HOME Top Market Reports Head-Up Display Market by Component (Video Generator, Projector, Software, Combiner and Others), Application (Military & Civil Aviation, and Automotive, Premium/Luxury Cars, Sports Cars, and Mid-Segment Cars), and Geography - Global Forecast to 2020

Head-Up Display Market by Component (Video Generator, Projector, Software, Combiner and Others), Application (Military & Civil Aviation, and Automotive, Premium/Luxury Cars, Sports Cars, and Mid-Segment Cars), and Geography - Global Forecast to 2020

By: marketsandmarkets.com
Publishing Date: October 2015
Report Code: SE 2330

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Head-Up Display (HUD) is a computer-operated system that represents significant information or visual images to a user’s focal view. HUD displays the data on a transparent windscreen, enhancing the drivers’ driving capability by fulfilling the requirements for safety, comfort, and information. This application is divided into automotive and aviation. Head-up display is being widely implemented in several areas such as military/defense aviation and civil aviation, where both segments include aircraft and helicopters. Automotive segment includes luxury/premium segment cars, sports cars, and mid-segment cars. Screenless display is an emerging technology for the head-up display market.

The global head-up display market is estimated to reach USD 9.02 Billion by 2020, at a CAGR of 26.23% between 2015 and 2020. The market for the automotive application is expected to grow at a CAGR of 29.28% during the forecast period. This growth is driven by the increasing demand for mid-segment and sport cars globally.

The target audience for head-up display market report includes components providers, end users of HUD products such as automotive and aviation companies, associations, organizations, forums, and alliances related to the head-up display system, and technology provides.

This report details the entire value chain of the head-up display market. It also focuses on the parent market and identifies potential applications for the HUD market. The report also covers drivers, restraints, opportunities and challenges for the parent market. The report is based on an extensive research study of the head-up display market and aims to identify the market for various applications of head-up display such automotive and aviation. The report covers the overall market and its sub-segments through extensively detailed classifications, in terms of the market size.

This report aims to provide details of the entire head-up display market with detailed market segmentations, combined with the qualitative analysis of various classifications done on the basis of component, application, emerging technologies and geography. The market has been estimated and forecast till 2020, in order to estimate its growth prospects and potential.

The report analyzes the entire head-up display market on the basis of all the major geographic segments, North America, Europe, APAC, and RoW. Europe is currently the largest market for head-up display; however, the market in APAC is expected to grow at the highest CAGR of 28.62% during the forecast period. The market for mid-segment and luxury cars is growing in countries such as China and japan because of the rising per capita income. The Asia-Pacific market is segmented into China, Japan, South Korea, and others.

The overall head-up display market has been divided into three segments, namely components, applications, and geographic regions. Furthermore, the market by component has been segmented into video generator, projector, software, display panel, combiner and others. This market is segmented on the basis of application into aviation and automotive. The aviation market is further sub segmented into military/defense aviation and civil aviation. The automotive application is further segmented into luxury/premium cars, sports cars, and mid-segment cars.

The major players in this head-up display market include BAE Systems (U.K.), Continental AG (Germany), Denso Corporation (Japan), Visteon Corporation (U.S.), Nippon Seiki Co., Ltd (Japan), and Yazaki Corporation (Japan).

Head-Up Display Market

Market scope:

In this report, the head-up display market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • Market, by Component: Video Generator, Projector, Display Panel, Software and Combiner & Others
  • Market, by Application: Aviation, Automotive and other segments and their various sub-segments.
  • Market, by Geography: North America (sub-segmented into the U.S., Canada, and Others), Europe (sub-segmented into the Western Europe and Eastern Europe), Asia-Pacific (sub-segmented into China, Japan, South Korea, and others), and Rest of the World (The Middle East and South America)
  • Competitive Landscape: Market rank analysis
  • Company Profiles: Detailed analysis of the major companies present in the HUD market.
  • Available Customization: Detailed analysis of individual country wise data and profiling of additional market players (Up to five).

Table of Contents

1 Introduction (Page No. - 16)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Study Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered for the Study
    1.4 Currency
    1.5 Package Size
    1.6 Limitations
    1.7 Stakeholders

2 Research Methodology (Page No. - 20)
    2.1 Secondary Data
    2.2 Market Size Estimation
           2.2.1 Bottom-Up Approach
           2.2.2 Top-Down Approach
    2.3 Market Breakdown and Data Trangulation
    2.4 Market Share Estimation
           2.4.1 Key Data From Secondary Sources
           2.4.2 Key Data From Primary Sources
           2.4.3 Assumptions

3 Executive Summary (Page No. - 29)

4 Premium Insights (Page No. - 34)
    4.1 Opportunities in the Head-Up Display Market
    4.2 Head-Up Display Market, By Application
    4.3 HUD Market, By Region
    4.4 Asia-Pacific Ranked Third Position in the Head-Up Display Market in 2014
    4.5 Global Head-Up Display Market Size, By Region (2014, 2015, and 2020)
    4.6 Head-Up Display Market, By Application

5 Market Overview (Page No. - 40)
    5.1 Introduction
    5.2 Market Segmentation
    5.3 Features of HUD Products
           5.3.1 Field of View
           5.3.2 Resolution
           5.3.3 Brightness
           5.3.4 Accuracy
           5.3.5 Combiner Transmittance
    5.4 Market Dynamics
           5.4.1 Drivers
                    5.4.1.1 Convenience Offered By the Combination of Satellite Navigation Technology and HUD System in One Unit
                    5.4.1.2 Increasing Demand of HUD for Its Technologically Advanced Features
                    5.4.1.1 Ability of Connecting Smartphones With Head-Up Display in Cars
           5.4.2 Restraints
                    5.4.2.1 High Requirement of Luminance, Power, and Brightness is the Major Drawback for the Head-Up Display Market
                    5.4.2.2 Potentially Fatal Errors in HUD Display Symbology
           5.4.3 Opportunities
                    5.4.3.1 Screenless Display is an Emerging Technology in the Head-Up Display Market
                    5.4.3.2 Augmented Reality Would Drive the HUD Market
                    5.4.3.3 Reduced Cost of HUD Would Create an Opportunity in the Mid-Segment Cars Application
           5.4.4 Challenges
                    5.4.4.1 Augmented Reality Glasses and Laser-Based Volumetric Display are Substitute Technologies for HUD

6 Industry Trends (Page No. - 53)
    6.1 Introduction
    6.2 Value Chain Analysis
    6.3 Porter’s Analysis
           6.3.1 Threat of New Entrants
           6.3.2 Threat of Substitutes
           6.3.3 Bargaining Power of Suppliers
           6.3.4 Bargaining Power of Buyers
           6.3.5 Industry Rivalry

7 Head-Up Display Market, By Technology (Page No. - 61)
    7.1 Introduction
    7.2 Cathode Ray Tube (CRT)
    7.3 Light-Emitting Diode
    7.4 Optical Waveguide
    7.5 Micro Electro Mechanical System
           7.5.1 Micro-Display Imaging

8 Head-Up Display Market, By Component (Page No. - 65)
    8.1 Introduction
    8.2 Computer/Video Generator
    8.3 Projector/Projection Unit
           8.3.1 Pico Projector Technologies
                    8.3.1.1 Digital Light Processing (DLP)
                    8.3.1.2 Liquid Crystal on Silicon (LCOS)
                    8.3.1.3 Laser Beam Steering (LBS)
    8.4 Display Panel
           8.4.1 Digital Micromirror Device (DMD)
           8.4.2 Liquid Crystal Display Technology (LCD)
           8.4.3 Liquid Crystal on Silicon Technology (LCOS)
                    8.4.3.1 Nematics LCOS (NLCOS)
                    8.4.3.2 Ferroelectric LCOS (FLCOS)
    8.5 Software
    8.6 Combiner & Others

9 Head-Up Display Market, By Application (Page No. - 80)
    9.1 Introduction
    9.2 Aviation
           9.2.1 Military/Defense Aviation
                    9.2.1.1 Aircraft
                    9.2.1.2 Helicopter
           9.2.2 Civil Aviation
                    9.2.2.1 Civil Aircraft
                    9.2.2.2 Civil Helicopter
    9.3 Automotive
           9.3.1 Cars
           9.3.2 Luxury/Premium Cars
           9.3.3 Sports Car
           9.3.4 Mid-Segment Car
    9.4 Others
           9.4.1 HUD-Enabled Glass (HUD Glass)

10 Emerging Technologies in Head-Up Display Market (Page No. - 101)
     10.1 Introduction
     10.2 Depth-Fused 3d Head-Up Display
     10.3 Light Field Display
     10.4 Laser-Based Volumetric Display
     10.5 Quantum Photonic Imager (QPI)
     10.6 Augmented Reality Glasses (Ar-Glasses)
     10.7 Holographic Optical Element (HOE) in Windshield
     10.8 Exit Pupil Expander (EPE)
     10.9 Holographic Waveguide
     10.10 Auto-Sterioscopic 3D Display

11 Geographic Analysis (Page No. - 106)
     11.1 Introduction
     11.2 North America
     11.3 Europe
     11.4 APAC
     11.5 Rest of the World (RoW)

12 Competitive Landscape (Page No. - 124)
     12.1 Overview
     12.2 Market Share Analysis, Head-Up Display Market
     12.3 Competitive Situation and Trends
             12.3.1 New Product Developments
             12.3.2 Contracts & Agreements
             12.3.3 Acquisitions
             12.3.4 Collaborations & Expansions

13 Company Profiles (Page No. - 134)
     13.1 Nippon Seiki Co., Ltd.
             13.1.1 Business Overview
             13.1.2 Products Offered
             13.1.3 MnM View
                        13.1.3.1 SWOT Analysis
     13.2 Yazaki Corporation
             13.2.1 Business Overview
             13.2.2 Products Offered
             13.2.3 Recent Developments
             13.2.4 MnM View
                        13.2.4.1 SWOT Analysis
     13.3 Visteon Corporation
             13.3.1 Business Overview
             13.3.2 Products Offered
             13.3.3 Recent Developments
             13.3.4 MnM View
                        13.3.4.1 SWOT Analysis
     13.4 Continental AG
             13.4.1 Business Overview
             13.4.2 Products Offered
             13.4.3 Recent Developments
             13.4.4 MnM View
                        13.4.4.1 SWOT Analysis
     13.5 Denso Corporation
             13.5.1 Business Overview
             13.5.2 Products Offered
             13.5.3 Recent Developments
             13.5.4 MnM View
                        13.5.4.1 SWOT Analysis
     13.6 BAE Systems
             13.6.1 Business Overview
             13.6.2 Products Offered
             13.6.3 Recent Developments
     13.7 Microvision, Inc.
             13.7.1 Business Overview
             13.7.2 Products Offered
             13.7.3 Recent Developments
     13.8 Pioneer Corporation
             13.8.1 Business Overview
             13.8.2 Products Offered
             13.8.3 Recent Developments
     13.9 Rockwell Collins
             13.9.1 Business Overview
             13.9.2 Products Offered
             13.9.3 Recent Developments
     13.10 Thales Group
             13.10.1 Business Overview
             13.10.2 Products Offered
             13.10.3 Recent Developments

14 Appendix (Page No. - 169)
     14.1 Insights of Industry Experts
     14.2 Discussion Guide
     14.3 Recent Developments
             14.3.1 New Product Development, 2013–2015
     14.4 Introducing RT: Real-Time Market Intelligence
     14.5 Available Customizations
     14.6 Related Reports


List of Tables (89 Tables)

Table 1 Global HUD Market Size, By Component, 2014–2020 (USD Million)
Table 2 Driver Analysis
Table 3 Restraint Analysis
Table 4 Opportunity Analysis
Table 5 Challenge Analysis
Table 6 Global Head-Up Display Market Size, By Component, 2014–2020 (USD Million)
Table 7 Video Generator Market Size, By Application, 2014–2020, (USD Million)
Table 8 Video Generator Market Size, By Region, 2014–2020, (USD Million)
Table 9 Video Generator Market Size, for Aviation Application, By Region 2014–2020, (USD Million)
Table 10 Video Generator Market Size, for Automotive Application, By Region 2014–2020, (USD Million)
Table 11 Projector Market Size, By Application, 2014–2020, (USD Million)
Table 12 Projector Market Size, By Region, 2014–2020, (USD Million)
Table 13 Projector  Market Size, for Aviation Application, By Region 2014–2020, (USD Million)
Table 14 Projector Market Size, for Automotive Application, By Region 2014–2020, (USD Million)
Table 15 Software Market Size, By Application, 2014–2020 (USD Million)
Table 16 Software  Market Size, By Region, 2014–2020 (USD Million)
Table 17 Software Market Size, for Aviation Application, By Region 2014–2020 (USD Million)
Table 18 Software Market Size, for Automotive Application, By Region 2014–2020 (USD Million)
Table 19 Combiner & Other Components  Market Size, By Application, 2014–2020 (USD Million)
Table 20 Combiner & Other Components  Market Size, By Region, 2014–2020 (USD Million)
Table 21 Combiner & Other Components  Market Size, for Aviation Application, By Region 2014–2020 (USD Million)
Table 22 Combiner & Other Components  Market Size, for Automotive  Application, By Region 2014–2020 (USD Million)
Table 23 Global Head-Up Display Market Size, By Application, 2014–2020 (USD Million)
Table 24 Global HUD Market Size, By Application, 2014–2020 (Thousand Units)
Table 25 Head-Up Display Market Size for Aviation, By Component, 2014–2020 (USD Million)
Table 26 HUD Market Size for Aviation, By Region, 2014–2020 (USD Million)
Table 27 Head-Up Display Market Size for Aviation, By Region, 2014–2020 (Thousand Units)
Table 28 HUD Market Size for Aviation, By Type, 2014–2020 (USD Million)
Table 29 Head-Up Display Market  Size for Aviation, By Type, 2014–2020 (Thousand Units)
Table 30 Head-Up Display Market Size for  Military/Defense  Application, By Type, 2014–2020 (USD Million)
Table 31 HUD Market Size for Military/Defense Aircraft Application, By Type, 2014–2020 (Thousand Units)
Table 32 Head-Up Display Market Size for  Military/Defense  Aircraft Application, By Region, 2014–2020 (Thousand Units)
Table 33 Head-Up Display Market Size for  Military/Defense  Aircraft Application, By Region, 2014–2020 (USD Million)
Table 34 HUD Market Size for Military/Defense  Helicopter , By Region, 2014–2020 (USD Million)
Table 35 Civil Aviation Market Size , By  Type, 2014–2020 (USD Million)
Table 36 Head-Up Display Market Size for Civil Aviation  Application, By  Type, 2014–2020 (Thousand Units)
Table 37 HUD Market Size for Civil Aviation  Application, By  Region, 2014–2020 (Thousand Units)
Table 38 Head-Up Display Market Size for Civil Aircraft , By  Region, 2014–2020 (USD Million)
Table 39 HUD Market Size for Civil Aircraft, By  Region, 2014–2020 (USD Million)
Table 40 Passenger Car Production, By Country, 2012 vs 2014 (Million Units)
Table 41 Head-Up Display Market Size for Automotive Application, By Region, 2014–2020 (USD Million)
Table 42 HUD Market Size for Automotive Application, By Region, 2014–2020 (Thousand Units)
Table 43 HUD Market Size for Automotive Application, By Component, 2014–2020 (USD Million)
Table 44 Head-Up Display Market Size for Automotive Application, By Car Type, 2014–2020 (USD Million)
Table 45 HUD Market Size for Automotive Application, By Car Types, 2014–2020 (Thousand Units)
Table 46 HUD: Fitment Rate for Automotive Segment, 2014–2020
Table 47 Head-Up Display Market Size for Premium Cars , By Region, 2014–2020 (USD Million)
Table 48 HUD Market Size for Premium Cars , By Region, 2014–2020 (Thousand Units)
Table 49 Head-Up Display Market Size  for Sports Car, By Region, 2014–2020 (USD Million)
Table 50 HUD Market Size  for Sports Car, By Region, 2014–2020 (Thousand Units)
Table 51 Head-Up Display Market Size for Mid-Segment Cars , By Region, 2014–2020 (USD Million)
Table 52 HUD Market Size for Mid-Segment Cars , By Region, 2014–2020 (Thousand Units)
Table 53 Global Head-Up Display Market Size, By Region, 2014–2020 (USD Million)
Table 54 Global HUD Market Size, By Region, 2014–2020 (Thousand Units)
Table 55 North America: Head-Up Display Market Size, By Application, 2014–2020 (USD Million)
Table 56 North America: HUD Market Size, By Country, 2014–2020 (USD Million)
Table 57 North America: HUD Marketsize, By Country, 2014–2020 (Thousand Units)
Table 58 North America: HUD Market Size for Aviation Application, By Country, 2014–2020 (USD Million)
Table 59 North America: HUD Market Size for Automotive Application, By Country, 2014–2020 (USD Million)
Table 60 Europe: HUD Market Size, By Application, 2014–2020 (USD Million)
Table 61 Europe: HUD Market Size, By Region, 2014–2020 (USD Million)
Table 62 Europe: HUD Marketsize, By Region, 2014–2020 (Thousand Units)
Table 63 Europe: HUD Market Size for Aviation Application, By Region, 2014–2020 (USD Million)
Table 64 Europe: HUD Market Size for Automotive Application, By Region, 2014–2020 (USD Million)
Table 65 APAC: HUD Market Size, By Application, 2014–2020 (USD Million)
Table 66 APAC: HUD Market Size, By Country, 2014–2020 (USD Million)
Table 67 APAC: HUD Market Size, By Country, 2014–2020 (Thousand Units)
Table 68 APAC: HUD Market Size for Aviation Application, By Country, 2014–2020 (USD Million)
Table 69 APAC: HUD Market Size Automotive Application, By Country, 2014–2020 (USD Million)
Table 70 RoW: HUD Market Size, By Application, 2014–2020 (USD Million)
Table 71 RoW: HUD Market Size, By Region, 2014–2020 (USD Million)
Table 72 RoW: HUD Market Size, By Region, 2014–2020 (Thousand Units)
Table 73 RoW: HUD Aviation Market Size, By Region, 2014–2020 (USD Million)
Table 74 RoW: HUD Automotive Market Size, By Region, 2014–2020 (USD Million)
Table 75 New Product Developments, 2012–2015
Table 76 Contracts & Agreements, 2012–2015
Table 77 Acquisitions, 2012–2013
Table 78 Collaborations and Expansions, 2012–2014
Table 79 Nippon Seiki Co., Ltd: Products Offered
Table 80 Yazaki Corporation: Products Offered
Table 81 Visteon Corporation: Products Offered
Table 82 Continental  AG: Products Offered
Table 83 Denso Corporation: Products Offered
Table 84 BAE Systems: Products Offered
Table 85 Microvision, Inc.: Products Offered
Table 86 Pioneer Corporation: Products Offered
Table 87 Rockwell Collins: Products Offered
Table 88 Thales Group: Products Offered
Table 89 New Product Development


List of Figures (54 Figures)

Figure 1 Head-Up Display Market: Research Design
Figure 2 Market Size Estimation Methodology: Bottom-Up Approach
Figure 3 Market Size Estimation Methodology: Top-Down Approach
Figure 4 Breakdown of Primary Interviews:
Figure 5 Head-Up Display Market: Data Triangulation Model
Figure 6 HUD Market Snapshot, 2014 vs 2020 (USD Million)
Figure 7 Asia-Pacific Expected to Witness the Highest Growth Rate During the Forecast Period
Figure 8 The Head-Up Display Market Snapshot (2015–2020)
Figure 9 Automotive Application Expected to Witness the Highest Growth Rate During the Forecast Period
Figure 10 Europe Accounted for the Largest Share in the HUD Market in 2014
Figure 11 Japanese Market Expected to Grow at the Highest Rate During the Forecast Period
Figure 12 Europe Expected to Hold the Largest Share of the Global HUD Market Till 2020
Figure 13 Automotive Application Expected to Hold the Largest Market Share During the Forecast Period
Figure 14 Head-Up Display Market Segmentation
Figure 15 Screenless Display and Augmented Reality Technology are the Major Opportunities for the HUD Market
Figure 16 Value Chain Analysis
Figure 17 Porter’s Analysis
Figure 18 Porters Analysis: Head-Up Display Market
Figure 19 Threat of New Entrants
Figure 20 Threat of Substitutes
Figure 21 Bargaining Power of Suppliers
Figure 22 Bargaining Power of Buyers
Figure 23 Industry Rivalry
Figure 24 Technological Evolution of HUD
Figure 25 HUD Market By Component
Figure 26 Combiner & Others Likely to Grow at the Highest Rate During the Forecast Period
Figure 27 Types of Projector Technology
Figure 28 HUD Display Panel By Technology
Figure 29 Segmentation of HUD, By Application
Figure 30 Geographic Snapshot of the Global HUD Market (2015–2020)
Figure 31 Asia-Pacific—An Attractive Destination for the HUD Market
Figure 32 North American HUD Market Snapshot
Figure 33 Western Europe Held the Largest Share of the European HUD Market
Figure 34 APAC: HUD Market Snapshot—Japan & South Korea are the Growing Markets
Figure 35 Companies Adopted New Product Developments, Aggrements, and Contracts as Key Growth Strategies From 2012 to 2015
Figure 36 Global HUD Market Share, By Key Player, 2014
Figure 37 Market Evolution Framework: New Product Developments Have Fueled Growth and Innovation in the HUD Market
Figure 38 Battle for Market Share: New Product Development Was the Key Strategy Adopted
Figure 39 Geographic Revenue Mix of Top Market Players
Figure 40 Nippon Seiki Co., Ltd: Company Snapshot
Figure 41 Nippon Seiki Co., Ltd.: SWOT Analysis
Figure 42 Yazaki Corporation: Company Snapshot
Figure 43 Yazaki Corporation: SWOT Analysis
Figure 44 Visteon Corporation: Company Snapshot
Figure 45 Visteon Corporation: SWOT Analysis
Figure 46 Continental AG: Company Snapshot
Figure 47 Continental AG: SWOT Analysis
Figure 48 Denso Corporation: Company Snapshot
Figure 49 Denso Corporation: SWOT Analysis
Figure 50 BAE Systems: Company Snapshot
Figure 51 Microvision, Inc.: Company Snapshot
Figure 52 Pioneer Corporation: Company Snapshot
Figure 53 Rockwell Collions: Company Snapshot
Figure 54 Thales Group: Company Snapshot

Head-up display technology has successfully been implemented in the aviation and automotive application. With the continuous innovation in the display technology, head-up display has applications in areas such as military/defense aviation, civil aviation, premium/luxury cars, sport cars, and mid-segment cars. Pilot/driver safety, vehicle information, speed of the vehicle, navigation system, advanced driver assistance system data, distance between the vehicles, line departure warning, and other driving assistance information is mainly provided by HUD. Several benefits are offered by this technology, which are expected to drive the growth of the head-up display market during the forecast period.

Geographically, the head-up display market has been segmented into North America, APAC, Europe, and RoW. Europe held the largest market share in 2014, followed by North America and APAC. The Asia-Pacific market is projected to grow at the highest CAGR during the forecast period. RoW held a small market share, but it is expected to grow during the forecast period owing to the growing demand for mid-segment cars in the region, which would, in turn, drive the market for HUD. Different emerging technologies are undergoing research and development, such as light field display technology, depth-fused 3D head-up display technology, laser-based volumetric display technology, quantum photonic imager technology, and others. These are expected to compete with HUD in the future. Various research organizations and companies are working toward the research and development of these emerging technologies. The growing demand for HUD from luxury and mid-segment cars is the major driving factor for this technology. Augmented reality and screenless displays are the emerging technologies in this market.

The key players in this market are BAE Systems (U.K.), Continental AG (Germany), Denso Corporation (Japan), Visteon Corporation (U.S.), Nippon Seiki Co., Ltd (Japan), and Yazaki Corporation (Japan). The global head-up display market is expected to grow at a CAGR of 26.23% between 2015 and 2020, from USD 2.23 Billion in 2014.

Head-Up Display Market

The report gives a detailed view of the complete market with regard to the applications and geography, along with the qualitative analysis of each and every aspect of the segmentation. All the numbers, at every level of detail, are estimated till 2020 to detail the potential size of head-up display market.

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