HOME Top Market Reports Automotive Interior Market by Component (Central Console, Cockpit Module, Dome Module, Door Panel, Headliner, Infotainment System, Interior Lighting, and Seat), Vehicle Type (PV, LCV, and HCV), and Region - Global Forecast to 2022

Automotive Interior Market by Component (Central Console, Cockpit Module, Dome Module, Door Panel, Headliner, Infotainment System, Interior Lighting, and Seat), Vehicle Type (PV, LCV, and HCV), and Region - Global Forecast to 2022

By: marketsandmarkets.com
Publishing Date: July 2017
Report Code: AT 3163

 

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The automotive interior market is estimated to be USD 235.59 Billion in 2017 and is projected to reach USD 301.56 Billion by 2022, at a CAGR of 5.06%. The automotive interior industry has seen tremendous changes in the past few years with the advent of advanced technology and innovative designing catered to enhance the comfort, safety, and driving factors.

The base year for the study is 2016, whereas the forecast period ranges from 2017 to 2022. The automotive interior market is majorly driven by increasing number of premium segment vehicles with advanced automotive interior styling. The consumer demand for features such as comfort and convenience is also one of the major factors creating positive demand for automotive interior components.

Objectives of the Report

  • To define, segment, and forecast the global automotive interior market (2017–2022) in terms of volume (‘000 units) and value (USD million)
  • To provide a detailed analysis of various forces acting on the global automotive interior market (drivers, restraints, opportunities, and challenges)
  • To segment the market and forecast its volume and value by component, vehicle type, and region
  • To identify the market dynamics and impacts of the same on the global automotive interior market
  • To track and analyze competitive developments such as joint ventures, mergers & acquisitions, new product launches, expansions, and other activities carried out by key industry participants

The research methodology used for the study of the automotive interior market consists of both primary and secondary research. A bottom-up approach was deployed in order to arrive at market numbers and also for data triangulation. To determine the market size, in terms of volume, vehicle production numbers have been multiplied by country-level penetration of each segment considered in the study. The country-level market size, in terms of volume, is then multiplied with the country-level Average OE Price (AOP) of each system required. This results in the country-level market size, in terms of value. The summation of the country-level market gives the regional market, and further summation of the regional market provides the global automotive interior market.

Several primary interviews have been conducted with market experts from both the demand (OEM) and supply side (components manufacturers and distributors) players at global level. The key secondary sources referred for this research study include auto industry organizations (such as OICA), corporate filings (such as annual reports, investor presentations, and financial statements), and trade, business, and automotive associations, among others.

Automotive Interior Components Market

To know about the assumptions considered for the study, download the pdf brochure

The automotive interior ecosystem comprises component manufacturers such as Lear Corporation (U.S.), Magna International, Inc. (Canada), Faurecia S.A. (France), Continental AG (Germany), Calsonic Kansei Corporation (Japan), Delphi Automotive PLC (U.K.), Panasonic Corporation (Japan), Hyundai Mobis Co. Ltd. (South Korea), Toyota Boshoku Corporation (Japan), and Tachi-S Co. Ltd. (Japan).  These automotive interior components, such as automotive seats, central console, cockpit module, door panels, headliners, and others, are supplied to automotive OEMs.

Target Audience

  • Automobile OEMs
  • Automotive Parts Manufacturers’ Association (APMA)
  • Manufacturers of automotive interior components
  • Automotive interior component material suppliers
  • Traders and distributors of automotive interior components

Scope of the Report

  • Automotive Interior Market, By Component
    • Central Console
    • Cockpit Module
    • Dome Module
    • Door Panel
    • Headliner
    • Infotainment system
    • Interior Lighting
    • Automotive Seats
  • Automotive Interior Market, By Vehicle Type
    • Heavy Commercial Vehicle (HCV)
    • Light Commercial Vehicle (LCV)
    • Passenger Vehicle (PV)
  • Automotive Interior Market, By Region
    • Asia-Pacific (China, Japan, South Korea, India, Rest of Asia-Pacific)
    • Europe (Germany, France, U.K., Rest of Europe)
    • North America (U.S., Mexico, and Canada)
    • Rest of the World (Brazil, Russia, and Others)

Available Customizations

  • Automotive Interior Market, by Country (up to 3)
  • Profiling of Additional market players (Up to 2)

Table of Contents

1 Introduction (Page No. - 14)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered for the Study
    1.4 Currency
    1.5 Package Size
    1.6 Limitations
    1.7 Stakeholders

2 Research Methodology (Page No. - 18)
    2.1 Research Data
    2.2 Secondary Data
           2.2.1 Key Secondary Sources
           2.2.2 Data From Secondary Sources
    2.3 Primary Data
           2.3.1 Sampling Techniques & Data Collection Methods
           2.3.2 Primary Participants
    2.4 Data Triangulation
    2.5 Factor Analysis
           2.5.1 Introduction
           2.5.2 Demand Side Analysis
                    2.5.2.1 Change in Consumer Preference and Utility Regarding Automotive Interior Styling
                    2.5.2.2 Increasing Safety Concerns Among Consumers
           2.5.3 Supply Side Analysis
                    2.5.3.1 Oems Focus on Convenience and Comfort Systems in Vehicle
                    2.5.3.2 Technological Advancements in Vehicle Safety and Security
    2.6 Market Size Estimation
    2.7 Assumptions

3 Executive Summary (Page No. - 29)

4 Premium Insights (Page No. - 33)
    4.1 Growing Opportunities in Global Automotive Interior Market
    4.2 Automotive Interior Market, By Region, 2017 vs 2022
    4.3 Automotive Interior Market, By Component Type, 2017 vs 2022
    4.4 Automotive Interior Market, By Vehicle Type, 2017 vs 2022

5 Market Overview (Page No. - 37)
    5.1 Introduction
    5.2 Market Segmentation
           5.2.1 Automotive Interior Market, By Component
           5.2.2 Automotive Interior Market, By Vehicle Type
           5.2.3 Automotive Interior Market, By Region
    5.3 Market Dynamics
           5.3.1 Drivers
                    5.3.1.1 Increased in Demand for Premium Segment Vehicles to Drive the Demand for Advanced Interior Styling
                    5.3.1.2 Rising Demand for Interior Styling, Cabin Comfort, Perceived Quality, and Convenience Features
                    5.3.1.3 Government Regulation for Light Weight and Safety
           5.3.2 Restraints
                    5.3.2.1 High Cost of Advanced Interior Components
                    5.3.2.2 High Power Consumption in Automotive Interior Electronics
           5.3.3 Opportunities
                    5.3.3.1 Increase in Demand for Autonomous Vehicle
                    5.3.3.2 Advent of Concept Cars and Electric Vehicles in the Automotive Industry
                    5.3.3.3 Rise in Demand for Technologically Advanced Materials
                    5.3.3.4 Rise in the Demand for Interior Styling
           5.3.4 Challenges
                    5.3.4.1 Long Production Cycle of Automotive Vehicles
                    5.3.4.2 Avoiding the Distractions of Driver
    5.4 Porter’s Five Forces Analysis
           5.4.1 Intensity of Competitive Rivalry
           5.4.2 Threat of Substitutes
           5.4.3 Bargaining Power of Buyers
           5.4.4 Bargaining Power of Suppliers
           5.4.5 Threat of New Entrants

6 Technological Overview (Page No. - 55)
    6.1 Introduction
    6.2 Current Technologies in Automotive Interior Market
           6.2.1 Central Console
           6.2.2 Cockpit Module
           6.2.3 Dome/Roof Module
           6.2.4 Door Panel
           6.2.5 Headliner
           6.2.6 Infotainment System
           6.2.7 Interior Lighting
           6.2.8 Seat

7 Global Automotive Interior Market, By Vehicle Type (Page No. - 58)
    7.1 Introduction
    7.2 Global Automotive Interior Market, By Vehicle Type
           7.2.1 Heavy Commercial Vehicle Interior Market, By Region
           7.2.2 Light Commercial Vehicle Interior Market, By Region
           7.2.3 Passenger Vehicle Interior Market, By Region

8 Automotive Interiors Market, By Component (Page No. - 65)
    8.1 Introduction
    8.2 Global Automotive Interior Market, By Component
           8.2.1 Central Console Market, By Region
           8.2.2 Cockpit Module Market, By Region
           8.2.3 Dome Module Market, By Region
           8.2.4 Door Panel Market, By Region
           8.2.5 Headliner Market, By Region
           8.2.6 Infotainment System Market, By Region
           8.2.7 Interior Lighting Market, By Region
           8.2.8 Automotive Seats Market, By Region

9 Automotive Interior Market, By Region (Page No. - 79)
    9.1 Introduction
           9.1.1 Automotive Interior Market Size, By Region
           9.1.2 Asia-Pacific
                    9.1.2.1 China
                    9.1.2.2 India
                    9.1.2.3 Japan
                    9.1.2.4 South Korea
                    9.1.2.5 Rest of Asia-Pacific
           9.1.3 North America
                    9.1.3.1 Canada
                    9.1.3.2 Mexico
                    9.1.3.3 U.S.
           9.1.4 Europe
                    9.1.4.1 France
                    9.1.4.2 Germany
                    9.1.4.3 U.K.
                    9.1.4.4 Rest of Europe
           9.1.5 Rest of the World
                    9.1.5.1 Brazil
                    9.1.5.2 Russia
                    9.1.5.3 Others

10 Competitive Landscape (Page No. - 117)
     10.1 Introduction
             10.1.1 Visionary Leaders
             10.1.2 Innovators
             10.1.3 Dynamic Differentiators
             10.1.4 Emerging Companies
     10.2 Strength of Product Portfolio
     10.3 Business Strategy Excellence

*Top 25 Companies Analyzed for This Study are – Aisin Seiki Ltd, Calsonic Kansei Corporation, Continental AG, Delphi Automotive PLC, Faurecia S.A., Garmin Ltd., Gentex Corporation, Grammer AG, Grupo Antolin, Hyundai Mobis Co. Ltd., International Automotive Components Group S.A. (Iac)., Johnson Controls Inc., Kenwood Corporation, Kongsberg Automotive, Lear Corporation, Magna International Inc., Nippon Seiki, Panasonic Corporation, Pioneer Corp, Robert Bosch, Tachi-S Co. Ltd, Toyoda Gosei, Toyota Boshoku Corporation, Trw Automotive Holdings, Visteon Corporation

11 Company Profiles (Page No. - 121)
(Company Overview, Strength of Product Portfolio, Product Offerings, Business Strategy Excellence, Recent Developments)*
     11.1 Johnson Controls, Inc.
     11.2 Continental AG
     11.3 Faurecia S.A.
     11.4 Magna International Inc.
     11.5 Lear Corporation
     11.6 Hyundai Mobis Co. Ltd.
     11.7 Calsonic Kansei Corporation
     11.8 Delphi Automotive PLC
     11.9 Toyota Boshoku Corporation
     11.10 Tachi-S Co. Ltd.
     11.11 Panasonic Corporation
     11.12 Visteon Corporation

*Details on Company Overview, Strength of Product Portfolio, Product Offerings, Business Strategy Excellence, Recent Developments Might Not Be Captured in Case of Unlisted Companies.

12 Appendix (Page No. - 170)
     12.1 Key Insights of Industry Experts
     12.2 Discussion Guide
     12.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
     12.4 Introducing RT: Real Time Market Intelligence
     12.5 Available Customizations
             12.5.1 Detailed Analysis and Profiling of Additional Countries (Up to 3)
             12.5.2 Company Information
     12.6 Related Reports
     12.7 Author Details


List of Tables (79 Tables)

Table 1 Currency Exchange Rates (Per USD)
Table 2 Automotive Interior Market: By Component
Table 3 Automotive Interior Market: By Vehicle Type
Table 4 Change in the Demand for Premium Vehicle From 2015 to 2016, By Country
Table 5 Porter’s Five Forces Analysis
Table 6 Global Automotive Interior Market Size, By Vehicle Type, 2015–2022 (‘000 Units)
Table 7 Global Automotive Interior Market Size, By Vehicle Type, 2015–2022 (USD Million)
Table 8 Heavy Commercial Vehicle Interior Market, By Region, 2015–2022 (‘000 Units)
Table 9 Heavy Commercial Vehicle Interior Market, By Region, 2015–2022 (USD Million)
Table 10 Light Commercial Vehicle Interior Market, By Region, 2015–2022 (‘000 Units)
Table 11 Light Commercial Vehicle Interior Market, By Region, 2015–2022 (USD Million)
Table 12 Passenger Vehicle Interior Market, By Region, 2015–2022 (‘000 Units)
Table 13 Passenger Vehicle Interior Market, By Region, 2015–2022 (USD Million)
Table 14 Automotive Interior Market, By Component, 2015–2022 (‘000 Units)
Table 15 Automotive Interior Market, By Component, 2015–2022 (USD Million)
Table 16 Central Console: Automotive Interior Market, By Region, 2015–2022 (‘000 Units)
Table 17 Central Console: Automotive Interior Market, By Region, 2015–2022 (USD Million)
Table 18 Cockpit Module: Automotive Interior Market, By Region, 2015–2022 (‘000 Units)
Table 19 Cockpit Module: Automotive Interior Market, By Region, 2015–2022 (USD Million)
Table 20 Dome Module: Automotive Interior Market, By Region, 2015–2022 (‘000 Units)
Table 21 Dome Module: Automotive Interior Market, By Region, 2015–2022 (USD Million)
Table 22 Door Panel: Automotive Interior Market, By Region, 2015–2022 (‘000 Units)
Table 23 Door Panel: Automotive Interior Market, By Region, 2015–2022 (USD Million)
Table 24 Headliner: Automotive Interior Market, By Region, 2015–2022 (‘000 Units)
Table 25 Headliner: Automotive Interior Market, By Region, 2015–2022 (USD Million)
Table 26 Infotainment System: Automotive Interior Market, By Region, 2015–2022 (‘000 Units)
Table 27 Infotainment System: Automotive Interior Market, By Region, 2015–2022 (USD Million)
Table 28 Interior Lighting: Automotive Interior Market, By Region, 2015–2022 (‘000 Units)
Table 29 Interior Lighting: Automotive Interior Market, By Region, 2015–2022 (USD Million)
Table 30 Seat: Automotive Interior Market, By Region, 2015–2022 (‘000 Units)
Table 31 Seat: Automotive Interior Market, By Region, 2015–2022 (USD Million)
Table 32 Automotive Interior Market, By Region, 2015 – 2022 (‘000 Units)
Table 33 Automotive Interior Market, By Region, 2015–2022 (USD Million)
Table 34 Asia-Pacific: Automotive Interior Market, By Country, 2015–2022 (‘000 Units)
Table 35 Asia-Pacific: Automotive Interior Market, By Country, 2015–2022 (USD Million)
Table 36 Asia-Pacific: Automotive Interior Market, By Component, 2015–2022 (‘000 Units)
Table 37 Asia-Pacific: Automotive Interior Market, By Component, 2015–2022 (USD Million)
Table 38 China: Automotive Interior Market, By Component, 2015–2022 (‘000 Units)
Table 39 China: Automotive Interior Market, By Component, 2015–2022 (USD Million)
Table 40 India: Automotive Interior Market, By Component, 2015–2022 (‘000 Units)
Table 41 India: Automotive Interior Market, By Component, 2015–2022 (USD Million)
Table 42 Japan: Automotive Interior Market, By Component, 2015–2022 (‘000 Units)
Table 43 Japan: Automotive Interior Market, By Component, 2015–2022 (USD Million)
Table 44 South Korea: Automotive Interior Market, By Component, 2015–2022 (‘000 Units)
Table 45 South Korea: Automotive Interior Market, By Component, 2015–2022 (USD Million)
Table 46 Rest of Asia-Pacific: Automotive Interior Market, By Component, 2015–2022 (‘000 Units)
Table 47 Rest of Asia-Pacific: Automotive Interior Market, By Component, 2015–2022 (USD Million)
Table 48 North America Automotive Interior Market, By Country, 2015–2022 (‘000 Units)
Table 49 North America: Automotive Interior Market, By Country, 2015–2022 (USD Million)
Table 50 North America: Automotive Interior Market, By Component, 2015–2022 (‘000 Units)
Table 51 North America: Automotive Interior Market, By Component, 2015–2022 (USD Million)
Table 52 Canada: Automotive Interior Market, By Component, 2015–2022 (‘000 Units)
Table 53 Canada: Automotive Interior Market, By Component, 2015–2022 (USD Million)
Table 54 Mexico: Automotive Interior Market, By Component, 2015–2022 (‘000 Units)
Table 55 Mexico: Automotive Interior Market, By Component, 2015–2022 (USD Million)
Table 56 U.S.: Automotive Interior Market, By Component, 2015–2022 (‘000 Units)
Table 57 U.S.: Automotive Interior Market, By Component, 2015–2022 (USD Million)
Table 58 Europe: Automotive Interior Market, By Country, 2015–2022 (‘000 Units)
Table 59 Europe: Automotive Interior Market, By Country, 2015–2022 (USD Million)
Table 60 Europe: Automotive Interior Market, By Component, 2015–2022 (000’ Units)
Table 61 Europe: Automotive Interior Market, By Component, 2015–2022 (USD Million)
Table 62 France: Automotive Interior Market, By Component, 2015–2022 (‘000 Units)
Table 63 France: Automotive Interior Market, By Component, 2015–2022 (USD Million)
Table 64 Germany: Automotive Interior Market, By Component, 2015–2022 (‘000 Units)
Table 65 Germany: Automotive Interior Market, By Component, 2015–2022 (USD Million)
Table 66 U.K.: Automotive Interior Market, By Component, 2015–2022 (‘000 Units)
Table 67 U.K.: Automotive Interior Market, By Component, 2015–2022 (USD Million)
Table 68 Rest of Europe: Automotive Interior Market, By Component, 2015–2022 (‘000 Units)
Table 69 Rest of Europe: Automotive Interior Market, By Component, 2015–2022 (USD Million)
Table 70 RoW Automotive Interior Market, By Country, 2015–2022 (‘000 Units)
Table 71 RoW: Automotive Interior Market, By Country, 2015–2022 (USD Million)
Table 72 RoW: Automotive Interior Market, By Component, 2015–2022 (‘000 Units)
Table 73 RoW: Automotive Interior Market, By Component, 2015–2022 (USD Million)
Table 74 Brazil: Automotive Interior Market, By Component, 2015–2022 (‘000 Units)
Table 75 Brazil: Automotive Interior Market, By Component, 2015–2022 (USD Million)
Table 76 Russia: Automotive Interior Market, By Component, 2015–2022 (‘000 Units)
Table 77 Russia: Automotive Interior Market, By Component, 2015–2022 (USD Million)
Table 78 Others: Automotive Interior Market, By Component, 2015–2022 (‘000 Units)
Table 79 Others: Automotive Interior Market, By Component, 2015–2022 (USD Million)


List of Figures (47 Figures)

Figure 1 Automotive Interiors Market: Segments Covered
Figure 2 Research Design
Figure 3 Research Methodology Model
Figure 4 Automotive Interior Market: Secondary Sources
Figure 5 Breakdown of Primary Interviews: By Company Type, Designation, & Region
Figure 6 Global Automotive Interior Market, By System: Bottom-Up Approach
Figure 7 Global Automotive Interior Market, By System: Top-Down Approach
Figure 8 Automotive Seats to Drive the Growth of Automotive Interior Market, 2017 vs 2022 (USD Million)
Figure 9 Passenger Vehicle Segment to Be the Largest Contributor to Automotive Interior Market, 2017 vs 2022 (USD Million)
Figure 10 Asia-Pacific to Hold the Largest Share of the Automotive Interior Market, By Region, 2017 vs 2022 (USD Million)
Figure 11 Growing Opportunities in Global Automotive Interior Market, 2017–2022
Figure 12 Asia-Pacific to Hold the Largest Market, By Value
Figure 13 Seat Market to Hold the Largest Market Size, By Value
Figure 14 Passenger Vehicles to Hold the Largest Market Size, By Value
Figure 15 Market Segmentation
Figure 16 Automotive Interior Market, By Vehicle Type
Figure 17 Automotive Interior Market, By Region
Figure 18 Automotive Interior Market: Market Dynamics
Figure 19 Passenger Death Rate in Road Accidents Per 1,00,000 People, By Country
Figure 20 Automotive Interior Market: Porter’s Five Forces Analysis
Figure 21 Competitive Rivalry is High in Global Automotive Interior Market
Figure 22 New Product Launch and Innovation in Markets Lead to A Balanced Competition in the Automotive Interior Market
Figure 23 Limited Availability of Substitutes Makes the Threat of the Same Medium
Figure 24 The Buyer Concentration and Buyer Volume Leverage Make the Buyers’ Bargaining Power to Be High
Figure 25 Technology Factor and Importance of Volume to Supplier Make the Bargaining Power of Suppliers Low
Figure 26 Established Firms and High Initial Cost Make the Threat of New Entrants Medium
Figure 27 Technological Evolution of Automotive Interiors
Figure 28 Global Automotive Interior Market Size, By Vehicle Type, 2017 vs 2022: Passenger Vehicle to Constitute the Largest Market Size By Value
Figure 29 Automotive Interior Market, By Component, 2017 vs 2022
Figure 30 Global Automotive Interior Market Snapshot
Figure 31 Asia-Pacific Automotive Interior Market Snapshot
Figure 32 North America: Automotive Interior Market Snapshot
Figure 33 Europe: Automotive Interior Market, By Country, 2017 vs 2022 (USD Million)
Figure 34 RoW: Automotive Interior Market, By Country, 2017–2022 (USD Million)
Figure 35 Competitive Leadership Mapping, 2017
Figure 36 Johnson Controls, Inc.: Company Snapshot
Figure 37 Continental AG: Company Snapshot (2016)
Figure 38 Faurecia S.A.: Company Snapshot
Figure 39 Magna International Inc.: Company Snapshot
Figure 40 Lear Corporation: Company Snapshot
Figure 41 Hyundai Mobis Co. Ltd.: Company Snapshot
Figure 42 Calsonic Kansei Corporation: Company Snapshot
Figure 43 Delphi Automotive PLC: Company Snapshot
Figure 44 Toyota Boshoku Corporation: Company Snapshot
Figure 45 Tachi-S Co. Ltd.: Company Snapshot
Figure 46 Panasonic Corporation: Company Snapshot
Figure 47 Visteon Corporation: Company Snapshot

The automotive interior market is projected to grow at a CAGR of 5.06% from USD 235.59 Billion in 2017 to USD 301.56 Billion by 2022. The increase in demand for premium segment vehicles with advanced styling and rising demand for cabin comfort and convenience led to the growth of this market.

The automotive seat segment is estimated to register the largest share of the automotive interior market by component, in terms of value. The average distance traveled by passengers has increased over the years, and thus the need for comfort and convenience has increased substantially. Consumers now have higher disposable income and are willing to spend more on the travel and comfort. These factors have positively impacted the growth of the automotive interior market. Infotainment systems are estimated to be the fastest growing market in terms of value. Some of the infotainment systems provide time and temperature display, features such as navigation and more. The type of displays being used for infotainment system may vary depending upon the cost of the vehicle, for example, a basic infotainment system can be used in economy cars while advanced displays are used for premium cars.

The Passenger Vehicle (PV) segment is estimated to be the largest automotive interior market, by vehicle type, in terms of value. The quality of automotive interior components being perceived by a consumer is much higher in the case of PVs in comparison with commercial vehicles. In general, consumers are willing to spend more on vehicles for personal use than commercial use. The large number of PVs compared to commercial vehicles also adds to the growth of this market.

Asia-Pacific is estimated to lead the automotive interior market by region. The Asia-Pacific region comprises countries such as China, India, Japan, South Korea, and others. The tremendous vehicle production in countries such as China and Japan have led to the growth of the automotive interior market in this region. The consumer disposable income for developing economies such as India and China has increased over the years, due to which the spending capability of consumers on automotive interior styling and components have witnessed a significant rise.  These factors contribute to the growth of the automotive interior market in the Asian region.

Automotive Interior Components Market

Some of the key factors restraining the growth of the automotive interior market are high cost and increased power consumption of automotive interior components. The prices of advanced automotive interior components have decreased in the past few years. However, advanced automotive interior electronics components are still at a higher price range. Hence, these are presently offered only in high-end luxury cars. However, some of the mid-priced passenger vehicles are generally equipped with the basic electronic interior systems such as infotainment display and a digital/analog instrument cluster.

Continental AG focuses on creating sustainable value by integrating several factors such as safety, affordability, and environment-friendly aspects into its products and solutions. The company delivers state-of-the-art solutions in the automotive interior market. It also follows the strategies of product development and partnership to increase its geographic presence. It has started using an approach in the market for the market high degree of localization.

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Available Customizations Title

Client Consult Problem Statement :

One of the leading Tier 1 companies engaged MnM to understand current & futuristic market scenario, product segmentation, and competitive positioning for Automotive Control Panel Market for its business expansion strategies.

Solution Provided:
  1. Methodology Adopted by MnM: The research team at M&M undertook this study and followed a 2 pr....
  1. Methodology Adopted by MnM: The research team at M&M undertook this study and followed a 2 pronged approach of in depth desk based secondary facts gathering and validation of researched facts by industry insiders and experts. The team followed a bottom up approach and cross referenced the automotive control panel market for with the expected growth in vehicle population and consumer preferences across various geographies.
  2. Actual Solution Provided: MnM analyzed and provided its client with insights pertaining to current & forecast market potential for automotive control panel , along with key product segmentation, areas witnessing low-to-high business growth opportunities, competitive analysis & positioning, vendor analysis, presence of local players, market share analysis, supplier & product benchmarking. MnM also developed valuable information for client to help understand legal, political and social aspects related to automotive control panel market .

Value Delivered:

Through the detailed outcome of the study, MnM’s client (already a leading supplier of automotive control panel in developed economies) was able to assess intrinsic market insights for its advanced product offerings. The granular set of information and recommendations shared by MnM assisted the client to expand its business across newer growth pockets and restructuring current supply network by establishing a local Sales Office.

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