner projected)
  • By region (Asia-Pacific, North America, Europe, and RoW)

Available Customizations

  • Profiling of additional market players (Up to 3)
  • By component (video generator, projector, software, combiner, and others)*

*Only global level analysis can be provided

Table of Contents

1 Introduction (Page No. - 14)
    1.1 Objectives
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered for the Study
    1.4 Stakeholders
    1.5 Limitations

2 Research Methodology (Page No. - 17)
    2.1 Research Data
    2.2 Secondary Data
           2.2.1 Key Secondary Sources
           2.2.2 Key Data From Secondary Sources
    2.3 Primary Data
           2.3.1 Sampling Techniques and Data Collection Methods
           2.3.2 Primary Participants
    2.4 Factor Analysis
           2.4.1 Introduction
           2.4.2 Demand Side Analysis
                    2.4.2.1 Impact of GDP on Total Vehicle Sales
                    2.4.2.2 Urbanization vs Passenger Cars Per 1,000 People
                    2.4.2.3 Infrastructure: Roadways
    2.5 Market Size Estimation
    2.6 Data Triangulation
    2.7 Assumptions

3 Executive Summary (Page No. - 28)

4 Premium Insights (Page No. - 32)
    4.1 Attractive Opportunities in the Automotive Head Up Display Market, 2016–2021
    4.2 Automotive Head Up Display Market Share (2016) & CAGR, By Region (USD Million), 2016–2021

5 Technological Overview (Page No. - 35)
    5.1 Introduction
    5.2 Current Technologies in Automotive HUD Market
           5.2.1 Windshield Head Up Display Technology & Combiner Head Up Display Technology
    5.3 Upcoming Technologies in Automotive HUD Market
           5.3.1 Augmented Reality Head Up Display Technology

6 Market Overview (Page No. - 37)
    6.1 Introduction
    6.2 Market Segmentation
           6.2.1 Automotive Head Up Display Market
                    6.2.1.1 Automotive Head Up Display Market, By Region
                    6.2.1.2 Automotive Head Up Display Market, By Application
                    6.2.1.3 Automotive Head Up Display Market, By HUD Type
    6.3 Market Dynamics
           6.3.1 Drivers
                    6.3.1.1 Increasing Demand for Premium & Luxury Passenger Cars in Developed as Well as Developing Economies
                    6.3.1.2 Increasing Awareness for Safety Features Among Consumers and Ease of Data Accessibility
           6.3.2 Restraints
                    6.3.2.1 Scope for Improvement in Features Such as Luminance, Brightness and Power Consumption
                    6.3.2.2 Higher Cost of Windshield HUD
           6.3.3 Opportunities
                    6.3.3.1 Reduced Cost of HUD Would Create an Opportunity in the Mid-Segment Cars Application
           6.3.4 Challenges
                    6.3.4.1 High Storage Space Requirement for Augmented Reality HUD
    6.4 Value Chain Analysis
    6.5 Porter’s Five Forces Analysis
           6.5.1 Threat of New Entrants
                    6.5.1.1 Presence of Established Market Players
           6.5.2 Threat From Substitutes
                    6.5.2.1 Aftermarket Devices
           6.5.3 Bargaining Power of Suppliers
                    6.5.3.1 Increasing Number of Models With HUD
                    6.5.3.2 Backward Integration
           6.5.4 Bargaining Power of Buyers
                    6.5.4.1 Increasing Number of Suppliers
           6.5.5 Intensity of Competitive Rivalry
                    6.5.5.1 Number of Competitors in the Market

7 Automotive Head Up Display Market, By HUD Type (Page No. - 47)
    7.1 Introduction
    7.2 Windshield Projected
           7.2.1 Asia-Pacific
           7.2.2 North America
           7.2.3 Europe
           7.2.4 RoW
    7.3 Combiner Projected
           7.3.1 Asia-Pacific
           7.3.2 North America
           7.3.3 Europe
           7.3.4 RoW

8 Automotive Head Up Display Market, By Application (Page No. - 61)
    8.1 Introduction
    8.2 Premium Car HUD Market
           8.2.1 Asia-Pacific
           8.2.2 North America
           8.2.3 Europe
           8.2.4 RoW
    8.3 Luxury Car HUD Market
           8.3.1 Asia-Pacific
           8.3.2 North America
           8.3.3 Europe
           8.3.4 RoW
    8.4 Mid Segment Car HUD Market
           8.4.1 Asia-Pacific
           8.4.2 North America
           8.4.3 Europe
           8.4.4 RoW

9 Automotive Head Up Display Market, By Region (Page No. - 81)
    9.1 Introduction
    9.2 Asia-Pacific
    9.3 North America
    9.4 Europe
    9.5 RoW

10 Competitive Landscape (Page No. - 99)
     10.1 Market Ranking: Automotive Head Up Display
     10.2 Agreements/Joint Ventures/Supply Contracts/Partnerships & Others
     10.3 Expansions
     10.4 New Product Launches/Development
     10.5 Mergers & Acquisition

11 Company Profiles (Page No. - 105)
(Company at A Glance, Business Overview, Products Offered, Key Strategy, Recent Developments, SWOT Analysis & MnM View)*
     11.1 Introduction
     11.2 Denso Corporation
     11.3 Continental AG
     11.4 Nippon Seiki Co., Ltd
     11.5 Delphi Automotive PLC
     11.6 Visteon Corporation
     11.7 Robert Bosch GmbH
     11.8 Microvision Inc.
     11.9 BMW AG
     11.10 General Motors Company
     11.11 Yazaki Corporation
     11.12 Panasonic Corporation

*Details on Company at A Glance, Recent Financials, Products Offered, Strategies & Insights, & Recent Developments Might Not Be Captured in Case of Unlisted Companies.

12 Appendix (Page No. - 132)
     12.1 Insights of Industry Experts
     12.2 Discussion Guide
     12.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
     12.4 Related Reports
     12.5 Available Customizations
             12.5.1 Company Information


List of Tables (90 Tables)

Table 1 Automotive Head Up Display Market, By Type, 2014-2021 (Thousand Units)
Table 2 Automotive Head Up Display Market, By Type, 2014-2021 (USD Million)
Table 3 Automotive Windshield Projected HUD Market Size, By Region, 2014-2021 (Thousand Units)
Table 4 Automotive Windshield Projected HUD Market Size, By Region, 2014-2021 (USD Million)
Table 5 Asia-Pacific: Automotive Windshield Projected HUD Market Size, By Country, 2014-2021 (Thousand Units)
Table 6 Asia-Pacific: Automotive Windshield Projected HUD Market Size, By Country, 2014-2021 (USD Million)
Table 7 North America: Automotive Windshield Projected HUD Market Size, By Country, 2014-2021 (Thousand Units)
Table 8 North America: Automotive Windshield Projected HUD Market Size, By Country, 2014-2021 (USD Million)
Table 9 Europe: Automotive Windshield Projected HUD Market Size, By Country, 2014-2021 (Thousand Units)
Table 10 Europe: Automotive Windshield Projected HUD Market Size, By Country, 2014-2021 (USD Million)
Table 11 RoW: Automotive Windshield Projected HUD Market Size, By Country, 2014-2021 (Thousand Units)
Table 12 RoW: Automotive Windshield Projected HUD Market Size, By Country, 2014-2021 (USD Million)
Table 13 Automotive Combiner Projected HUD Market Size, By Region, 2014-2021 (Thousand Units)
Table 14 Automotive Combiner Projected HUD Market Size, By Region, 2014-2021 (USD Million)
Table 15 Asia-Pacific: Automotive Combiner Projected HUD Market Size, By Country, 2014-2021 (Thousand Units)
Table 16 Asia-Pacific: Automotive Combiner Projected HUD Market Size, By Country, 2014-2021 (USD Million)
Table 17 North America: Automotive Combiner Projected HUD Market Size, By Country, 2014-2021 (Thousand Units)
Table 18 North America: Automotive Combiner Projected HUD Market Size, By Country, 2014-2021 (USD Million)
Table 19 Europe: Automotive Combiner Projected HUD Market Size, By Country, 2014-2021 (Thousand Units)
Table 20 Europe: Automotive Combiner Projected HUD Market Size, By Country, 2014-2021 (USD Million)
Table 21 RoW: Automotive Combiner Projected HUD Market Size, By Country, 2014-2021 (Thousand Units)
Table 22 RoW: Automotive Combiner Projected HUD Market Size, By Country, 2014-2021 (USD Million)
Table 23 Automotive HUD Market Size, By Application, 2014–2021 (Thousand Units)
Table 24 Automotive HUD Market Size, By Application, 2014–2021 (USD Million)
Table 25 Premium Car HUD Market Size, By Region, 2014–2021 (Thousand Units)
Table 26 Premium Car HUD Market Size, By Region, 2014–2021 (USD Million)
Table 27 Asia-Pacific: Premium Car HUD Market Size, By Country, 2014–2021 (Thousand Units)
Table 28 Asia-Pacific: Premium Car HUD Market Size, By Country, 2014–2021 (USD Million)
Table 29 North America: Premium Car HUD Market Size, By Country, 2014–2021 (Thousand Units)
Table 30 North America: Premium Car HUD Market Size, By Country, 2014–2021 (USD Million)
Table 31 Europe: Premium Car HUD Market Size, By Country, 2014–2021 (Thousand Units)
Table 32 Europe: Premium Car HUD Market Size, By Country, 2014–2021 (USD Million)
Table 33 RoW: Premium Car HUD Market Size, By Country, 2014–2021 (Thousand Units)
Table 34 RoW: Premium Car HUD Market Size, By Country, 2014–2021 (USD Million)
Table 35 Luxury Car HUD Market Size, By Region, 2014–2021 (Thousand Units)
Table 36 Luxury Car HUD Market Size, By Region, 2014–2021 (USD Million)
Table 37 Asia-Pacific: Luxury Car HUD Market Size, By Country, 2014–2021 (Thousand Units)
Table 38 Asia-Pacific: Luxury Car HUD Market Size, By Country, 2014–2021 (USD Million)
Table 39 North America: Luxury Car HUD Market Size, By Country, 2014–2021 (Thousand Units)
Table 40 North America: Luxury Car HUD Market Size, By Country, 2014–2021 (USD Million)
Table 41 Europe: Luxury Car HUD Market Size, By Country, 2014–2021 (Thousand Units)
Table 42 Europe: Luxury Car HUD Market Size, By Country, 2014–2021 (USD Million)
Table 43 RoW: Luxury Car HUD Market Size, By Country, 2014–2021 (Thousand Units)
Table 44 RoW: Luxury Car HUD Market Size, By Country, 2014–2021 (USD Million)
Table 45 Mid Segment Car HUD Market Size, By Region, 2014–2021 (Thousand Units)
Table 46 Mid Segment Car HUD Market Size, By Region, 2014–2021 (USD Million)
Table 47 Asia-Pacific: Mid Segment Car HUD Market Size, By Country, 2014–2021 (Thousand Units)
Table 48 Asia-Pacific: Mid Segment Car HUD Market Size, By Country, 2014–2021 (USD Million)
Table 49 North America: Mid Segment Car HUD Market Size, By Country, 2014–2021 (Thousand Units)
Table 50 North America: Mid Segment Car HUD Market Size, By Country, 2014–2021 (USD Million)
Table 51 Europe: Mid Segment Car HUD Market Size, By Country, 2014–2021 (Thousand Units)
Table 52 Europe: Mid Segment Car HUD Market Size, By Country, 2014–2021 (USD Million)
Table 53 RoW: Mid Segment Car HUD Market Size, By Country, 2014–2021 (Thousand Units)
Table 54 RoW: Mid Segment Car HUD Market Size, By Country, 2014–2021 (USD Million)
Table 55 Automotive Head Up Display Market Size, By Region, 2014–2021 (Thousand Units)
Table 56 Automotive Head Up Display Market Size, By Region, 2014–2021 (USD Million)
Table 57 Asia-Pacific: Automotive Head Up Display Market Size, By Country, 2014–2021 (Thousand Units)
Table 58 Asia-Pacific: Automotive Head Up Display Market Size, By Country, 2014–2021 (USD Million)
Table 59 China: Automotive Head Up Display Market Size, By Application, 2014–2021 (Thousand Units)
Table 60 China: Automotive Head Up Display Market Size, By Application, 2014–2021 (USD Million)
Table 61 Japan: Automotive Head Up Display Market Size, By Application, 2014–2021 (Thousand Units)
Table 62 Japan: Automotive Head Up Display Market Size, By Application, 2014–2021 (USD Million)
Table 63 South Korea: Automotive Head Up Display Market Size, By Application, 2014–2021 (Thousand Units)
Table 64 South Korea: Automotive Head Up Display Market Size, By Application, 2014–2021 (USD Million)
Table 65 India: Automotive Head Up Display Market Size, By Application, 2014–2021 (Thousand Units)
Table 66 India: Automotive Head Up Display Market Size, By Application, 2014–2021 (USD Million)
Table 67 North America: Automotive Head Up Display Market Size, By Country, 2014–2021 (Thousand Units)
Table 68 North America: Automotive Head Up Display Market Size, By Country, 2014–2021 (USD Million)
Table 69 U.S.: Automotive Head Up Display Market Size, By Application, 2014–2021 (Thousand Units)
Table 70 U.S.: Automotive Head Up Display Market Size, By Application, 2014–2021 (USD Million)
Table 71 Canada: Automotive Head Up Display Market Size, By Application, 2014–2021 (Thousand Units)
Table 72 Canada: Automotive Head Up Display Market Size, By Application, 2014–2021 (USD Million)
Table 73 Europe: Automotive Head Up Display Market Size, By Country, 2014–2021 (Thousand Units)
Table 74 Europe: Automotive Head Up Display Market Size, By Country, 2014–2021 (USD Million)
Table 75 Germany: Automotive Head Up Display Market Size, By Application, 2014–2021 (Thousand Units)
Table 76 Germany: Automotive Head Up Display Market Size, By Application, 2014–2021 (USD Million)
Table 77 U.K.: Automotive Head Up Display Market Size, By Application, 2014–2021 (Thousand Units)
Table 78 U.K.: Automotive Head Up Display Market Size, By Application, 2014–2021 (USD Million)
Table 79 France: Automotive Head Up Display Market Size, By Application, 2014–2021 (Thousand Units)
Table 80 France: Automotive Head Up Display Market Size, By Application, 2014–2021 (USD Million)
Table 81 RoW: Automotive Head Up Display Market Size, By Country, 2014–2021 (Thousand Units)
Table 82 RoW: Automotive Head Up Display Market Size, By Country, 2014–2021 (USD Million)
Table 83 South Africa: Automotive Head Up Display Market Size, By Application, 2014–2021 (Thousand Units)
Table 84 South Africa: Automotive Head Up Display Market Size, By Application, 2014–2021 (USD Million)
Table 85 Russia: Automotive Head Up Display Market Size, By Application, 2014–2021 (Thousand Units)
Table 86 Russia: Automotive Head Up Display Market Size, By Application, 2014–2021 (USD Million)
Table 87 Agreements/Joint Ventures/Supply Contracts/Partnerships, 2014–2016
Table 88 Expansions, 2012-2014
Table 89 New Product Launches/Development, 2012-2016
Table 90 Mergers & Acquisition, 2013-2016


List of Figures (50 Figures)

Figure 1 Automotive Head Up Display : Markets Segmentation
Figure 2 Research Design
Figure 3 Research Methodology
Figure 4 Breakdown of Primary Interviews: By Company Type, Designation, and Region
Figure 5 Gross Domestic Product (GDP) vs Total Vehicle Sales
Figure 6 Urbanization vs Passenger Car Per 1,000 People
Figure 7 Road Network Analysis
Figure 8 Market Size Estimation Methodology: Bottom Up Approach
Figure 9 North America to Account for the Largest Share, By Value, in the Automotive HUD Market, 2021 (USD Million)
Figure 10 Automotive HUD Market, By Application, in Terms of Value 2016 vs 2021
Figure 11 Combiner Projected HUD Type is Expected to Grow at the Highest CAGR From 2016 to 2021
Figure 12 China is Projected to Grow at the Highest CAGR for the Automotive Head Up Display Market From 2016 to 2020
Figure 13 U.S. Luxury Car Segment Will Have Largest Market Share in the U.S. Automotive Head Up Display Market in 2021
Figure 14 Automotive Head Up Display Market to Grow at A CAGR of 21.67% From 2016 to 2021
Figure 15 Asia-Pacific Projected to Register the Highest CAGR During the Forecast Period
Figure 16 Luxury Car Segment to Dominate the Automotive Head Up Display Market Owing to High Sales of Luxury Cars
Figure 17 Combiner Projected HUD Market to Register the Highest CAGR From 2016 to 2021
Figure 18 Technology Evolution of Head Up Display
Figure 19 Automotive Head Up Display Market, By Application
Figure 20 Higher Space Requirement for Augmented Reality HUD is Major Challenge for the Automotive Head Up Display Market
Figure 21 Value Chain Analysis: Major Value is Added During the Manufacturing and Assembly Phases
Figure 22 Combiner Projected HUD is Projected to Grow at the Fastest CAGR From 2016 to 2021
Figure 23 North America is Estimated to Have the Largest Size in 2016
Figure 24 Europe is Estimated to Dominate the Automotive Combiner Projected HUD Market in 2016
Figure 25 Luxury Car Segment Estimated to Hold the Largest Size in 2015
Figure 26 Premium Car HUD Market Growth, 2016–2021
Figure 27 North America Projected to Grow at the Highest CAGR From 2016 to 2021
Figure 28 Europe Projected to Be the Largest Market for Mid Segment Car HUD By 2021
Figure 29 China to Be the Fastest-Growing Market for Automotive Head Up Displays During the Forecast Period
Figure 30 China Estimated to Lead the Asia-Pacific Automotive Head Up Display Market
Figure 31 U.S. Automotive Head Up Display Market Projected to Grow at the Highest CAGR During the Forecast Period
Figure 32 Germany to Dominate the European Automotive Head Up Display Market
Figure 33 Companies Have Adopted New Product Development as the Key Growth Strategy During 2011 and 2016
Figure 34 Automotive Head Up Display Market, 2015
Figure 35 Market Evaluation Frame Work for Period From 2014 to 2016
Figure 36 Battle for Market Share: Agreements, Partnerships, Collaborations, & Joint Ventures Were the Key Strategies
Figure 37 Region-Wise Revenue Mix of Five Market Players
Figure 38 Denso Corporation: Company Snapshot
Figure 39 Continental AG: Company Snapshot
Figure 40 Nippon Seiki Co., Ltd: Company Snapshot
Figure 41 Delphi Automotive PLC: Company Snapshot
Figure 42 Visteon Corporation: Company Snapshot
Figure 43 Robert Bosch GmbH: Company Snapshot
Figure 44 Microvision Inc: Company Snapshot
Figure 45 BMW AG: Company Snapshot
Figure 46 General Motors Company: Company Snapshot
Figure 47 Yazaki Corporation: Company Snapshot
Figure 48 Panasonic Corporation: Company Snapshot
Figure 49 Marketsandmarkets Knowledge Store Snapshot
Figure 50 Marketsandmarkets Knowledge Store: Automotive & Transportation Industry Snapshot

The automotive head up display market is projected to reach 6.11 Million units by 2021, growing at a CAGR of 30.34% from 2016 to 2021.  The market, in terms of value, is projected to reach 1.3 Billion in 2021, from USD 498.4 Million in 2016, growing at a CAGR of 21.67% during the forecast period.

The automotive head up display market has been segmented on the basis of vehicle price into premium cars, luxury cars, and mid-segment cars. Growing automotive markets in regions such as Asia-Pacific and North America represent promising growth opportunities for the automotive head up display market. German automotive brands such as Mercedes-Benz, BMW, and Audi are expected to dominate the luxury car market. The mid-sized segment is also estimated to witness substantial growth. The reduction in the price of head up displays will likely drive the mid-segment car head up display market. The rising disposable income in the Asian region and customers’ expectations for enhanced safety are also expected to drive market growth. The automotive head up display feature is being gradually incorporated in all car segments, especially in the Asia-pacific region. Emerging economics such as India and China and have witnessed a considerable rise in spending power. The improving standard of living has also triggered the growth of the luxury car segment.

The head up display comprises various components that work together to project an image. The three essential components of the head up display are the video/image generator, projector, and combiner/windshield. Head up display technology has witnessed several advancements over the years. Initially, cathode ray tubes were used to generate images, but now, micro electro mechanical system (MEMS)-based scanning lasers are being used to display the image. Augmented reality-based technology also represents a promising opportunity for the head up display market.

The automotive head up display market has been segmented into four major regions namely, North America, Europe, Asia-Pacific, and the Rest of the World. The Asia-Pacific automotive market in particular presents high-growth opportunities, as the region comprises Japan, China, and India. The global automotive head up display market is projected to grow at a CAGR of 30.34% during the forecast period. Asia-Pacific is projected to grow at the highest CAGR of 35.30%, while the North American market is projected to register a CAGR of 32.85% from 2016 to 2021.

Continental AG is one of the largest manufacturers of head up displays. The company has developed an augmented reality head up display, which also provides virtual information about traffic conditions. Continental AG places a strong emphasis on product-oriented R&D. Visteon Corporation is another strong competitor, and has a wide customer base that includes BMW, General Motors, PSA Peugeot Citroλn, Ford Motors, Renault/Nissan, and Honda.

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