HOME Top Market Reports Location Analytics Market by Application, Component (Software and Services), Location (Indoor and Outdoor), Organization Size, Deployment Model (On-Premises and Hosted), Industry Vertical, and Region - Global Forecast to 2021

Location Analytics Market by Application, Component (Software and Services), Location (Indoor and Outdoor), Organization Size, Deployment Model (On-Premises and Hosted), Industry Vertical, and Region - Global Forecast to 2021

By: marketsandmarkets.com
Publishing Date: October 2016
Report Code: TC 2456

 

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The location analytics market size is expected to grow from USD 8.20 Billion in 2016 to USD 16.34 Billion by 2021, at a Compound Annual Growth Rate (CAGR) of 17.6% from 2016 to 2021. Location analytics is the Business Intelligence (BI) process to generate insights from the location-based or geographic business data. It empowers organizations across various industry verticals to combine the traditional BI data with the spatial data, collected using various data sources such as cameras, sensors, Global Positioning Systems (GPS), mobile devices, and social media channels.  The base year considered for this report is 2015 and the forecast period is 2016-2021.

Objectives of the Study:

  • To define, describe, and forecast the location analytics market on the basis of application, software, service, deployment model, industry vertical, and region
  • To provide detailed information regarding the key factors influencing market growth (drivers, restraints, opportunities, and challenges)
  • To forecast the market size and growth rate of market segments with respect to five main regions, namely, North America, Europe, Asia-Pacific (APAC), Middle East & Africa (MEA), and Latin America
  • To analyze the opportunities in the market for stakeholders and provide company profiles of the key players in the market, to comprehensively analyze the core competencies and draw competitive landscape for the market
  • To track and analyze competitive developments such as Mergers & Acquisitions (M&A), new product developments, and Research & Development (R&D) activities in the market

This research study involves extensive usage of secondary sources, directories, and databases (such as Hoovers, Bloomberg Businessweek, Factiva, and OneSource) to identify and collect information useful for this technical, market-oriented, and commercial aspects of the market. The below points explain the research methodology:

  • Analysis of location analytics market begins with capturing data on key vendor revenues through secondary research sources such as ITU union, Mobile Ecosystem Forum (MEF), and GSM association.
  • The vendor offerings are also taken into consideration to determine the market segmentation.
  • The bottom-up procedure was employed to arrive at the overall market size of the location analytics market from the revenue of the key players in the market.
  • Analyzing market trends in various regions/countries supported by the location analytics service providers and customers spending in respective regions/ countries.
  • Overall market size values are finalized by triangulation with the supply side data which include the product developments, supply chain, and value chain of location analytics across the globe.

After arriving at the overall market size, the total market has been split into several segments and subsegments. The figure below shows the break-down of the primaries on the basis of companies, designations, and regions, conducted during the research study.

Location Analytics Market

To know about the assumptions considered for the study, download the pdf brochure

The location analytics market comprises of software and service providers such SAS Institute (U.S.), TIBCO Software Inc. (U.S.), ESRI (U.S.), Oracle Corporation (U.S.), Pitney Bowes (U.S.), Microsoft Corporation (U.S.), IBM Corporation (U.S.), Galigeo (France), Cisco systems (U.S.), Alteryx, Inc. (U.S.), and SAP SE (Germany). Other stakeholders of the market include telecom providers, cloud service providers, network solution providers, wireless service providers, and independent service providers.

Key Target Audience:

  • Market Research and Consulting Firms
  • Cloud Service Providers
  • IoT Analytics Vendors
  • Analytics Solution Providers
  • Independent Software Vendors (ISVs)
  • System Integrators
  • Value-Added Resellers
  • Service Providers and Distributors
  • Research Organizations
  • Analytics Consulting Companies
  • Cloud BI Platform Vendors
  • Investors and Venture Capitalists
  • IoT Application Builders

“The research study answers several questions for the stakeholders, primarily which market segments will focus in the next two to five years for prioritizing the efforts and investments”.

Scope of the Report:

The research report categorizes the location analytics market to forecast the revenues and analyze the trends in each of the following sub-markets:

Market By Application

  • Risk Management
  • Emergency Response Management
  • Customer Management
  • Remote Monitoring
  • Supply Chain Planning and Optimization
  • Sales and Marketing Optimization
  • Predictive Assets Management
  • Inventory Management
  • Others (Workforce Monitoring)

Market By Software

  • Geocoding and Reverse Geocoding
  • Data Integration and Extract, Transform, and Load
  • Reporting and Visualization
  • Thematic Mapping and Spatial Analysis
  • Content Accelerator and Geofencing
  • Others (Database Management System and Socio-Demographic Data)

Market By Service

  • Consulting Services
  • System Integration and Deployment
  • Data Maintenance and Creation
  • Managed Services

Market By Deployment Model

  • On-Premises
  • Hosted

Market By Industry Vertical

  • BFSI
  • Retail and Consumer Goods
  • Government and Defense
  • Healthcare and Life Sciences
  • Manufacturing
  • Telecommunications and IT
  • Energy and Utilities
  • Transportation and Logistics
  • Media and Entertainment
  • Others (Education, Travel & Hospitality, and Real Estate)

Market By Region

  • North America
  • Europe
  • Asia-Pacific (APAC)
  • Middle East and Africa (MEA)
  • Latin America

Available Customizations

With the given market data, MarketsandMarkets offers customizations based on company-specific needs. The following customization options are available for the report:

Geographic Analysis:

  • Further breakdown of the APAC market into countries contributing 75% to the regional market size
  • Further breakdown of the North American market into countries contributing 75% to the regional market size
  • Further breakdown of the Latin American market into countries contributing 75% to the regional market size
  • Further breakdown of the MEA market into countries contributing 75% to the regional market size
  • Further breakdown of the European market into countries contributing 75% to the regional market size

Company Information

  • Detailed analysis and profiling of additional market players (up to 5)

Table of Contents

1 Introduction (Page No. - 15)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered in the Report
    1.4 Currency
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No. - 18)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Key Data From Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Key Data From Primary Sources
                    2.1.2.2 Key Industry Insights
                    2.1.2.3 Breakdown of Primaries
    2.2 Market Size Estimation
           2.2.1 Bottom-Up Approach
           2.2.2 Top-Down Approach
    2.3 Market Breakdown and Data Triangulation
    2.4 Research Assumptions
           2.4.1 Assumptions

3 Executive Summary (Page No. - 26)

4 Premium Insights (Page No. - 32)
    4.1 Attractive Market Opportunities in the Market
    4.2 Market Share Across Various Regions
    4.3 Location Analytics Market : By Industry Vertical and Region, 2016
    4.4 Life Cycle Analysis, By Region

5 Market Overview (Page No. - 36)
    5.1 Introduction
    5.2 Market Evolution
    5.3 Market Dynamics
           5.3.1 Drivers
                    5.3.1.1 Increasing Amount of Spatial Data and Significance for Competitive Intelligence
                    5.3.1.2 Increasing Importance of Asset Management Across Industry Verticals
                    5.3.1.3 Predictive Analytics for Business
           5.3.2 Restraints
                    5.3.2.1 Higher Initial Cost and Low Return on Investment
                    5.3.2.2 Connectivity and Data Integration
                    5.3.2.3 Lack of Awareness, Expertise, and Other Operational Challenges
           5.3.3 Opportunities
                    5.3.3.1 Evolution of Internet of Things
                    5.3.3.2 High Adoption Rate in Small and Medium Businesses
                    5.3.3.3 Real-Time Location Data Analysis
           5.3.4 Challenges
                    5.3.4.1 Privacy and Security Concerns May Hinder the Growth
                    5.3.4.2 Increase in Number of Location Analytics Vendors

6 Location Analytics Market Industry Trends (Page No. - 43)
    6.1 Introduction
    6.2 Value Chain Analysis
    6.3 Ecosystem
    6.4 Strategic Benchmarking
    6.5 Pest Analysis
           6.5.1 Political Factors
           6.5.2 Economic Factors
           6.5.3 Social Factors
           6.5.4 Technological Factors
    6.6 Standards and Regulations
           6.6.1 Standardization Bodies
                    6.6.1.1 Introduction
                               6.6.1.1.1 Open Geospatial Consortium
                               6.6.1.1.2 Internet Engineering Task Force
                               6.6.1.1.3 Institute of Electrical and Electronics Engineers
                               6.6.1.1.4 Worldwide Web Consortium

7 Location Analytics Market Analysis, By Application (Page No. - 49)
    7.1 Introduction
    7.2 Risk Management
    7.3 Emergency Response Management
    7.4 Customer Experience Management
    7.5 Remote Monitoring
    7.6 Supply Chain Planning and Optimization
    7.7 Sales and Marketing Optimization
    7.8 Predictive Assets Management
    7.9 Inventory Management
    7.10 Others

8 Location Analytics Market Analysis, By Component (Page No. - 58)
    8.1 Introduction
    8.2 Software
           8.2.1 Geocoding and Reverse Geocoding
           8.2.2 Data Integration and Extract, Transform, and Load
           8.2.3 Reporting and Visualization
           8.2.4 Thematic Mapping and Spatial Analysis
           8.2.5 Others
    8.3 Services
           8.3.1 Consulting
           8.3.2 System Integration and Deployment
           8.3.3 Data Maintenance and Creation

9 Location Analytics Market Analysis, By Type of Location (Page No. - 67)
    9.1 Introduction
    9.2 Indoor Location
    9.3 Outdoor Location

10 Location Analytics Market Analysis, By Organization Size (Page No. - 71)
     10.1 Introduction
     10.2 Small and Medium Businesses
     10.3 Large Enterprises

11 Location Analytics Market Analysis, By Deployment Model (Page No. - 75)
     11.1 Introduction
     11.2 On-Premises Deployment
     11.3 Hosted Deployment

12 Location Analytics Market Analysis, By Industry Vertical (Page No. - 78)
     12.1 Introduction
     12.2 Banking, Financial Services, and Insurance
     12.3 Retail and Consumer Goods
     12.4 Manufacturing
     12.5 Government and Defense
     12.6 Telecommunications and It
     12.7 Healthcare and Life Sciences
     12.8 Transportation and Logistics
     12.9 Media and Entertainment
     12.10 Energy and Utilities
     12.11 Others

13 Geographic Analysis (Page No. - 88)
     13.1 Introduction
     13.2 North America
             13.2.1 United States
             13.2.2 Canada
     13.3 Europe
             13.3.1 Germany
             13.3.2 France
     13.4 Asia-Pacific
     13.5 Middle East and Africa
     13.6 Latin America

14 Competitive Landscape (Page No. - 111)
     14.1 Overview
     14.2 Competitive Situations and Trends
             14.2.1 New Product Launches and Product Development
             14.2.2 Acquisitions and Expansions
             14.2.3 Partnerships, Collborations, and Agreements

15 Company Profiles (Page No. - 119)
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
     15.1 Introduction
     15.2 SAS Institute, Inc.
     15.3 Tibco Software Inc.
     15.4 ESRI (Environmental Systems Research Institute)
     15.5 Oracle Corporation
     15.6 Pitney Bowes
     15.7 Microsoft Corporation
     15.8 IBM Corporation
     15.9 Galigeo
     15.10 Cisco Systems
     15.11 Alteryx, Inc.
     15.12 SAP SE

*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View Might Not Be Captured in Case of Unlisted Companies.

16 Appendix (Page No. - 146)
     16.1 Insights of Industry Experts
     16.2 Discussion Guide
     16.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
     16.4 Introducing RT: Real-Time Market Intelligence
     16.5 Available Customization
     16.6 Related Reports


List of Tables (83 Tables)

Table 1 Location Analytics Market Size and Growth, 2014–2021 (USD Billion, Y-O-Y %)
Table 2 Market Size, By Application, 2014–2021 (USD Million)
Table 3 Risk Management: Market Size, By Region, 2014–2021 (USD Million)
Table 4 Emergency Response Management: Market Size, By Region, 2014–2021 (USD Million)
Table 5 Customer Experience Management: Market Size, By Region, 2014–2021 (USD Million)
Table 6 Remote Monitoring: Market Size, By Region, 2014–2021 (USD Million)
Table 7 Supply Chain Planning and Optimization: Market Size, By Region, 2014–2021 (USD Million)
Table 8 Sales and Marketing Optimization: Market Size, By Region, 2014–2021 (USD Million)
Table 9 Predictive Assets Management: Market Size, By Region, 2014–2021 (USD Million)
Table 10 Inventory Management: Market Size, By Region, 2014–2021 (USD Million)
Table 11 Others: Market Size, By Region, 2014–2021 (USD Million)
Table 12 Location Analytics Market Size, By Component, 2014-2021 (USD Million)
Table 13 Market Size, By Software, 2014-2021 (USD Million)
Table 14 Geocoding and Reverse Geocoding: Market Size, By Region, 2014–2021 (USD Million)
Table 15 Data Integration and Extract, Transform, and Load: Market Size, By Region, 2014–2021 (USD Million)
Table 16 Reporting and Visualization: Market Size, By Region, 2014–2021 (USD Million)
Table 17 Thematic Mapping and Spatial Analysis: Market Size, By Region, 2014–2021 (USD Million)
Table 18 Others: Market Size, By Region, 2014–2021 (USD Million)
Table 19 Location Analytics Market Size, By Service, 2014-2021 (USD Million)
Table 20 Consulting: Market Size, By Region, 2014–2021 (USD Million)
Table 21 System Integration and Deployment: Market Size, By Region, 2014–2021 (USD Million)
Table 22 Data Maintenance and Creation: Market Size, By Region, 2014–2021 (USD Million)
Table 23 Location Analytics Market Size, By Type of Location, 2014–2021 (USD Million)
Table 24 Indoor Location: Market Size, By Region, 2014–2021 (USD Million)
Table 25 Outdoor Location: Market Size, By Region, 2014–2021 (USD Million)
Table 26 Market Size, By Organization Size, 2014–2021 (USD Million)
Table 27 Small and Medium Businesses: Market Size, By Region, 2014–2021 (USD Million)
Table 28 Large Enteprises: Market Size, By Region, 2014–2021 (USD Million)
Table 29 Location Analytics Market Size, By Deployment Model, 2014–2021 (USD Million)
Table 30 On-Premises Deployment: Market Size, By Region, 2014–2021 (USD Million)
Table 31 Hosted Deployment: Market Size, By Region, 2014–2021 (USD Million)
Table 32 Market Size, By Vertical, 2014–2021 (USD Million)
Table 33 Banking, Financial Services, and Insurance: Market Size, By Region, 2014–2021 (USD Million)
Table 34 Retail and Consumer Goods: Market Size, By Region, 2014–2021 (USD Million)
Table 35 Manufacturing: Location Analytics Market Size, By Region, 2014–2021 (USD Million)
Table 36 Government and Defense: Market Size, By Region, 2014–2021 (USD Million)
Table 37 Telecommunications and It: Market Size, By Region, 2014–2021 (USD Million)
Table 38 Healthcare and Life Sciences: Market Size, By Region, 2014–2021 (USD Million)
Table 39 Transportation and Logistics: Market Size, By Region, 2014–2021 (USD Million)
Table 40 Media and Entertainment: Market Size, By Region, 2014–2021 (USD Million)
Table 41 Energy and Utilities: Market Size, By Region, 2014–2021 (USD Million)
Table 42 Others: Market Size, By Region, 2014–2021 (USD Million)
Table 43 Location Analytics Market Size, By Region, 2014-2021 (USD Million)
Table 44 North America: Market Size, By Country, 2014-2021 (USD Million)
Table 45 North America: Market Size, By Component, 2014-2021 (USD Million)
Table 46 North America: Market Size, By Service, 2014-2021 (USD Million)
Table 47 North America: Market Size, By Software, 2015-2021 (USD Million)
Table 48 North America: Market Size, By Deployment Model, 2014-2021 (USD Million)
Table 49 North America: Market Size, By Industry Vertical, 2014-2021 (USD Million)
Table 50 North America: Market Size, By Application, 2015-2021 (USD Million)
Table 51 North America: Market Size, By Organization Size, 2014-2021 (USD Million)
Table 52 Europe: Location Analytics Market Size, By Country, 2014-2021 (USD Million)
Table 53 Europe: Market Size, By Component, 2014-2021 (USD Million)
Table 54 Europe: Market Size, By Service, 2014-2021 (USD Million)
Table 55 Europe: Market Size, By Software, 2015-2021 (USD Million)
Table 56 Europe: Market Size, By Deployment Model, 2015-2021 (USD Million)
Table 57 Europe: Market Size, By Industry Vertical, 2014-2021 (USD Million)
Table 58 Europe: Market Size, By Application, 2014-2021 (USD Million)
Table 59 Europe: Market Size, By Organization Size, 2014-2021 (USD Million)
Table 60 Asia-Pacific: Location Analytics Market Size, By Component, 2014-2021 (USD Million)
Table 61 Asia-Pacific: Market Size, By Service, 2014-2021 (USD Million)
Table 62 Asia-Pacific: Market Size, By Software, 2014-2021 (USD Million)
Table 63 Asia-Pacific: Market Size, By Deployment Model, 2014-2021 (USD Million)
Table 64 Asia-Pacific: Market Size, By Industry Vertical, 2014-2021 (USD Million)
Table 65 Asia-Pacific: Market Size, By Application, 2014-2021 (USD Million)
Table 66 Asia-Pacific: Market Size, By Organization Size, 2014-2021 (USD Million)
Table 67 Middle East and Africa: Location Analytics Market Size, By Component, 2014-2021 (USD Million)
Table 68 Middle East and Africa: Market Size, By Service, 2014-2021 (USD Million)
Table 69 Middle East and Africa: Market Size, By Software, 2014-2021 (USD Million)
Table 70 Middle East and Africa: Market Size, By Deployment Model, 2014-2021 (USD Million)
Table 71 Middle East and Africa: Market Size, By Industry Vertical, 2014-2021 (USD Million)
Table 72 Middle East and Africa: Market Size, By Application, 2014-2021 (USD Million)
Table 73 Middle East and Africa Market Size, By Organization Size, 2014-2021 (USD Million)
Table 74 Latin America: Market Size, By Component, 2014-2021 (USD Million)
Table 75 Latin America: Market Size, By Service, 2014-2021 (USD Million)
Table 76 Latin America: Market Size, By Software, 2014-2021 (USD Million)
Table 77 Latin America: AoT Market Size, By Deployment Model, 2014-2021 (USD Million)
Table 78 Latin America: Market Size, By Industry Vertical, 2014-2021 (USD Million)
Table 79 Latin America: Market Size, By Application, 2014-2021 (USD Million)
Table 80 Latin America: Market Size, By Organization Size, 2014-2021 (USD Million)
Table 81 New Product Launches and Development, 2015–2016
Table 82 Acquisitions and Expansions, 2012–2016
Table 83 Partnerships, Collaborations, and Agreements, 2013–2016


List of Figures (45 Figures)

Figure 1 Location Analytics Market: Research Design
Figure 2 Market Size Estimation Methodology: Bottom-Up Approach
Figure 3 Market Size Estimation Methodology: Top-Down Approach
Figure 4 Data Triangulation
Figure 5 Location Analytics Market is Poised to Witness Growth in the Global Market During 2016-2021
Figure 6 Market Snapshot: By Component (2016 vs 2021)
Figure 7 Market Snapshot: By Type of Location (2016 – 2021)
Figure 8 Market Snapshot: By Service (2016 - 2021)
Figure 9 Market Snapshot: By Deployment Model (2016 - 2021)
Figure 10 Location Analytics Market Snapshot: By Application (2016 vs 2021)
Figure 11 Lucrative Opportunities in the Market, During the Forecast Period
Figure 12 North America is Expected to Dominate the Market With the Largest Market Size in 2016
Figure 13 Retail and Consumer Goods Vertical and North America are Expected to Have the Largest Market Size in 2016
Figure 14 Asia-Pacific Soon to Enter Exponential Growth Phase During Forecast Period
Figure 15 Evolution of Location Analytics
Figure 16 Market Drivers, Restraints, Opportunities, and Challenges
Figure 17 Market Value Chain Analysis
Figure 18 Market Ecosystem
Figure 19 Market Strategic Benchmarking
Figure 20 Supply Chain Planning and Optimization is Estimated to Have the Highest CAGR During the Forecast Period
Figure 21 Services Segment is Estimated to Grow at the Highest CAGR During the Forecast Period
Figure 22 Outdoor Location is Expected to Have the Largest Market Size in 2016
Figure 23 Small and Medium Businesses Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 24 On-Premises Deployment Model is Expected to Have the Largest Market Size in 2016
Figure 25 Retail and Consumer Goods Vertical is Expected to Have the Largest Market Share During the Forecast Period
Figure 26 Geographic Snapshot: Asia-Pacific is Estimated to Grow at the Highest CAGR in the Location Analytics Market
Figure 27 North America is Projected to Have the Largest Market Share in the Location Analytics Market During Forecast Period
Figure 28 North America Market Snapshot
Figure 29 Asia-Pacific Market Snapshot
Figure 30 Companies Adopted the Strategy of New Product Launch and Product Development as the Key Growth Strategy From 2012 to 2016
Figure 31 Market Evaluation Framework
Figure 32 Battle for Market Share: the Strategy of New Product Launch and Product Development Was the Key Strategy Adopted By Key Players in the Location Analytics Market During the Period 2012–2016
Figure 33 Geographic Revenue Mix of Top Three Market Players
Figure 34 SAS Institute: Company Snapshot
Figure 35 SAS Institute: SWOT Analysis
Figure 36 Tibco Software: SWOT Analysis
Figure 37 ESRI: SWOT Analysis
Figure 38 Oracle Corporation: Company Snapshot
Figure 39 Oracle: SWOT Analysis
Figure 40 Pitney Bowes: Company Snapshot
Figure 41 Pitney Bowes: SWOT Analysis
Figure 42 Microsoft Corporation: Company Snapshot
Figure 43 IBM Corporation: Company Snapshot
Figure 44 Cisco Systems: Company Snapshot
Figure 45 SAP SE: Company Snapshot

The location analytics market is estimated to grow from USD 8.20 Billion in 2016 to USD 16.34 Billion by 2021, at a high Compound Annual Growth Rate (CAGR) of 17.6% during the forecast period. Location Analytics solutions and its applications are gaining traction among the corporates due to the advent of Internet of Things (IoT) and proliferation of massive amount of data through connected devices, and predictive & real-time intelligence on network devices which acts as a catalyst to the growth of location analytics.

The report provides detailed insights into the global location analytics market, which is segmented by location type, component, application, software, service, deployment model, vertical, and region. The services segment is expected to grow at the highest CAGR during the forecast period. The data maintenance and creation services segment is projected to witness the highest demand, owing to the growing need of organizations to comply with the ever increasing location-based data as a result of the significant rise of IoT and its devices. Location analytics is the process of interpreting and analyzing the information being represented by the data when used in conjunction with a Geographic Information System (GIS), through a more visual representation. This can be done for both real-time geographical data and historical geographical data.

The location analytics market is growing rapidly and is fueled by trends such as evolution of IoT, increased focus on market and competitive intelligence, and rise in the amount of spatial data across industry verticals. Real-time location analytics is an important product trend that fulfils the regulatory requirements of verticals such as government & defense, retail & consumer goods, energy & utilities, manufacturing, and healthcare. However, the market faces concerns about data privacy and security. Additionally, existing market players face a challenge in terms of the rising competition with an increasing number of companies offering location analytics tools and services. The major factors restraining the growth of the location analytics market are low connectivity and data integration and lack of expertise in organizations. Issues pertaining to higher initial costs and lower returns on investment also act as restraining factors for the market. Location analytics vendors see emerging opportunities in the market owing to factors such as high adoption rate of location analytics in Small and Medium Businesses (SMBs).

The location analytics market consists of various types of tools such as geocoding & reverse geocoding, data integration & ETL, reporting & visualization, and thematic mapping & spatial analysis. Further, it is integrated with real-time analytics tools as well as real-time guidance tools. The integration enables end users to take the best actions in real-time operations. The location analytics market also consists of various services such as consulting services, system integration services, and support & maintenance services.

Location Analytics Market

The report covers all the major aspects of the location analytics market and provides an in-depth analysis across the regions of North America, Europe, Asia-Pacific (APAC), Middle East & Africa (MEA), and Latin America. The market in North America is expected to hold the largest share of the market. The APAC region is projected to have great opportunities in this market and would grow at the highest CAGR by 2021. This is due to the massive growth of data through IoT and other connected devices.

Most of the vendors have adopted agreements, collaborations, and partnerships as the key strategy to enhance their client base and customer experience. For instance, in August 2016, IBM collaborated with Mapbox, one of the leading providers of mapping platform for the developers. New product development has also been adopted by top players to innovate in this market space. For example, in June 2016, SAP launched its SAP Geographical Framework which assists organizations to enrich business applications with geographic data from GIS.

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