Augmented Reality Market

Augmented Reality Market by Offering (Hardware (Sensor, Displays & Projectors, Cameras), and Software), Device Type (Head-Mounted, Head-Up, Handheld), Application (Enterprise, Consumer, Commercial, Automotive) and Geography - Global forecast to 2023

Report Code: SE 3873 Jul, 2017, by marketsandmarkets.com

[153 Pages Report] The augmented reality market was valued at USD 4.21 billion in 2017 and is expected to reach USD 60.55 billion by 2023, growing at a CAGR of 40.29% during the forecast period. The base year considered for this study is 2017, and the forecast period considered is between 2018 and 2023. The use of augmented reality technology completely changes the concept of user’s perception of interaction between the real world and 3D virtual objects in real time. The use of AR in applications such as healthcare, retail, e-commerce, and enterprise is driving the market. The increased interest of major technology companies with rising investments in the augmented reality technology is one of the major factors driving this market.

Market Dynamics

Drivers

  • Increasing demand for AR devices and applications in healthcare
  • Increase in demand for AR in the retail and e-commerce
  • Rising investment in the augmented reality market

Restraints

  • Limited UI (user interface) affecting the navigation performance of augmented reality applications
  • Limited processing power, less storage, and restricted size of memory card in mobile phones
  • Varied infrastructure quality of digital network will restrain the growth of AR

Opportunities

  • Increasing demand for augmented reality in architecture
  • Opportunity in the enterprise industry
  • High growth of travel and tourism industry will boost the growth of the AR market.

Challenges

  • Overcoming social challenges to increase the adoption rate
  • Reconfiguration of applications for different platforms

Increasing demand for AR devices and applications in healthcare drives the global augmented reality market

AR plays an important role in this sector. AR can be used to provide a virtual transparency of a patient in which a doctor can see the virtual condition of patient’s body parts by using AR application in front of the patient, and this is likely to help surgeons to conduct minimally invasive surgery that provides greater benefits to patients. The use of AR modeling and 3D visualization would be of great help for the healthcare sector. The use of AR for improving fitness, teaching complex subjects to medical students, training doctors, managing pharmacy, and caring and supporting patients after they leave hospital is driving the growth of the AR market.

Augmented Reality Market

The objectives of the study are as follows:

  • To define, describe, and forecast the augmented reality market on the basis of offering (component and software), device type, application, and geography
  • To describe the augmented reality market on the basis of technology and type
  • To forecast the market size for various segments with regard to 4 main regions: North America, Europe, Asia Pacific (APAC), and Rest of the World (RoW)
  • To provide detailed information regarding the major factors influencing the growth of the market (drivers, restraints, opportunities, and industry-specific challenges)
  • To strategically analyze the micromarkets with regard to individual growth trends, prospects, and contributions to the total market
  • To analyze the opportunities in the market for stakeholders by identifying high-growth segments in the augmented reality market
  • To use the value chain analysis and market roadmaps to study the evolution and timeline of the augmented reality market
  • To analyze competitive developments such as joint ventures, mergers and acquisitions, new product developments, and research and development in the augmented reality market
  • To strategically profile key players, comprehensively analyze their market share and core competencies, and describe the competitive landscape of the market

The research methodology includes the use of primary and secondary data. Both top-down and bottom-up approaches have been used to estimate and validate the size of the market as well as of the other dependent submarkets in the overall augmented reality market. Key players in the market have been identified through secondary research. The secondary sources include annual reports, press releases, and investor presentations of companies; white papers, certified publications, and articles from recognized authors; directories; and databases. Some of these secondary sources include organizations and associations such as VR/AR Association, AugmentedReality.Org, and Augmented Reality for Enterprise Alliance.

The research methodology includes the study of the annual and financial reports of the top market players and extensive interviews for key insights with industry leaders such as CEOs, VPs, directors, and marketing executives. All the percentage shares and breakdowns have been determined using secondary sources and verified through primary sources. All the possible parameters that affect the markets covered in this research have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to obtain the final quantitative and qualitative data. The breakdown of the profiles of primaries has been depicted in the figure below:

Augmented Reality Market

To know about the assumptions considered for the study, download the pdf brochure

The value chain of the augmented reality market includes original equipment manufacturers for augmented reality devices, software vendors, application developers among others. Major companies that are part of the value chain include Google, Inc. (US), PTC Inc. (US), Microsoft Corporation (US), Wikitude GmbH (Austria), DAQRI LLC (US), Zugara, Inc. (US), Blippar (UK), Magic Leap, Inc. (US), MAXST (South Korea), and Osterhout Design Group (US).

Major Market Developments

  • In February 2017, PTC partnered with companies for providing ThingWorx Ready products. The companies include HMS Industrial Networks, MultiTech, Sierra Monitor Corporation, Viziapps, and BETSOL.
  • In March 2017, Wikitude released Wikitude 6.1, an update for Wikitude 6, with additional features of improved stability for image tracking and several stability updates.
  • In April 2017, Upskill raised an undisclosed funding from GE Ventures and Boeing, the top two customers of the company. The other investors for this series B funding include New Enterprise Associates (NEA) and SineWave Ventures.

Target Audience

  • Raw Material and Manufacturing Equipment Suppliers
  • Semiconductor Foundries
  • Original Equipment Manufacturers (OEMs) (End-User Applications or Electronic Product Manufacturers)
  • Product Manufacturers
  • Original Design Manufacturers (ODMs) and OEM Technology Solution Providers
  • Research Organizations
  • Technology Standard Organizations, Forums, Alliances, and Associations
  • Technology Investors
  • Governments, Financial Institutions, and Investment Communities
  • Analysts and Strategic Business Planners
  • End Users

“The study answers several questions for the target audiences, primarily which market segments to focus on in the next 2–5 years for prioritizing efforts and investments.”

Report Scope

In this report, the augmented reality market has been segmented as follows:

Augmented Reality Market, by Technology

  • Monitor-Based Technology
  • Near-to-Eye–Based Technology

Augmented Reality Market, by Type

  • Marker-based Augmented Reality
    • Passive Marker
    • Active Marker
  • Marker-less Augmented Reality
    • Model Based
    • Image Processing Based

Augmented Reality Market, by Offering

  • Hardware
    • Sensors
    • Semiconductor Component
    • Displays & Projectors
    • Position Tracker
    • Cameras
    • Others
  • Software
    • Software Development Kits
    • Cloud-based Services
    • AR Software Functions
      • Remote Collaboration
      • Workflow Optimization
      • Documentation
      • Visualization
      • 3D Modeling
      • Navigation

Augmented Reality Market, by Device Type

  • Head-Mounted Display (HMD)
  • Head-Up Display (HUD)
  • Handheld Device

Augmented Reality Market, by Application

  • Consumer          
    • Gaming
    • Sports and Entertainment
      • Entertainment Applications
        • Museums (Archaeology)
        • Theme Parks
        • Art Gallery and Exhibitions
  • Commercial
    • Tourism and Sight seeing
    • E- Learning
    • Retail and E-commerce
      • Jewelry
      • Beauty and Cosmetics
      • Apparel Fitting
      • Furniture & Lighting Design
      • Grocery Shopping
      • Footwear
  • Enterprise
  • Healthcare
    • Surgery
    • Fitness Management
    • Patient Care Management
    • Pharmacy Management
    • Medical Training
  • Aerospace and Defense
  • Automotive
  • Energy
  • Others
    • Telecom and IT/Data Centers
    • Agriculture
    • Construction
    • Transportation and Logistics
    • Public Safety

Augmented reality Market, by Geography

  • North America
  • Europe
  • Asia Pacific (APAC)
  • Rest of the World (RoW)

Company Profiles

  • Detailed analysis of the major companies present in the augmented reality market

Critical questions which the report answers

  • Why are the top tech giants trying to dive into the augmented reality market with huge investments and acquisition (like Google, Apple, Intel, Samsung, and Facebook)? Are they having unfair advantage of being economically sound? What would be the restraints for the start-ups to face these tech giants and the companies backed by them?
  • What would be the role of the HMD developers to increase the mass adoption of AR in manufacturing? Will there again be the low-cost models that would lead the market to mass consumerism or will the companies adopt the technology with high capital investments?

Available Customizations

With the given market data, MarketsandMarkets offers customizations according to the company’s specific needs. The following customization options are available for the report:

Detailed information of the augmented reality software market

Company Information

  • Detailed analysis and profiling of additional market players (up to five)

The augmented reality market is expected to grow from USD 11.14 billion in 2018 to USD 60.55 billion by 2023, at a CAGR of 40.29% during the forecast period. The increasing demand for AR devices and applications in healthcare, increase in demand for AR in the retail and e-commerce, and rising investment in the augmented reality market are the major drivers for the augmented reality market.

This report covers the augmented reality market on the basis of technology, type, application, device type, hardware, software, and geography. The consumer application will lead the augmented reality market during the forecast period. The use of augmented reality in gaming and sports & entertainment will drive the augmented reality market for the consumer application. This is due to the increasing demand of AR in retail, e-commerce, and e-marketing applications.

The augmented reality software market would lead the overall AR market by 2023. This is owing to the increased use of smartphones, tablets, and other devices for the implementation of the augmented reality technology.

The head-mounted displays will hold a major share of the AR market. Head-mounted displays are the most promising devices to boost the growth of the augmented reality market. With advancements in computing, AR-enabled devices would be used for applications in consumer, commercial, and enterprise. The use of head-mounted displays in applications such as e-commerce and marketing would boost the AR market for HMDs.  

APAC is expected to lead the AR market in terms of market size and is likely to witness the highest growth rate in the market by 2023. The increase in research and development in APAC and the growing acceptance of newer technologies in the region are the drivers for the AR market.

Augmented Reality Market

Augmented reality applications in consumer, commercial, enterprise, and healthcare drive the growth of augmented reality market

Consumer

The augmented reality technology offers remarkable results in terms of visual effects when used in gaming and sports broadcasts. The consumer vertical has been studied on the basis of gaming, sports, and entertainment sections. Gaming and entertainment applications are the early adopters of new technologies; the recent addition to the list is 3D technology and augmented reality. AR can be used to enhance the gaming experience. There are some AR gaming applications in which players can create virtual objects and characters and then link those digital creatures to defined locations in the real world. Players can then easily interact with those digital objects in the real world. The demand for head mounted displays is high in the consumer sector because all gaming applications are used in these devices.

Commercial

The commercial sector defines the non-manufacturing business, which provides services to large-scale users such as manufacturing industries. In this sector, the demand for AR applications is high for public utilities. The demand for AR applications in education and e-retailing sectors is very high owing to the benefits of easy learning and attractive promotions. The technological advancements have completely changed the traditional approach to marketing and promotion. The use of the Internet and smartphones combined with digital content, such as augmented reality, has helped boost the market. These augmented reality applications are expected to revolutionize the world of online marketing and e-commerce.

Enterprise

Augmented reality is used in enterprises for training personnel, providing information about industrial facility, remodeling and redesigning, and industrial simulations. Traditionally, training was conducted using classroom methods; however, the introduction of augmented reality has helped enhance the training methodology. The enterprise applications would witness a high growth for the head-mounted displays. The usage of HMDs in the manufacturing setups is the major driver for the growth of enterprise application in the augmented reality market.

Healthcare

The healthcare industry has witnessed rapid technological advancements over the years, and various kinds of advanced imaging equipment have come into the healthcare industry. The healthcare sector has one of the most important and practical applications of AR in the current market scenario where 3D technology is used to generate 3D images of the affected body parts. Doctors can use AR as visualization and training assistances for surgery. The augmented reality technology is experiencing tremendous growth in the healthcare application. The major application where augmented reality technology is used includes medical simulation, medical training, rehabilitation, and surgery.

Critical questions the report answers:

  • The adoption of AR in retail is very high in North America and Europe, whereas, the e-commerce has witnessed high growth in APAC. How would the adoption of augmented reality be paced in countries such as China, Japan, South Korea, and India, wherein, there seems to be high opportunity for the penetration of advanced technologies? What should be your market entry and sales channel strategy in most growing developing economies?
  • What are the major applications of AR in healthcare? Will the patient care management be the major driver of adoption of AR in healthcare? How would pharmacy management and fitness management application grow? Would surgery be the major driver of growth in the near future?

The limited user interface (UI) is affecting the navigation performance of AR applications, while the limited processing power and inadequate storage capacity are major restraints for the AR market.

This report discusses the drivers, restraints, opportunities, and challenges pertaining to the AR market. In addition, it analyzes the current market scenario and forecasts the market size till 2023. Some of the major companies operating in the AR market are Google, Inc. (US), PTC Inc. (U.S.), Microsoft Corporation (US), Wikitude GmbH (Austria), DAQRI LLC (US), Zugara, Inc. (US), Blippar (UK), Magic Leap, Inc. (US), MAXST (South Korea), and Osterhout Design Group (US).

To speak to our analyst for a discussion on the above findings, click Speak to Analyst

Table of Contents

1 Introduction (Page No. - 15)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Study Scope
           1.3.1 Years Considered for the Study
    1.4 Currency
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No. - 19)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Key Data From Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Primary Interviews With Experts
                    2.1.2.2 Breakdown of Primaries
                    2.1.2.3 Key Data From Primary Sources
           2.1.3 Secondary and Primary Research
                    2.1.3.1 Key Industry Insights
    2.2 Market Size Estimation
           2.2.1 Bottom-Up Approach
                    2.2.1.1 Approach for Capturing the Market Share By Bottom-Up Analysis (Demand Side)
           2.2.2 Top-Down Approach
                    2.2.2.1 Approach for Capturing the Market Size By Top-Down Analysis (Supply Side)
    2.3 Market Breakdown & Data Triangulation
    2.4 Research Assumptions

3 Executive Summary (Page No. - 29)

4 Premium Insights (Page No. - 34)
    4.1 Attractive Market Opportunities in the Augmented Reality Market
    4.2 Market in APAC
    4.3 Market, By Country
    4.4 Market, By Application
    4.5 Market, By Display Device Type

5 Market Overview (Page No. - 37)
    5.1 Introduction
    5.2 History and Evolution of Augmented Reality Technology
    5.3 Market Dynamics
           5.3.1 Drivers
                    5.3.1.1 Increasing Demand for AR Devices and Applications in Medical
                    5.3.1.2 Increase in Demand for AR in the Retail and E-Commerce
                    5.3.1.3 Rising Investment in the Augmented Reality Market
           5.3.2 Restraints
                    5.3.2.1 Limited User Interface (UI) Affecting the Navigation Performance of Augmented Reality Applications
                    5.3.2.2 Limited Processing Power, Less Storage, and Restricted Size of Memory Card in Mobile Phones
                    5.3.2.3 Varied Infrastructure Quality of Digital Network Will Restrain the Growth of AR
           5.3.3 Opportunities
                    5.3.3.1 Increasing Demand for Augmented Reality in Architecture
                    5.3.3.2 Opportunity in the Enterprise Industry
                    5.3.3.3 High Growth of Travel and Tourism Industry Will Boost the Growth of the AR Market
           5.3.4 Challenges
                    5.3.4.1 Overcoming Social Challenges to Increase the Adoption Rate
                    5.3.4.2 Reconfiguration of Applications for Different Platforms
    5.4 Value Chain Analysis

6 Augmented Reality Market, By Type (Qualitative) (Page No. - 44)
    6.1 Introduction
    6.2 Marker-Based Augmented Reality
           6.2.1 Passive Marker
           6.2.2 Active Marker
    6.3 Marker-Less Augmented Reality
           6.3.1 Model-Based Tracking
           6.3.2 Image Processing-Based Tracking

7 Augmented Reality Market, By Technology (Qualitative) (Page No. - 46)
    7.1 Introduction
    7.2 Monitor-Based Technology
           7.2.1 Mobile Augmented Reality
    7.3 Near-Eye-Based Technology

8 Augmented Reality Market, By Offering (Page No. - 48)
    8.1 Introduction
    8.2 Augmented Reality Market, By Hardware Component
           8.2.1 Sensors
                    8.2.1.1 Accelerometer
                    8.2.1.2 Gyroscope
                    8.2.1.3 Magnetometer
                    8.2.1.4 Proximity Sensor
           8.2.2 Semiconductor Component
                    8.2.2.1 Controller/Processor
                    8.2.2.2 Integrated Circuits
           8.2.3 Displays & Projectors
           8.2.4 Position Tracker
           8.2.5 Cameras
           8.2.6 Others
    8.3 Augmented Reality Market, By Software
           8.3.1 Software Development Kits
           8.3.2 Cloud-Based Services
           8.3.3 Software Function
                    8.3.3.1 Remote Collaboration
                    8.3.3.2 Workflow Optimization
                    8.3.3.3 Documentation
                    8.3.3.4 Visualization
                    8.3.3.5 3d Modeling
                    8.3.3.6 Navigation
    8.4 Hardware vs Software

9 Augmented Reality Market, By Device Type (Page No. - 56)
    9.1 Introduction
    9.2 Augmented Reality Devices
           9.2.1 Head-Mounted Display
           9.2.2 Head-Up Display
           9.2.3 Handheld Device

10 Augmented Reality Market, By Application (Page No. - 61)
     10.1 Introduction
     10.2 Applications in Augmented Reality
             10.2.1 Consumer
                        10.2.1.1 Gaming
                        10.2.1.2 Sports & Entertainment
                                     10.2.1.2.1 Entertainment Applications
                                                    10.2.1.2.1.1 Museums (Archeology)
                                                    10.2.1.2.1.2 Theme Parks
                                                    10.2.1.2.1.3 Art Gallery and Exhibitions
             10.2.2 Commercial
                        10.2.2.1 Tourism & Sightseeing
                        10.2.2.2 E-Learning
                        10.2.2.3 E-Commerce and Marketing
                                     10.2.2.3.1 Jewelry
                                     10.2.2.3.2 Beauty and Cosmetics
                                     10.2.2.3.3 Apparel Fitting
                                     10.2.2.3.4 Furniture & Lighting Design
                                     10.2.2.3.5 Grocery Shopping
                                     10.2.2.3.6 Footwear
             10.2.3 Enterprise
             10.2.4 Medical
                        10.2.4.1 Surgery
                        10.2.4.2 Fitness Management
                        10.2.4.3 Pharmacy Management
                        10.2.4.4 Medical Training
             10.2.5 Aerospace & Defense
             10.2.6 Energy
             10.2.7 Automotive
             10.2.8 Others
                        10.2.8.1 Agriculture
                        10.2.8.2 Construction
                        10.2.8.3 Transportation and Logistics
                        10.2.8.4 Public Safety
                        10.2.8.5 Telecom and IT/Data Centers

11 Augmented Reality Market, Geographical Analysis (Page No. - 93)
     11.1 Introduction
     11.2 North America
             11.2.1 US
             11.2.2 Canada
             11.2.3 Mexico
     11.3 Europe
             11.3.1 Germany
             11.3.2 France
             11.3.3 UK
             11.3.4 Rest of Europe
     11.4 Asia Pacific
             11.4.1 China
             11.4.2 India
             11.4.3 Japan
             11.4.4 South Korea
             11.4.5 Rest of APAC
     11.5 Rest of the World
             11.5.1 Middle East & Africa
             11.5.2 South America

12 Competitive Landscape (Page No. - 110)
     12.1 Introduction
     12.2 Competitive Scenario
     12.3 Augmented Reality Market (Global), Competitive Leadership Mapping, 2017
             12.3.1 Visionary Leaders
             12.3.2 Dynamic Differentiators
             12.3.3 Innovators
             12.3.4 Emerging Companies
     12.4 Business Strategy Excellence
     12.5 Strength of Product Portfolio

Top 25 Companies Analyzed for This Study are - Google, Inc., Microsoft Corporation, PTC, Inc., Wikitude GmbH, Daqri LLC, Zugara, Inc., Blippar, Upskill, Magic Leap, Inc., Osterhout Design Group, Infinity Augmented Reality, Inc., Samsung Electronics Co. Ltd., Atheer, Inc., Apple, Inc., Facebook Corporation, Scope AR, Inglobe Technologies, Embitel Technologies, Jabil Optics, Marxent Labs LLC, Catchoom Technologies, Ubimax GmbH, Eon Reality, Pristine, Inc., Meta Company

13 Company Profiles (Page No. - 117)
(Business Overview, Product Offerings Scorecard, Business Strategies Scorecard, Recent Developments, and Key Relationship)
     13.1 Introduction
     13.2 Google, Inc.
     13.3 Microsoft Corporation
     13.4 PTC, Inc.
     13.5 Wikitude GmbH
     13.6 Magic Leap, Inc.
     13.7 Osterhout Design Group
     13.8 Daqri LLC
     13.9 Zugara, Inc.
     13.10 Blippar
     13.11 Upskill
     13.12 Start-Up Ecosystem
             13.12.1 Atheer, Inc.
             13.12.2 Pristine, Inc.
             13.12.3 Marxent Labs, LLC
             13.12.4 Inglobe Technologies
             13.12.5 Meta Company
     13.13 Promising Companies
             13.13.1 Intel Corporation
             13.13.2 Infinity Augmented Reality, Inc.
             13.13.3 Facebook Corporation
             13.13.4 Samsung Electronics Co. Ltd.

*Details on Business Overview, Product Offerings Scorecard, Business Strategies Scorecard, Recent Developments, and Key Relationship Might Not Be Captured in Case of Unlisted Companies.

14 Appendix (Page No. - 145)
     14.1 Insights of Industry Experts
     14.2 Discussion Guide
     14.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
     14.4 Introducing RT: Real-Time Market Intelligence
     14.5 Available Customizations
     14.6 Related Reports
     14.7 Author Details


List of Tables (66 Tables)

Table 1 Augmented Reality Market, By Hardware Component, 2015–2023 (USD Million)
Table 2 Augmented Reality Software Market, By Application, 2015–2023 (USD Million)
Table 3 Augmented Reality Market, Device Type, 2015–2023 (USD Million)
Table 4 Augmented Reality Hmd Market, By Application, 2015–2023 (USD Million)
Table 5 Augmented Reality Market, Device Type, 2015–2023 (Thousand Units)
Table 6 Augmented Reality Hud Market, By Application, 2015–2023 (USD Million)
Table 7 Augmented Reality Handheld Device Market, By Application, 2015–2023 (USD Thousand)
Table 8 Augmented Reality Market, Application, 2015–2023 (USD Billion)
Table 9 Market for Consumer Application, By Device Type, 2015–2023 (USD Thousand)
Table 10 Market for Consumer Application, By Region, 2015–2023 (USD Million)
Table 11 North America Augmented Reality Market for Consumer Application, By Country, 2015–2023 (USD Million)
Table 12 Europe Market for Consumer Application, By Country, 2015–2023 (USD Million)
Table 13 APAC Market for Consumer Application, By Country, 2015–2023 (USD Million)
Table 14 RoW Market for Consumer Application, By Country, 2015–2023 (USD Million)
Table 15 Market for Commercial Application, By Device Type, 2015–2023 (USD Thousand)
Table 16 Market for Commercial Application, By Region, 2015–2023 (USD Million)
Table 17 North America Augmented Reality Market for Commercial Application, By Country, 2015–2023 (USD Million)
Table 18 Europe Market for Commercial Application, By Country, 2015–2023 (USD Million)
Table 19 APAC Market for Commercial Application, By Country, 2015–2023 (USD Million)
Table 20 RoW Market for Commercial Application, By Country, 2015–2023 (USD Million)
Table 21 Market for Enterprise Application, By Device Type, 2015–2023 (USD Thousand)
Table 22 Market for Enterprise Application, By Region, 2015–2023 (USD Million)
Table 23 North America Augmented Reality Market for Enterprise Application, By Country, 2015–2023 (USD Million)
Table 24 Europe Market for Enterprise Application, By Country, 2015–2023 (USD Million)
Table 25 APAC Market for Enterprise Application, By Country, 2015–2023 (USD Million)
Table 26 RoW Market for Enterprise Application, By Country, 2015–2023 (USD Million)
Table 27 Market for Medical Application, By Device Type, 2015–2023 (USD Thousand)
Table 28 Market for Medical Application, By Region, 2015–2023 (USD Million)
Table 29 North America Augmented Reality Market for Medical Application, By Country, 2015–2023 (USD Million)
Table 30 Europe Market for Medical Application, By Country, 2015–2023 (USD Million)
Table 31 APAC Market for Medical Application, By Country, 2015–2023 (USD Million)
Table 32 RoW Market for Medical Application, By Country, 2015–2023 (USD Million)
Table 33 Market for Aerospace & Defense Application, By Device Type, 2015–2023 (USD Thousand)
Table 34 Market for Aerospace & Defense Application, By Region, 2015–2023 (USD Million)
Table 35 North America Augmented Reality Market for Aerospace & Defense Application, By Country, 2015–2023 (USD Million)
Table 36 Europe Market for Aerospace & Defense Application, By Country, 2015–2023 (USD Million)
Table 37 APAC Market for Aerospace & Defense Application, By Country, 2015–2023 (USD Million)
Table 38 RoW Market for Aerospace & Defense Application, By Country, 2015–2023 (USD Million)
Table 39 Market for Energy Application, By Device Type, 2015–2023 (USD Thousand)
Table 40 Market for Energy Application, By Region, 2015–2023 (USD Million)
Table 41 North America Augmented Reality Market for Energy Application, By Country, 2015–2023 (USD Million)
Table 42 Europe Market for Energy Application, By Country, 2015–2023 (USD Million)
Table 43 APAC Market for Energy Application, By Country, 2015–2023 (USD Million)
Table 44 RoW Market for Energy Application, By Country, 2015–2023 (USD Million)
Table 45 Market for Automotive Application, By Device Type, 2015–2023 (USD Thousand)
Table 46 Market for Automotive Application, By Region, 2015–2023 (USD Million)
Table 47 North America Augmented Reality Market for Automotive Application, By Country, 2015–2023 (USD Million)
Table 48 Europe Market for Automotive Application, By Country, 2015–2023 (USD Million)
Table 49 APAC Market for Automotive Application, By Country, 2015–2023 (USD Million)
Table 50 RoW Market for Automotive Application, By Country, 2015–2023 (USD Million)
Table 51 Market for Other Applications, By Device Type, 2015–2023 (USD Thousand)
Table 52 Market for Other Applications, By Region, 2015–2023 (USD Million)
Table 53 North America Augmented Reality Market for Other Application, By Country, 2015–2023 (USD Million)
Table 54 Europe Market for Other Application, By Country, 2015–2023 (USD Million)
Table 55 APAC Market for Other Application, By Country, 2015–2023 (USD Million)
Table 56 RoW Market for Other Application, By Country, 2015–2023 (USD Million)
Table 57 Market, Geography, 2015–2023 (USD Billion)
Table 58 North America Augmented Reality Market, By Application, 2015–2023 (USD Million)
Table 59 North America Market, By Country, 2015–2023 (USD Million)
Table 60 Europe Market, By Application, 2015–2023 (USD Million)
Table 61 Europe Market, By Country, 2015–2023 (USD Million)
Table 62 APAC Market, By Application, 2015–2023 (USD Million)
Table 63 APAC Market, By Country, 2015–2023 (USD Million)
Table 64 RoW Market, By Application, 2015–2023 (USD Million)
Table 65 RoW Market, By Country, 2015–2023 (USD Million)
Table 66 Ranking of the Top 5 Players in the Augmented Reality Market


List of Figures (35 Figures)

Figure 1 Markets Covered
Figure 2 Augmented Reality Market: Research Design
Figure 3 Bottom-Up Approach to Arrive at the Market Size
Figure 4 Top-Down Approach to Arrive at the Market Size
Figure 5 Data Triangulation Methodology
Figure 6 Assumptions of the Research Study
Figure 7 Augmented Reality Market, 2015–2023 (USD Billion)
Figure 8 Augmented Reality Market, By Offering, 2016 vs 2023
Figure 9 Enterprise Application Expected to Witness the Highest Growth in the Market Between 2017 and 2023
Figure 10 North America Had the Highest Market Share for Augmented Reality in 2016
Figure 11 Region-Wise Market Size of Top 2 Augmented Reality Applications, 2016
Figure 12 Augmented Reality Market Expected to Grow at A High Rate Between 2017 and 2023
Figure 13 China Expected to Account for the Largest Share of the Market in APAC, By 2023
Figure 14 Augmented Reality Market in China to Grow at the Highest Rate Between 2017 and 2023
Figure 15 Consumer Application to Dominate the Market During the Forecast Period
Figure 16 Head-Mounted Displays to Dominate the Augmented Reality Market By 2023
Figure 17 Evolution of the Augmented Reality Technology
Figure 18 Demand for AR Applications in the Medical and Retail Sectors Will Drive the Growth of the AR Market
Figure 19 Value Chain Analysis (2016): Major Values are Added During Research & Product Development and Manufacturing Stages
Figure 20 Market for Displays & Projectors Expected to Grow at the Highest Rate During the Forecast Period
Figure 21 Market for Consumer Application Expected to Grow at the Highest Rate During the Forecast Period
Figure 22 Market for Head Mounted Display Expected to Grow at the Highest Rate During the Forecast Period
Figure 23 Market for Enterprise Application Expected to Grow at the Highest Rate During the Forecast Period
Figure 24 Geographic Snapshot: APAC to Witness the Highest Growth Rate During the Forecast Period
Figure 25 US is Estimated to Lead the Augmented Reality Market By 2023
Figure 26 North American Augmented Reality Market Overview, 2016
Figure 27 European Augmented Reality Market Overview, 2016
Figure 28 APAC Augmented Reality Market Overview, 2016
Figure 29 Companies Adopted Product Launches and Developments as the Key Growth Strategy Between 2013 and 2017
Figure 30 Battle for Market Share: Product Launches and Developments Were the Key Strategies Between 2013 and 2017
Figure 31 Competitive Leadership Mapping
Figure 32 Geographic Revenue Mix of Major Players
Figure 33 Google, Inc.: Company Snapshot
Figure 34 Microsoft Corporation: Company Snapshot
Figure 35 PTC Inc.: Company Snapshot


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