HOME Top Market Reports ADAS Market by Type (ACC, HUD, TPMS, LDWS, Blind Spot Detection, Adaptive Front Lights, Electronic Brake Assist, Park Assist, Night Vision, Pedestrian Detection, Road Sign Recognition, Drowsiness Monitor), Sensor Technology (Ultrasonic, Image, RADAR, LIDAR, Infrared), Vehicle Type, & by Region - Forecast to 2021

ADAS Market by Type (ACC, HUD, TPMS, LDWS, Blind Spot Detection, Adaptive Front Lights, Electronic Brake Assist, Park Assist, Night Vision, Pedestrian Detection, Road Sign Recognition, Drowsiness Monitor), Sensor Technology (Ultrasonic, Image, RADAR, LIDAR, Infrared), Vehicle Type, & by Region - Forecast to 2021

By: marketsandmarkets.com
Publishing Date: May 2016
Report Code: AT 2068

 

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The advanced driver assistance system (ADAS) market is primarily driven by legislations pertaining to vehicle safety, changing preferences of buyers, and increased demand for premium passenger cars. The global ADAS market is projected to grow at a CAGR of 10.44% during the forecast period, to reach a market size of USD 42.40 Billion by 2021. The base year considered for the study is 2015, and the forecast period is 2016 to 2021. The report segments the ADAS market by technology, sensor technology, vehicle type, and region. It determines the market size of the ADAS market, and provides a forecast for the same in key countries for passenger cars and commercial vehicles. The report also segments ADAS technologies based on the sensors used. Additionally, the study analyzes market dynamics, recent industry developments, and profiles of key ADAS manufacturers.

The growing awareness regarding driver, passenger, and pedestrian safety has fueled the growth of the global ADAS market. Government authorities have mandated the use of certain ADAS technologies, such as tire pressure-monitoring systems, in North America and Europe. Asian countries, such as Japan, China, and India, are also planning to introduce regulations mandating the use of specific ADAS technologies. These factors are expected to accelerate the growth of the ADAS market during the forecast period.

The research methodology used in the report involves various secondary sources, including paid databases and directories. Experts from related industries and suppliers have been interviewed to understand the trends in the ADAS market. Country-level model mapping has been conducted for vehicles manufactured in the particular country. The bottom-up approach has been used to estimate the market size, wherein country-wise vehicle production and penetration rates of the stated technologies have been considered.

Vehicle production has been considered to arrive at the market size, in terms of volume. This country-wise market volume has then been multiplied with the country-wise average OE price of each technology. This results in the country-wise market size for that particular technology, in terms of value. The same approach has been used to calculate the market size of the remaining technologies. The summation of the country-wise market size, in terms of value, gives the regional market size, and further summation of regional-level market size provides the global ADAS market size. The figure below provides a break-up of the profile of industry experts who participated in primary discussions.

Advanced Driver Assistance System Market

To know about the assumptions considered for the study, download the pdf brochure

The ADAS market ecosystem consists of parent industry vehicle intelligence and security, and include manufacturers such as Continental AG (Germany), Denso Corporation (Japan), Delphi Automotive PLC (U.K.), and Robert Bosch GmbH (Germany), sensor manufacturers such as Infineon Technologies AG (Germany) and Renesas Electronics (Japan), vehicle manufacturers such as General Motors (U.S.), BMW (Germany), Toyota Motors (Japan), and Hyundai Motors (South Korea), and regional automotive associations such as the Society of Indian Automotive Manufacturers (SIAM), Japan Automotive Manufacturers Association (JAMA), and European Automobile Manufacturers Association (ACEA).

Target Audience

  • ADAS manufacturers
  • Automotive electronic system manufacturers
  • Vehicle manufacturers
  • Investment firms
  • Equity research firms
  • Private equity firms

Scope of the Report

  • By Technology
    • Adaptive cruise control
    • Lane departure warning
    • Blind spot detection
    • Adaptive front lights
    • Night vision system
    • Head-up display
    • Road sign recognition
    • Drowsiness-monitoring system
    • Park assist
    • Brake assist
    • Pedestrian detection system
    • Tire pressure-monitoring system
  • By Sensor Technology
    • Radar
    • Lidar
    • Camera
    • Infrared
    • Ultrasonic
  • By Vehicle Type
    • Passenger cars
    • Commercial vehicles
  • By Region
    • North America
    • Europe
    • Asia-Oceania
    • RoW

Available Customizations

  • Light Commercial Vehicle ADAS Market, By Technology (ACC, LDW, TPMS, DMS, and Others)
  • Heavy Commercial Vehicle ADAS Market, By Technology (ACC, LDW, TPMS, DMS, and Others)
  • Additional Company Profiles

Table of Contents

1 Introduction (Page No. - 16)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered for the Study
    1.4 Currency
    1.5 Unit Considered
    1.6 Limitations
    1.7 Stakeholders

2 Research Methodology (Page No. - 19)
    2.1 Research Data
    2.2 Secondary Data
           2.2.1 Key Secondary Sources
    2.3 Data From Secondary Sources
    2.4 Primary Data
           2.4.1 Sampling Techniques & Data Collection Methods
           2.4.2 Primary Participants
    2.5 Factor Analysis
           2.5.1 Introduction
           2.5.2 Demand-Side Analysis
                    2.5.2.1 Impact of Disposable Income on Total Vehicle Sales
                    2.5.2.2 Infrastructure: Roadways
           2.5.3 Supply-Side Analysis
                    2.5.3.1 Rising Demand for Hybrid and Electric Vehicles
                    2.5.3.2 Technological Advancements in Vehicle Safety & Security
    2.6 Market Size Estimation
    2.7 Data Triangulation
    2.8 Assumptions

3 Executive Summary (Page No. - 30)
    3.1 Introduction

4 Premium Insights (Page No. - 35)
    4.1 Attractive Opportunities in the Advanced Driver Assistance System Market
    4.2 Advanced Driver Assistance System Market Share, By Region & Sensor Technology, 2016
    4.3 Regional Market Share for Advanced Driver Assistance System, 2016 vs 2021
    4.4 Advanced Driver Assistance System Market, By Sensor Technology
    4.5 Advanced Driver Assistance System Market, By Vehicle Type
    4.6 Advanced Driver Assistance System Market, By Technology

5 Market Overview (Page No. - 40)
    5.1 Introduction
    5.2 Market Segmentation
           5.2.1 Advanced Driver Assistance System Market, By Technology
           5.2.2 Advanced Driver Assistance System Market, By Sensor Technology
           5.2.3 Advanced Driver Assistance System Market, By Vehicle Type
           5.2.4 Advanced Driver Assistance System Market, By Region
    5.3 Market Dynamics
           5.3.1 Drivers
                    5.3.1.1 Growing Concerns & Government Regulations Pertaining to Vehicle Safety
                    5.3.1.2 Increased Demand for Premium Vehicles
           5.3.2 Restraints
                    5.3.2.1 Complex & Expensive Features
           5.3.3 Opportunities
                    5.3.3.1 Growing Trend of Autonomous Cars
                    5.3.3.2 Low Penetration in Developing Markets
           5.3.4 Challenges
                    5.3.4.1 Security Threats
                    5.3.4.2 Maintaining the Balance Between Cost & Quality
    5.4 Porter’s Five Forces Analysis
           5.4.1 Competitive Rivalry
           5.4.2 Threat of Substitutes
           5.4.3 Bargaining Power of Buyers
           5.4.4 Bargaining Power of Suppliers
           5.4.5 Threat of New Entrants
    5.5 Supply Chain Analysis

6 Technology Overview (Page No. - 59)
    6.1 Introduction
    6.2 Technological Evolution of Advanced Driver Assistance Systems
    6.3 Legislative Trends in Advanced Driver Assistance System Implementation
    6.4 Cyber Security Issues Associated With Advanced Driver Assistance Systems
           6.4.1 Preventive Techniques
           6.4.2 Real-Time Intrusion Detection Methods
           6.4.3 Real-Time Response Methods
           6.4.4 Treatment Methods
    6.5 Advanced Driver Assistance Technologies: an Overview
           6.5.1 Adaptive Cruise Control (ACC)
           6.5.2 Lane Departure Warning System (LDWS)/Lane Keep Assist (LKA)
           6.5.3 Intelligent Park Assist
           6.5.4 Drowsiness Monitor
           6.5.5 Blind Spot Detection System
           6.5.6 Night Vision
           6.5.7 Head-Up Display (HUD)
           6.5.8 Electronic Brake Assist
           6.5.9 Tire Pressure Monitoring System
           6.5.10 Adaptive Front Lighting
           6.5.11 Pedestrian Protection/Warning System
           6.5.12 Traffic/Road Sign Recognition

7 Advanced Driver Assistance System Market, By Region & Technology (Page No. - 72)
    7.1 Introduction
           7.1.1 Global Advanced Driver Assistance System Market, By Region
           7.1.2 Global Advanced Driver Assistance System Market, By Technology
    7.2 Asia-Oceania: ADAS Market, By Technology
           7.2.1 Asia-Oceania Advanced Driver Assistance System Market, By Country
           7.2.2 China: Advanced Driver Assistance System Market, By Technology
           7.2.3 Japan: Advanced Driver Assistance System Market, By Technology
           7.2.4 India: Advanced Driver Assistance System Market, By Technology
           7.2.5 South Korea: Advanced Driver Assistance System Market, By Technology
           7.2.6 Rest of Asia-Oceania: Advanced Driver Assistance System Market, By Technology
    7.3 Europe: ADAS Market, By Technology
           7.3.1 Germany: Advanced Driver Assistance System Market, By Technology
           7.3.2 France: Advanced Driver Assistance System Market, By Technology
           7.3.3 U.K.: Advanced Driver Assistance System Market, By Technology
           7.3.4 Rest of Europe: Advanced Driver Assistance System Market, By Technology
    7.4 North America: ADAS Market, By Technology
           7.4.1 U.S.: Advanced Driver Assistance System Market, By Technology
           7.4.2 Canada: Advanced Driver Assistance System Market, By Technology
           7.4.3 Mexico: Advanced Driver Assistance System Market, By Technology
    7.5 RoW: ADAS Market, By Technology
           7.5.1 Russia: Advanced Driver Assistance System Market, By Technology
           7.5.2 Brazil: Advanced Driver Assistance System Market, By Technology
           7.5.3 Rest of RoW: Advanced Driver Assistance System Market, By Technology

8 Advanced Driver Assistance System Market, By Sensor Technology (Page No. - 121)
    8.1 Introduction
    8.2 ADAS Sensor Technologies
           8.2.1 Advanced Driver Assistance Systems and Associated Sensor Technology
           8.2.2 Pros & Cons of ADAS Sensor Technologies
    8.3 Global ADAS Market, By Sensor Technology
           8.3.1 Radar Sensor Market, By Region
           8.3.2 Camera Sensor Market, By Region
           8.3.3 Lidar Sensor Market, By Region
           8.3.4 Infrared Sensor Market, By Region
           8.3.5 Ultrasonic Sensor Market, By Region

9 Advanced Driver Assistance System Market, By Vehicle Type (Page No. - 131)
    9.1 Introduction
    9.2 Global Advanced Driver Assistance System Market, By Vehicle Type
           9.2.1 Passenger Car ADAS Market, By Region
           9.2.2 Commercial Vehicle ADAS Market, By Region

10 Competitive Landscape (Page No. - 136)
     10.1 Competitive Situations & Trends
     10.2 Oem Market Share
     10.3 New Product Launch
     10.4 Agreements/Joint Ventures/Partnerships
     10.5 Expansion
     10.6 Mergers & Acquisitions

11 Company Profiles (Page No. - 144)
(Company at A Glance, Recent Financials, Products & Services, Strategies & Insights, & Recent Developments)*
     11.1 Introduction
     11.2 Continental AG
     11.3 Delphi Automotive PLC
     11.4 Denso Corporation
     11.5 Robert Bosch GmbH
     11.6 Autoliv Inc.
     11.7 Wabco Holdings Inc.
     11.8 Valeo S.A.
     11.9 Mobileye N.V.
     11.10 Magna International Inc.
     11.11 Infineon Technologies AG

*Details on Company at A Glance, Recent Financials, Products & Services, Strategies & Insights, & Recent Developments Might Not Be Captured in Case of Unlisted Companies.

12 Appendix (Page No. - 174)
     12.1 Insights of Industry Experts
     12.2 Other Developments, 2013-2016
     12.3 Discussion Guide
     12.4 Knowledge Store: Marketsandmarkets’ Subscription Portal
     12.5 Introducing RT: Real Time Market Intelligence
     12.6 Available Customizations
             12.6.1 Commercial Vehicle Advanced Driver Assistance System Market, By Technology
                        12.6.1.1 Light Commercial Vehicle Market
                                     12.6.1.1.1 Lane Departure Warning System
                                     12.6.1.1.2 Tire Pressure-Monitoring System
                                     12.6.1.1.3 Drowsiness-Monitoring System
                                     12.6.1.1.4 Others
                        12.6.1.2 Heavy Commercial Vehicle Market
                                     12.6.1.2.1 Lane Departure Warning System
                                     12.6.1.2.2 Tire Pressure-Monitoring System
                                     12.6.1.2.3 Drowsiness-Monitoring System
                                     12.6.1.2.4 Others
             12.6.2 Advanced Driver Assistance System Market, By Sensor Technology
                        12.6.2.1 Ultrasonic Sensor Market
                                     12.6.2.1.1 By Park Assist
                                     12.6.2.1.2 By Brake Assist
                                     12.6.2.1.3 By Blind Spot Detection
                                     12.6.2.1.4 By Lane Departure Warning
                                     12.6.2.1.5 By Adaptive Cruise Control
                        12.6.2.2 Radar Sensor Market
                                     12.6.2.2.1 By Park Assist
                                     12.6.2.2.2 By Brake Assist
                                     12.6.2.2.3 By Blind Spot Detection
                                     12.6.2.2.4 By Lane Departure Warning
                                     12.6.2.2.5 By Adaptive Cruise Control
                        12.6.2.3 Camera Sensor Market
                                     12.6.2.3.1 By Park Assist
                                     12.6.2.3.2 By Brake Assist
                                     12.6.2.3.3 By Blind Spot Detection
                                     12.6.2.3.4 By Lane Departure Warning
                                     12.6.2.3.5 By Adaptive Cruise Control
             12.6.3 Additional Company Profiles
                        12.6.3.1 Business Overview
                        12.6.3.2 SWOT Analysis
                        12.6.3.3 Recent Developments
                        12.6.3.4 MnM View
     12.7 Related Reports


List of Tables (87 Tables)

Table 1 Government Incentives for Electric Vehicles
Table 2 Driver Assistance Technologies Considered in the Study
Table 3 Sensor Technologies for Advanced Driver Assistance System Applications
Table 4 Vehicle Types Considered in the Study
Table 5 Key Regions Considered in the Study
Table 6 Regulations for Driver Assistance Systems
Table 7 Luxury Vehicle Sales of Key Manufacturers, India, 2013–2015
Table 8 Luxury Vehicle Sales of Key Manufacturers, China, 2013–2015
Table 9 Autonomous Driving Attempts Among Automakers
Table 10 Porter’s Five Forces Analysis
Table 11 Regulatory Timeline for Safety Technologies, U.S.
Table 12 Regulatory Timeline for Safety Technologies, Europe
Table 13 Upcoming Safety Legislations in the Next Five Years, By Country
Table 14 Global Advanced Driver Assistance System Market, By Region, 2014-2021 (‘000 Units)
Table 15 Global Advanced Driver Assistance System Market, By Region, 2014-2021 (USD Million)
Table 16 Global Driver Assistance System Market, By Technology, 2014-2021 (‘000 Units)
Table 17 Global Driver Assistance System Market, By Technology, 2014-2021 (USD Million)
Table 18 Asia-Oceania Advanced Driver Assistance System Market, By Country, 2014-2021 (‘000 Units)
Table 19 Asia-Oceania Advanced Driver Assistance System Market, By Country, 2014-2021 (USD Million)
Table 20 Asia-Oceania: Driver Assistance System Market, By Technology, 2014-2021 (‘000 Units)
Table 21 Asia-Oceania: Driver Assistance System Market, By Technology, 2014-2021 (USD Million)
Table 22 China : Driver Assistance System Market, By Technology, 2014–2021 (‘000 Units)
Table 23 China : Driver Assistance System Market, By Technology, 2014–2021 (USD Million)
Table 24 Japan : Driver Assistance System Market, By Technology, 2014–2021 (‘000 Units)
Table 25 Japan : Driver Assistance System Market, By Technology, 2014–2021 (USD Million)
Table 26 India : Driver Assistance System Market, By Technology, 2014–2021 (‘000 Units)
Table 27 India : Driver Assistance System Market, By Technology, 2014–2021 (USD Million)
Table 28 South Korea : Driver Assistance System Market, By Technology, 2014–2021 (‘000 Units)
Table 29 South Korea : Driver Assistance System Market, By Technology, 2014–2021 (USD Million)
Table 30 Rest of Asia-Oceania : Driver Assistance System Market, By Technology, 2014–2021 (‘000 Units)
Table 31 Rest of Asia-Oceania : Driver Assistance System Market, By Technology, 2014–2021 (USD Million)
Table 32 Europe Advanced Driver Assistance System Market, By Country, 2014-2021 (‘000 Units)
Table 33 Europe Advanced Driver Assistance System Market, By Country, 2014-2021 (USD Million)
Table 34 Europe: Driver Assistance System Market, By Technology (‘000 Units)
Table 35 Europe: Driver Assistance System Market, By Technology, 2014-2021 (USD Million)
Table 36 Germany: Driver Assistance System Market, By Technology, 2014–2021 (‘000 Units)
Table 37 Germany : Driver Assistance System Market, By Technology, 2014–2021 (USD Million)
Table 38 France : Driver Assistance System Market, By Technology, 2014–2021 (‘000 Units)
Table 39 France : Driver Assistance System Market, By Technology, 2014–2021 (USD Million)
Table 40 UK : Driver Assistance System Market, By Technology, 2014–2021 (‘000 Units)
Table 41 UK : Driver Assistance System Market By Technology, 2014–2021 (USD Million)
Table 42 Rest of Europe : Driver Assistance System Market, By Technology, 2014–2021 (‘000 Units)
Table 43 Rest of Europe : Driver Assistance System Market By Technology, 2014–2021 (USD Million)
Table 44 North America Advanced Driver Assistance System Market, By Country, 2014-2021 (‘000 Units)
Table 45 North America Advanced Driver Assistance System Market, By Country, 2014-2021 (USD Million)
Table 46 North America Driver Assistance System Market, By Technology, 2014-2021 (‘000 Units)
Table 47 North America Driver Assistance System Market, By Technology, 2014-2021 (USD Million)
Table 48 U.S. Driver Assistance System Market, By Technology, 2014-2021 (‘000 Units)
Table 49 U.S. Driver Assistance System Market, By Technology, 2014-2021 (USD Million)
Table 50 Canada Driver Assistance System Market, By Technology, 2014-2021 (‘000 Units)
Table 51 Canada Driver Assistance System Market, By Technology, 2014-2021 (USD Million)
Table 52 Mexico Driver Assistance System Market, By Technology, 2014-2021 (‘000 Units)
Table 53 Mexico Driver Assistance System Market, By Technology, 2014-2021 (USD Million)
Table 54 RoW Advanced Driver Assistance System Market, By Country, 2014-2021 (‘000 Units)
Table 55 RoW Advanced Driver Assistance System Market, By Country, 2014-2021 (USD Million)
Table 56 RoW Driver Assistance System Market, By Technology, 2014-2021 (‘000 Units)
Table 57 RoW Driver Assistance System Market, By Technology, 2014-2021 (USD Million)
Table 58 Russia Driver Assistance System Market, By Technology, 2014-2021 (‘000 Units)
Table 59 Russia Driver Assistance System Market, By Technology, 2014-2021 (USD Million)
Table 60 Brazil Driver Assistance System Market, By Technology, 2014-2021 (‘000 Units)
Table 61 Brazil Driver Assistance System Market, By Technology, 2014-2021 (USD Million)
Table 62 RoW Others Driver Assistance System Market, By Technology, 2014-2021 (‘000 Units)
Table 63 RoW Others Driver Assistance System Market, By Technology, 2014-2021 (USD Million)
Table 64 Driver Assistance Systems Types With Possible Sensor Technologies
Table 65 Pros & Cons of ADAS Sensor Technologies
Table 66 Advanced Driver Assistance System Market Size, By Sensor Technology, 2014–2021 (Million Units)
Table 67 Advanced Driver Assistance System Market Size, By Sensor Technology, 2014–2021 (USD Billion)
Table 68 Radar Sensor Market Size, By Region, 2014–2021 (Million Units)
Table 69 Radar Sensor Market Size, By Region, 2014–2021 (USD Billion)
Table 70 Camera Sensor Market Size, By Region, 2014–2021 (Million Units)
Table 71 Camera Sensor Market Size, By Region, 2014–2021 (USD Billion)
Table 72 Lidar Sensor Market Size, By Region, 2014–2021 (Million Units)
Table 73 Lidar Sensor Market Size, By Region, 2014–2021 (USD Billion)
Table 74 Infrared Sensor Market Size, By Region, 2014–2021 (Million Units)
Table 75 Infrared Sensor Market Size, By Region, 2014–2021 (USD Billion)
Table 76 Ultrasonic Sensor Market Size, By Region, 2014–2021 (Million Units)
Table 77 Ultrasonic Sensor Market Size, By Region, 2014–2021 (USD Billion)
Table 78 Advanced Driver Assistance System Market Size, By Vehicle Type, 2014–2021 (‘000 Units)
Table 79 Advanced Driver Assistance System Market Size, By Vehicle Type, 2014–2021 (USD Million)
Table 80 Passenger Car Advanced Driver Assistance System Market Size, By Region, 2014–2021 (‘000 Units)
Table 81 Passenger Car Advanced Driver Assistance System Market Size, By Region, 2014–2021 (USD Million)
Table 82 Commercial Vehicle Advanced Driver Assistance System Market Size, By Region, 2014–2021 (‘000 Units)
Table 83 Commercial Vehicle Advanced Driver Assistance System Market Size, By Region, 2014–2021 (USD Million)
Table 84 New Product Launches, 2016
Table 85 Agreements/Joint Ventures/Partnerships, 2015–2016
Table 86 Expansions, 2015–2016
Table 87 Mergers & Acquisitions, 2015–2016


List of Figures (64 Figures)

Figure 1 Advanced Driver Assistance System Market Segmentation
Figure 2 Research Design
Figure 3 Research Methodology Model
Figure 4 Breakdown of Primary Interviews: By Company Type, Designation, & Region
Figure 5 Impact of Disposable Income on Vehicle Sales, 2014
Figure 6 Roadways Infrastructure: Road Network (Km), By Country, 2011
Figure 7 Global ADAS Market, By System: Bottom-Up Approach
Figure 8 North America Estimated to Be the Largest Market for Advanced Driver Assistance Systems, 2016 vs 2021 (USD Billion)
Figure 9 Tire Pressure-Monitoring System & Electronic Brake Assist to Hold the Largest Shares in the Advanced Driver Assistance System Market, 2016 vs 2021 (USD Billion)
Figure 10 Radar & Camera Sensor-Based Technologies to Dominate the Advanced Driver Assistance System Market, 2016 vs 2021 (USD Billion)
Figure 11 Passenger Car Segment to Dominate the Advanced Driver Assistance System Market, 2016 vs 2021 (USD Billion)
Figure 12 Government Regulations & Changing Preferences of Buyers Expected to Drive the Demand for Advanced Driver Assistance Systems
Figure 13 North America to Dominate the Advanced Driver Assistance System Market in 2016
Figure 14 North America to Account for the Largest Share, By Volume, of the Advanced Driver Assistance System Market, 2016–2021
Figure 15 Radar Sensors to Dominate the Advanced Driver Assistance System Market in 2016
Figure 16 Passenger Cars to Hold the Largest Share in the Advanced Driver Assistance System Market in 2016
Figure 17 Tire Pressure-Monitoring System to Hold the Largest Market Share, 2016
Figure 18 Market Segmentation
Figure 19 Advanced Driver Assistance System Market, By Technology
Figure 20 Advanced Driver Assistance System Market, By Sensor Technology
Figure 21 Advanced Driver Assistance System Market, By Vehicle Type
Figure 22 Advanced Driver Assistance System Market, By Region
Figure 23 Market Dynamics
Figure 24 Road Traffic Death Rates Per 1,00,000 People, 2015
Figure 25 Porter’s Five Forces Analysis
Figure 26 Competitive Rivalry is High in the Advanced Driver Assistance System Market
Figure 27 Large Number of Players Leads to High Degree of Competition in the Advanced Driver Assistance System Market
Figure 28 Availability of Substitutes & Low Switching Cost Makes the Threat of Substitutes Low
Figure 29 The Bargaining Power of Buyers is Considered Medium Due to the Large Number of Suppliers
Figure 30 Presence of A Large Number of Suppliers Makes the Bargaining Power of Suppliers Medium
Figure 31 The Presence of Well-Established Players Lowers the Threat of New Entrants
Figure 32 Supply Chain Analysis
Figure 33 Technology Evolution of Advanced Driver Assistance System Technologies
Figure 34 Working Stages in Adaptive Cruise Control
Figure 35 Functioning of Lane Keep Assist System
Figure 36 Operational Intelligent Park Assist System
Figure 37 Functioning of Drowsiness Monitor System
Figure 38 Functioning of Blind Spot Detection
Figure 39 Driver Assistance System Market Outlook, By Region (USD Billion)
Figure 40 Asia-Oceania: Driver Assistance System Market Snapshot
Figure 41 North America: Driver Assistance System Market Snapshot
Figure 42 Advanced Driver Assistance System Market, By Sensor Technology, 2016 vs 2021 (USD Billion)
Figure 43 Advanced Driver Assistance System Market, By Vehicle Type, 2016 vs 2021 (USD Billion)
Figure 44 Companies Adopted New Product Launch as the Key Growth Strategy
Figure 45 Autoliv Inc. Registered the Highest Growth Rate From 2010 to 2014
Figure 46 Market Evaluation Framework: New Product Launches Fuelled the Growth of the Advanced Driver Assistance System Market
Figure 47 Market Share: Advanced Driver Assistance System Market, 2015
Figure 48 Battle for Market Share: New Product Launch Was the Most Widely Adopted Strategy
Figure 49 Region-Wise Revenue Mix of Top Five Players, 2015
Figure 50 Continental AG: Company Snapshot
Figure 51 SWOT Analysis: Continental AG
Figure 52 Delphi Automotive PLC: Company Snapshot
Figure 53 SWOT Analysis: Delphi Automotive PLC
Figure 54 Denso Corporation: Company Snapshot
Figure 55 SWOT Analysis: Denso Corporation
Figure 56 Robert Bosch GmbH: Company Snapshot
Figure 57 SWOT Analysis: Robert Bosch GmbH
Figure 58 Autoliv Inc.: Company Snapshot
Figure 59 SWOT Analysis: Autoliv Inc.
Figure 60 Wabco Holdings Inc.: Company Snapshot
Figure 61 Valeo S.A.: Company Snapshot
Figure 62 Mobileye N.V.: Company Snapshot
Figure 63 Magna International Inc.: Company Snapshot
Figure 64 Infineon Technologies AG: Company Snapshot

The advanced driver assistance system (ADAS) market is projected to grow at a CAGR of 10.44% during the forecast period, to reach USD 42.40 Billion by 2021. Growing concerns pertaining to vehicle, driver, passenger, and pedestrian safety have fueled the growth of the global ADAS market.

The global market for adaptive cruise control is estimated to grow at the highest CAGR from 2016 to 2021, owing to the proven benefits of the system in terms of vehicle safety. The National Transport Safety Board, U.S. included adaptive cruise control in its list of ten most-wanted safety improvements in 2013. The European parliament is also planning to make adaptive cruise control a mandate in the next few years. These regulations are estimated to drive the growth of the adaptive cruise control market during the forecast period.

The radar sensor segment is estimated to lead the ADAS market, by sensor technology, from 2016 to 2021. The high demand for radar sensors can be attributed to the advantages offered by these sensors in various vehicle applications. Radar sensors are used in adaptive cruise control, emergency braking, and collision avoidance systems, among others. The market for these technologies is set to witness considerable growth, and regulatory bodies in Europe and North America are planning to mandate some of the technologies. This will likely drive the demand for radar sensors.

North America is estimated to be the largest market for ADAS during the forecast period. This is mainly credited to the presence of the U.S., which is the second-largest vehicle manufacturer in the world. Furthermore, the technology adoption rate in the region is relatively high. North America has some of the most stringent vehicle safety regulations in the world; these are expected boost the market for ADAS technologies.

Advanced Driver Assistance System Market

Key factors restraining the growth of the ADAS market include the high cost of these systems and their complex nature. The systems incorporate several electronic components that bring about architectural changes in the vehicle, which eventually increases the complexity and cost of the system.

The global ADAS market is dominated by major ADAS manufacturers such as Continental AG (Germany), Denso Corporation (Japan), Delphi Automotive PLC (U.K.), Robert Bosch GmbH (Germany), and Autoliv Inc. (Sweden). These companies have been focusing on developing new products and forming partnerships and collaborations with key organizations to expand their presence in the global ADAS market. Continental AG is currently the market leader, and has adopted partnerships and collaborations as its key strategy to gain traction in the market. For instance, it entered into a strategic collaboration agreement with China Automotive Technology & Research Center (CATARC) to work closely in areas such as automotive security. It also acquired Advanced Scientific Concepts Inc. (U.S.) for its leading Hi-Res 3D Flash LIDAR technology, to diversify its ADAS product portfolio.

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