Customer Experience Management (CEM) Market - Advanced Technologies, Markets and Forecasts - Worldwide (2011-2016)
By: marketsandmarkets.com
Publishing Date:
July 2012
Report Code:
TC 1747
Customer Experience Management (CEM) Market - Advanced Technologies, Markets and Forecasts - Worldwide (2011-2016)
While CRM is enterprise-focused and designed to manage customers for maximum efficiency, customer experience management (CEM) is a strategy that focuses the processes and operations of a business around the needs of the individual customer. To discover how to serve your customers, enterprises today need a shared "view" of customers across the organization. In the last year, several companies have begun to invest heavily on solutions that optimize interactions from the customer's perspective and thereby enhance customer loyalty. The report focuses on the latest trends and advancements in customer experience solutions that provide strategies, process models, and information technology to design, manage and optimize the end-to-end customer experience process.
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