Nanotechnology and advances made in optoelectronics have revolutionized the display market. Environmental concerns are driving the demand for green and low-power-consuming display systems. Most developments in the display market are thus aimed at providing products yielding higher quality images, but which also consume lesser power. While conventional display products are still popular in the market, their market shares are declining at a rapid pace. This is creating a huge opportunity for the companies producing next-generation displays.
This report presents an in-depth analysis of the low-power-consuming next-generation display market. Along with market size estimates and forecasts, the report also provides an analysis of market trends, drivers, and inhibitors for the various submarkets profiled. Our detailed assessment of the existing and future opportunities will help the stakeholders prepare and plan for the next step.
The existing studies and third-party market reports do not provide a comprehensive understanding and classification of the low-power-consuming next-generation display market. None of the available reports cover the latest technologies such as midair, 3D double-sided display, transparent and touchscreen. The report also provides a geographic split of each of the submarket and applications, which is not present in any of the other third-party reports.
Scope of the report
This report highlights the basic structure of the low-power-consuming next-generation display market and its various sub-segments. We have taken LCD as the benchmark for power consumption and considered only those display technologies which consume less power than the average LCDs. These include electrochromic display, electrophoretic display, electrowetting, LED, OLED, FED, and electroluminescent, but exclude CRT, LCD, and plasma.
We have identified the latest products in the display market, some of which are already making strong impact on the market. Other products such as transparent, 3D, midair and flexible display are also expected to gain a significant market share in a few years time. Though a number of display technologies are available in the market, only electrochromic display, electrophoretic display, electrowetting, LED, OLED, FED, and electroluminescent technologies are considered due to their low power consumption. The only exception is the midair display technology which uses a vapor screen to focus light beams to project the image. This technology is included because it consumes less power.
The report will have more than 100 market tables and over 50 company profiles to provide a deeper insight into the market and the competitive landscape. All the market tables will be categorized according to geographic region, ingredients, applications, and product. In addition to the market size data, trends and forecast, the report will also highlight key opportunity areas in terms of new technologies and products. The report will also include detailed analysis of the upcoming application areas like e-paper, as well as the developments aimed at improving market size and market penetration. The latest technical and business developments will also be covered in detail in the report.
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FIGURE 8 COMPARISON OF NEXT GENERATION DISPLAY COMPONENTS ON BRIGHTNESS AND CONTRAST PARAMETERS
FIGURE 9 COMPARISON OF NEXT GENERATION DISPLAY COMPONENTS WITH RESPECT TO VIEWING ANGLE AND COLOR GAMUT
FIGURE 10 COMPARISON OF NEXT-GENERATION DISPLAY FEATURES BY APPLICATIONS
FIGURE 11 GEOGRAPHICAL ANALYSIS OF NEXT-GENERATION DISPLAY MARKET (2009)
FIGURE 12 INGREDIENTS OF NEXT-GENERATION DISPLAY MARKET (2009)
FIGURE 13 PATENT ANALYSIS BY DISPLAY PRODUCTS
FIGURE 14 TRENDS IN FLEXIBLE DISPLAY MARKET
FIGURE 15 COMPARISON OF LED DISPLAYS WITH CCFL ON THE BASIS OF POWER
FIGURE 16 NEXT-GENERATION DISPLAY PATENTS BY GEOGRAPHY
FIGURE 17 U.S. NEXT-GENERATION DISPLAY PATENTS BY COMPONENTS
FIGURE 18 EUROPE NEXT-GENERATION DISPLAY PATENTS BY COMPONENTS
Next-Generation Display Market More Greener
Environmental concerns are driving the need for greener and efficient display systems with better image quality and lower power consumption. The advances in nanotechnology and optoelectronics resulted in the introduction of next-generation display products. The next-generation display market comprises of those displays that consume lesser power than CRT, LCD, and plasma technologies. This market is segmented into flexible, transparent, three-dimensional, midair, double-sided, touchscreen, and 2D one-sided displays. The basic technologies in all these displays are LED, OLED, FED, electroluminescent and field emissive display, electrochromic, electrophoretic and electrowetting displays.
In 2008, the market size of next-generation display components was $6 billion that is expected to grow exponentially by 2014 because of the increasing use of the next generation display components in consumer electronics. This revenue potential highlights the immense opportunity in the next-generation display market.
Fragmentation and intense competition in the electronics industry has induced electronics manufacturers to improve upon the quality and reduce the prices of their products. Therefore, the expensive ingredients and large R&D investments required for next-generation displays act as a major restraint for the growth of this market. However, the evolution of the next-generation display market into a mainstream market is expected to overcome all these restraints.
Low labor cost and early initiatives have made Asia a dominant player in the next-generation display market, with a $3.7 billion or a 52% global market share in 2009. Asia’s large LED and OLED supplier-base also helps make the manufacture of these displays more cost-effective. Europe is expected to have the second-highest market for next-generation displays. The large consumer base of next-generation display devices in the U.S. and Europe makes them the most attractive markets for display components and device manufacturers.
Global Next-Generation Display Market by Products, 2009
Source: MarketsandMarkets
In 2009, the market for 2D one-sided display is expected to dominate with a 72% market share, followed by the touchscreen display market with a share of 19%. The high market share of 2D one-sided display is mainly due to its low power consumption and its wide range of applications in industrial, advertising, entertainment, and consumer electronics sectors. The flexible display market is expected to grow at a high rate due to an increase in the demand for flexible, lightweight displays. 3D and midair display markets will have relatively smaller market shares but high growth rates due to the technical benefits they offer, such as uniform and stable 3D images.
Asia has the highest number of patents with a 39% share, closely followed by the U.S. with 35%. The increase in demand for lighter, thinner, efficient and low power consuming displays resulted in an increase in the number of patents filed in 2008 for LED, OLED and electrochromic displays.
The key players in this next-generation market include E-ink, RitDisplay, Samsung SDI, Sony, Toshiba, and Universal Display Corp.
Our analysis indicates that companies delivering improved and better performing next-generation display components will have an edge over their competitors. Agreements and collaborations as well as new product launches are some of the most popular strategies adopted by market players to stay ahead of competition and to expand into new geographies.
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