HOME Top Market Reports Loyalty Management Market by Type of Solution (Customer Loyalty, Employee Retention and Channel Loyalty), by Deployment Model, by Organization Size, by Vertical and Region - Global Forecast to 2020

Loyalty Management Market by Type of Solution (Customer Loyalty, Employee Retention and Channel Loyalty), by Deployment Model, by Organization Size, by Vertical and Region - Global Forecast to 2020

By: marketsandmarkets.com
Publishing Date: November 2015
Report Code: TC 3881

 

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This report on loyalty management software-based solutions estimates the market to grow from USD 1.4 Billion in 2015 to USD 4.0 Billion by 2020, at a CAGR of 23.2% during the forecast period. The report aims at estimating the market size and future growth potential of loyalty management market across different segments such as type of solution, deployment type, organization size, vertical, and region. The base year considered for the study is 2014 and the forecast period is from 2015 to 2020 Large enterprises holds the largest market share in 2015 however the small and medium sized companies are forecasted to grow at highest CAGR from 2015 to 2020.

The research methodology used to estimate and forecast the loyalty management market begins with capturing data on key vendor revenues through secondary research. The vendor offerings are also taken into consideration to determine the market segmentation. The bottom-up procedure was employed to arrive at the overall market size of the global loyalty management market from the revenue of the key players in the market. After arriving at the overall market size, the total market was split into several segments and sub-segments which were then verified through primary research by conducting extensive interviews with key people such as CEOs, Vice-Presidents, Directors, and executives. This data triangulation and market breakdown procedures were employed to complete the overall market engineering process and arrive at the exact statistics for all segments and sub-segments. The breakdown of profiles of primary is depicted in the below figure:

Loyalty Management Market

Target audience

  • Customer loyalty solution vendors
  • Employee retention ad recognition solution vendors
  • Channel loyalty solution vendors
  • Customer analytics solution vendors
  • Loyalty management Software-as-a-Service (SaaS) vendors
  • Value-added resellers
  • Investors

Scope of the Report

This research report segments the loyalty management market to following submarkets:

By Types of Solutions:

  • Customer Loyalty Solutions
  • Employee Retention Solutions
  • Channel Loyalty Solutions

By Deployment Types:

  • On-Premises
  • On-Demand

By Organization Size:

  • SMEs
  • Large Enterprises

By Vertical:

  • Banking, Financial Services, and Insurance (BFSI)
  • Retail and Consumer Goods
  • IT & Telecommunication
  • Healthcare and Life Sciences
  • Travel and Hospitality
  • Manufacturing
  • Media and Entertainment
  • Government
  • Others

By Region:

  • North America
  • Europe
  • Asia-Pacific
  • Middle East and Africa
  • Latin America

Available Customizations

With the given market data, MarketsandMarkets offers customizations as per the company’s specific needs. The following customization options are available for the loyalty management market research report:

Product Analysis

  • Product matrix which gives a detailed comparison of product portfolio of each company

Geographic Analysis

  • Further breakdown of the North America market
  • Further breakdown of the Europe market
  • Further breakdown of the APAC market
  • Further breakdown of the MEA market
  • Further breakdown of the Latin America market

Company Information

  • Detailed analysis and profiling of additional market players

Table of Contents

1 Introduction (Page No. - 14)
    1.1 Objectives of the Study
    1.2 Market Definition
    1.3 Market Scope
           1.3.1 Markets Covered
           1.3.2 Years Considered for the Study
    1.4 Currency
    1.5 Limitations
    1.6 Stakeholders

2 Research Methodology (Page No. - 17)
    2.1 Research Data
           2.1.1 Secondary Data
                    2.1.1.1 Key Data From Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Key Data From Primary Sources
                    2.1.2.2 Key Industry Insights
                    2.1.2.3 Breakdown of Primaries
    2.2 Market Size Estimation
    2.3 Market Breakdown and Data Triangulation
    2.4 Research Assumptions

3 Executive Summary (Page No. - 25)

4 Premium Insights (Page No. - 28)
    4.1 Attractive Market Opportunities
    4.2 Loyalty Management Market: Market Share of Top Three Solutions and Verticals
    4.3 Lifecycle Analysis, By Region
    4.4 Market Investment Scenario

5 Market Overview (Page No. - 31)
    5.1 Introduction
    5.2 Market Segmentation
    5.3 Market Dynamics
           5.3.1 Drivers
                    5.3.1.1 Frequent Shift of Consumers’ Demographic
                    5.3.1.2 Significant Rise in Mobile Technology
                    5.3.1.3 The Increasing Focus of Loyalty Programs on Customer Segmentation
                    5.3.1.4 Increase in Numbers of Card Holders
           5.3.2 Restraints
                    5.3.2.1 Low Awareness of the Benefits of Loyalty Programs
                    5.3.2.2 Government Rules and Regulations
           5.3.3 Opportunities
                    5.3.3.1 Increase in the Investment in Card Loyalty Systems Technology
                    5.3.3.2 Increased Sophistication of Online Reward Management Solution
           5.3.4 Challenges
                    5.3.4.1 Challenge to Choose Between Build, Buy and Partner
                    5.3.4.2 Cons of Loyalty Programs Based on Customer Segmentation

6 Industry Trends (Page No. - 37)
    6.1 Introduction
    6.2 Value Chain
    6.3 Strategic Benchmarking
    6.4 Supply-Side Analysis

7 Loyalty Management Market Analysis, By Solution (Page No. - 41)
    7.1 Introduction
    7.2 Customer Loyalty
           7.2.1 Customer Account Management
           7.2.2 Customer Activity Reporting
           7.2.3 Discount Management
           7.2.4 Card Program Management
    7.3 Employee Retention
           7.3.1 Performance Management
           7.3.2 Employee Recognition
           7.3.3 Reward Program Management
    7.4 Channel Loyalty
           7.4.1 Channel Partner Management
           7.4.2 Incentive Management

8 Market Analysis, By Deployment Model (Page No. - 50)
    8.1 Introduction
    8.2 On-Premises
    8.3 On-Demand

9 Market Analysis, By Organization Size (Page No. - 54)
    9.1 Introduction
    9.2 Small and Medium-Sized Enterprise
    9.3 Large Enterprise

10 Loyalty Management Market Analysis, By Vertical (Page No. - 58)
     10.1 Introduction
     10.2 Banking, Financial Services and Insurance (BFSI)
     10.3 Healthcare and Life Sciences
     10.4 Retail and Consumer Goods
     10.5 Manufacturing
     10.6 Travel and Hospitality
     10.7 IT and Telecommunication
     10.8 Media and Entertainment
     10.9 Government
     10.1 Others

11 Geographic Analysis (Page No. - 74)
     11.1 Introduction
     11.2 North America
     11.3 Europe
     11.4 Asia-Pacific
     11.5 Middle East and Africa
     11.6 Latin America

12 Competitive Landscape (Page No. - 87)
     12.1 Overview
     12.2 Competitive Situation and Trends
             12.2.1 New Product Launches
             12.2.2 Parnerships, Collaborations, and Agreements
             12.2.3 Acquisitions
             12.2.4 Venture Capital Funding

13 Company Profiles (Page No. - 92)
(Overview, Products & Services, Strategies & Insights, Developments and MnM View)*
     13.1 Introduction
     13.2 Oracle Corporation (Oracle)
     13.3 IBM Corporation
     13.4 SAP SE
     13.5 Alcatel-Lucent
     13.6 Aimia Incorporation (Aimia)
     13.7 Fis (Fidelity Information Services)
     13.8 Comarch
     13.9 Maritz Holdings Inc. (Martiz)
     13.10 Microstrategy Inc.
     13.11 Tibco Software, Inc.

*Details on Overview, Products & Services, Strategies & Insights, Developments and MnM View Might Not Be Captured in Case of Unlisted Companies.

14 Appendix (Page No. - 117)
     14.1 Key Insights
     14.2 Discussion Guide
     14.3 Introducing RT: Real-Time Market Intelligence
     14.4 Available Customizations
     14.5 Related Reports


List of Tables (64 Tables)

Table 1 Overall Loyalty Management Market Size and Growth Rate, 2013-2020 (USD Billion, Y-O-Y %)
Table 2 Loyalty Management Market Size, By Solution, 2013-2020 (USD Million)
Table 3 Customer Loyalty: Market Size, By Vertical, 2013-2020 (USD Million)
Table 4 Customer Loyalty: Market Size, By Deployment Model, 2013-2020 (USD Million)
Table 5 Customer Loyalty: Market Size, By Region, 2013-2020 (USD Million)
Table 6 Employee Retention: Market Size, By Vertical, 2013-2020 (USD Million)
Table 7 Employee Retention: Market Size, By Deployment Model, 2013-2020 (USD Million)
Table 8 Employee Retention: Market Size, By Region, 2013-2020 (USD Million)
Table 9 Channel Loyalty: Market Size, By Vertical, 2013-2020 (USD Million)
Table 10 Channel Loyalty: Market Size, By Deployment Model, 2013-2020 (USD Million)
Table 11 Channel Loyalty: Market Size, By Region, 2013-2020 (USD Million)
Table 12 Loyalty Management Market Size, By Deployment Model, 2013-2020 (USD Million)
Table 13 On-Premise Deployment Model: Market Size, By Region, 2013-2020 (USD Million)
Table 14 On-Demand Deployment Model: Market Size, By Region, 2013-2020 (USD Million)
Table 15 Market Size, By Organization Size, 2013-2020 (USD Million)
Table 16 SME Market Size, By Region, 2013-2020 (USD Million)
Table 17 Large Enterprise Market Size, By Region, 2013-2020 (USD Million)
Table 18 Loyalty Management Market Size, By Vertical, 2013-2020 (USD Million)
Table 19 BFSI: Market Size, By Solution, 2013-2020 (USD Million)
Table 20 BFSI: Market Size, By Region, 2013-2020 (USD Million)
Table 21 BFSI: Market Size, By Deployment Model, 2013-2020 (USD Million)
Table 22 Healthcare and Life Sciences: Market Size, By Solution, 2013-2020 (USD Million)
Table 23 Healthcare and Life Sciences: Market Size, By Region, 2013-2020 (USD Million)
Table 24 Healthcare and Life Sciences: Market Size, By Deployment Model, 2013-2020 (USD Million)
Table 25 Retail and Consumer Goods: Market Size, By Solution, 2015-2020 (USD Million)
Table 26 Retail and Consumer Goods: Loyalty Management Marke Size, By Region, 2013-2020 (USD Million)
Table 27 Retail and Consumer Goods: Market Size, By Deployment Model, 2013-2020 (USD Million)
Table 28 Manufacturing: Market Size, By Solution, 2013-2020 (USD Million)
Table 29 Manufacturing: Market Size, By Region, 2013-2020 (USD Million)
Table 30 Manufacturing: Market Size, By Deployment Model, 2013-2020 (USD Million)
Table 31 Travel and Hospitality: Market Size, By Solution, 2013-2020 (USD Million)
Table 32 Travel and Hospitality: Market Size, By Region, 2013-2020 (USD Million)
Table 33 Travel and Hospitality: Market Size, By Deployment Model, 2013-2020 (USD Million)
Table 34 IT and Telecommunication: Market Size, By Solution, 2013-2020 (USD Million)
Table 35 IT and Telecommunication: Market Size, By Region, 2013-2020 (USD Million)
Table 36 IT and Telecommunication: Market Size, By Deployment Model, 2013-2020 (USD Million)
Table 37 Media and Entertainment: Market Size, By Solution, 2013-2020 (USD Million)
Table 38 Media and Entertainment: Market Size, By Region, 2013-2020 (USD Million)
Table 39 Media and Entertainment: Market Size, By Deployment Model, 2013-2020 (USD Million)
Table 40 Government: Market Size, By Solution, 2013-2020 (USD Million)
Table 41 Government: Market Size, By Region, 2014-2020 (USD Million)
Table 42 BFSI: Market Size, By Deployment Model, 2013-2020 (USD Million)
Table 43 Others: Market Size, By Solution, 2013-2020 (USD Million)
Table 44 Others: Market Size, By Region, 2013-2020 (USD Million)
Table 45 Others: Market Size, By Deployment Model, 2013-2020 (USD Million)
Table 46 Loyalty Management Market Size, By Region, 2013-2020 (USD Million)
Table 47 North America: Market Size, By Vertical, 2013-2020 (USD Million)
Table 48 North America: Market Size, By Solution, 2013-2020 (USD Million)
Table 49 North America: Market Size, By Deployment Model, 2013-2020 (USD Million)
Table 50 Europe: Market Size, By Vertical, 2013-2020 (USD Million)
Table 51 Europe: Market Size, By Solution, 2013-2020 (USD Million)
Table 52 Europe: Market Size, By Deployment Model, 2013-2020 (USD Million)
Table 53 Asia-Pacific: Market Size, By Vertical, 2013-2020 (USD Million)
Table 54 Asia-Pacific: Market Size, By Solution, 2013-2020 (USD Million)
Table 55 Asia-Pacific: Market Size, By Deployment Model, 2013-2020 (USD Million)
Table 56 Middle East and Africa: Market Size, By Vertical, 2013-2020 (USD Million)
Table 57 Middle East and Africa: Market Size, By Solution, 2013-2020 (USD Million)
Table 58 Middle East and Africa: Market Size, By Deployment Model, 2013-2020 (USD Million)
Table 59 Latin America: Market Size, By Vertical, 2013-2020 (USD Million)
Table 60 Latin America: Market Size, By Solution, 2013-2020 (USD Million)
Table 61 Latin America: Market Size, By Deployment Model, 2013-2020 (USD Million)
Table 62 New Product Launches, 2011–2015
Table 63 Acquisitions, 2012–2015
Table 64 Venture Capital Funding, 2012–2015


List of Figures (43 Figures)

Figure 1 Research Design
Figure 2 Breakdown of Primary Interviews : By Company, Designation, and Region
Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
Figure 4 Market Size Estimation Methodology: Top-Down Approach
Figure 5 Global Loyalty Management Market: Assumptions
Figure 6 The Evolution of Loyalty Management
Figure 7 Top Three Segments for Loyalty Management Market 2015-2020
Figure 8 North America Holds the Highest Market Share for the Year 2015
Figure 9 Growth Trend of Loyalty Management Market (2015–2020)
Figure 10 Customer Loyalty is Expected to Hold the Largest Market Share Among All Solution Segments in Loyalty Management Market
Figure 11 Geographic Lifecycle Analysis (2015): Middle East and Africa Market is Expected to Be in the High Growth Phase in the Coming Years
Figure 12 Market Investment Scenario: Europe and Asia-Pacific Rise as the Best Opportunity Markets for Investment in the Next Five Years
Figure 13 Market Segmentation
Figure 14 Loyalty Management Market: Drivers, Restraints, Opportunities, and Challenges
Figure 15 Loyalty Management: Value Chain Analysis
Figure 16 Strategic Benchmarking: Loyalty Management
Figure 17 Supply-Side Analysis
Figure 18 Customer Loyalty Solution Segment Holds the Largest Market Share for the Year 2015
Figure 19 Loyalty Management Market, By Deployment Model
Figure 20 Large Enterprises Segment Holds the Largest Market Share for the Year 2015
Figure 21 BFSI Segment Holds the Largest Market Share for the Year 2015
Figure 22 Europe and Asia-Pacific Depict Great Opportunities for the Loyalty Management Solution Vendors
Figure 23 North America Holds the Largest Market Share for the Year 2015
Figure 24 North America Holds the Largest Market Share in the Loyalty Management Market
Figure 25 Asia-Pacific Offers Great Opportunities to the Loyalty Management Solution Vendors
Figure 26 Companies Adopted New Product Development as the Key Growth Strategy Over the Period of 2010–2015
Figure 27 New Product Development is the Key Strategy Used By Major Market Players
Figure 28 Battle for Market Share: New Product Development is the Key Strategy
Figure 29 Geographic Revenue Mix of Top Market Players
Figure 30 Oracle Corporation: Company Snapshot
Figure 31 Oracle Corporation: SWOT Analysis
Figure 32 IBM Corporation: Company Snapshot
Figure 33 IBM: SWOT Analysis
Figure 34 SAP SE: Company Snapshot
Figure 35 SAP SE: SWOT Analysis
Figure 36 Alcatel-Lucent: Company Snapshot
Figure 37 Alcatel-Lucent: SWOT Analysis
Figure 38 Aimia Inc.: Company Snapshot
Figure 39 Aimia: SWOT Analysis
Figure 40 Fidelity Information Services: Company Snapshot
Figure 41 Comarch: Company Snapshot
Figure 42 Microstrategy Incorporated: Company Snapshot
Figure 43 Tibco Software, Inc.: Company Snapshot

This report on loyalty management software-based solutions estimates the loyalty management market to grow from USD 1.4 Billion in 2015 to USD 4.0 Billion by 2020, at a CAGR of 23.2% during the forecast period. The increased focus of organizations on customer segmentation has pushed the loyalty management solution vendors to provide better solutions for effective end-to-end management of customer loyalty programs. Users are getting connected with each other and with the retail and banking industries through various mobile apps. This significant rise in mobile technologies is one of the major drivers driving the growth of the market across the globe.

The loyalty management market research report divides the global market on the basis of types of solutions into customer loyalty solutions, employee retention solutions, and channel loyalty solutions. The customer loyalty solutions segment is estimated to hold the largest market share in 2015. However, the employee retention solutions are projected to grow at the highest CAGR during the forecast period.

The loyalty management market research report also focuses on the type of deployment models available for different kinds of loyalty management solutions. These are basically divided into on-premises or traditional software-based solutions, and on-demand or cloud-based solutions. The on-demand or cloud-based loyalty management solutions are expected to grow at a comparatively higher CAGR than the traditional or on-premises solutions. The report is further divided on the basis of the types of organizations using these solutions - Small and Medium-sized Enterprises (SMEs) and large enterprises. The large enterprises are estimated to hold the largest market share in 2015. However, the SMEs are projected to grow at a higher CAGR during the forecast period.

The BFSI industry is estimated to hold the largest market share in 2015. However, manufacturing, healthcare and life sciences, and other industries are projected to grow at the highest CAGR during the forecast period.

The research report on loyalty management market has comprehensively focused on five regions which include, North America (NA), Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and Latin America (LA). North America holds the largest market share in 2015 and Latin America is forecasted to grow at highest CAGR from 2015 to 2020.

There are few restraints acting as the hindrance for the loyalty management solution vendors. The list includes the low level of customer awareness about the loyalty program’s benefits and the government rules and regulations. Organizations are adopting the loyalty management solutions but due to less awareness amongst the customers about the benefits included with these programs, these organizations are reluctant to deploy the loyalty management solutions. Similarly, few of the government rule and regulation prevailing especially in BFSI industry are obstructing the growth of the loyalty management market.

The report is hence, a software-based solution only research study, based on extensive research on and around the loyalty management market and the related submarkets within the ecosystem. It is focused on giving a bird’s eye view of the complete loyalty management software-based solution and integrated service environment, covering a number of new as well as existing big data vendors. The primary vendors occupying the loyalty management market space are IBM Corporation, Oracle Corporation, SAP SE, Alcatel-Lucent S.A., Aimia, Maritz LLC (including Bond Brand Loyalty), Comarch, Fidelity National Information Services (FIS) Inc., MicroStrategy Inc., and Tibco Loyalty Lab.

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