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Cloud Deal Tracker 2014 - 2015

By: marketsandmarkets.com
Publishing Date: May 2016
Report Code: TC 4287

 

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The cloud deal tracker is designed to provide insights on market trends surrounding the cloud services. Main purpose of this deal tracker is to give a clear understanding to the stakeholders and help them make smart business decisions and develop business strategies.

Cloud deal tracker covers the major and important deals signed for two years, 2014 and 2015 and tracks the global cloud services market. The deal tracker helps clients understand emerging trends in the cloud market and identify underlying opportunities.

The report provides analysis of approximately 147 deals signed in the cloud market in various industries covering government & defense, banking, financial services, & insurance, aviation/airlines, and technology industry.

We have categorized deals based on the service models and deployment modes used. In this cloud deal tracker, deals are classified into three categories: Infrastructure-as-a-Service (IaaS), Platform-as-a-Service (PaaS), and Software-as-a-Service (SaaS). Main deployment modes identified in this report are private cloud, public cloud, and hybrid cloud. The analysis of service models and deployment modes is aimed to assist business leader and IT decision makers to plan their future investments. The deals signed in the cloud market includes services for data center outsourcing, application management, applications testing, systems integration, storage outsourcing, desktop outsourcing, network management, network consulting & integration, data management, custom application development, software deploy & support, and hardware deploy & support. Deals are classified for 2014 and 2015 based on their service models and trend analysis for the same is also given. Deals are classified and compared based on their deployment modes for each year and a comparison of these deals for 2014 and 2015 based on their deployment modes, which is provided by deal tracker.

The cloud deal tracker analyses the vendor trend by identifying the major players in the cloud market and their products and services they offer in the cloud services space. This deal tracker tracks the key industries and presents the comparison among them for 2014 and 2015.

Most of the organizations are moving towards cloud adoption to trim their cost of technology and effectively manage information services. Organizations are using some or the other service from SaaS, PaaS, and IaaS and deploying through private, public, and hybrid cloud modes. Government and defense, retail, manufacturing, consumer goods, automotive, aviation/airlines, utilities, Banking, Financial Services and Insurance (BFSI), and other industries are transitioning from on-premise to cloud because of its benefits, which includes better security, lowered risks, improved agility and scalability, data protection, reliable service, ease of use, and lowered cost of ownership. Cloud computing allows these organizations to access information from anywhere and anytime, which is the main reason for cloud adoption. Not only large, but even small and mid-sized firms are considering or currently using cloud computing technology.

The deal tracker also identifies the region most active in the cloud market and deals are classified based on the regions they are signed in.

The report scope covers the overall and major cloud deals done in 2014 and 2015. A comparison of these signed deals for 2014 and 2015 is provided by this deal tracker. Deals are compared and classified in various categories. These categories include service models and deployment modes offered by cloud service vendors, contract duration, vendor and region. Industry analysis is given by deal tracker, covering various industries including government and defense, BFSI, aviation/airlines, and technology industries.

For this report, only the deals signed in 2014 and 2015 are considered.

To know about the assumptions considered for the study, download the pdf brochure

This report is instrumental in helping the stakeholders to plan their IT investments and future strategies. Stakeholders for the cloud market are:

  • Original Equipment Manufacturers (OEMs)
  • Internet Service Providers (ISPs), Networking companies
  • Data Center Providers
  • System integrators/migration service providers
  • Managed Service Providers (MSPs)
  • Professional Service Providers
  • Cloud Service Brokers (CSBs), Aggregators
  • Cloud Vendors
  • Cloud Architects
  • Cloud services developers
  • Channel partners
  • Value-added resellers (VARs)
  • System Administrator
  • Government/Regulatory and compliance agencies
  • Investors and venture capitalists

Table of content

Introduction

Objective of the Analysis

Identifying drivers and inhibitors influencing the global cloud services market by tracking and analyzing major deals signed in 2014 and 2015 in terms of industries, service models, deployment modes, key market players, contract duration and regions.

Scope of the Study

Trends Covered

Limitations

Stakeholders

Executive Summary
Cloud computing is on-demand network access of shared computing resources. Changing business landscape and evolving technology gave rise to cloud adoption. The main characteristics of cloud computing is the provision of computing capabilities without any human interaction with a service provider.

Overview Technology
Cloud computing is broadly split into three main service models: IaaS, PaaS, and SaaS. Cloud services are mainly hosted on deployment modes which are private cloud, public cloud, and hybrid cloud. The cloud computing technology is maturing to the point of becoming a prime source of technology.

Key Indicators

Research Methodology

Service Models trend Analysis

Analysis of deals by Service Models, 2014
SaaS service deals were the major contributor to the global cloud services market in 2014. Most of the deals were for email service, customer relationship management (CRM), enterprise resource planning (ERP), human capital management (HCM), e-commerce, financial management, analytics software and others.

Analysis of deals by Service Models, 2015
SaaS service again proved to be leading service model in 2015 in the cloud market. Majorly, contracts were made for customer experience software, human capital management (HCM), enterprise resource planning (ERP) and email services. Reduction in software deployment cost, ease in upgradation, backup and data recovery, security, and compliance requirements are the factors that made companies to prefer SaaS model.

Analysis of deals by Service Models, 2014 & 2015
There was increase in the number of SaaS deals signed in 2015 as compared to 2014. SaaS proved to be the market driver from year 2014 to 2015 as majority of the deals were made for SaaS model in the cloud market.

Deployment Modes trend analysis
Analysis of deals by Deployment Modes, 2014
Private cloud environment was the most preferred form of cloud deployment mode in 2014 because of its security, privacy and performance. Maximum deals were made for private cloud mode in 2014.

Analysis of deals by Deployment Modes, 2015
Private cloud deployments again turned out to be highly deployed model and proved to be leading the cloud market in 2015. The government and defense was the most contributing sector to the cloud market and it preferred to deploy private cloud, mainly to secure its critical data and to get full control over its processes.

Analysis of deals by Deployment Modes, 2014 & 2015
The deal tracker shows hybrid solution to be the best and ideal option for organizations because of usage of different clouds together. The deal tracker shows growing demand for hybrid cloud deployments from 2014 to 2015.

Leading Industry trend analysis
Government and defense, retail, manufacturing, consumer goods, automotive, aviation/airlines, utilities, BFSI, and other industries are transitioning from on-premises to cloud environment. The leading industry analysis discussed about the major contributing industries in the cloud market.

Contract duration trend analysis
Deals signed for the period of two years from 2014 to 2015 are divided on the basis of contract duration. Most of the contracts were of 2140 months duration.

Top vendor trend analysis
The vendor trend analysis discusses about IBM, Microsoft Corporation, Oracle Corporation, Hewlett-Packard, and Amazon Web Services as these are the key market players in the cloud market space.

Regional Trends
North America has recorded the maximum deals for the cloud market out of the total deals made and was the leading region in the regional analysis for 2014 and 2015.

Appendix

Cloud computing is based on the concept of virtualization. Cloud computing is on-demand network access of shared computing resources. Changing business landscape and evolving technology gave rise to cloud adoption. The main characteristics of cloud computing is provision of computing capabilities without any human interaction with a service provider. Cloud computing technology is maturing to the point of becoming a prime source of technology for military and civilian agencies, and state and local governments. Most of the large as well as small companies have adopted cloud computing or in the process of adopting it for at least some of its applications or processes. The deals in cloud deal tracker identifies leading vendors and their distinct competencies in the cloud market.

Deals done by cloud service providers are analyzed by industry, technology, region, service models, deployment modes, and vendor. The deals are tracked by the deal tracker for various industries in technological markets, globally. Hence, the deal tracker provides an updated view on deals to its clients.

The major cost associated with using traditional IT infrastructure is the cost of maintenance, which is overcome by the use of cloud environment. Cloud computing is more efficient than a typical client-server model as it provides scalable and flexible computing.

Most of the deals made in 2014 and 2015 were in government & defense and Banking, Financial Services and Insurance (BFSI) sector. The rise in demand of secure system, disaster recovery system, additional computing resources, and functionalities at lower price with ease lead to increase in cloud technology adoption. In order to keep the data secured along with processing the information in real-time, government and defense agencies are moving towards secured cloud based services.

Some of the key observations of the deal analysis for 2014 and 2015 are given below:

  • Software-as-a-Service (SaaS) service model is the highly adopted service model in the global cloud service market.
  • The adoption of hybrid cloud computing is increasing.
  • New promising concepts were introduced in the cloud market by major players.

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