HOME Top Market Reports Location Based Services (LBS) and Real-Time Location Systems (RTLS) Market by Location (Indoor & Outdoor), Technology (context-aware, UWB, BT/BLE, beacons, & A-GPS, and others), Software, Hardware, Services, and Application Areas - Global Forecast to 2020

Location Based Services (LBS) and Real-Time Location Systems (RTLS) Market by Location (Indoor & Outdoor), Technology (context-aware, UWB, BT/BLE, beacons, & A-GPS, and others), Software, Hardware, Services, and Application Areas - Global Forecast to 2020

By: marketsandmarkets.com
Publishing Date: November 2015
Report Code: TC 2371

 

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The Location Based Services (LBS) and Real-Time Location Systems RTLS market has grown considerably over the past few years and is expected to grow further with increasing portable Personal Digital Assistant (PDA)-based ecommerce. The major areas of opportunities for these systems include navigation, local search, enterprise services, mobile advertisements via LBS, location-specific health information, tourism, consumer tracking, and other location-based Business Intelligence (BI). Increasing customer awareness and supportive government initiatives, especially, in developing geographic regions such as APAC and RoW have also poised the growth of the LBS and RTLS technology. Government initiatives are playing a vital role in supporting the growth, and increasing the adoption; as well as motivating the vendors and startups to venture into this fast growing market. The overall Location Based Services market has been segmented by location type, technology, software, hardware, service, and application area by industry vertical. This study has been done on a global level broadly covering four regions, namely, Americas, Europe, APAC, and RoW. The overall market is expected to grow from USD 11.36 billion in 2015 to USD 54.95 billion by 2020, at a CAGR of 37.1%.

The rapidly growing market for LBS and RTLS technology is expected to influence BI thereby considerably increase market competitiveness. Moreover, technological advancements are expected to increase applications in numerous industry sectors, with the availability of inexpensive Global Positioning System (GPS)-enabled devices, high interest in personalizing services based on users’ location information, and advancements in analysis capabilities. The global deployments of 3G and 4G wireless services have created promising ubiquitous connectivity as well as cost benefits from deploying solutions for asset tracking and management.

The research methodology used to estimate and forecast the Location Based Services market included capturing data on key vendor revenues through secondary research. The vendor offerings were also taken into consideration to determine market segmentation. The bottom-up procedure was employed to arrive at the overall market size of the global LBS and RTLS market from the revenue of the key players in the market. After arriving at the overall market size, the total market was split into several segments and sub-segments which were then verified through primary research by conducting extensive interviews with key people such as CEOs, VPs, Directors and Executives. This data triangulation and market breakdown procedures were employed to complete the overall market engineering process and to arrive at the exact statistics for all segments and sub-segments.

Location Based Services (LBS) and Real-Time Location Systems (RTLS) Market

Industry Ecosystem

Some of the key software vendors in the Location Based Services market ecosystem that offer major LBS and RTLS software solutions are given below:

  • Geocoding and Reverse Geocoding: Pitney Bowes, ESRI, and Galigeo
  • Geospatial Transformation and Load (GTL): IBM and Microsoft
  • Reporting and Visualization Tool: Microsoft, IBM, Oracle, Pitney Bowes, and Cisco

The ecosystem also consists of hardware providers such as –

  • Tags and Transponders: Zebra Technologies, Savi Technologies, and Ubisense
  • Sensors: Ubisense, Ekahau, and TomTom International BV

Key Target Audience

  • Mobile network operators
  • LBS applications developers
  • Wireless infrastructure provider
  • Mobile content developers and aggregators
  • Mobile commerce and advertising companies

Scope of the Report

The report scope covers the following submarkets of the LBS and RTLS market:

  • By Location Type
  • By Technology
  • By Software
  • By Hardware
  • By Services
  • By Application Areas
  • By Region

Table of Contents

1 Introduction (Page No. - 15)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered for the Study
    1.4 Currency
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No. - 18)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Key Data From Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Data From Primary Sources
                    2.1.2.2 Key Industry Insights
                    2.1.2.3 Breakdown of Primaries
    2.2 Market Size Estimation
           2.2.1 Bottom-Up Approach
           2.2.2 Top-Down Approach
    2.3 Market Breakdown and Data Triangulation
    2.4 Research Assumptions

3 Executive Summary (Page No. - 26)

4 Premium Insights (Page No. - 32)
    4.1 Attractive Market Opportunities in the Location Based Services Market
    4.2 LBS and RTLS Market, Geographic Analysis
    4.3 Life Cycle Analysis, By Region
    4.4 Market: Top Application are a vs Technology
    4.5 Market: Technology Segment
    4.6 Market: Hardware Segment
    4.7 Market: Software Segments

5 Location Based Services Market Overview (Page No. - 37)
    5.1 Introduction
    5.2 Market Segmentation
           5.2.1 By Technology
           5.2.2 By Software
           5.2.3 By Hardware
           5.2.4 By Service
           5.2.5 By Location Type
           5.2.6 By Application Area
           5.2.7 By Region
    5.3 Market Dynamics
           5.3.1 Drivers
                    5.3.1.1 Increasing Availability of Spatial Data and Analytical Tools
                    5.3.1.2 Growing Focus on Bi and Increasing Market Competitiveness
                    5.3.1.3 Technological Advancements in Location Based Systems
                    5.3.1.4 Increasing Applications in Numerous Industry Sectors
           5.3.2 Restraints
                    5.3.2.1 High Upfront Costs of RTLS
                    5.3.2.2 Connectivity and Data Integration
                    5.3.2.3 Lack of Awareness, Expertise, and Other Operational Challenges
           5.3.3 Opportunities
                    5.3.3.1 Evolution of IoT
                    5.3.3.2 Increasing Trend of Wearable Devices
                    5.3.3.3 Government Support for Encouraging the Use of RTLS and LBS Technology
                    5.3.3.4 New Opportunities in the Industrial Manufacturing Sector
                    5.3.3.5 Developing Economies and Emerging Hotspots for LBS and RTLS Technology Growth
           5.3.4 Challenges
                    5.3.4.1 Standards Governing the LBS and RTLS Technology Framework
                    5.3.4.2 Privacy and Security Concerns May Inhibit the Adoption of RTLS

6 Location Based Services Market: Industry Trends (Page No. - 50)
    6.1 Introduction
    6.2 Evolution
    6.3 Value Chain Analysis
    6.4 Supply Chain Analysis
    6.5 Standards and Regulations
           6.5.1 Standardization Bodies
                    6.5.1.1 Introduction
                               6.5.1.1.1 OGC
                               6.5.1.1.2 IETF
                               6.5.1.1.3 IEEE
                               6.5.1.1.4 W3C
           6.5.2 Standards
    6.6 Ecosystem and Key Target Audience
           6.6.1 Ecosystem
           6.6.2 Target Audience
                    6.6.2.1 Mobile Network Operators
                    6.6.2.2 LBS Applications Developers
                    6.6.2.3 Wireless Infrastructure Provider
                    6.6.2.4 Mobile Content Developers and Aggregators
                    6.6.2.5 Mobile Commerce and Advertising Companies
    6.7 Porter’s Five Forces Analysis
           6.7.1 Threat of New Entrants
           6.7.2 Threat of Substitutes
           6.7.3 Bargaining Power of Suppliers
           6.7.4 Bargaining Power of Buyers
           6.7.5 Intensity of Competitive Rivalry
    6.8 Strategic Benchmarking

7 Location Based Services Market Analysis, By Location Type (Page No. - 63)
    7.1 Introduction
    7.2 Indoor Location
    7.3 Outdoor Location

8 Location Based Services Market Analysis, By Technology (Page No. - 69)
    8.1 Introduction
    8.2 Satellite, Microwave, and Infrared Remote Sensing
    8.3 Otdoa and E-Otd
    8.4 RFID and NFC
    8.5 Context Aware Technology
    8.6 Wi-Fi/Wlan, UWB, BT/BLE, Beacons and A-Gps
    8.7 Others

9 Location Based Services Market Analysis, By Hardware (Page No. - 81)
    9.1 Introduction
    9.2 Sensors and Readers
    9.3 Tags and Transponders
    9.4 Other Hardware

10 Location Based Services Market Analysis, By Software (Page No. - 87)
     10.1 Introduction
     10.2 Geocoding and Reverse Geocoding
     10.3 Geospatial Transformation and Load (GTL)
     10.4 Reporting and Visualization
     10.5 Location Analytics
     10.6 Context Accelerator and Geofencing
     10.7 Risk Analytics and Threat Prevention
     10.8 Other Software

11 Location Based Services Market Analysis, By Service (Page No. - 96)
     11.1 Introduction
     11.2 Consulting and Advisory Services
     11.3 Deployment and Integration
     11.4 Application Support and Maintenance

12 Location Based Services Market Analysis, By Application Area (Page No. - 101)
     12.1 Introduction
     12.2 Banking, Financial Services, and Insurance (BFSI)
     12.3 Defense
     12.4 Government and Public Utilities
     12.5 Healthcare and Life Sciences
     12.6 Industrial Manufacturing
     12.7 Media and Entertainment
     12.8 Retail and E-Commerce
     12.9 Transportation & Logistics
     12.10 Others

13 Geographic Analysis (Page No. - 116)
     13.1 Introduction
     13.2 Americas
     13.3 Europe
     13.4 Asia-Pacific (APAC)
     13.5 Rest of the World (RoW)

14 Competitive Landscape (Page No. - 135)
     14.1 Overview
     14.2 Market Evaluation Framework
     14.3 Competitive Situation and Trends
             14.3.1 Mergers and Acquisitions
             14.3.2 Product Launches
             14.3.3 Agreements, Partnerships, Collaborations, and Joint Ventures

15 Company Profiles (Page No. - 141)
     15.1 Introduction
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
     15.2 Cisco Systems, Inc.
     15.3 Google, Inc. (Alphabet, Inc.)
     15.4 International Business Machines Corporation (IBM)
     15.5 Microsoft Corporation
     15.6 Oracle Corporation
     15.7 Esri
     15.8 Foursquare Labs, Inc.
     15.9 Here (Nokia)
     15.10 Zebra Technologies Corporation
     15.11 Qualcomm

*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View Might Not Be Captured in Case of Unlisted Companies.

16 Key Innovators (Page No. - 171)
     16.1 Apple, Inc.
     16.2 Awarepoint Corporation
     16.3 Centrak, Inc.
     16.4 Ekahau, Inc
     16.5 Galigeo
     16.6 Masternaut Ltd.
     16.7 Pitney Bowes, Inc.
     16.8 Savi Technology, Inc.
     16.9 Tomtom International BV.
     16.10 Ubisense

17 Appendix (Page No. - 184)
     17.1 Industry Experts
     17.2 Discussion Guide
     17.3 Available Customizations
     17.4 Related Reports


List of Tables (78 Tables)

Table 1 Global Location Based Services Market Size, By Type, 2013–2020 (USD Million)
Table 2 Global LBS Market Size, By Region, 2013–2020 (USD Million)
Table 3 Global RTLS Market Size, By Region, 2013–2020 (USD Million)
Table 4 LBS and RTLS Market: Standards
Table 5 LBS Market Size, By Location Type, 2013–2020 (USD Million)
Table 6 RTLS Market Size, By Location Type, 2013–2020 (USD Million)
Table 7 Indoor Location: LBS Market Size, By Application Area, 2013–2020 (USD Million)
Table 8 Indoor Location: RTLS Market Size, By Application Area, 2013–2020 (USD Million)
Table 9 Outdoor Location: LBS Market Size, By Application Area, 2013–2020 (USD Million)
Table 10 Outdoor Location: RTLS Market Size, By Application Area, 2013–2020 (USD Million)
Table 11 Location Based Services Market Size, By Technology, 2013–2020 (USD Million)
Table 12 Satellite, Microwave, and Infrared Remote Sensing: LBS and RTLS Market Size, By Application Area, 2013–2020 (USD Million)
Table 13 Otdoa and E-Otd: LBS and RTLS Market Size, By Application Area, 2013–2020 (USD Million)
Table 14 RFID and NFC: LBS and RTLS Market Size, By Application, 2013–2020 (USD Million)
Table 15 Context Aware Technology: LBS and RTLS Market Size, By Application, 2013–2020 (USD Million)
Table 16 Wi-Fi/Wlan, UWB, BT/BLE, Beacons and A-Gps: LBS and RTLS Market Size, By Application, 2013–2020 (USD Million)
Table 17 Others: LBS and RTLS Market Size, By Application, 2013–2020 (USD Million)
Table 18 LBS and RTLS Market Size, By Hardware, 2013–2020 (USD Million)
Table 19 Sensors and Readers: LBS and RTLS Market Size, By Application, 2013–2020 (USD Million)
Table 20 Comparison Between Active and Passive RFID Tags
Table 21 Tags and Transponders: LBS and RTLS Market Size, By Application, 2013–2020 (USD Million)
Table 22 Other Hardware: LBS and RTLS Market Size, By Application, 2013–2020 (USD Million)
Table 23 Location Based Services Market Size, By Software, 2013–2020 (USD Million)
Table 24 Geocoding and Reverse Geocoding: LBS and RTLS Market Size, By Application, 2013–2020 (USD Million)
Table 25 Geospatial Transformation and Load (GTL): LBS and RTLS Market Size, By Application, 2013–2020 (USD Million)
Table 26 Reporting and Visualization: LBS and RTLS Market Size, By Application, 2013–2020 (USD Million)
Table 27 Location Analytics: LBS and RTLS Market Size, By Application, 2013–2020 (USD Million)
Table 28 Context Accelerator and Geofencing: Use Cases
Table 29 Context Accelerator and Geofencing: LBS and RTLS Market Size, By Application, 2013–2020 (USD Million)
Table 30 Risk Analytics and Threat Prevention: LBS and RTLS Market Size, By Application, 2013–2020 (USD Million)
Table 31 Other Software: LBS and RTLS Market Size, By Application, 2013–2020 (USD Million)
Table 32 Location Based Services Market Size, By Service, 2013–2020 (USD Million)
Table 33 Consulting and Advisory Services: LBS and RTLS Market Size, By Application, 2013–2020 (USD Million)
Table 34 Deployment and Integration: LBS and RTLS Market Size, By Application, 2013–2020 (USD Million)
Table 35 Deployment and Integration: LBS and RTLS Market Size, By Application, 2013–2020 (USD Million)
Table 36 Location Based Services Market Size, By Application Area, 2013–2020 (USD Million)
Table 37 BFSI: LBS and RTLS Market Size, By Region, 2013–2020 (USD Million)
Table 38 Defense: LBS and RTLS Market Size, By Region, 2013–2020 (USD Million)
Table 39 Government and Public Utilities: LBS and RTLS Market Size, By Region, 2013–2020 (USD Million)
Table 40 Healthcare and Life Sciences: LBS and RTLS Market Size, By Region, 2013–2020 (USD Million)
Table 41 Industrial Manufacturing: LBS and RTLS Market Size, By Region, 2013–2020 (USD Million)
Table 42 Media and Entertainment: LBS and RTLS Market Size, By Region, 2013–2020 (USD Million)
Table 43 Retail and E-Commerce: LBS and RTLS Market Size, By Region, 2013–2020 (USD Million)
Table 44 Transportation and Logistics: LBS and RTLS Market Size, By Region, 2013–2020 (USD Million)
Table 45 Other Application Areas: LBS and RTLS Market Size, By Region, 2013–2020 (USD Million)
Table 46 Location Based Services Market Size, By Region, 2013–2020 (USD Million)
Table 47 RTLS Market Size, By Region, 2013–2020 (USD Million)
Table 48 Americas: LBS Market Size, By Location Type, 2013–2020 (USD Million)
Table 49 Americas: RTLS Market Size, By Location Type, 2013–2020 (USD Million)
Table 50 Americas: LBS and RTLS Market Size, By Technology, 2013–2020 (USD Million)
Table 51 Americas: LBS and RTLS Market Size, By Hardware, 2013–2020 (USD Million)
Table 52 Americas: LBS and RTLS Market Size, By Software, 2013–2020 (USD Million)
Table 53 Americas: LBS and RTLS Market Size, By Service, 2013–2020 (USD Million)
Table 54 Americas: LBS and RTLS Market Size, By Application Area, 2013–2020 (USD Million)
Table 55 Europe: LBS Market Size, By Location Type, 2013–2020 (USD Million)
Table 56 Europe: RTLS Market Size, By Location Type, 2013–2020 (USD Million)
Table 57 Europe: LBS and RTLS Market Size, By Technology, 2013–2020 (USD Million)
Table 58 Europe: LBS and RTLS Market Size, By Hardware, 2013–2020 (USD Million)
Table 59 Europe: LBS and RTLS Market Size, By Software, 2013–2020 (USD Million)
Table 60 Europe: LBS and RTLS Market Size, By Service, 2013–2020 (USD Million)
Table 61 Europe: LBS and RTLS Market Size, By Application Area, 2013–2020 (USD Million)
Table 62 Asia-Pacific: LBS Market Size, By Location Type, 2013–2020 (USD Million)
Table 63 Asia-Pacific: RTLS Market Size, By Location Type, 2013–2020 (USD Million)
Table 64 Asia-Pacific: LBS and RTLS Market Size, By Technology, 2013–2020 (USD Million)
Table 65 Asia-Pacific: LBS and RTLS Market Size, By Hardware, 2013–2020 (USD Million)
Table 66 Asia-Pacific: LBS and RTLS Market Size, By Software, 2013–2020 (USD Million)
Table 67 Asia-Pacific: LBS and RTLS Market Size, By Service, 2013–2020 (USD Million)
Table 68 Asia-Pacific: LBS and RTLS Market Size, By Application Area, 2013–2020 (USD Million)
Table 69 Rest of the World: LBS Market Size, By Location Type, 2013–2020 (USD Million)
Table 70 Rest of the World: RTLS Market Size, By Location Type, 2013–2020 (USD Million)
Table 71 Rest of the World: LBS and RTLS Market Size, By Technology, 2013–2020 (USD Million)
Table 72 Rest of the World: LBS and RTLS Market Size, By Hardware, 2013–2020 (USD Million)
Table 73 Rest of the World: LBS and RTLS Market Size, By Software, 2013–2020 (USD Million)
Table 74 Rest of the World: LBS and RTLS Market Size, By Service, 2013–2020 (USD Million)
Table 75 Rest of the World: Location Based Services Market Size, By Application Area, 2013–2020 (USD Million)
Table 76 Mergers and Acquisitions, 2012–2015
Table 77 Product Launches, 2012–2015
Table 78 Agreements, Partnerships, Collaborations, and Joint Ventures, 2013–2015


List of Figures (66 Figures)

Figure 1 Global Location Based Services Market: Research Methodology
Figure 2 Market Size Estimation Methodology: Bottom-Up Approach
Figure 3 Market Size Estimation Methodology: Top-Down Approach
Figure 4 Market Breakdown and Data Triangulation
Figure 5 LBS Market Snapshot (2015 vs 2020): Location Type
Figure 6 RTLS Market Snapshot (2015 vs 2020): Location Type
Figure 7 LBS and RTLS Market Snapshot (2015 vs 2020): Technology
Figure 8 LBS and RTLS Market Snapshot (2015 vs 2020): Hardware
Figure 9 LBS and RTLS Market Snapshot (2015 vs 2020): Software
Figure 10 Software and Hardware Components, Along With Corresponding Services, Individually Play A Vital Role in the LBS and RTLS Market
Figure 11 The Highest Adoption of LBS and RTLS Technologies is Expected to Be Witnessed Across the Americas During the Forecast Period
Figure 12 LBS and RTLS Market is Expected to Witness Remarkable Growth Opportunities Backed By Substantial Innovations in Technologies Such as IoT
Figure 13 Increasing Adoption of RTLS and Upsurge in Application Areas of LBS are Expected to Drive the Growth of the Global Location Based Services Market
Figure 14 Evolution of IoT and Other Enabling Technologies are Expected to Promote the Large-Scale Adoption of RTLS, Globally
Figure 15 APAC is Expected to Be in the High-Growth Phase in the LBS and RTLS Market
Figure 16 Government and Public Utilities Sector has A Major Share of Applications for LBS and RTLS Technologies
Figure 17 Context-Aware Technology is Fast Growing Traction in the Global LBS and RTLS Market
Figure 18 Sensors and Readers is Expected to Hold the Majority of the Market Share During the Forecast Period
Figure 19 Geocoding and Reverse Geocoding is Expected to Have the Highest Market Share During the Forecast Period
Figure 20 Market Segmentation: By Technology
Figure 21 Market Segmentation: By Software
Figure 22 Market Segmentation: By Hardware
Figure 23 LBS and RTLS Segmentation: By Services
Figure 24 LBS and RTLS Segmentation: By Location Type
Figure 25 LBS and RTLS Segmentation: By Application Areas
Figure 26 Market Segmentation: By Region
Figure 27 Evolution of IoT is Expected to Create New Opportunities in the Market
Figure 28 Location Based Services Market Evolution
Figure 29 Value Chain of LBS and RTLS
Figure 30 Supply Chain of LBS and RTLS
Figure 31 Market Ecosystem
Figure 32 Market: Porter’s Five Forces Analysis
Figure 33 Strategic Benchmarking: New Product/Service Offering and Acquisition Was the Most Popular Strategy in the LBS and RTLS Market
Figure 34 Indoor Location Services Would Grow at the Fastest Rate During the Forecast Period
Figure 35 New Avenues in Indoor Location Services Through Real-Time Location Systems is Expected to Drive the Market During the Forecast Period
Figure 36 RFID and NFC Technologies is Expected to Dominate the LBS and RTLS Market
Figure 37 Location Based Services Through TDOA Technology
Figure 38 Location Based Services Through Context Aware Technology
Figure 39 Location Based Services Market Size, By Hardware
Figure 40 Risk Analytics and Threat Prevention Software Solutions in LBS and RTLS Market is Estimated to Grow at the Highest CAGR During the Forecast Period
Figure 41 Application Support and Maintenance Services Expected to Dominate the LBS and RTLS Market
Figure 42 Healthcare and Life Sciences Sector Estimated to Show Robust Growth in the LBS and RTLS Market
Figure 43 Emerging Nations are Providing A Boost to the Location Based Services Market
Figure 44 Asia-Pacific–An Attractive Region for Investment in the LBS Market
Figure 45 Asia-Pacific–An Attractive Region for Investment in LBS Market
Figure 46 Asia-Pacific–An Attractive Region for Investment in the RTLS Market
Figure 47 Asia-Pacific–An Attractive Region for Investment in the RTLS Market
Figure 48 Americas: Location Based Services Market Snapshot
Figure 49 New Product Launches and Acquisition Were the Key Strategies Adopted From 2012 to 2015
Figure 50 Area Chart Showing Historical CAGR of Top 3 Players
Figure 51 LBS and RTLS Market Evaluation Framework
Figure 52 Battle for Market Share: Mergers and Acquisitions Was the Key Strategy
Figure 53 Geographic Revenue Mix of Top 3 Players
Figure 54 Cisco Systems, Inc.: Company Snapshot
Figure 55 Cisco Systems, Inc.: SWOT Analysis
Figure 56 Google, Inc.: Company Snapshot
Figure 57 Google, Inc.: SWOT Analysis
Figure 58 IBM Corporation: Company Snapshot
Figure 59 IBM Corporation: SWOT Analysis
Figure 60 Microsoft Corporation: Company Snapshot
Figure 61 Microsoft Corporation: SWOT Analysis
Figure 62 Oracle Corporation: Company Snapshot
Figure 63 Oracle Corporation: SWOT Analysis
Figure 64 Here (Nokia): Company Snapshot
Figure 65 Zebra Technologies Corporation: Company Snapshot
Figure 66 Qualcomm: Company Snapshot

The global Location Based Services market is expected to grow from USD 11.36 billion in 2015 to USD 54.95 billion by 2020, at a CAGR of 37.1%. Several factors such as increasing availability of spatial data and analytical tools, growing focus on business intelligence (BI), increasing market competitiveness, and decreasing cost of solutions are expected to bolster the growth of this market.

The emergence of RTLS has further augmented the opportunity areas for LBS. Additionally, technologies enabling LBS such as Internet of Things (IoT) and smart wearable devices have played a significant role in enhancing the adoption of leading technologies in this market. The major factors responsible for the upsurge of RTLS include optimum resource utilization through efficient asset tracking and management with the help of RTLS; increasing standardization; declining cost of RTLS hardware and software; technological advancements; and escalating applications in numerous industry sectors ranging from healthcare to defense; and government support and funding.

Context aware technology has emerged as a pioneering tool to drive new opportunities in the Location Based Services market. These technologies are supported by advanced software and hardware location based solutions. Some of the leading software-based solutions include geocoding and reverse geocoding, and location analytics. While top hardware-based solutions include sensors, readers, tags and transponders, and others.

The government, public utilities, and defense sector accounts for the largest market share in the overall market. Increasing cyber-attack on government institutions mainly targeted toward compromising critical data and financial information is one of the major factors resulting in high government spending in Location Based Services market. Other high growth sectors include consumer goods and e-commerce, transportation and logistics, and healthcare and life sciences.

Among regions, North America is projected to have the largest market share and is expected to dominate the LBS and RTLS market from 2015 to 2020. Correspondingly during the same period, APAC is expected to showcase a significant growth potential and is projected to grow at a CAGR of 43.3% and 42.5% in LBS and RTLS market respectively. This is backed by the existence of a large population, increasing customer awareness, developing technology hubs, and affluent countries such as South Korea, Singapore, and Hong Kong.

However, due to lack of awareness, expertise, and other operational challenges, most of the organizations struggle to optimally utilize the full potential of LBS and RTLS technologies. This has been significantly hindering the growth of the Location Based Services market. The technological giants such as Google, IBM, and Cisco Systems, along with some of the key innovators such as Pitney Bowes, Inc., Savi Technology, Inc., Tomtom International BV., Ubisense, and others, have created leading location based systems and platforms. These players have adopted various growth strategies such as new product launches, partnerships, contracts, collaborations, acquisitions, and expansions to expand their global presence and increase their market shares in the global market.

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