HOME Top Market Reports Location Analytics Market by Software (Geocoding, Data Integration & ETL, Query, Reporting & OLAP Visualization), Applications (Marketing, Facilities Management, Risk Assessment, Tracking & Route Monitoring) - Worldwide Market Forecast (2014 - 2019)

Location Analytics Market by Software (Geocoding, Data Integration & ETL, Query, Reporting & OLAP Visualization), Applications (Marketing, Facilities Management, Risk Assessment, Tracking & Route Monitoring) - Worldwide Market Forecast (2014 - 2019)

By: marketsandmarkets.com
Publishing Date: April 2014
Report Code: TC 2456

 

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Location analytics or intelligence in today’s era is merely a part of business intelligence. With increasing competition and maintaining customer satisfaction, location analytics is the key to each and every hidden or unidentified pattern in business. This analytics unlocks the power of data by converting raw data as per specific location into valuable insight with the help of traditional metrics. Maps and spatial analytics provide a new concept which enables enterprises to discover new opportunities. Business intelligence has helped many industries to grow by supporting them as a mainstream technology.

Oracle, Microsoft, Cisco, ESRI, Pitney Bowes, Astrium, Galigeo and Trimble are some of the leading companies who deal in Location Analytics market. These players offer their solution to track company data in a specific area. Thus it helps them to analyze the data from various sources by using data analytics techniques. This analytics has always focused on business data and has yielded profitable outcomes. With the help of location analytics, a firm can come to know about its customer lifestyle for better business outputs. The report provides global market trends, overall adoption scenario, competitive landscape and key drivers in this market. The report aims at estimating the current market size and the future growth potential of this market across verticals and regions based on various types of applications.

MarketsandMarkets has segmented the global location analytics market by software, services, applications, deployment type, organization size, verticals, and regions.

On the basis of software:

This market is segmented on the basis of software such as geocoding software, data integration and extract, transform and load software, query, reporting and OLAP visualization software, and mapping and analytical software.

On the basis of services:

This market is segmented on the basis of services such as consulting services, system integration services and managed/ other services.

On the basis of applications:

This market is segmented on the basis of applications such as sales and operational profitability, workforce management, customer and marketing management, facilities management, risk assessment/situational awareness and tracking and route monitoring.

On the basis of deployment type:

This market is segmented on the basis of deployment types including on-premise and on-demand.

On the basis of organization size:

This market is segmented on the basis of organization size including Small and Medium Businesses (SMBs) and Enterprises.

On the basis of verticals:

This market is classified into different industry verticals such as Banking, Financial Services and Insurance (BFSI), consumer goods and retail, healthcare and life science, government, public sector, defense and aerospace, manufacturing, transportation and logistics, travel and hospitality, telecommunication and Information Technology (IT), media and entertainment, public sector, energy, utilities and infrastructure and real estate.

On the basis of geographical regions:

Geographical regions are classified into North America (NA), Europe, Latin America (LA), Asia-Pacific (APAC), and Middle East and Africa (MEA).


Table Of Contents
 
1 Introduction (Page No. - 19)
  1.1 Key Take-Aways
  1.2 Report Description
  1.3 Markets Covered
  1.4 Stakeholders
  1.5 Research Methodology
      1.5.1 Key Data Sources
      1.5.2 Data Triangulation and Market Forecasting
  1.6 Forecast Assumptions

2 Executive Summary (Page No. - 24)
  2.1 Abstract
  2.2 Overall Market Size

3 Market  Overview (Page No. - 28)
  3.1 Market Definition
  3.2 Market Evolution
  3.3 Market Segmentation
  3.4 Market Dynamics
      3.4.1 Drivers
            3.4.1.1 A New Perspective for Location-Based Data
            3.4.1.2 Customer Support and Satisfaction
            3.4.1.3 Increased Focus on Market and Competitive Intelligence
            3.4.1.4 Risk and Compliance Management
      3.4.2 Restraints
            3.4.2.1 Connectivity and Data Integration
            3.4.2.2 Privacy Concerns
      3.4.3 Opportunities
            3.4.3.1 Streamlining The Business Process And Cash Flow
            3.4.3.2 Real-Time Location Analytics
            3.4.3.3 Growth In Emerging Markets
      3.4.4 Impact Analysis Of  DROS
  3.5 Value Chain

4 Market Size And Forecast, BY Software (Page No. - 37)
  4.1 Introduction
  4.2 Market Size and Forecast
  4.3 Geocoding  Software
      4.3.1 Overview
      4.3.2 Market Size and Forecast
  4.4 Data Integration and Extract, Transform, & Load (ETL) Software
      4.4.1 Overview
      4.4.2 Market Size and Forecast
  4.5 Query, Reporting, And OLAP Visualization Software
      4.5.1 Overview
      4.5.2 Market Size and Forecast
  4.6 Mapping and Analytical Software
      4.6.1 Overview
      4.6.2 Market Size and Forecast
  4.7 Other Software
      4.7.1 Overview
      4.7.2 Market Size and Forecast

5 Location Analytics: Market Size and Forecast By Service (Page No. - 49)
  5.1 Introduction
  5.2 Market Size and Forecast
  5.3 Consulting Services
      5.3.1 Overview
      5.3.2 Market Size and Forecast
  5.4 System Integration Services
      5.4.1 Overview
      5.4.2 Market Size and Forecast
  5.5 Managed/Other Services
      5.5.1 Overview
      5.5.2 Market Size and Forecast

6 Location Analytics: Market Size and Forecast By Application (Page No. - 58)
  6.1 Introduction
  6.2 Market Size and Forecast
  6.3 Sales and Operational Profitability Management
      6.3.1 Overview
      6.3.2 Market Size and Forecast
  6.4 Workforce Management
      6.4.1 Overview
      6.4.2 Market Size and Forecast
  6.5 Customer and Marketing Management
      6.5.1 Overview
      6.5.2 Market Size and Forecast
  6.6 Facilities Management
      6.6.1 Overview
      6.6.2 Market Size and Forecast
  6.7 Risk Assessment/Situational Awareness
      6.7.1 Overview
      6.7.2 Market Size and Forecast
  6.8 Tracking and Route Monitoring
      6.8.1 Overview
      6.8.2 Market Size and Forecast
  6.9 Others
      6.9.1 Overview
      6.9.2 Market Size and Forecast

7 Location Analytics: Market Size and Forecast By Deployment Type (Page No. - 71)
  7.1 Introduction
  7.2 Market Size and Forecast
  7.3 On-Premises
      7.3.1 Overview
      7.3.2 Market Size and Forecast
  7.4 On Demand
      7.4.1 Overview
      7.4.2 Market Size and Forecast

8 Location Analytics: Market Size and Forecast By Organization Size (Page No. - 78)
  8.1 Introduction
  8.2 Market Size and Forecast
  8.3 Small and Medium Businesses (Smbs)
      8.3.1 Overview
      8.3.2 Market Size and Forecast
  8.4 Large Enterprises
      8.4.1 Overview
      8.4.2 Market Size and Forecast

9 Location Analytics: Market Size and Forecast By Vertical (Page No. - 85)
  9.1 Introduction
  9.2 Market Size and Forecast
  9.3 Banking, Financial Services, and Insurance (BFSI)
      9.3.1 Overview
      9.3.2 Market Size and Forecast
  9.4 Consumer Goods and Retail
      9.4.1 Overview
      9.4.2 Market Size and Forecast
  9.5 Healthcare and Life Sciences
      9.5.1 Overview
      9.5.2 Market Size and Forecast
  9.6 Government, Defense, and Aerospace
      9.6.1 Overview
      9.6.2 Market Size and Forecast
  9.7 Manufacturing
      9.7.1 Overview
      9.7.2 Market Size and Forecast
  9.8 Transportation and Logistics
      9.8.1 Overview
      9.8.2 Market Size and Forecast
  9.9 Travel and Hospitality
      9.9.1 Overview
      9.9.2 Market Size and Forecast
  9.1 Telecommunication and It
      9.10.1 Overview
      9.10.2 Market Size and Forecast
  9.11 Media and Entertainment
       9.11.1 Overview
       9.11.2 Market Size and Forecast
  9.12 Public Sector, Energy, And Utilities
       9.12.1 Overview
       9.12.2 Market Size and Forecast
  9.13 Real Estate
       9.13.1 Overview
       9.13.2 Market Size and Forecast
  9.14 Others
       9.14.1 Overview
       9.14.2 Market Size and Forecast
 
10 Location Analytics: Market Size and Forecast By Region (Page No. - 114)
  10.1 Introduction
  10.2 Market Size and Forecast
       10.2.1 Parfait Chart
       10.2.2 Regional Market Lifecycle
  10.3 North America (Na)
       10.3.1 Overview
       10.3.2 Market Size and Forecast
  10.4 Europe
       10.4.1 Overview
       10.4.2 Market Size and Forecast
  10.5 Asia-Pacific (APAC)
       10.5.1 Overview
       10.5.2 Market Size and Forecast
  10.6 Middle East and Africa (MEA)
       10.6.1 Overview
       10.6.2 Market Size and Forecast
  10.7 Latin America (LA)
       10.7.1 Overview
       10.7.2 Market Size and Forecast

11 Location Analytics: Market Landscape (Page No. - 134)
  11.1 Competitive Landscape
       11.1.1 Ecosystem and Roles
  11.2 End-User Landscape
       11.2.1 Market Opportunity Analysis
       11.2.2 End-User Analysis
              11.2.2.1 Increasing Demand For GNSS/GPS Enabled Devices
 
12 Company Profiles (Page No. - 17)
 
  12.1 Cisco
  12.2 ESRI
  12.3 Galigeo
  12.4 IBM
  12.5 Oracle
  12.6 Pitney Bowes
  12.7 SAP
  12.8 SAS
  12.9 Teradata
  12.10 TIBCO

List Of Tables (71 Tables)
 
Table 1 Location Analytics: Market Size, By Region, 2014-2019 ($Million)
Table 2 Location Analytics: Market Size, By Type, 2014-2019 ($Million)
Table 3 Location Analytics: Market Size, By Software, 2014-2019 ($Million)
Table 4 Geocoding Software Market Size, By Vertical, 2014-2019 ($Million)
Table 5 Data Integration and ETL Software Market Size, By Vertical, 2014-2019 ($Million)
Table 6 Query, Reporting, and OLAP Visualization Software Market Size, By Vertical, 2014-2019 ($Million)
Table 7 Mapping and Analytical Software Market Size, By Vertical, 2014-2019 ($Million)
Table 8 Other Software Market Size, By Vertical, 2014-2019 ($Million)
Table 9 Location Analytics Market Size, By Service, 2014-2019 ($Million)
Table 10 Consulting Services Market Size, By Vertical, 2014-2019 ($Million)
Table 11 System Integration Services Market Size, By Vertical, 2014-2019 ($Million)
Table 12 Managed/Other Services Market Size, By Vertical, 2014-2019 ($Million)
Table 13 Location Analytics: Market Size, By Application, 2014-2019 ($Million)
Table 14 Sales and Operational Profitability Management Application Market Size, By Region, 2014-2019 ($Million)
Table 15 Workforce Management Application Market Size, By Region, 2014-2019 ($Million)
Table 16 Customer and Marketing Management Application Market Size, By Region, 2014-2019 ($Million)
Table 17 Facilities Management Application Market Size, By Region, 2014-2019 ($Million)
Table 18 Risk Assessment/Situational Awareness Application Market Size, By Region, 2014-2019 ($Million)
Table 19 Tracking and Route Monitoring Application Market Size, By Region, 2014-2019 ($Million)
Table 20 Other Application Market Size, By Region, 2014-2019 ($Million)
Table 21 Location Analytics: Market Size, By Deployment Type, 2014-2019 ($Million)
Table 22 On-Premises Market Size, By Application, 2014-2019 ($Million)
Table 23 On-Demand Market Size, By Application, 2014-2019 ($Million)
Table 24 Location Analytics: Market Size, By Organization Size, 2014-2019 ($Million)
Table 25 SMBS Market Size, By Application, 2014-2019 ($Million)
Table 26 Large Enterprises Market Size, By Application, 2014-2019 ($Million)
Table 27 Location Analytics: Market Size, By Vertical, 2014-2019 ($Million)
Table 28 BFSI Market Size, By Region, 2014-2019 ($Million)
Table 29 BFSI Market Size, By Deployment Type, 2014-2019 ($Million)
Table 30 Consumer Goods and Retail Market Size, By Region, 2014-2019 ($Million)
Table 31 Consumer Goods and Retail Market Size, By Deployment Type, 2014-2019 ($Million)
Table 32 Healthcare and Life Sciences Market Size, By Region, 2014-2019 ($Million)
Table 33 Healthcare and Life Sciences Market Size, By Deployment Type, 2014-2019 ($Million)
Table 34 Government, Defense, and Aerospace Market Size, By Region, 2014-2019 ($Million)
Table 35 Government, Defense, and Aerospace Market Size, By Deployment Type, 2014-2019 ($Million)
Table 36 Manufacturing Market Size, By Region, 2014-2019 ($Million)
Table 37 Manufacturing Market Size, By Deployment Type, 2014-2019 ($Million)
Table 38 Transportation and Logistics Market Size, By Region, 2014-2019 ($Million)
Table 39 Transportation and Logistics Market Size, By Deployment Type, 2014-2019 ($Million)
Table 40 Travel and Hospitality Market Size, By Region, 2014-2019 ($Million)
Table 41 Travel and Hospitality Market Size, By Deployment Type, 2014-2019 ($Million)
Table 42 Telecommunication And IT Market Size, By Region, 2014-2019 ($Million)
Table 43 Telecommunication And IT Market Size, By Deployment Type, 2014-2019 ($Million)
Table 44 Media and Entertainment Market Size, By Region, 2014-2019 ($Million)
Table 45 Media and Entertainment Market Size, By Deployment Type, 2014-2019 ($Million)
Table 46 Public Sector, Energy, and Utilities Market Size, By Region, 2014-2019 ($Million)
Table 47 Public Sector, Energy, and Utilities Market Size, By Deployment Type, 2014-2019 ($Million)
Table 48 Real Estate Market Size, By Region, 2014-2019 ($Million)
Table 49 Real Estate Market Size, By Deployment Type, 2014-2019 ($Million)
Table 50 Others Location Analytics Market Size, By Region, 2014-2019 ($Million)
Table 51 Others Market Size, By Deployment Type, 2014-2019 ($Million)
Table 52 NA Market Size, By Software, 2014-2019 ($Million)
Table 53 NAMarket Size, By Service, 2014-2019 ($Million)
Table 54 NA Market Size, By Deployment Type, 2014-2019 ($Million)
Table 55 NA Market Size, By Organization Size, 2014-2019 ($Million)
Table 56 European Market Size, By Software, 2014-2019 ($Million)
Table 57 European Market Size, By Service, 2014-2019 ($Million)
Table 58 European Market Size, By Deployment Type, 2014-2019 ($Million)
Table 59 European Market Size, By Organization Size, 2014-2019 ($Million)
Table 60 APAC Market Size, By Software, 2014-2019 ($Million)
Table 61 APAC Market Size, By Service, 2014-2019 ($Million)
Table 62 APAC Market Size, By Deployment Type, 2014-2019 ($Million)
Table 63 APAC Market Size, By Organization Size, 2014-2019 ($Million)
Table 64 MEA Market Size, By Software, 2014-2019 ($Million)
Table 65 MEA Market Size, By Service, 2014-2019 ($Million)
Table 66 MEA Market Size, By Deployment Type, 2014-2019 ($Million)
Table 67 MEA Market Size, By Organization Size, 2014-2019 ($Million)
Table 68 LA Market Size, By Software, 2014-2019 ($Million)
Table 69 LA Market Size, By Service, 2014-2019 ($Million)
Table 70 LA Market Size, By Deployment Type, 2014-2019 ($Million)
Table 71 La Market Size, By Organization Size, 2014-2019 ($Million)
 
  
List Of  Figures (24 Figures)
 
Figure 1 Data Triangulation, Top-Down and Bottom-Up Approach
Figure 2 Market, By Region, 2014-2019 ($Million, Y-O-Y %)
Figure 3 Market Segmentation
Figure 4 Time-Impact Analysis of Dynamics
Figure 5 Value Chain
Figure 6 Location Analytics Market, By Software, 2014-2019 ($Million, Y-O-Y %)
Figure 7 Market Growth, By Software, 2015-2019 (Y-O-Y %)
Figure 8 Location Analytics: Market Size, By Service, 2014-2019 ($Million, Y-O-Y %)
Figure 9 Market Growth, By Service, 2015-2019 (Y-O-Y %)
Figure 10 Market, By Application, 2014-2019 ($Million, Y-O-Y %)
Figure 11 Market Growth, By Application, 2015-2019 (Y-O-Y %)
Figure 12 Market, By Deployment Type, 2014-2019 ($Million, Y-O-Y %)
Figure 13 Market Growth, By Deployment Type, 2015-2019 (Y-O-Y %)
Figure 14 Market, By Organization Size, 2014-2019 ($Million, Y-O-Y %)
Figure 15 Market Growth, By Organization Size, 2015-2019 (Y-O-Y %)
Figure 16 Market, By Vertical, 2014-2019 ($Million, Y-O-Y %)
Figure 17 Market Growth, By Vertical, 2015-2019 (Y-O-Y %)
Figure 18 Market Growth, By Region, 2015-2019 (Y-O-Y %)
Figure 19 Region-Wise Market Size, 2014-2019, ($Million)
Figure 20 Region-Wise Market Size, 2014-2019
Figure 21 Location Analytics: Ecosystem
Figure 22 Location Analytics: Opportunity Analysis
Figure 23 Installed BASE  Of GNSS Devices, By Region, 2012-2019 (Million Units)
Figure 24 Installed BASE  Of GNSS Devices, By Platform, 2012-2019 (Million Units)

 

Over 80% of all data contains a location component. By visualizing and exploring the relationships within this data; and using the resulting discoveries to guide decision-making – you are effectively leveraging ‘location intelligence’. Location intelligence is easily attained through utilizing a Geographic Information System (GIS).

Location analytics market is growing rapidly and fueled by various trends, including the emergence geocoding technology, increasing focus on regulatory requirements, and market intelligence and competitive intelligence. The real-time analytics is the important product trend that fulfills the regulatory requirements in the government and public utilities and other verticals. These verticals are expected to have an optimum market share in the overall market.

Location analytics vendors are focusing on packaged solutions that can be integrated into other solutions such as workforce management solutions and analytics software. The market consists of various types of solutions such as geocoding software, data integration and extract, transform and load software, query, reporting and OLAP visualization software, and mapping and analytical software. Further, it is integrated with real-time analytics tools and real-time guidance tools. The integration enables end-users to take the best actions on real time operations.

Globally, analytics adoption rate is increasing due to the growing implementation rate in APAC, MEA, and LA regions. Basically, location analytics technology is applied into sales and operational profitability, workforce management, customer and marketing management, facilities management, risk assessment/situational awareness and tracking and route monitoring. The implementation helps enterprises to capture and analyze location-based data. The analysis tracks trends, assesses the effectiveness improvement, and demonstrates the data integrated with GIS for upper level management.

Consumer goods and retail vertical has the highest share in the overall market. Location analytics, other than consumer goods and retail sector, has a wide portfolio in banking and insurance, healthcare and life science, government, defense, and aerospace, manufacturing, transportation and logistics, travel and hospitality, telecommunication and IT, media and entertainment, public sector, energy, and utilities, and real estate verticals.

Overall Market Size

Location Analytics: Market Size, by Region, 2014-2019 ($Billion)

Location Analytics Market

Source: MarketsandMarkets Analysis

The table given above highlights the market size across five regions from 2014 to 2019. Location Analytics market is expected to grow from $6.83 billion in 2014 to $11.84 billion by 2019, at a Compound Annual Growth Rate (CAGR) of 11.6% from 2014 to 2019. APAC and MEA regions are growing rapidly with CAGRs of 17.1% and 14.4%, respectively from 2014 to 2019.

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