HOME Top Market Reports Location Analytics Market by Tools (Geocoding and Reverse Geocoding, Data Integration and ETL, Reporting and Visualization, and Thematic Mapping), by Services (Consulting Services, System Integration) - Forecast and Analysis to 2020

Location Analytics Market by Tools (Geocoding and Reverse Geocoding, Data Integration and ETL, Reporting and Visualization, and Thematic Mapping), by Services (Consulting Services, System Integration) - Forecast and Analysis to 2020

By: marketsandmarkets.com
Publishing Date: August 2015
Report Code: TC 2456

 

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Location analytics is the business intelligence process to generate insights from location-based or geographic business data. Location analytics empowers organizations across various industry verticals to combine traditional BI data with the spatial data collected using various data sources such as cameras, sensors, Global Positioning Systems (GPS), mobile devices, and social media channels. Location analytics with the help of traditional metrics unlocks the power of data by converting raw data as per specific location into valuable insight through a more visual approach. The services available in the location analytics market include managed business services, system integration, and support & maintenance services. Such advanced analytical tools enable organizations to bring in competences that they lack or to replace functions or processes that incurred huge recurring costs. These services reduce the recurring in-house operation costs and thus allow organizations to increase their efficiency and focus on their core operations by transforming their in-house data on the cloud.

The location analytics market has been witnessing accelerated growth in recent years due to the increasing demand for tapping geospatial or location analytics to enrich sales and marketing, risk analysis, and other practices. This has made it an inevitable option for large enterprises and Small and Medium Businesses (SMBs) to adopt location analytics for managing in-house analytical infrastructure. As location analytics is based on pay-per-use model, it helps companies in saving a huge portion of the companies’ operational costs.

Some of the key vendors occupying the market are IBM, Oracle, SAS Institute, CSC, Pitney Bowes, SAP SE, Microsoft, TIBCO Software, ESRI, and Galigeo. The location analytics market research report discusses the strategies and insights of the key vendors in the industry and also provides an in-depth study of the driving forces and challenges for this market. The report also analyzes the global trends and future growth potentials across different regions. New product developments, mergers & acquisitions, and partnerships & joint ventures are a few examples of organic and inorganic expansion strategies that all the location analytics providers are using nowadays to expand their share in the market.

The global location analytics market has been segmented by tools, service, deployment model, end-user organization size, vertical, and by region. The report also consists of views on the key players and the analysts’ insights on various developments that are taking place in the global market. The forecast period for the location analytics platform market research report is 2015–2020, with 2014 considered to be the base year.

The research report covers the complete location analytics market categorized into the following major sub segments:

By Tool

  • Geocoding and reverse geocoding
  • Data integration and ETL
  • Reporting and visualization
  • Thematic mapping and spatial analysis

By Service

  • Consulting services
  • System integration
  • Support and maintenance services

By Vertical

  • Banking, Financial Services, and Insurance (BFSI)
  • Energy and utilities
  • Healthcare and life sciences
  • Government and defense
  • Manufacturing
  • Retail and consumer goods
  • Telecommunications and IT
  • Transportation and logistics
  • Travel and hospitality
  • Media and entertainment
  • Real estate
  • Others

By Region

  • North America
  • Europe
  • Asia-Pacific (APAC)
  • Middle East and Africa (MEA)
  • Latin America

By Deployment Model

  • On premises
  • On demand

By Organization Size

  • SMBs
  • Large enterprises

Table of Contents

1 Introduction (Page No. - 14)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered in the Report
    1.4 Currency
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No. - 18)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Key Data From Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Key Data From Primary Sources
                    2.1.2.2 Key Industry Insights
                    2.1.2.3 Breakdown of Primaries
    2.2 Market Size Estimation
           2.2.1 Bottom-Up Approach
           2.2.2 Top-Down Approach
    2.3 Market Breakdown and Data Triangulation
    2.4 Research Assumptions

3 Executive Summary (Page No. - 26)

4 Premium Insights (Page No. - 29)
    4.1 Attractive Market Opportunities in the Location Analytics Market
    4.2 Market Share Across Various Regions
    4.3 Location Analytics: Software and Verticals Market
    4.4 Life Cycle Analysis, By Region

5 Location Analytics Market Overview (Page No. - 33)
    5.1 Introduction
    5.2 Market Evolution
    5.3 Market Dynamics
           5.3.1 Drivers
                    5.3.1.1 Evolution of Internet of Things
                    5.3.1.2 Increased Focus on Market and Competitive Intelligence
                    5.3.1.3 Increasing Amount of Spatial Data
           5.3.2 Restraints
                    5.3.2.1 Connectivity and Data Integration
                    5.3.2.2 Lack of Expertise
           5.3.3 Opportunities
                    5.3.3.1 High Adoption Rate in Smbs
                    5.3.3.2 Real Time Location Analytics
           5.3.4 Challenges
                    5.3.4.1 Data Privacy Concerns
                    5.3.4.2 Increase in Competition

6 Industry Trends (Page No. - 40)
    6.1 Introduction
    6.2 Value Chain Analysis
    6.3 Ecosystem
    6.4 Porter’s Five Forces Analysis
           6.4.1 Threat of New Entrants
           6.4.2 Threat of Substitutes
           6.4.3 Bargaining Power of Suppliers
           6.4.4 Bargaining Power of Buyers
           6.4.5 Intensity of Rivalry
    6.5 Strategic Benchmarking

7 Location Analytics Market Analysis, By Type of Location (Page No. - 46)
    7.1 Introduction
    7.2 Indoor Location
    7.3 Outdoor Location

8 Location Analytics Market Analysis, By Type (Page No. - 50)
    8.1 Introduction
    8.2 Market Size Estimation, By Tool
           8.2.1 Geocoding & Reverse Geocoding
           8.2.2 Data Integration and ETL
           8.2.3 Reporting and Visualization
           8.2.4 Thematic Mapping and Spatial Analysis
           8.2.5 Others
    8.3 Market Size Estimation, By Service
           8.3.1 Consulting Services
           8.3.2 System Integration Services
           8.3.3 Support and Maintenance Services

9 Location Analytics Market Analysis, By Deployment Model (Page No. - 59)
    9.1 Introduction
    9.2 On-Premise Deployment
    9.3 On-Demand Deployment

10 Location Analytics Market Analysis, By Organization Size (Page No. - 62)
     10.1 Introduction
     10.2 Small and Medium Businesses
     10.3 Large Enterprises

11 Location Analytics Market Analysis, By Vertical (Page No. - 66)
     11.1 Introduction
     11.2 Banking, Financial Services, and Insurance
             11.2.1 Risk Assessment
             11.2.2 Customer Profiling
             11.2.3 Sales and Marketing Optimization
     11.3 Retail and Consumer Goods
             11.3.1 Customer Management
             11.3.2 Yield Management
             11.3.3 In-Store Promotion
             11.3.4 Customer Behavior
             11.3.5 Fraud Detection
             11.3.6 Inventory Optimization
             11.3.7 Merchandising and Planning
     11.4 Telecommunications and IT
             11.4.1 Cybersecurity Intelligence
             11.4.2 Network Monitoring
             11.4.3 Territory Management
     11.5 Energy and Utilities
             11.5.1 Asset and Workforce Management
             11.5.2 Grid Management Optimization
     11.6 Healthcare and Life Sciences
             11.6.1 Facilities Management
             11.6.2 Governance, Risk, and Compliance
     11.7 Travel and Hospitality
             11.7.1 Analyzing Market Conditions
             11.7.2 Analysis of Customer Loyalty
     11.8 Transportation and Logistics
             11.8.1 Route Tracking and Monitoring
             11.8.2 Field Asset Monitoring and Alerting
     11.9 Media and Entertainment
             11.9.1 Audience Analysis
             11.9.2 Customer Engagement
     11.10 Manufacturing
             11.10.1 Supply Chain Optimization and Procurement
             11.10.2 Demand Planning
     11.11 Government and Defense
             11.11.1 Intelligence and Surveillance
             11.11.2 Intrusion Detection and Prevention
             11.11.3 Emergency Response System
     11.12 Real Estate
             11.12.1 Site Selection and Planning
             11.12.2 Building Management
     11.13 Others

12 Geographic Analysis (Page No. - 82)
     12.1 Introduction
     12.2 North America
     12.3 Europe
     12.4 Asia-Pacific
     12.5 Latin America
     12.6 Middle East and Africa

13 Competitive Landscape (Page No. - 98)
     13.1 Overview
     13.2 Competitive Situation and Trends
             13.2.1 New Product Launches
             13.2.2 Partnerships, Agreements, and Collaborations
             13.2.3 Mergers and Acquisitions
             13.2.4 VC Funding

14 Company Profiles (Page No. - 103)
(Overview, Products & Services, Strategies & Insights, Developments and MnM View)*
     14.1 Introduction
     14.2 SAS Institute
     14.3 Tibco Software
     14.4 ESRI (Environmental Systems Research Institute)
     14.5 Oracle Corporation
     14.6 Pitney Bowes
     14.7 Microsoft Corporation
     14.8 IBM Corporation
     14.9 Galigeo
     14.10 Cisco Systems
     14.11SAP SE

*Details on Overview, Products & Services, Strategies & Insights, Developments and MnM View Might Not Be Captured in Case of Unlisted Companies.

15 Key Innovators (Page No. - 126)
     15.1 Euclid Analytics
             15.1.1 Placed
             15.1.2 Place IQ
             15.1.3 Alteryx
             15.1.4 Spacecurve

16 Appendix (Page No. - 129)
     16.1 Insights of Industry Experts
             16.1.1 Discussion Guide
     16.2 Introducing RT: Real-Time Market Intelligence
     16.3 Available Customization
             16.3.1 Product Analysis
             16.3.2 Geographic Analysis
             16.3.3 Company Information
     16.4 Related Reports


List of Tables (68 Tables)

Table 1 Location Analytics Market Size and Growth, 2013–2020 (USD Million, Y-O-Y %)
Table 2 Drivers: Impact Analysis
Table 3 Restraints: Impact Analysis
Table 4 Opportunities: Impact Analysis
Table 5 Challenges: Impact Analysis
Table 6 Market Size, By Type of Location, 2013–2020 (USD Million)
Table 7 Indoor Location: Market Size, By Vertical, 2013–2020 (USD Million)
Table 8 Outdoor Location: Market Size, By Vertical, 2013–2020 (USD Million)
Table 9 Market Size, By Type, 2013–2020 (USD Million)
Table 10 Market Size, By Tools, 2013–2020 (USD Million)
Table 11 Geocoding and Reverse Geocoding: Market Size, By Region, 2013–2020 (USD Million)
Table 12 Data Integration and ETL: Market Size, By Region, 2013–2020 (USD Million)
Table 13 Reporting and Visualization: Market Size, By Region, 2013–2020 (USD Million)
Table 14 Thematic Mapping and Spatial Analysis: Market Size, By Region, 2013–2020 (USD Million)
Table 15 Others: Market Size, By Region, 2013–2020 (USD Million)
Table 16 Location Analytics Market Size, By Service, 2013–2020 (USD Million)
Table 17 Consulting Services: Market Size, By Region, 2013–2020 (USD Million)
Table 18 System Integration Services: Market Size, By Region, 2013–2020 (USD Million)
Table 19 Support and Maintenance Services: Market Size, By Region, 2013–2020 (USD Million)
Table 20 Market Size, By Deployment Model, 2013–2020 (USD Million)
Table 21 On-Premises Deployment: Market Size, By Region, 2013–2020 (USD Million)
Table 22 On-Demand Deployment: Market Size, By Region, 2013–2020 (USD Million)
Table 23 Location Analytics Market Size, By Organization Size, 2013–2020 (USD Million)
Table 24 Small and Medium Businesses: Market Size, By Region, 2013–2020 (USD Million)
Table 25 Large Enterprises: Market Size, By Region, 2013–2020 (USD Million)
Table 26 Location Analytics Market Size, By Vertical, 2013–2020 (USD Million)
Table 27 Banking, Financial Services, and Insurance: Market Size, By Region, 2013–2020 (USD Million)
Table 28 Retail and Consumer Goods: Market Size, By Region, 2013–2020 (USD Million)
Table 29 Telecommunications and IT: Market Size, By Region, 2013–2020 (USD Million)
Table 30 Energy and Utilities: Market Size, By Region, 2013–2020 (USD Million)
Table 31 Healthcare and Life Sciences: Market Size, By Region, 2013–2020 (USD Million)
Table 32 Travel and Hospitality: Location Analytics Market Size, By Region, 2013–2020 (USD Million)
Table 33 Transportation and Logistics: Market Size, By Region, 2013–2020 (USD Million)
Table 34 Media and Entertainment: Market Size, By Region, 2013–2020 (USD Million)
Table 35 Manufacturing: Market Size, By Region, 2013–2020 (USD Million)
Table 36 Government and Defense: Market Size, By Region, 2013–2020 (USD Million)
Table 37 Real Estate: Market Size, By Region, 2013–2020 (USD Million)
Table 38 Others: Market Size, By Region, 2013–2020 (USD Million)
Table 39 Location Analytics Market Size, By Region, 2013–2020 (USD Million)
Table 40 North America: Market Size, By Type, 2013–2020 (USD Million)
Table 41 North America: Market Size, By Tool, 2013–2020 (USD Million)
Table 42 North America: Market Size, By Service, 2013–2020 (USD Million)
Table 43 North America: Market Size, By Deployment Model, 2013–2020 (USD Million)
Table 44 North America: Market Size, By Organization Size, 2013–2020 (USD Million)
Table 45 Europe: Location Analytics Market Size, By Type, 2013–2020 (USD Million)
Table 46 Europe: Market Size, By Tool, 2013–2020 (USD Million)
Table 47 Europe: Market Size, By Service, 2013–2020 (USD Million)
Table 48 Europe: Market Size, By Deployment Model, 2013–2020 (USD Million)
Table 49 Europe: Market Size, By Organization Size, 2013–2020 (USD Million)
Table 50 Asia-Pacific: Market Size, By Type, 2013–2020 (USD Million)
Table 51 Asia-Pacific: Market Size, By Tool, 2013–2020 (USD Million)
Table 52 Asia-Pacific: Market Size, By Service, 2013–2020 (USD Million)
Table 53 Asia-Pacific: Market Size, By Deployment Model, 2013–2020 (USD Million)
Table 54 Asia-Pacific: Market Size, By Organization Size, 2013–2020 (USD Million)
Table 55 Latin America: Location Analytics Market Size, By Type, 2013–2020 (USD Million)
Table 56 Latin America: Market Size, By Tool, 2013–2020 (USD Million)
Table 57 Latin America: Market Size, By Service, 2013–2020 (USD Million)
Table 58 Latin America: Market Size, By Deployment Model, 2013–2020 (USD Million)
Table 59 Latin America: Market Size, By Organization Size, 2013–2020 (USD Million)
Table 60 Middle East and Africa: Location Analytics Market Size, By Type, 2013–2020 (USD Million)
Table 61 Middle East and Africa: Market Size, By Tool, 2013–2020 (USD Million)
Table 62 Middle East and Africa: Market Size, By Service, 2013–2020 (USD Million)
Table 63 Middle East and Africa: Market Size, By Deployment Model, 2013–2020 (USD Million)
Table 64 Middle East and Africa: Location Analytics Market Size, By Organization Size, 2013–2020 (USD Million)
Table 65 New Product Launches, 2012–2015
Table 66 Partnerships and Collaborations, 2012–2015
Table 67 Mergers and Acquisitions, 2012–2015
Table 68 VC Funding, 2012–2015


List of Figures (45 Figures)

Figure 1 Research Design
Figure 2 Market Size Estimation Methodology: Bottom-Up Approach
Figure 3 Market Size Estimation Methodology: Top-Down Approach
Figure 4 Data Triangulation
Figure 5 Location Analytics Market is Poised to Witness Growth in the Global Market During the Forecast Period
Figure 6 Market Snapshot on the Basis of Solutions, 2015 vs 2020
Figure 7 Market Snapshot on the Basis of Services 2015–2020
Figure 8 Lucrative Growthprospects in the Location Analytics Market
Figure 9 North America is Expected to Hold the Largest Market Share of the Market in the Year 2015
Figure 10 Geocoding & Reverse Geocoding and Retail & Consumer Goods Vertical are Expected to Have the Largest Market Share in the Year 2015
Figure 11 Asia-Pacific to Enter the Exponential Growth Phase During the Forecast Period
Figure 12 Evolution of Location Analytics
Figure 13 Location Analytics: Market Dynamics
Figure 14 Market: Value Chain Analysis
Figure 15 Market: Ecosystem
Figure 16 Market: Porter’s Five Forces Analysis
Figure 17 Strategic Benchmarking: Partnerships and Collaboration Was the Most Popular Strategy in Location Analytics Market
Figure 18 Outdoor Location has the Highest Market Size and the Trend is Expected to Continue
Figure 19 Geocoding and Reverse Geocoding in Tools has the Highest Market Size and the Trend is Expected to Continue
Figure 20 Geocoding and Reverse Geocoding has the Highest Market Size
Figure 21 System Integration Service has the Highest Market Size and the Trend is Expected to Continue
Figure 22 On-Premise has the Highest Market Size But On-Demand Will Have the Highest Growth During the Forecast Period
Figure 23 Large Enterprises Segment is Expected to Exhibit the Highest Compound Annual Growth Rate During the Forecast Period
Figure 24 Retail and Consumer Goods Vertical Would Have the Highest Market Share in 2015
Figure 25 Geographic Snapshot (2015): Rapid Growth Markets are Emerging as New Spots
Figure 26 North America is Expected to Have A Major Share of the Location Analytics Market During the Forecast Period
Figure 27 North America: Market Snapshot
Figure 28 Asia-Pacific Market Snapshot: Technological Initiative is Expected to Fuel the Need for Location Analytics in the Region
Figure 29 Companies Adopted New Product Launches and Enhancements as the Key Growth Strategy Over the Last 2012-2015
Figure 30 Area Chart Showing Historical CAGR of Top 5 Players
Figure 31 Market Evaluation Framework
Figure 32 Battle for Market Share: New Product Launch and Product Enhancement Was the Key Strategy in Location Analytics Market
Figure 33 Regional Revenue Mix of the Top 3 Market Players
Figure 34 Company Snapshot: SAS Institute
Figure 35 SAS Institute: SWOT Analysis
Figure 36 Tibco Software: SWOT Analysis
Figure 37 ESRI: SWOT Analysis
Figure 38 Company Snapshot: Oracle Corporation
Figure 39 Company SWOT Analysis: Oracle Corporation
Figure 40 Company Snapshot: Pitney Bowes
Figure 41 Company SWOT Analysis: Pitney Bowes
Figure 42 Company Snapshot: Microsoft Corporation
Figure 43 Company Snapshot: IBM Corporation
Figure 44 Company Snapshot: Cisco Systems
Figure 45 Company Snapshot:SAP SE

It is considered that around 80% of all structured as well as unstructured business data is spatially significant. Visualizing and exploring the relationship within this data and using the resulting discoveries will help organizations in decision making. However, with increasing competition and the need to maintain customer satisfaction, location analytics is going to be the key to each and every hidden or unidentified pattern in businesses. Location analytics is a process of interpreting and analyzing the information being represented by the data when used in conjunction with a geographical information system through a more visual representation.

The location analytics market evolution started with computer mapping and spatial database management, followed by map analysis and mapping, introduction of Geographic Information System (GIS), and finally the introduction of location analytics. Organizations are adopting location analytics to analyze and generate insights from the spatial data collected using various data sources, such as sensors, cameras, GPS devices, social media sites, and mobile devices. This evolution is marked by the development of location-based technologies and the advantages that are being associated with it for all potential users.

The market is growing rapidly and is fueled by trends, such as evolution of Internet of Things (IoT), increased focus on market and competitive intelligence, and increased amount of spatial data across industry verticals. The location analytics market faces concerns about data privacy and security. Also, the existing players face challenges in terms of increasing number of players offering location analytics tools and services. Major factors that are restraining the growth of the market are connectivity & data integration and lack of expertise in organizations. High adoption rate of location analytics in SMBs leads to the biggest opportunity for the market.

The location analytics market is segmented on the basis of tools, services, deployment models, end users, verticals, and regions.

Globally, location analytics adoption rate is increasing due to the growing implementation rate in Asia-Pacific (APAC), Middle East and Africa (MEA), and Latin America. The increasing adoption of smart technologies and connected devices in these regions is the major factor for the increase in the spatial data and the need for analyzing the data to generate valuable insights.

The implementation of location analytics helps enterprises to capture and analyze location-based data. The retail and consumer goods vertical has the highest share in the overall location analytics market due to the increasing need for analyzing customer needs and buying behavior, managing marketing campaigns, and merchandising.

Major vendors that offer location analytics tools and services globally are SAS Institute (U.S.), TIBCO Software (U.S.), Esri (U.S.), Oracle Corporation (U.S.), Pitney Bowes (U.S.), and others. These players offer solutions to track company data in a specific area. Thus, it helps them to analyze the data from various sources by using data analytics techniques. Location analytics has always focused on business data and has yielded profitable outcomes.

The location analytics is a holistic approach which converts the data into insights and the insights into business outcome. Thus, due to its better outcome when integrated with the business process the location analytics market is expected to grow from USD 7.2 Billion in 2015 to USD 14.2 Billion by 2020, at an estimated Compound Annual Growth Rate (CAGR) of 14.5% from 2015 to 2020.

Location Analytics Market

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