Augmented Reality Market by Offering (Hardware (Sensor, Displays & Projectors, Cameras), and Software), Device Type (Head-Mounted, Head-Up, Handheld), Application (Enterprise, Consumer, Commercial, Automotive) and Geography - Global forecast to 2023

The augmented reality market was valued at USD 2.39 Billion in 2016 and is expected to reach USD 61.39 Billion by 2023, growing at a CAGR of 55.71% during the forecast period. The base year considered for this study is 2016, and the forecast period considered is between 2017 and 2023.

The objectives of the study are as follows:

• To define, describe, and forecast the market on the basis of offering (component and software), device type, application, and geography
• To describe the market on the basis of technology and type
• To forecast the market size for various segments with regard to 4 main regions: North America, Europe, Asia Pacific (APAC), and Rest of the World (RoW)
• To provide detailed information regarding the major factors influencing the growth of the market (drivers, restraints, opportunities, and industry-specific challenges)
• To strategically analyze the micromarkets with regard to individual growth trends, prospects, and contributions to the total market
• To analyze the opportunities in the market for stakeholders by identifying high-growth segments in the augmented reality market
• To use the value chain analysis and market roadmaps to study the evolution and timeline of the market
• To analyze competitive developments such as joint ventures, mergers and acquisitions, new product developments, and research and development in the market
• To strategically profile key players, comprehensively analyze their market share and core competencies, and describe the competitive landscape of the market

The research methodology includes the use of primary and secondary data. Both top-down and bottom-up approaches have been used to estimate and validate the size of the market as well as of the other dependent submarkets in the overall augmented reality market. Key players in the market have been identified through secondary research. The secondary sources include annual reports, press releases, and investor presentations of companies; white papers, certified publications, and articles from recognized authors; directories; and databases. Some of these secondary sources include organizations and associations such as VR/AR Association, AugmentedReality.Org, and Augmented Reality for Enterprise Alliance.

The research methodology includes the study of the annual and financial reports of the top market players and extensive interviews for key insights with industry leaders such as CEOs, VPs, directors, and marketing executives. All the percentage shares and breakdowns have been determined using secondary sources and verified through primary sources. All the possible parameters that affect the markets covered in this research have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to obtain the final quantitative and qualitative data. The breakdown of the profiles of primaries has been depicted in the figure below:

To know about the assumptions considered for the study, download the pdf brochure

The value chain of the augmented reality market includes original equipment manufacturers for augmented reality devices, software vendors, application developers among others. Major companies that are part of the value chain include Google, Inc. (US), PTC Inc. (US), Microsoft Corporation (US), Wikitude GmbH (Austria), DAQRI LLC (US), Zugara, Inc. (US), Blippar (UK), Magic Leap, Inc. (US), and Osterhout Design Group (US).

Target Audience

• Raw Material and Manufacturing Equipment Suppliers
• Semiconductor Foundries
• Original Equipment Manufacturers (OEMs) (End-User Applications or Electronic Product Manufacturers)
• Product Manufacturers
• Original Design Manufacturers (ODMs) and OEM Technology Solution Providers
• Research Organizations
• Technology Standard Organizations, Forums, Alliances, and Associations
• Technology Investors
• Governments, Financial Institutions, and Investment Communities
• Analysts and Strategic Business Planners
• End Users

“The study answers several questions for the target audiences, primarily which market segments to focus on in the next 2–5 years for prioritizing efforts and investments.”

Report Scope

In this report, the augmented reality market has been segmented as follows:

Augmented Reality Market, by Technology

• Monitor-Based Technology
• Near-to-Eye–Based Technology

Augmented Reality Market, by Type

• Marker-based Augmented Reality
  • Passive Marker
  • Active Marker
• Marker-less Augmented Reality
  • Model Based
  • Image Processing Based

Augmented Reality Market, by Offering

• Hardware
  • Sensors
  • Semiconductor Component
  • Displays & Projectors
  • Position Tracker
  • Cameras
  • Others
• Software
  • Software Development Kits
  • Cloud-based Services

Augmented Reality Market, by Device Type

• Head-Mounted Display (HMD)
• Head-Up Display (HUD)
• Handheld Device

Augmented Reality Market, by Application

• Consumer
  • Gaming
  • Sports and Entertainment
    • Entertainment Applications
      • Museums (Archaeology)
      • Theme Parks
      • Art Gallery and Exhibitions
• Commercial
  • Tourism and Sight seeing
  • E- Learning
  • E-commerce and Marketing
    • Jewelry
    • Beauty and Cosmetics
    • Apparel Fitting
    • Furniture & Lighting Design
    • Grocery Shopping
    • Footwear
• Enterprise
• Medical
  • Surgery
  • Fitness Management
  • Pharmacy Management
  • Medical Training
• Aerospace and Defense
• Automotive
• Energy
• Others
  • Telecom and IT/Data Centers
  • Agriculture
  • Construction
  • Transportation and Logistics
  • Public Safety

Augmented reality Market, by Geography

• North America
• Europe
• Asia Pacific (APAC)
• Rest of the World (RoW)

Company Profiles: Detailed analysis of the major companies present in the augmented reality market

Available Customizations

With the given market data, MarketsandMarkets offers customizations according to the company’s specific needs. The following customization options are available for the report:

Detailed information of the augmented reality software market

Company Information

Detailed analysis and profiling of additional market players (up to five)

Table of Contents

1 Introduction (Page No. - 15)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Study Scope
           1.3.1 Years Considered for the Study
    1.4 Currency
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No. - 19)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Key Data From Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Primary Interviews With Experts
                    2.1.2.2 Breakdown of Primaries
                    2.1.2.3 Key Data From Primary Sources
           2.1.3 Secondary and Primary Research
                    2.1.3.1 Key Industry Insights
    2.2 Market Size Estimation
           2.2.1 Bottom-Up Approach
                    2.2.1.1 Approach for Capturing the Market Share By Bottom-Up Analysis (Demand Side)
           2.2.2 Top-Down Approach
                    2.2.2.1 Approach for Capturing the Market Size By Top-Down Analysis (Supply Side)
    2.3 Market Breakdown & Data Triangulation
    2.4 Research Assumptions

3 Executive Summary (Page No. - 29)

4 Premium Insights (Page No. - 34)
    4.1 Attractive Market Opportunities in the Augmented Reality Market
    4.2 Market in APAC
    4.3 Market, By Country
    4.4 Market, By Application
    4.5 Market, By Display Device Type

5 Market Overview (Page No. - 37)
    5.1 Introduction
    5.2 History and Evolution of Augmented Reality Technology
    5.3 Market Dynamics
           5.3.1 Drivers
                    5.3.1.1 Increasing Demand for AR Devices and Applications in Medical
                    5.3.1.2 Increase in Demand for AR in the Retail and E-Commerce
                    5.3.1.3 Rising Investment in the Augmented Reality Market
           5.3.2 Restraints
                    5.3.2.1 Limited User Interface (UI) Affecting the Navigation Performance of Augmented Reality Applications
                    5.3.2.2 Limited Processing Power, Less Storage, and Restricted Size of Memory Card in Mobile Phones
                    5.3.2.3 Varied Infrastructure Quality of Digital Network Will Restrain the Growth of AR
           5.3.3 Opportunities
                    5.3.3.1 Increasing Demand for Augmented Reality in Architecture
                    5.3.3.2 Opportunity in the Enterprise Industry
                    5.3.3.3 High Growth of Travel and Tourism Industry Will Boost the Growth of the AR Market
           5.3.4 Challenges
                    5.3.4.1 Overcoming Social Challenges to Increase the Adoption Rate
                    5.3.4.2 Reconfiguration of Applications for Different Platforms
    5.4 Value Chain Analysis

6 Augmented Reality Market, By Type (Qualitative) (Page No. - 44)
    6.1 Introduction
    6.2 Marker-Based Augmented Reality
           6.2.1 Passive Marker
           6.2.2 Active Marker
    6.3 Marker-Less Augmented Reality
           6.3.1 Model-Based Tracking
           6.3.2 Image Processing-Based Tracking

7 Augmented Reality Market, By Technology (Qualitative) (Page No. - 46)
    7.1 Introduction
    7.2 Monitor-Based Technology
           7.2.1 Mobile Augmented Reality
    7.3 Near-Eye-Based Technology

8 Augmented Reality Market, By Offering (Page No. - 48)
    8.1 Introduction
    8.2 Augmented Reality Market, By Hardware Component
           8.2.1 Sensors
                    8.2.1.1 Accelerometer
                    8.2.1.2 Gyroscope
                    8.2.1.3 Magnetometer
                    8.2.1.4 Proximity Sensor
           8.2.2 Semiconductor Component
                    8.2.2.1 Controller/Processor
                    8.2.2.2 Integrated Circuits
           8.2.3 Displays & Projectors
           8.2.4 Position Tracker
           8.2.5 Cameras
           8.2.6 Others
    8.3 Augmented Reality Market, By Software
           8.3.1 Software Development Kits
           8.3.2 Cloud-Based Services
           8.3.3 Software Function
                    8.3.3.1 Remote Collaboration
                    8.3.3.2 Workflow Optimization
                    8.3.3.3 Documentation
                    8.3.3.4 Visualization
                    8.3.3.5 3d Modeling
                    8.3.3.6 Navigation
    8.4 Hardware vs Software

9 Augmented Reality Market, By Device Type (Page No. - 56)
    9.1 Introduction
    9.2 Augmented Reality Devices
           9.2.1 Head-Mounted Display
           9.2.2 Head-Up Display
           9.2.3 Handheld Device

10 Augmented Reality Market, By Application (Page No. - 61)
     10.1 Introduction
     10.2 Applications in Augmented Reality
             10.2.1 Consumer
                        10.2.1.1 Gaming
                        10.2.1.2 Sports & Entertainment
                                     10.2.1.2.1 Entertainment Applications
                                                    10.2.1.2.1.1 Museums (Archeology)
                                                    10.2.1.2.1.2 Theme Parks
                                                    10.2.1.2.1.3 Art Gallery and Exhibitions
             10.2.2 Commercial
                        10.2.2.1 Tourism & Sightseeing
                        10.2.2.2 E-Learning
                        10.2.2.3 E-Commerce and Marketing
                                     10.2.2.3.1 Jewelry
                                     10.2.2.3.2 Beauty and Cosmetics
                                     10.2.2.3.3 Apparel Fitting
                                     10.2.2.3.4 Furniture & Lighting Design
                                     10.2.2.3.5 Grocery Shopping
                                     10.2.2.3.6 Footwear
             10.2.3 Enterprise
             10.2.4 Medical
                        10.2.4.1 Surgery
                        10.2.4.2 Fitness Management
                        10.2.4.3 Pharmacy Management
                        10.2.4.4 Medical Training
             10.2.5 Aerospace & Defense
             10.2.6 Energy
             10.2.7 Automotive
             10.2.8 Others
                        10.2.8.1 Agriculture
                        10.2.8.2 Construction
                        10.2.8.3 Transportation and Logistics
                        10.2.8.4 Public Safety
                        10.2.8.5 Telecom and IT/Data Centers

11 Augmented Reality Market, Geographical Analysis (Page No. - 93)
     11.1 Introduction
     11.2 North America
             11.2.1 US
             11.2.2 Canada
             11.2.3 Mexico
     11.3 Europe
             11.3.1 Germany
             11.3.2 France
             11.3.3 UK
             11.3.4 Rest of Europe
     11.4 Asia Pacific
             11.4.1 China
             11.4.2 India
             11.4.3 Japan
             11.4.4 South Korea
             11.4.5 Rest of APAC
     11.5 Rest of the World
             11.5.1 Middle East & Africa
             11.5.2 South America

12 Competitive Landscape (Page No. - 110)
     12.1 Introduction
     12.2 Competitive Scenario
     12.3 Augmented Reality Market (Global), Competitive Leadership Mapping, 2017
             12.3.1 Visionary Leaders
             12.3.2 Dynamic Differentiators
             12.3.3 Innovators
             12.3.4 Emerging Companies
     12.4 Business Strategy Excellence
     12.5 Strength of Product Portfolio

Top 25 Companies Analyzed for This Study are - Google, Inc., Microsoft Corporation, PTC, Inc., Wikitude GmbH, Daqri LLC, Zugara, Inc., Blippar, Upskill, Magic Leap, Inc., Osterhout Design Group, Infinity Augmented Reality, Inc., Samsung Electronics Co. Ltd., Atheer, Inc., Apple, Inc., Facebook Corporation, Scope AR, Inglobe Technologies, Embitel Technologies, Jabil Optics, Marxent Labs LLC, Catchoom Technologies, Ubimax GmbH, Eon Reality, Pristine, Inc., Meta Company

13 Company Profiles (Page No. - 117)
(Business Overview, Product Offerings Scorecard, Business Strategies Scorecard, Recent Developments, and Key Relationship)
     13.1 Introduction
     13.2 Google, Inc.
     13.3 Microsoft Corporation
     13.4 PTC, Inc.
     13.5 Wikitude GmbH
     13.6 Magic Leap, Inc.
     13.7 Osterhout Design Group
     13.8 Daqri LLC
     13.9 Zugara, Inc.
     13.10 Blippar
     13.11 Upskill
     13.12 Start-Up Ecosystem
             13.12.1 Atheer, Inc.
             13.12.2 Pristine, Inc.
             13.12.3 Marxent Labs, LLC
             13.12.4 Inglobe Technologies
             13.12.5 Meta Company
     13.13 Promising Companies
             13.13.1 Intel Corporation
             13.13.2 Infinity Augmented Reality, Inc.
             13.13.3 Facebook Corporation
             13.13.4 Samsung Electronics Co. Ltd.

*Details on Business Overview, Product Offerings Scorecard, Business Strategies Scorecard, Recent Developments, and Key Relationship Might Not Be Captured in Case of Unlisted Companies.

14 Appendix (Page No. - 145)
     14.1 Insights of Industry Experts
     14.2 Discussion Guide
     14.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
     14.4 Introducing RT: Real-Time Market Intelligence
     14.5 Available Customizations
     14.6 Related Reports
     14.7 Author Details

List of Tables (66 Tables)

Table 1 Augmented Reality Market, By Hardware Component, 2015–2023 (USD Million)
Table 2 Augmented Reality Software Market, By Application, 2015–2023 (USD Million)
Table 3 Augmented Reality Market, Device Type, 2015–2023 (USD Million)
Table 4 Augmented Reality Hmd Market, By Application, 2015–2023 (USD Million)
Table 5 Augmented Reality Market, Device Type, 2015–2023 (Thousand Units)
Table 6 Augmented Reality Hud Market, By Application, 2015–2023 (USD Million)
Table 7 Augmented Reality Handheld Device Market, By Application, 2015–2023 (USD Thousand)
Table 8 Augmented Reality Market, Application, 2015–2023 (USD Billion)
Table 9 Market for Consumer Application, By Device Type, 2015–2023 (USD Thousand)
Table 10 Market for Consumer Application, By Region, 2015–2023 (USD Million)
Table 11 North America Augmented Reality Market for Consumer Application, By Country, 2015–2023 (USD Million)
Table 12 Europe Market for Consumer Application, By Country, 2015–2023 (USD Million)
Table 13 APAC Market for Consumer Application, By Country, 2015–2023 (USD Million)
Table 14 RoW Market for Consumer Application, By Country, 2015–2023 (USD Million)
Table 15 Market for Commercial Application, By Device Type, 2015–2023 (USD Thousand)
Table 16 Market for Commercial Application, By Region, 2015–2023 (USD Million)
Table 17 North America Augmented Reality Market for Commercial Application, By Country, 2015–2023 (USD Million)
Table 18 Europe Market for Commercial Application, By Country, 2015–2023 (USD Million)
Table 19 APAC Market for Commercial Application, By Country, 2015–2023 (USD Million)
Table 20 RoW Market for Commercial Application, By Country, 2015–2023 (USD Million)
Table 21 Market for Enterprise Application, By Device Type, 2015–2023 (USD Thousand)
Table 22 Market for Enterprise Application, By Region, 2015–2023 (USD Million)
Table 23 North America Augmented Reality Market for Enterprise Application, By Country, 2015–2023 (USD Million)
Table 24 Europe Market for Enterprise Application, By Country, 2015–2023 (USD Million)
Table 25 APAC Market for Enterprise Application, By Country, 2015–2023 (USD Million)
Table 26 RoW Market for Enterprise Application, By Country, 2015–2023 (USD Million)
Table 27 Market for Medical Application, By Device Type, 2015–2023 (USD Thousand)
Table 28 Market for Medical Application, By Region, 2015–2023 (USD Million)
Table 29 North America Augmented Reality Market for Medical Application, By Country, 2015–2023 (USD Million)
Table 30 Europe Market for Medical Application, By Country, 2015–2023 (USD Million)
Table 31 APAC Market for Medical Application, By Country, 2015–2023 (USD Million)
Table 32 RoW Market for Medical Application, By Country, 2015–2023 (USD Million)
Table 33 Market for Aerospace & Defense Application, By Device Type, 2015–2023 (USD Thousand)
Table 34 Market for Aerospace & Defense Application, By Region, 2015–2023 (USD Million)
Table 35 North America Augmented Reality Market for Aerospace & Defense Application, By Country, 2015–2023 (USD Million)
Table 36 Europe Market for Aerospace & Defense Application, By Country, 2015–2023 (USD Million)
Table 37 APAC Market for Aerospace & Defense Application, By Country, 2015–2023 (USD Million)
Table 38 RoW Market for Aerospace & Defense Application, By Country, 2015–2023 (USD Million)
Table 39 Market for Energy Application, By Device Type, 2015–2023 (USD Thousand)
Table 40 Market for Energy Application, By Region, 2015–2023 (USD Million)
Table 41 North America Augmented Reality Market for Energy Application, By Country, 2015–2023 (USD Million)
Table 42 Europe Market for Energy Application, By Country, 2015–2023 (USD Million)
Table 43 APAC Market for Energy Application, By Country, 2015–2023 (USD Million)
Table 44 RoW Market for Energy Application, By Country, 2015–2023 (USD Million)
Table 45 Market for Automotive Application, By Device Type, 2015–2023 (USD Thousand)
Table 46 Market for Automotive Application, By Region, 2015–2023 (USD Million)
Table 47 North America Augmented Reality Market for Automotive Application, By Country, 2015–2023 (USD Million)
Table 48 Europe Market for Automotive Application, By Country, 2015–2023 (USD Million)
Table 49 APAC Market for Automotive Application, By Country, 2015–2023 (USD Million)
Table 50 RoW Market for Automotive Application, By Country, 2015–2023 (USD Million)
Table 51 Market for Other Applications, By Device Type, 2015–2023 (USD Thousand)
Table 52 Market for Other Applications, By Region, 2015–2023 (USD Million)
Table 53 North America Augmented Reality Market for Other Application, By Country, 2015–2023 (USD Million)
Table 54 Europe Market for Other Application, By Country, 2015–2023 (USD Million)
Table 55 APAC Market for Other Application, By Country, 2015–2023 (USD Million)
Table 56 RoW Market for Other Application, By Country, 2015–2023 (USD Million)
Table 57 Market, Geography, 2015–2023 (USD Billion)
Table 58 North America Augmented Reality Market, By Application, 2015–2023 (USD Million)
Table 59 North America Market, By Country, 2015–2023 (USD Million)
Table 60 Europe Market, By Application, 2015–2023 (USD Million)
Table 61 Europe Market, By Country, 2015–2023 (USD Million)
Table 62 APAC Market, By Application, 2015–2023 (USD Million)
Table 63 APAC Market, By Country, 2015–2023 (USD Million)
Table 64 RoW Market, By Application, 2015–2023 (USD Million)
Table 65 RoW Market, By Country, 2015–2023 (USD Million)
Table 66 Ranking of the Top 5 Players in the Augmented Reality Market

List of Figures (35 Figures)

Figure 1 Markets Covered
Figure 2 Augmented Reality Market: Research Design
Figure 3 Bottom-Up Approach to Arrive at the Market Size
Figure 4 Top-Down Approach to Arrive at the Market Size
Figure 5 Data Triangulation Methodology
Figure 6 Assumptions of the Research Study
Figure 7 Augmented Reality Market, 2015–2023 (USD Billion)
Figure 8 Augmented Reality Market, By Offering, 2016 vs 2023
Figure 9 Enterprise Application Expected to Witness the Highest Growth in the Market Between 2017 and 2023
Figure 10 North America Had the Highest Market Share for Augmented Reality in 2016
Figure 11 Region-Wise Market Size of Top 2 Augmented Reality Applications, 2016
Figure 12 Augmented Reality Market Expected to Grow at A High Rate Between 2017 and 2023
Figure 13 China Expected to Account for the Largest Share of the Market in APAC, By 2023
Figure 14 Augmented Reality Market in China to Grow at the Highest Rate Between 2017 and 2023
Figure 15 Consumer Application to Dominate the Market During the Forecast Period
Figure 16 Head-Mounted Displays to Dominate the Augmented Reality Market By 2023
Figure 17 Evolution of the Augmented Reality Technology
Figure 18 Demand for AR Applications in the Medical and Retail Sectors Will Drive the Growth of the AR Market
Figure 19 Value Chain Analysis (2016): Major Values are Added During Research & Product Development and Manufacturing Stages
Figure 20 Market for Displays & Projectors Expected to Grow at the Highest Rate During the Forecast Period
Figure 21 Market for Consumer Application Expected to Grow at the Highest Rate During the Forecast Period
Figure 22 Market for Head Mounted Display Expected to Grow at the Highest Rate During the Forecast Period
Figure 23 Market for Enterprise Application Expected to Grow at the Highest Rate During the Forecast Period
Figure 24 Geographic Snapshot: APAC to Witness the Highest Growth Rate During the Forecast Period
Figure 25 US is Estimated to Lead the Augmented Reality Market By 2023
Figure 26 North American Augmented Reality Market Overview, 2016
Figure 27 European Augmented Reality Market Overview, 2016
Figure 28 APAC Augmented Reality Market Overview, 2016
Figure 29 Companies Adopted Product Launches and Developments as the Key Growth Strategy Between 2013 and 2017
Figure 30 Battle for Market Share: Product Launches and Developments Were the Key Strategies Between 2013 and 2017
Figure 31 Competitive Leadership Mapping
Figure 32 Geographic Revenue Mix of Major Players
Figure 33 Google, Inc.: Company Snapshot
Figure 34 Microsoft Corporation: Company Snapshot
Figure 35 PTC Inc.: Company Snapshot

The augmented reality market was valued at USD 2.39 Billion in 2016 and is expected to reach USD 61.39 Billion by 2023, growing at a CAGR of 55.71% during the forecast period. The increasing demand for AR devices and applications in medical, increase in demand for AR in the retail and e-commerce, and rising investment in the major drivers for the market.

This report covers the market on the basis of technology, type, application, device type, hardware, software, and geography. The consumer application will lead the augmented reality market during the forecast period. The use of augmented reality in gaming and sports & entertainment will drive the market for the consumer application. This is due to the increasing demand of AR in retail, e-commerce, and e-marketing applications.

The augmented reality software market would lead the overall AR market by 2023. This is owing to the increased use of smartphones, tablets, and other devices for the implementation of the augmented reality technology.

The head-mounted displays will hold a major share of the AR market. Head-mounted displays are the most promising devices to boost the growth of the market. With advancements in computing, AR-enabled devices would be used for applications in consumer, commercial, and enterprise. The use of head-mounted displays in applications such as e-commerce and marketing would boost the AR market for HMDs.

APAC is expected to lead the AR market in terms of market size and is likely to witness the highest growth rate in the market by 2023. The increase in research and development in APAC and the growing acceptance of newer technologies in the region are the drivers for the AR market.

The limited user interface (UI) is affecting the navigation performance of AR applications, while the limited processing power and inadequate storage capacity are major restraints for the AR market.

This report discusses the drivers, restraints, opportunities, and challenges pertaining to the AR market. In addition, it analyzes the current market scenario and forecasts the market size till 2023. Some of the major companies operating in the AR market are Google, Inc. (US), PTC Inc. (U.S.), Microsoft Corporation (US), Wikitude GmbH (Austria), DAQRI LLC (US), Zugara, Inc. (US), Blippar (UK), Magic Leap, Inc. (US), and Osterhout Design Group (US).

To speak to our analyst for a discussion on the above findings, click Speak to Analyst